Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

January 19, 2023Creative Ways To Use ChatGPT for Marketing
In episode #2339, Neil and Eric share their thoughts on creative ways to use ChatGPT for Marketing. While ChatGPT has implications extending across industries, it is relevant for marketing too and can help you to communicate with customers and boost conversions. Find out how when you tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Creative Ways to Use ChatGPT for Marketing.
[00:27] A quick recap on ChatGPT by Open AI.
[00:53] Some of the implications behind ChatGPT.
[01:09] Ways in which ChatGPT is relevant for marketing.
[01:26] How ChatGPT can help you to communicate with customers and boost conversions.
[01:56] Using ChatGPT to create outlines.
[02:18] An example of using ChatGPT to create a script before making a video from scratch.
[03:04] Using ChatGPT to create landing pages.
[03:24] A prediction for how ChatGPT will monetize in the future.
[04:19] That’s it for today! Don’t forget to rate, review and subscribe!
[04:20] An invitation to join us in Miami on 12 February for Leveling Up Founders.
[04:32] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Leveling Up Founders
ChatGPT
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
January 19, 2023 Creative Ways To Use ChatGPT for Marketing #2339
In episode #2339, Neil and Eric share their thoughts on creative ways to use ChatGPT for Marketing. While ChatGPT has implications extending across industries, it is relevant for marketing too and can help you to communicate with customers and boost conversions. Find out how when you tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Creative Ways to Use ChatGPT for Marketing.
[00:27] A quick recap on ChatGPT by Open AI.
[00:53] Some of the implications behind ChatGPT.
[01:09] Ways in which ChatGPT is relevant for marketing.
[01:26] How ChatGPT can help you to communicate with customers and boost conversions.
[01:56] Using ChatGPT to create outlines.
[02:18] An example of using ChatGPT to create a script before making a video from scratch.
[03:04] Using ChatGPT to create landing pages.
[03:24] A prediction for how ChatGPT will monetize in the future.
[04:19] That’s it for today! Don’t forget to rate, review and subscribe!
[04:20] An invitation to join us in Miami on 12 February for Leveling Up Founders.
[04:32] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Leveling Up Founders
ChatGPT
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
January 18, 20237 Business Trends We’re Excited About for 2023 #2343
In episode #2343, Eric and Neil discuss the seven business trends they’re most excited to see in 2023. From AI to advertising, these thrilling trends can elevate your business if you make sure to hop on the train. To find out about their predictions and how they will affect the future of business, join us now!

TIME-STAMPED SHOW NOTES:

[00:22] Today’s topic: 7 Business Trends We’re Excited About for 2023.

[00:30] Number one: the growth of AI.

[00:56] Number two: advertisement on streaming platforms.

[01:19] Number three: the idea of building a media company.

[02:00] Number four: podcast advertising.

[02:42] Number five: more M&A opportunities.

[03:10] Number six: working in offices which enhances creativity.

[04:19] Number seven: taking control of your own data.

[05:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[05:11] Go to https://www.marketingschool.io/pro to learn more!

Links Mentioned in Today’s Episode:

acQuire

ChatGPT

Leveling Up Mastermind

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu
6 min
January 16, 2023Should You Use A CDP? #2341
In episode #2341, Neil and Eric delve into whether you should use a CDP in your business or not. There are many reasons a CDP can be a positive thing for your business however, there are also factors to be taken into consideration when deciding if it is the right fit for you or not. To find out if you should consider it, press play now!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Should You Use A CDP?

[00:30] What a CDP is and what it does.

[01:53] How a CDP affects your marketing and advertising.

[02:51] What CDPs are looking for and what scale do you need to have?

[03:24] How data compliance can be helpful.

[03:37] When using a CDP is a positive.

[03:57] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!

[04:07] Go to https://www.marketingschool.io/pro to learn more!

Links Mentioned in Today’s Episode:

Leveling Up Mastermind

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu
5 min
January 15, 2023Our Thoughts On Elon Running Twitter So Far #2340
In episode #2340, Neil and Eric discuss how they feel about Elon Musk’s Twitter takeover. It’s no secret that since Elon took over Twitter he has been the center of attention, and public opinion of him has never been more polarized. Whether you love him or you hate him, you cannot deny that he is an incredibly brilliant entrepreneur. Tune in to find out how Elon’s involvement in Twitter may cause more harm than good.

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: Our thoughts On Elon Running Twitter So Far.

[00:49] Why you shouldn’t bet against Elon.

[01:08] The evidence that people have more polarizing opinions of him since he bought Twitter.

[02:30] Why it’s hurting Elon more than helping and why we think he should take a step back.

[04:50] That’s it for today!

[05:03] Go to https://www.marketingschool.io/pro to learn more!

Links Mentioned in Today’s Episode:

Twitter

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu
6 min
January 14, 2023Creative Ways To Use ChatGPT for Marketing #2339
In episode #2339, Neil and Eric share their thoughts on creative ways to use ChatGPT for Marketing. While ChatGPT has implications extending across industries, it is relevant for marketing too, and can help you to communicate with customers and boost conversions. Find out how when you tune in today!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Creative Ways to Use ChatGPT for Marketing.

[00:27] A quick recap on ChatGPT by Open AI.

[00:53] Some of the implications behind ChatGPT.

[01:09] Ways in which ChatGPT is relevant for marketing.

[01:26] How ChatGPT can help you to communicate with customers and boost conversions.

[01:56] Using ChatGPT to create outlines.

[02:18] An example of using ChatGPT to create a script before making a video from scratch.

[03:04] Using ChatGPT to create landing pages.

[03:24] A prediction for how ChatGPT will monetize in the future.

[04:19] That’s it for today! Don’t forget to rate, review and subscribe!

[04:20] An invitation to join us in Miami on 12 February for Leveling Up Founders.

[04:32] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Leveling Up Founders

ChatGPT

Neilpatel.com

Quick Sprout

Growth Everywhere

Single Grain

Twitter @neilpatel

Twitter @ericosiu
6 min
January 13, 2023Why More CMOs Are Investing in Their Personal Brand #2338
In episode #2338, you’ll hear Neil and Eric’s thoughts on why more CMOs are investing in their personal brands. Listening in, you’ll find out how and why they’re doing so, and why it’s worthwhile for every member of a company to make the same investment. Listen in to hear more today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: why more CMOs are investing in their personal brands.
[00:34] Why we can see the rise of CMOs building their brands.
[00:44] Why it makes sense that CMOs are making this choice?
[00:59] Why it is worthwhile for every member of a company to invest in a personal brand.
[01:53] The end goal: is to become a person of value rather than pursuing fame.
[01:57] How the Rule of 7 applies to build a personal brand.
[02:37] Being interested in others rather than trying to be an interesting person.
[02:44] Sharing data to back up the claims you make about your brand.
[03:11] Why sharing numbers is so powerful?
[03:22] That’s it for today! Don’t forget to rate, review and subscribe!
[03:25] A reminder to sign up for Leveling Up Founders online.
[03:38] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Leveling Up Founders
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
January 12, 2023How to Come Up with Unlimited Content Ideas #2337
In episode #2337, Neil and Eric talk about coming up with unlimited content ideas. We hear about a plethora of old and new tools to guide content generation, with Neil and Eric’s observations and first-hand experience in mind. Don’t miss today’s episode!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: how to come up with unlimited content ideas.
[00:25] Tools you can use to see what your competitors are creating and what is popular.
[00:58] Leveraging AI tools to generate more and more ideas.
[01:22] The importance of bearing in mind that a lot of AI tools create duplicate content.
[01:32] Using exploding topics, Google trends, and the internal search feature to guide content.
[01:52] How Neil and Eric capitalize on analytics to generate new content.
[02:06] Why SEO performance marketing content tends to perform best for them.
[02:16] How the news can guide your content decisions.
[03:08] Why generating ideas is not the big thing that marketers mess up on.
[03:17] Following through and updating your content so that your rankings don’t slip.
[03:26] An invitation to join us in Miami on February 12 for Leveling Up Founders.
[03:40] That’s it for today! Don’t forget to rate, review and subscribe!
[03:47] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Leveling Up Founders
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min
January 11, 2023Should You Raise Prices in a Recession? #2336
In episode #2336, Neil and Eric discuss whether or not you should raise your prices during a recession. A decline in digital ad spend and overall investment in digital has been reported lately, and use the last real global recession as a point of reference. You’ll also hear an example of a recession-proof strategy along with our predictions for the changing financial climate. Tune in today to hear all this and more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: whether you should raise your prices during a recession.
[00:30] The consensus among economists today regarding the possibility of an upcoming recession.
[01:06] The decline in digital ad spend and digital overall.
[01:28] The last real recession we had in 2008.
[01:58] Why you shouldn’t increase your prices during this time unless you have to.
[02:10] Why you should try to keep your pricing consistent or reduce it if you can afford to.
[02:17] An example of how focusing on pay for performance is effective in a recession.
[03:36] An invitation to join us in Miami for Leveling Up Founders.
[03:52] That’s it for today! Don’t forget to rate, review and subscribe!
[03:59] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Leveling Up Founders
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
January 10, 2023What Disney+’s Strategy Tells Us as Marketers #2335
In episode #2335, Neil and Eric discuss Disney+’s recent decision to follow Netflix’s lead and turn on ads. Hear about our relationship with ads as consumers, and explore some examples of platforms and businesses that have included ads in their marketing strategy, along with some other effective routes to monetization. Tune in to hear more today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: what Disney+’s strategy tells us as marketers.
[00:30] Disney+’s recent decision to turn on ads.
[00:50] Our relationship with ads as consumers.
[01:12] Allowing users the option to pay more not to have ads.
[01:16] Why Neil considers this a better way to monetize.
[01:36] Using the Marketing School podcast as an example of a successful ad model.
[02:00] How MrBeast uses Feastables, MrBeast Burgers, and sponsorships to monetize.
[02:13] Why is consumer indication that they don’t like something not enough?
[02:45] The trade-off we make to enjoy platforms despite the presence of advertising.
[02:56] Why you shouldn’t be afraid to show ads or monetize using them.
[03:20] That’s it for today! Don’t forget to rate, review and subscribe!
[03:42] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.