Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

March 01, 2023What Twitter’s Recent Decisions Can Teach You About Marketing
In episode #2384, we show you what you can learn from Twitter’s recent marketing decisions. Twitter has made two major decisions to solve the mistakes Elon made and solidify its long-term success. We discuss why there is a focus on ethics in business and how that has played into Twitter’s decisions, the importance of being aware of platform risk, and why incentives are a good thing in marketing. Join us as we discuss what you can learn from the actions Twitter has taken and why we think Elon Musk is an incredible marketer.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What Twitter’s Recent Decisions Can Teach You About Marketing.
[00:42] The two major decisions Twitter has made recently: banning third-party apps and matching ad spend of over $250 000.
[02:05] Why we need to be aware of ethics, finances, and culture in today’s day and age.
[02:59] What Twitter is doing to make people happy and ensure its longevity and success.
[04:03] Why we can’t be angry about Twitter’s decision to ban third-party apps: platform risk.
[05:01] The importance of incentives and why Elon is one of the greatest marketers out there.
[06:08] That’s it for today!
[06:21] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
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Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
March 01, 2023 What Twitter’s Recent Decisions Can Teach You About Marketing #2384
In episode #2384, we show you what you can learn from Twitter’s recent marketing decisions. Twitter has made two major decisions to solve the mistakes Elon made and solidify its long-term success. We discuss why there is a focus on ethics in business and how that has played into Twitter’s decisions, the importance of being aware of platform risk, and why incentives are a good thing in marketing. Join us as we discuss what you can learn from the actions Twitter has taken and why we think Elon Musk is an incredible marketer.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: What Twitter’s Recent Decisions Can Teach You About Marketing.
[00:42] The two major decisions Twitter has made recently: banning third-party apps and matching ad spend of over $250 000.
[02:05] Why we need to be aware of ethics, finances, and culture in today’s day and age.
[02:59] What Twitter is doing to make people happy and ensure its longevity and success.
[04:03] Why we can’t be angry about Twitter’s decision to ban third-party apps: platform risk.
[05:01] The importance of incentives and why Elon is one of the greatest marketers out there.
[06:08] That’s it for today!
[06:21] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Mastodon
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
February 28, 2023Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds
In episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. We talk about a survey we conducted on how marketers are handling the allocation of 2023 budgets, why companies want their ads to be profitable, and why having a balance between brand and performance is imperative. Press play to hear us discuss why performance-marketing experience is in demand among CMOs and why everything in marketing can and should be measured!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds.
[00:49] How the digital age has contributed to companies wanting performance-marketing experience in their CMOs.
[01:39] The results of the survey we did on how marketers are allocating their 2023 budgets.
[03:19] Why companies want their advertisements to be measured and profitable when they can.
[04:10] The importance of having a balance in the understanding of brand and performance.
[05:36] Why do you need to keep in mind that everything can be measured when handling marketing?
[05:59] That’s it for today! Don’t forget to stay updated with our weekly newsletter at https://www.marketingschool.io/newsletter!
[06:13] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Stay up to date with our newsletter: https://www.marketingschool.io/newsletter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
February 28, 2023 Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds #2383
In episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. We talk about a survey we conducted on how marketers are handling the allocation of 2023 budgets, why companies want their ads to be profitable, and why having a balance between brand and performance is imperative. Press play to hear us discuss why performance-marketing experience is in demand among CMOs and why everything in marketing can and should be measured!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds.
[00:49] How the digital age has contributed to companies wanting performance-marketing experience in their CMOs.
[01:39] The results of the survey we did on how marketers are allocating their 2023 budgets.
[03:19] Why companies want their advertisements to be measured and profitable when they can.
[04:10] The importance of having a balance in the understanding of brand and performance.
[05:36] Why do you need to keep in mind that everything can be measured when handling marketing?
[05:59] That’s it for today! Don’t forget to stay updated with our weekly newsletter at https://www.marketingschool.io/newsletter!
[06:13] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Stay up to date with our newsletter: https://www.marketingschool.io/newsletter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min
February 27, 2023Twitter Ad Spend Went Down 46% - Is Twitter Dead?
In episode #2382, we discuss whether we think Twitter is going to die or not based on the Ad spending decreasing by 46%. We delve into the reasons such a large percentage of advertisers have chosen to pause their advertising on Twitter, how we think Elon Musk will handle the situation, why we believe it will ultimately pull through, and why Musk’s takeover actually increases the chances of Twitter surviving. Join us as we look into our opinions of the future of Twitter!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Twitter Ad Spend Went Down 46% - Is Twitter Dead?
[00:38] The number of advertisers who have paused spending on Twitter and why.
[01:06] Why we think Twitter will survive and the role we think Elon Musk will play.
[02:40] Why do we believe the chances of Twitter dying are lower now with Musk’s takeover?
[04:09] What the boycott of Facebook tells us about the future of Twitter.
[04:39] That’s it for today!
[04:56] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
February 27, 2023 Twitter Ad Spend Went Down 46% - Is Twitter Dead? #2382
In episode #2382, we discuss whether we think Twitter is going to die or not based on the Ad spending decreasing by 46%. We delve into the reasons such a large percentage of advertisers have chosen to pause their advertising on Twitter, how we think Elon Musk will handle the situation, why we believe it will ultimately pull through, and why Musk’s takeover actually increases the chances of Twitter surviving. Join us as we look into our opinions of the future of Twitter!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Twitter Ad Spend Went Down 46% - Is Twitter Dead?
[00:38] The number of advertisers who have paused spending on Twitter and why.
[01:06] Why we think Twitter will survive and the role we think Elon Musk will play.
[02:40] Why do we believe the chances of Twitter dying are lower now with Musk’s takeover?
[04:09] What the boycott of Facebook tells us about the future of Twitter.
[04:39] That’s it for today!
[04:56] Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
February 26, 2023Why Contractors Are Actually 4x More Loyal Than Full-Time Employees
In episode #2381, we discuss why we think that contractors are actually four times more loyal than full-time employees. There are various pros and cons when it comes to hiring a contractor over a “full-timer” and vice versa. More often than not, it depends not only on your budget but what you’re looking for, and how the person you hire will ultimately fit the needs of your organization. Join us as we engage in the age-old contract position versus full-time employee debate and share our belief that hiring a contractor is often the best choice!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Contractors Are Actually 4x More Loyal Than Full-Time Employees.
[00:33] Pros and cons of contractors versus full-timers, from Eric’s perspective.
[01:11] Neil shares his experience of working with contractors in the US and internationally.
[01:55] An example of a super loyal contracted designer that both Neil and Eric work with.
[02:31] Unpacking the cost differences between hiring a contractor versus an employee.
[03:02] Talent retention and some of the reasons that employees leave.
[03:58] Why there’s nothing inherently wrong with “churn” or employee turnover.
[04:24] That’s it for today! Don’t forget to rate, review and subscribe!
[04:31] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
February 26, 2023 Why Contractors Are Actually 4x More Loyal Than Full-Time Employees #2381
In episode #2381, we discuss why we think that contractors are actually four times more loyal than full-time employees. There are various pros and cons when it comes to hiring a contractor over a “full-timer” and vice versa. More often than not, it depends not only on your budget but what you’re looking for, and how the person you hire will ultimately fit the needs of your organization. Join us as we engage in the age-old contract position versus full-time employee debate and share our belief that hiring a contractor is often the best choice!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Contractors Are Actually 4x More Loyal Than Full-Time Employees.
[00:33] Pros and cons of contractors versus full-timers, from Eric’s perspective.
[01:11] Neil shares his experience of working with contractors in the US and internationally.
[01:55] An example of a super loyal contracted designer that both Neil and Eric work with.
[02:31] Unpacking the cost differences between hiring a contractor versus an employee.
[03:02] Talent retention and some of the reasons that employees leave.
[03:58] Why there’s nothing inherently wrong with “churn” or employee turnover.
[04:24] That’s it for today! Don’t forget to rate, review and subscribe!
[04:31] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
February 25, 2023Why Creativity Isn't As Effective Remotely
In episode #2380, Eric and Neil share their take on why creativity isn’t as effective remotely. By its nature, remote work means fewer collaborations, spontaneous interactions, and open communication between teammates across any organization. With virtual work changing how (and where) we do our jobs, we believe that it is becoming essential to create new strategies and habits in order to keep the creative sparks flying! Tune in today to hear our thoughts on what this will look like.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Creativity Isn't As Effective Remotely.
[00:30] Why Disney is encouraging employees to come back into the office four days a week.
[00:56] Neil’s experience of “getting stuff done” in a remote environment.
[01:45] How returning to the office will facilitate collaboration.
[03:09] Hybrid work models that Neil and Eric are considering.
[04:07] The relationships you build in person that you can’t necessarily build over Zoom.
[04:53] Why do we believe that Bob Iger is onto something?
[05:57] That’s it for today! Don’t forget to rate, review and subscribe!
[06:04] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
February 25, 2023 Why Creativity Isn't As Effective Remotely #2380
In episode #2380, Eric and Neil share their take on why creativity isn’t as effective remotely. By its nature, remote work means fewer collaborations, spontaneous interactions, and open communication between teammates across any organization. With virtual work changing how (and where) we do our jobs, we believe that it is becoming essential to create new strategies and habits in order to keep the creative sparks flying! Tune in today to hear our thoughts on what this will look like.
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Why Creativity Isn't As Effective Remotely.
[00:30] Why Disney is encouraging employees to come back into the office four days a week.
[00:56] Neil’s experience of “getting stuff done” in a remote environment.
[01:45] How returning to the office will facilitate collaboration.
[03:09] Hybrid work models that Neil and Eric are considering.
[04:07] The relationships you build in person that you can’t necessarily build over Zoom.
[04:53] Why do we believe that Bob Iger is onto something?
[05:57] That’s it for today! Don’t forget to rate, review and subscribe!
[06:04] Go to https://marketingschool.io/live to learn more!
Links Mentioned in Today’s Episode:
Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
9 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.