Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

December 31, 2022Why Neil & Eric Are Thinking About Getting Office Space Again #2325
In episode #2325, we talk about why we are thinking about getting back into the office. After the upheaval of the last few years, the time is about right to start making the most of in-person work again, and in this episode, we share a few reasons for this. Tune in to hear about how you can boost productivity and creativity too!
TIME-STAMPED SHOW NOTES:
[00:21] Today’s topic: Why Neil & Eric Are Thinking About Getting Office Space Again.
[00:40] Why getting together, physically, still means something!
[01:29] How office space and in-person touch points can boost creativity.
[02:55] Help that we can all get from embracing the return to the office.
[03:38] That’s it!
[03:40] Go to https://marketingschool.io/ for more resources!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Entrepreneur First
Y Combinator
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Quick Sprout
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7 min
December 30, 20224 Powerful Ways to Improve Your Content Marketing #2324
In episode #2324, Neil and Eric provide listeners with some simple but powerful steps to improve your content marketing. Marketing is impossible without great content, and ensuring quality is critical to a successful strategy. Tune in to discover some easy, simple, and compelling ways to ensure your content is relevant, engaging, and brings customers back for more.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 4 Powerful Ways to Improve Your Content Marketing.
[00:26] Find out how to leverage the power of AI to improve your content.
[01:04] Learn why integrating a call to action throughout your content is recommended.
[01:42] Discover how to leverage the power of content analytics.
[02:27] Identifying gaps in traffic, what it entails, and the benefits.
[02:40] That’s it for today!
[02:45] Go to levelingup.com/founders to apply.
[02:57] Go to https://marketingschool.io/ to learn more.
Links Mentioned in Today’s Episode:
Neil Patel’s Blog
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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6 min
December 29, 20223 Marketing Strategies that will Disappear in 2023 #2323
In episode #2323, Neil and Eric discuss three marketing strategies that will no longer exist in 2023. Marketing is an incredibly dynamic space that is forever evolving. This means businesses must ensure their approach is up-to-date to successfully drive sales. Tune in to learn about the current trends in marketing strategies, which strategies will no longer be viable in 2023, and why.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 3 Marketing Strategies that will Disappear in 2023.
[00:30] Why AI-based content in its current form will no longer be used in 2023.
[01:05] How AI-based marketing content will be used in the future.
[01:14] Hear how LinkedIn marketing content will change in the coming year.
[02:12] Reasons why multi-channel marketing is becoming unpopular.
[03:08] That’s it for today!
[03:13] Go to levelingup.com/founders to hang out with us live.
[03:28] Go to https://marketingschool.io/ to learn more.
Links Mentioned in Today’s Episode:
LinkedIn
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
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Neilpatel.com
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7 min
December 28, 2022Reaction: Experiential Marketing Drives 20x More ROI Than Digital Marketing? #2322
In episode #2322, Neil and Eric share their reaction to a mind-blowing statistic that experiential marketing drives significant growth in ROI. Experiential marketing aims to create innovative and memorable customer experiences that create a deep emotional connection between the customer and the brand. However, these types of marketing strategies are often costly, excluding small businesses from using the approach, but it does not have to be that way! Tune in to learn everything you need to know to get the most out of your experiential marketing approach and find out how small businesses can get in on the game.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Experiential Marketing Drives 20x More ROI Than Digital Marketing?
[00:42] Hear some examples of experiential marketing.
[01:29] Neil shares whether he thinks experiential marketing works.
[02:12] Eric tells us his opinion about experiential marketing.
[03:00] How smaller businesses can conduct experiential marketing.
[03:33] Why experiential marketing does not cancel out other strategies.
[04:11] A final tip for implementing experiential marketing effectively.
[04:20] That’s it for today!
[04:23] Go to levelingup.com/founders to experience the future of networking.
[04:35] Go to https://marketingschool.io/ for more.
Links Mentioned in Today’s Episode:
Red Bull
Lululemon
Don’t forget to subscribe to our renewed YouTube channel: https://www.youtube.com/user/gogrowtheverywhere
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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Neilpatel.com
Quick Sprout
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Twitter @ericosiu

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8 min
December 27, 20225 Types of Blog Content To Create That Will Drive Traffic & Conversions #2321
In episode #2321, Neil and Eric outline the five types of blog content that will increase your marketing presence. Blogs are an easy way to help drive traffic, build trust with customers, and help expand the company brand, but only if you know some insider secrets! Tune in to learn about the different blog content you should focus on to increase your marketing footprint and drive the conversions needed to grow your business.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: 5 Types of Blog Content To Create That Will Drive Traffic & Conversions.
[00:39] Writing about trends in your market niche to increase traffic.
[01:13] Hear a trick regarding list-based content and why it will help drive conversions.
[02:02] Learn about alternative or versus types of blog content.
[02:39] What to remember when using infographics to help drive traffic.
[03:12] Writing blogs about statistics for your particular market.
[03:40] That’s it for today!
[03:58] Go to https://marketingschool.io/ for more.
Links Mentioned in Today’s Episode:
Don’t forget to subscribe to our renewed YouTube channel: https://www.youtube.com/user/gogrowtheverywhere
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

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See omnystudio.com/listener for privacy information.
7 min
December 26, 20223 Things We Are Excited About in 2023 #2320
In episode #2320, Neil and Eric give an overview of what they are most excited about for 2023. The recent shifts in the market have created various new opportunities for businesses to take advantage of in 2023, and we can already tell that it is going to be an amazing year. Tune in to discover the three things to be excited about for 2023 and the reasons why.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: 3 Things We Are Excited About in 2023.
[00:45] The first reason why you should be excited for 2023.
[01:02] How to leverage marketing opportunities next year.
[01:20] Why there is going to be more talent available for hire.
[02:09] Opportunities to acquire new businesses and increase market share.
[02:35] An exciting development for 2023 regarding Marketing School.
[03:17] That’s it for today!
[03:24] Go to https://marketingschool.io/ to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to subscribe to our renewed Marketing School YouTube channel.
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

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See omnystudio.com/listener for privacy information.
7 min
December 25, 2022How Accurate Are SEO Tools and Should You Rely On Them? #2319
In episode #2319, Neil and Eric ask how accurate SEO tools are and whether you should rely on them. SEO tools may not always be 100% accurate, but they still provide you with a tremendous amount of value. Tune in for a behind-the-scenes look at how these tools work and how you should interpret their results!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Accurate Are SEO Tools and Should You Rely On Them?
[00:44] Why SEO tools aren’t 100% accurate.
[01:03] The value of SEO tools and why you should use them.
[02:03] How we like to use SEO tools.
[03:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:39] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

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7 min
December 24, 2022Reaction: Black Friday & Cyber Monday Sales Were Strong. Is The Economy Back? #2318
In episode #2318, Neil and Eric talk about the strong Black Friday & Cyber Monday sales and discuss whether the economy is back. No one can predict exactly what the economy will do in 2023, but there are a few key indicators that can give us some guidance on what to expect. Join us today for an overview of what business leaders are predicting for the economy and what we can learn from the strong Black Friday and Cyber Monday sales.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Reaction: Black Friday & Cyber Monday Sales Were Strong. Is The Economy Back?
[00:37] An overview of the Black Friday & Cyber Monday numbers for 2022.
[01:05] The role of other indicators in the economy, like job reports and the rise in interest rates.
[03:41] What business leaders predict for the economy in 2023.
[04:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:26] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
December 23, 2022How Neil & Eric Use The Holidays To Get Ahead #2317
In episode #2317, Neil and Eric discuss how they use the holidays to get ahead. We all honor the holidays in different ways, but for most of us, it’s a time to reflect and look back over the past twelve months while also envisioning what we want for the year ahead. Tune in to learn how Neil and Eric use the holidays for both work and leisure, and why it’s a good time to prepare for the next busy season.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: How Neil & Eric Use The Holidays To Get Ahead.
[00:38] Why Neil uses the holidays to keep up with work and plan for the following year.
[01:24] Why the holidays are a great time to recruit people.
[02:03] How Eric uses the holidays to reflect and write an annual letter.
[03:15] What helps Eric feel refreshed and energized for the new year.
[03:35] Why Neil likes to use this time to catch up with other entrepreneurs.
[04:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[04:25] To join our community of founders and entrepreneurs, visit https://www.levelingup.com/founders/!
[04:35] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Leveling Up Founders
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

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8 min
December 22, 2022What To Do When Your Blog Traffic Isn’t Growing Even if You Continually Publish Content #2316
In episode #2316, Neil and Eric unpack what to do when your blog traffic isn’t growing even if you continually publish content. If traffic growth on your blog has crawled to a halt despite continually publishing content, then today’s episode is for you! Tune in to find out how to cover new topics, fill your content gaps, align with upcoming trends, and much more!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What To Do When Your Blog Traffic Isn’t Growing Even if You Continually Publish Content.
[00:27] How content gaps are preventing you from growing.
[01:03] Tips on how to rank for new keywords and expand into your content.
[01:28] Tools that can help you fill your content gaps and discover trends.
[03:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
[03:07] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Ahrefs
Google Trends
Azure
Exploding Topics
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
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Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

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See omnystudio.com/listener for privacy information.
7 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.