Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

Ranking
16th
on Marketing
Favorites
1,719
Followers
Typical duration
22 min
per episode
If it hooks
28%
finish an episode

Based on Podcast App listening data

Marketing School - Digital Marketing and Online Marketing Tips episodes

December 11, 2022Here’s What Messed Up Your Marketing #2305
In episode #2305, Neil and Eric highlight the things that messed up your marketing. Not every campaign is going to succeed. In fact, the unfortunate reality is that most will fail. If you want to reduce your failure rate, however, you must focus on the fundamentals. If you are frustrated that your marketing strategy isn’t working, this is the episode for you! Tuning in today, you’ll learn how to fine-tune your leadership, zero in on the right problems, build a team that will lead you to success, and more.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Here’s What Messed Up Your Marketing.
[00:26] Unpacking the biggest challenge for every marketing campaign: people.
[01:24] Why do the best people know how to focus on the right problems?
[02:21] Tips for building a successful marketing team.
[03:05] What Chamath Palihapitiya says about building teams on the Lex Fridman Podcast.
[03:18] That’s it for today! Don’t forget to rate, review and subscribe!
[03:22] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Chamath Palihapitiya on the Lex Fridman Podcast
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
December 10, 202210 Things that Always Work in Marketing: Part 2 #2304
In episode #2304, Neil and Eric share 10 marketing tips that actually work! If you missed episode #2303, go back and take a listen. We broke down five fail-proof marketing strategies, from going live on social to hosting community-building events and more. Today, we take a look at how you can repurpose content, upsell existing customers, and optimize your conversion rate. Tune in for five more marketing tips that always work!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 10 Things That Always Work in Marketing: Part 2.
[00:36] Views are better than no views: how to repurpose your content.
[01:25] The power of in-person customer visits.
[02:13] Tactics for generating more revenue from existing customers.
[03:17] How to optimize your conversion rate by making small changes to your offer.
[04:01] Win-win ways to leverage your partnerships.
[05:35] That’s it for today! Don’t forget to rate, review and subscribe!
[05:40] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
December 09, 202210 Things that Always Work in Marketing: Part 1 #2303
In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a silver lining. The five pieces of marketing advice that we share in this episode, from going live on social to hosting community-building events and more, are guaranteed to see returns, even when times are tough. Stay tuned for Part 2!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 10 Things that Work in Marketing: Part 1.
[00:48] Why we recommend hosting dinners for your clients and prospects.
[01:27] How going live on your social platforms can get you more views.
[02:22] The importance of community building through small events.
[02:54] Ways you can benefit from attending conferences.
[04:10] How to leverage short-form webinars focused on value delivery.
[04:42] That’s it for today! Don’t forget to rate, review and subscribe!
[04:49] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
December 08, 2022Airbnb’s “Brand vs Search” Bet Pays Off #2302
In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in brand marketing and lessen its reliance on search-engine marketing has delivered a strong rate of return. Tune in as we unpack why this is the case and explain how honing in on creating an amazing product or service is the best way to win in the long run.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Airbnb’s “Brand vs Search” Bet Pays Off.
[00:26] Major changes Airbnb has made to its marketing strategy in recent years.
[01:08] Why relying on brand marketing rather than SEO is a good move.
[02:18] The demand creation that comes with brand marketing.
[03:28] How to leverage things like search and social while focusing on your product.
[03:47] That’s it for today! Don’t forget to rate, review and subscribe!
[03:50] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
‘Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working’
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
December 07, 2022Where We Think Twitter is Going in the Long-Term #2301
In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where the company will be headed in the future. If you want to hear our thoughts on the matter, and why we think betting against Elon is foolish, tune in today!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Where We Think Twitter is Going in the Long-Term.
[00:29] Elon Musk's short time in charge so far and the changes thus far.
[00:46] Looking at Elon's amazing track record with different projects.
[01:22] Questions about the new features that Elon has proposed for Twitter.
[02:14] What would success look like for Twitter and Elon?
[03:19] The prioritization of interesting and helpful products.
[04:18] Elon's work ethic and his history with companies like SpaceX.
[05:02] Why we are still fans of the work that Elon does!
[05:47] That's it for today!
[05:53] Go to https://www.marketingschool.io for more resources.
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Elon Musk
MrBeast
SpaceX
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
December 06, 20225 Tools to Help Scale Up Your Content Production #2300
In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right place. Tune in to hear our best five suggestions for you and your business!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Tools to Help Scale Up Your Content Production.
[00:23] How Jasper can save you a lot of time and energy when writing content.
[00:49] The power of Frame.io for streamlining your video creation processes.
[01:18] Using Canva for template creation.
[01:50] Planning and scheduling with Airtable.
[02:18] How vidIQ can up your YouTube game!
[02:54] That’s it for today!
[03:01] Go to https://www.marketingschool.io for more resources.
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Jasper
Frame.io
Canva
Airtable
vidIQ
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min
December 05, 2022Do White Papers and Webinars Still Work? #2299
In episode #2299, we talk about whether white papers and webinars still work! Moving into the new year, we wanted to share some of our thoughts on the efficacy of these two avenues, and our approach to using them in the near future. If you want to hear about how to make the most of their potential, and which you should focus on, tune in!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Do White Papers and Webinars Still Work?
[00:24] Explaining exactly what white papers and webinars are.
[01:30] Good content works; why this rule applies to white papers and webinars.
[02:08] Reasons that webinars have worked well for us.
[03:10] Getting specific to boost revenue.
[03:32] That’s it for today!
[03:37] Go to https://www.marketingschool.io for more resources.
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
December 04, 2022Eric's Content Plan for 2023 #2298
In episode #2298, we speak about Eric's content plan for next year. From more conference appearances to finding a configuration that suits your exact business, there are a number of useful ideas that might help you improve for 2023. Tune in to hear it all!
TIME-STAMPED SHOW NOTES:
[00:22] Today’s topic: Eric's Content Plan for 2023.
[00:38] Explaining the concept of content remixing.
[02:19] Conferences in the new year, and the benefits we have seen doing this 2022.
[02:49] Why you do not have to follow the trends from the content kings.
[03:20] That is it for today!
[03:27] Go to https://www.marketingschool.io for more resources.
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Logan Paul
MrBeast
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
December 03, 2022Neil's Content Plan for 2023 #2297
In episode #2297, we have a look at Neil's content plan for next year. If you want to hear about Neil scaling back on certain aspects of his content creation, and what you should be aiming for in the year ahead with your team, press play!
TIME-STAMPED SHOW NOTES:
[00:23] Today’s topic: Neil's Content Plan for 2023.
[00:34] Why Neil is planning to produce less content next year!
[01:24] Current ROI for the different content avenues.
[02:51] Neil's reach at the moment.
[03:00] Avoiding vanity metrics in favor of direct revenue.
[03:30] That is it for today!
[03:32] Go to https://www.marketingschool.io for more resources.
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
December 02, 2022How We Have Been Leveraging AI Writers #2296
In episode #2296, Neil and Eric talk about how they have been leveraging AI writers. There have been a lot of developments in the AI space recently, but we are only just starting to uncover how to optimally use these new technologies. Tune in to learn more about how to leverage AI writers by giving them better prompts, focusing on shorter sections, and using them to update your content.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How We Have Been Leveraging AI Writers.
[00:25] Examples of the AI writing tools that we have been using.
[00:53] Why Neil likes to leverage AI writes for shorter sections.
[02:36] How to structure your prompts for the best results from your AI.
[04:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:32] To apply to our Founders Mastermind, visit https://www.levelingup.com/founders!
[04:48] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Jasper
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
[If this episode is about NFT then add this below - just change to black font:]
"The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"

Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.