Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

January 09, 2023Reaction: Google's Global and Local Year In Search & Pinterest Predicts #2334
In episode #2334, we talk about our reaction to Google's global and local Year in Search and Pinterest Predicts. Find out how these platforms work, how accurate they are in predicting upcoming trends, and how valuable this information can be to you and your industry. To get ahead of the upcoming trends, tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Our reaction to Google's Global and Local Year In Search & Pinterest Predicts.
[00:27] Some context on Pinterest Predicts and the trends that they foresee in 2023.
[01:13] The value of the data shared by companies like Pinterest to you and your industry.
[02:12] How Pinterest’s predictions have an 80% chance of being correct.
[02:29] A demonstration of how you can use Pinterest Predicts.
[02:58] Google’s Year in Search and the viral effect of sharing people’s personal data with them.
[03:47] How this information can be helpful to you.
[04:06] That’s it for today!
[04:11] Go to https://marketingschool.io/ for more resources!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Pinterest Predicts
Google's Year in Search
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8 min
January 08, 2023Why We Repeat The Same Things #2333
In episode #2333, we talk about why we repeat the same things on this podcast from time to time. We discuss focus as a reason for this, how repetition can be beneficial in inspiring you to take action, and how similar content may hit differently depending on the stage you find yourself in. Tune in for some guidance and insights if you’re creating content for the long term.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why We Repeat The Same Things.
[00:56] Focus on a reason why you may repeat some of the same things in your content.
[01:16] How repetition can be beneficial because you often don’t take action the first time.
[02:36] How the same content may hit differently depending on the stage that you’re in.
[03:41] The importance of getting the fundamentals right.
[03:59] That’s it for today!
[04:11] Go to https://marketingschool.io/ for more resources!
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Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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8 min
January 07, 2023The Biggest Problem With AI Content #2232
In episode #2332, we talk about how the biggest problem with AI content is that it is often duplicated or plagiarized. We explain how Neil’s team experimented with a variety of different AI content generation tools and the degree to which the content was problematic. Tune in for some helpful tips on how to generate articles that are undetectable by AI output detectors!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: The Biggest Problem With AI Content.
[00:33] How Neil’s team has experimented with different AI content generation tools.
[01:06] The degree to which the content was duplicated or plagiarized.
[01:29] The rapid rise and fall of an affiliate site that used all AI content.
[01:43] Why being generic is better than being specific when it comes to creating AI content.
[01:58] How to generate articles that are undetectable by AI output detectors.
[04:00] Final words of caution.
[04:19] That’s it for today!
[04:24] Go to https://marketingschool.io/ for more resources!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
GPT-2 Output Detector Demo
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8 min
January 06, 2023How to Level Up Your Content In 2023 #2331
In episode #2331, we explain how to level up your content. We ran a survey on how marketers will spend their money in 2023 and over 8000 responded. Hear about AI tools to improve your content, how marketers are spending their money on podcasting, and the value of video, among other helpful insights on how to level up your content in 2023.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to Level Up Your Content In 2023.
[00:50] Why we are going to see more companies becoming media companies?
[01:26] How you can use AI tools to improve your content
[02:09] The two ways marketers are spending a lot of money on podcasting.
[02:56] The value of creating video content.
[03:36] A tool that Eric recommends when using AI to make content.
[04:27] Maximising your reach by repurposing content for different channels or platforms.
[05:31] That’s it for today!
[05:36] How you can stay up-to-date with Marketing School podcasts.
[05:57] Go to https://marketingschool.io/ for more resources!
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Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Hubspot
Hubspot Podcast Network
The Hustle
GPT-2 Output Detector Demo
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9 min
January 05, 2023Is YouTube Organic Good For Customer Acquisition #2330
In episode #2330, we look at whether or not YouTube organic is good for customer acquisition. We break down what we have found to be the top channels for acquisition and talk about the value it offers for both B2B and B2C. Tune in to find out whether or not YouTube is worth your efforts if customer acquisition is your main goal.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Is YouTube Organic Good For Customer Acquisition?
[00:40] A breakdown of the top channels for acquisition in order.
[01:03] How YouTube works for both B2B and B2C.
[01:34] How Andrew Henderson generates leads through YouTube for Nomad Capitalist.
[02:13] The decrease that Neil has seen in YouTube viewership because of its last adjustment.
[02:29] Shorts versus longer videos for acquisition.
[03:48] What you can learn by looking at competitors in your space.
[04:14] That’s it for today!
[04:19] Go to https://marketingschool.io/ for more resources!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Nomad Capitalist
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8 min
January 04, 2023How We Plan to Grow Our Podcast to 10 Million Listens a Month #2329
In episode #2329, we share how we plan to grow our podcast to 10 million listens a month! If you would like a sneak peek into our strategy for the podcast moving forward, you have come to the right place. Tune in to hear all about short-form content, collaborations, impression trades, and more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How We Plan to Grow Our Podcast to 10 Million Listens a Month.
[00:26] A reminder of the kind of numbers we are doing on the show currently.
[01:03] Leveraging short-form content; why this is an easy way to go further with what you have.
[01:41] Initial strategies and how these have evolved.
[02:07] Our best means of growth so far: impression trades!
[02:48] Staying consistent and utilizing YouTube viewership.
[04:20] Why collaborations can answer a few questions for the parties involved.
[04:51] Joining a podcast network as a means to increase reach.
[04:59] That’s it for today!
[05:07] Go to https://marketingschool.io/ for more resources!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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Neilpatel.com
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9 min
January 03, 2023How We Grew Our Podcast to Over 50 Million Listens #2328
In episode #2328, we talk about how we grew our podcast to over 50 million listens! From partnerships and interviews to simple strategies around consistency and subscribing, these tips are bound to boost your numbers. Tune in to hear all about it and grow your audience today.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How We Grew Our Podcast to Over 50 Million Listens.
[00:38] The power of consistency; producing content on a regular schedule.
[02:13] Using partnerships to grow your audience.
[02:46] Reminders about subscribing and past episodes.
[03:02] Tools and strategies for trading impressions.
[03:49] Using interviews and guests to increase your reach.
[04:43] That’s it for today!
[04:38] Go to https://marketingschool.io/ for more resources!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Jordan Harbinger
Megaphone
Chartable
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8 min
January 02, 2023Why Overlearning Is Stunting Your Growth #2327
In episode #2327, we talk about why overlearning is stunting your growth. Learning plays a huge part in the journey of any marketer or entrepreneur, but if you never implement the lessons you learn in the real world, you are not utilizing your full potential! Tune in today to hear about the real purpose of learning, how to take meaningful action, and more.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Overlearning Is Stunting Your Growth.
[00:25] The common issue that marketers and entrepreneurs face when it comes to learning.
[01:09] Why being a professional student is not good for business!
[02:05] Implementing and learning through doing.
[02:38] Goal for the next few days: take some action!
[03:32] That is it for today!
[03:37] Go to https://marketingschool.io/ for more resources!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Elon Musk
Tinder
Bumble
ChatGPT
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7 min
January 01, 2023How ChatGPT Will Fundamentally Change Business #2326
In episode #2326, we talk about how ChatGPT will change business forever. With the search landscape on the edge of revolution, OpenAI has a big voice in the conversation, and in some ways has even leapfrogged Google! Tune in today to hear about what this could mean for the future of online business.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How ChatGPT Will Fundamentally Change Business.
[00:25] An overview of ChatGPT's history and how it was developed.
[01:21] The business model that OpenAI uses.
[02:07] Powerful possibilities for new ways to communicate.
[03:16] Why ChatGPT is offering more than Google right now.
[04:22] Using chat assistants for tasks such as caption writing.
[05:09] The future of search and which platforms might dominate.
[05:27] That’s it for today!
[05:30] Go to https://marketingschool.io/ for more resources!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
ChatGPT
OpenAI
Y Combinator
Sam Altman
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9 min
December 31, 2022Why Neil & Eric Are Thinking About Getting Office Space Again #2325
In episode #2325, we talk about why we are thinking about getting back into the office. After the upheaval of the last few years, the time is about right to start making the most of in-person work again, and in this episode, we share a few reasons for this. Tune in to hear about how you can boost productivity and creativity too!
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: Why Neil & Eric Are Thinking About Getting Office Space Again.
[00:40] Why getting together, physically, still means something!
[01:29] How office space and in-person touch points can boost creativity.
[02:55] Help that we can all get from embracing the return to the office.
[03:38] That’s it!
[03:40] Go to https://marketingschool.io/ for more resources!
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Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Entrepreneur First
Y Combinator
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7 min

About Marketing School - Digital Marketing and Online Marketing Tips

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.