Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

December 21, 2022How To Plan Your Marketing For The New Year #2315
In episode #2315, Neil and Eric talk about how to plan your marketing for the new year. Unprecedented geopolitical events and macroeconomic trends have dominated headlines in 2022 and we’ve all felt the effects of it in our everyday lives. Tune in to hear our views on the best marketing strategies to prepare for another whirlwind of a year in 2023 and how to build on past milestones to achieve your goals!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How To Plan Your Marketing For The New Year.
[00:37] Why you should focus on achievable goals, rather than lofty targets, for 2023.
[01:42] How to take macroeconomic trends into account during your planning phase.
[02:44] How to implement the ICE model when you plan your marketing in 2023.
[05:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[05:11] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:

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Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
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Twitter @ericosiu

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9 min
December 20, 2022He Built A 84M View YouTube Channel on Pokemon with ZERO Experience #2314
When Pat Flynn first took an interest in Pokémon, he saw it as a way to bond with his kids. But once he started diving deeper, he discovered a world of content available on YouTube. Even though the Pokémon players who populated YouTube were way more experienced than Pat, his entrepreneurial mind recognized an opportunity. Today on the show, we get together with the multi-talented Pat Flynn, a Serial Entrepreneur, Author, Creator, and Founder of SPI (Smart Passive Investment) Media. Tuning in, you’ll hear Pat discuss how he crafted his approach to Pokémon content during the height of the COVID-19 pandemic and managed to build his 84M view YouTube channel, Deep Pocket Monsters, despite having virtually no experience with Pokémon and starting his card collection from scratch. You’ll also learn about Pat’s other business ventures, like SPI and SwitchPod, and why he is a big believer in being upfront with his audience. Patt has an inherent curiosity, and he can’t help but try out new ideas from a desire to see the outcomes, which is a key part of his success as an entrepreneur. To learn more about Pat and his approach to business, make sure you tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: He Built A 84M View YouTube Channel on Pokemon with ZERO Experience.
[00:20] Introducing today’s guest, Pat Flynn, Serial Entrepreneur, Author, Creator, and Founder of SPI (Smart Passive Investment) Media.
[02:10] Pat’s training in architecture and the surprising way he got into digital products.
[03:24] Why Pat initially shared his income reports and why he decided to stop.
[04:52] The importance of being upfront and transparent with your audience.
[06:35] Why Pat decided to start a Pokémon channel during the COVID-19 pandemic.
[08:50] A breakdown of the numbers behind one of Pat’s videos.
[09:49] The importance of storytelling and emotional connection on YouTube.
[10:21] The challenges Pat has experienced with his Entrepreneurial YouTube channel.
[12:23] How Pat prioritizes storytelling on his Pokémon YouTube channel.
[20:48] The typical amount of time Pat spends making one of his Pokémon videos.
[22:16] A breakdown of how Pat films and edits one of his Pokémon videos.
[24:11] Lessons Pat has learned from watching MrBeast on YouTube.
[30:29] How much money Pat is spending creating his YouTube content.
[33:36] The amount of time Pat is spending per week on his Pokémon YouTube channel.
[35:04] How much money a channel like his can expect to make.
[37:41] Why subscribers don’t matter as much as they used to.
[41:02] Pat’s love of teaching and how he has helped others start businesses and YouTube channels.
[43:23] What Pat is looking forward to, along with a sneak peek into his upcoming book.
[45:48] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[45:54] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Pat Flynn
Pat Flynn on LinkedIn
Pat Flynn on YouTube
Deep Pocket Monsters on YouTube
SPI
Smart Passive Income Podcast
SwitchPod
MrBeast on YouTube
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
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Twitter @ericosiu

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50 min
December 19, 2022Reflecting on our Favorite Business Lesson for 2022 #2313
In episode #2313, we reflect on our favorite business lessons from 2022. From the power of good leadership to hiring amazing teams that you trust, and more, this episode is full of key insights from the past 12 months. Tune in for more top-level marketing tips and strategies from Neil and Eric!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Reflecting on our Favorite Business Lesson for 2022.
[00:34] Why people form the foundation of Neil’s favorite business lesson in 2022.
[00:51] How hiring amazing people from your industry can help you save time and money!
[02:15] A reminder that products and services are all built by people.
[03:00] The importance of what Eric calls “trusting but verifying.”
[04:11] That’s it for today! Don’t forget to rate, review and subscribe!
[04:15] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:

Let my People Go Surfing

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Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
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Twitter @neilpatel
Twitter @ericosiu

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8 min
December 18, 2022Our Biggest Marketing Win in 2022 #2312
In episode #2312, we are talking about our biggest marketing wins in 2022. Last episode, we highlighted our most significant marketing mistakes from the past year and what you can learn from them. Today, we’re looking on the bright side and sharing key takeaways from some of the greatest successes of the last 12 months! Stay tuned.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Our Biggest Marketing Win in 2022.
[00:26] Impression growth from organic social reach, and what Eric likes about it.
[01:21] Why under-monetized tools are Neil’s biggest marketing win in 2022.
[02:07] How you can benefit from leveraging organic social and buying tools.
[02:43] That’s it for today! Don’t forget to rate, review and subscribe!
[02:46] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Shield
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

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6 min
December 17, 2022Our Biggest Marketing Mistake in 2022 #2311
In episode #2311, Neil and Eric talk about their biggest marketing mistakes in 2022. Tune in today as each of us each highlight what we believe was our single biggest oversight in the past year, unpack what you can learn from them, and share our advice to help you avoid making the same missteps!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Our Biggest Marketing Mistake in 2022.
[00:39] Why focusing too much on reach was a big mistake for Neil.
[01:35] Eric emphasizes the ROI that live events can yield.
[02:02] Instead of over-indexing on events, Eric suggests targeting smaller groups.
[02:44] The importance of showing interest in others.
[02:50] That’s it for today! Don’t forget to rate, review and subscribe!
[02:57] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min
December 16, 2022How to Sabotage Your Business #2310
In episode #2310, we share our stories of sabotage from our years in business. You’ll hear our biggest mistakes and lessons, as well as our take on focus, leverage, and expanding too quickly!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to sabotage your business.
[00:24] Sabotage stories from our extensive business experience.
[00:44] The biggest mistakes Neil made in his business career.
[02:14] The importance of maintaining focus.
[03:13] The biggest lesson Eric has learned thus far.
[03:42] The danger of expanding too fast.
[05:32] That’s it for today!
[05:43] Go to marketingschool.io for more resources based on today’s topic.
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
December 15, 2022The Importance of Storytelling in Marketing #2309
In episode #2309, we look at the importance of storytelling in marketing. It may be the oldest, but it’s still the most effective marketing strategy. Today we break down what makes it so effective and how to use it most effectively. Tune in for a few examples of good storytelling and resources to deepen your knowledge on the topic.
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: The importance of storytelling in marketing.
[00:27] The effectiveness of the age-old marketing technique: storytelling.
[00:53] How to use storytelling effectively.
[01:28] Examples of effective storytelling.
[02:38] The frameworks of good storytelling.
[03:43] Check out neilpatel.com/about for an example of storytelling for B2B.
[04:03] That’s it for today!
[04:15] Go to marketingschool.io for more resources based on today’s topic.
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Pixar Storytelling: https://www.amazon.com/Pixar-Storytelling-Effective-Pixars-Greatest/dp/1717736408
Storyworthy: https://www.amazon.com/Storyworthy-Engage-Persuade-through-Storytelling/dp/1608685489
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

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8 min
December 14, 2022What We Use to Track Our Marketing #2308
In episode #2308, we discuss the tools we use to track our marketing. The answer is more simple than you think! Tune in to find out what companies are getting wrong when it comes to tracking their marketing and how to strike the ideal tracking balance.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: what we use to track our marketing.
[00:25] Our simple approach: Google Analytics and Data Studio.
[00:44] What companies are getting wrong when it comes to tracking their marketing?
[01:19] How to optimize tracking with Supermetrics.
[01:49] Why we use different tools for social tracking.
[01:55] The ideal tracking balance.
[02:41] That’s it for today!
[02:51] Go to marketingschool.io for more resources based on today’s topic.
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Google Analytics: https://analytics.google.com/
Data Studio: https://datastudio.google.com/
Supermetrics: https://supermetrics.com/
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

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6 min
December 13, 2022How To Find Amazing Content Topic Ideas #2307
In episode #2307, we share some of our strategies for finding amazing content topic ideas. We break down how to optimize simple tools like vidIQ, Quora, Google, and your own website analytics. Tune in to discover how best to stay current!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How to find amazing content topic ideas.
[00:25] How to use vidIQ’s daily ideas feature.
[00:55] Quora as an idea-finding strategy.
[02:15] How to get ideas using the simple google search strategy.
[02:40] How to use your website analytics to generate ideas.
[03:15] That’s it for today!
[03:27] Go to marketingschool.io for more resources on today’s topic!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
vidIQ: https://vidiq.com/
Quora: https://www.quora.com/
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
December 12, 2022LinkedIn Growth Hacks for 2023 & Beyond #2306
In episode #2306, we share our LinkedIn growth hacks for you to expand your network in 2023 and beyond. You’ll discover how to get engaging comments on your posts when you should be posting, as well as what type of content is more likely to go viral. Tune in to learn the unorthodox secrets of the LinkedIn algorithm, from carousel posting tips to keeping people on LinkedIn and more.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: LinkedIn growth hacks!
[00:27] How to get engaging comments on your LinkedIn posts.
[01:03] Unorthodox secrets of the LinkedIn algorithm.
[01:23] Why it’s best to comment, then like.
[02:04] Leaving people on LinkedIn.
[02:22] What LinkedIn’s reach is based on.
[02:50] Why short sentences are preferable.
[03:05] A neat carousel posting tip!
[03:29] The recommended amount of engagement.
[03:52] The optimal time to post.
[04:13] The reach of personal posts.
[05:36] That’s it for today!
[05:40] Go to levelingup.com/founders to sign up for our founders’ mastermind in February 2023.
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Sign up for our founders’ mastermind: levelingup.com/founders
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.