Marketing School - Digital Marketing and Online Marketing Tips

In episode #1939, Neil and Eric talk about what to do when you’re too reliant on Facebook and Google ads. While there’s nothing wrong with running Facebook and Google ads, especially if you’re getting good results, it’s important not to put all your marketing investment in one place. Tune in to learn how you can diversify your marketing investments and take a long-term mindset to your marketing strategy!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Too Reliant On Facebook and Google Ads? Do These Things.
• [00:28] Why you want to diversify your marketing investments.
• [01:01] Some other avenues you should be looking into, like SEO, affiliates, and partnerships.
• [01:56] How a long-term mindset can help your marketing.
• [03:49] The benefits of optimizing your conversion rates.
• [04:44] That’s it for today!
• [04:46] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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In episode #1938, Neil and Eric talk about why the community will be everything. The startup landscape has changed considerably since the early days of silicon valley. With coding becoming more efficient and the incidence of startups being copied becoming ever more common, it’s your community that will ultimately set you apart and create priceless brand loyalty. Tune in to learn more about how to build a community that your customers will resonate with and how to stand out in a competitive field!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why Community Will Be Everything.
• [00:25] What our recent live event in Miami has taught us about community.
• [01:06] How startups have changed since the early days of Silicon Valley.
• [01:45] How a community sets you apart when other startups copy you.
• [02:21] A breakdown of David Spink’s SPACES Model.
• [04:39] Why being responsive and supportive is integral to building a community.
• [05:25] That’s it for today!
• [05:35] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

• Loyed Lobo on LinkedIn

• The Business of Belonging

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• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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In episode #1937, Neil and Eric talk about how to get started in Web3, which we consider to be the future of marketing. If you’re wondering where marketing is heading in 2022, look no further than Web3! Tune in today to learn how you can get started in the Web3 space, from crypto to NFTs to the power of community!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How To Get Started In Web3 (The Future Of Marketing).
• [00:35] Why your first step should be educating yourself on the intricacies of Web3.
• [01:18] How different governments are looking to regulate cryptocurrencies.
• [02:58] How to get involved without big investments and gain experience.
• [03:31] Why you should join Twitter and Discord communities that center on Web3.
• [04:50] That’s it for today!
• [05:02] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #1936, we share how Web3 will change marketing forever and what this could mean for your business! With the growing tide around decentralization, the blockchain, and the many fruits of these systems, Web3 is poised to make a huge impact on the way we interact and do business online. To hear all about NFTs and smart contracts, and some quick ideas on how to use new ground for innovative marketing, join us today!

TIME-STAMPED SHOW NOTES:

• [00:22] Today’s topic: How Web3 Will Change Marketing Forever.
• [00:25] Defining the different Web iterations and why Web3 is so important!
• [01:40] What decentralization will do to the control of data and user autonomy.
• [02:14] The value of moderation and why this may support existing centralized platforms.
• [02:43] NFTs and smart contracts; how incentives are changing currently.
• [04:13] Impacts on content creation, monetization, and online selling.
• [05:05] Raising the bar on quality as the supply of content increases.
• [05:22] Transparency and the availability of viewing past actions. 
• [05:37] How Gary V leveraged the new possibilities of NFTs.
• [06:32] Go to https://marketingschool.io/live to apply for our next event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro 

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #1935, we share a bunch of marketing lessons that we learned at our recent event in Miami! After two years of lockdown, and no events during the pandemic, we finally got together and had a great time learning and sharing strategies. For an insider scoop on the most impactful ideas, listen in!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Marketing Lessons We Learned From Our Miami Event.
• [00:27] A quick recap of our first event in 2 years!
• [01:01] An interesting fact about sources of income for the average millionaire.
• [01:19] Lessons about mergers and acquisitions; how to buy smart and leverage your way to success.
• [02:03] Using Reddit for product development and market research.
• [02:44] The importance of control and holding onto equity.
• [02:58] Some thoughts on A-B testing and updating video tags.
• [03:40] Travel hacks and how to get some freebies from great resorts! 
• [04:18] Reflecting on the importance of community after the pandemic.
• [05:22] That’s it for today!
• [05:24] Go to https://marketingschool.io/live to learn more about the event!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro 

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

In episode #1934, we talk about whether personalization works in 2022! From quizzes and your sales funnel, to the tools that can help you improve the way you use personalization, we unpack whether it is all worth it at the end of the day! Tune in to find out more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Does Personalization Work in 2022?
• [00:25] A quick definition of personalization in the marketing context.
• [00:58] The results are in: personalization does not boost conversions!
• [02:28] Tools for better marketing personalization; a few recommendations.
• [03:38] The important surface level testing that should go into personalization projects.
• [03:47] Go to https://marketingschool.io/live for more!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1933, Neil and Eric talk about whether your business should have a phone number listed. Having a phone number listed may seem outdated, but testing has shown that simply listing a phone number inspires customer trust and confidence. To find out more about the impact that listing a phone number can have on your company, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Should Your Business Have A Phone Number Listed?
• [00:27] Having a phone number listed on your site makes customers feel more comfortable.
• [01:07] Why adding a phone number helps more when you’re a small to medium-sized business, rather than a large corporation.
• [02:19] That’s it for today!
• [02:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
•  

Links Mentioned in Today’s Episode:

• CallRail
• Nextiva
• Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #1932, Neil and Eric talk about the economics of buying another business versus building. When you’re deciding whether or not to buy a business, the number one question you should ask yourself is whether you are buying a job. To learn more about what to look out for when pursuing acquisitions, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The Economics of Buying Another Business Versus Building.
• [00:50] Why buying a business doesn’t always need to be expensive.
• [01:14] Why each approach has its merits and drawbacks.
• [01:21] Why you shouldn’t buy a turnaround.
• [03:25] How to make the economics work out by buying with debt.
• [03:57] That’s it for today!
• [04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Epic Challenge

• Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game

• HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company (HBR Guide Series)

• Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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In episode #1931, Neil and Eric talk about how to profit off your blog without selling out. If you pivot from your original content in order to sell something, there’s a good chance you’ll feel like a sell-out. However, if what you’re selling is providing value, then you’re actually doing people a disservice by not sharing that resource. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Profit Off Your Blog Without Selling Out.
• [00:41] If you share something of value, then no one will accuse you of selling out.
• [01:44] The lesson Neil learned that made him more comfortable with selling.
• [04:06] That’s it for today!
• [04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Mutiny HQ
• Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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In episode #1930, Neil and Eric talk about 7 marketing tools they're excited about for 2022. There are a bunch of tools out there that can help you market your business more efficiently. From helping you organize your data seamlessly to marketing automation, there is something here for everyone. Tune in to get the inside scoop on the best marketing tools for 2022!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 7 Marketing Tools We're Excited About for 2022.
• [00:30] Why Mutiny HQ is a great tool for marketers to personalize websites.
• [01:15] How Jarvis can help you generate copy more quickly.
• [01:28] Use Grain to share Zoom footage or text quickly, easily, and efficiently.
• [02:23] Supermetrics is a fantastic way to organize your data.
• [02:39] DeScript is a great tool for podcasters to streamline their process.
• [03:00] Why UiPath is great for marketing automation.
• [03:55] Use PredictLeads as a useful tool for finding clients. 
• [04:20] That’s it for today!
• [04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Mutiny HQ
• Jarvis

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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