Marketing School - Digital Marketing and Online Marketing Tips

In episode #1919, Neil and Eric talk about where to find your first PPC client. There are quick and effective tools at your disposal for identifying potential clients who could use pay-per-click to scale up their business. Tune in today to hear how to use Crunchbase to discover potential clients and the best ways to reach out to them! 

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Where to Find Your First PPC Client.
• [00:25] Use Crunchbase to track down clients who have recently been funded and contact them with suggestions on how they can scale up through pay-per-click.
• [01:27] Use PredictLeads to find where funding is happening and contact CEOs.
• [03:40] That’s it for today!
• [03:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Crunchbase
• Craigslist
• PredictLeads

• Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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• Neilpatel.com

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In episode #1918, Neil and Eric talk about the best way to find marketing employees. LinkedIn is a great resource for finding talent and there are plenty of ways to use it to do your research and incentivize potential hires. To learn more about why you should hire slow and fire fast, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: The Best Way to Find Marketing Employees.
• [00:25] How to use LinkedIn to do research and find top marketing employees.
• [01:25] How to use LinkedIn Recruiter and how to incentivize potential new hires, as well as people who could help you find a new hire.
• [03:42] That’s it for today!
• [03:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Check out our blueprint and how to build your dream business: https://www.marketingschool.io/training

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1917, Neil and Eric talk about how to test adverts without spending too much money. One of the best ways to save money on testing ads is to let your competitors do it for you! Tune in to find out how to conduct your research efficiently and why creating a swipe file can give you the inspiration you need for a fantastic ad!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Test Ads Without Spending Too Much Money.
• [00:25] Research your competitors by checking out their online ads, as well as their upsells, downsells, and landing pages.
• [01:19] Create a swipe file of adverts that you like that you can draw on later for inspiration.
• [03:00] That’s it for today!
• [03:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Check out our blueprint and how to build your dream business: https://www.marketingschool.io/training

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1916, Neil and Eric talk about the 7 risks of going out on your own. Going all-in on your business is an exciting venture, but it comes with some risks. You won’t have the stability of a regular paycheck, and unexpectedly long working hours can lead you to run the risk of burnout. Tune in to learn more about what to look out for and how to prepare yourself accordingly!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 7 Risks of Going Out On Your Own.
• [00:52] Understanding that there won’t be a safety net to catch you.
• [01:31] You won’t have steady money, especially in the beginning.
• [01:53] Other people will judge your decisions and this will potentially cause self-doubt.
• [02:30] You won’t always have mentorship when you need it.
• [03:01] You may run out of money much faster than you anticipated.
• [03:20] Burnout is a huge risk and you need to be prepared for very long hours.
• [03:40] In the beginning you’ll be depending on yourself for everything. 
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Check out our blueprint and how to build your dream business: https://www.marketingschool.io/training

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Apple has built a narrative around its beautiful design, prioritizing user experience, and above all protecting user privacy. Their foray into advertising is an opportunity to further this narrative by leveraging their many platforms to target existing users. To learn more about what lies behind their new strategy, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 3 Reasons Why Apple is Building Out Advertising.
• [00:25] Reason one: all the recent changes in privacy standards and regulation pose an excellent opportunity to advertise to customers using their apps.
• [01:00] Reason two: they can use it to further the narrative they’ve created for their brand, which prioritizes user experience and privacy.
• [02:01] Reason three: Apple has a huge amount of data from their app users, giving them the tools to create incredibly specific and targeted advertising.
• [02:32] That’s it for today!
• [02:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1914, Neil and Eric talk about 5 reasons why there need to be more crypto agencies. Blockchain technology is proliferating at an impressive pace, and with that comes ample opportunity to invest and market in the space. Tune in to learn more about why now is an excellent time for companies to specialize in crypto and build a brand fast!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 5 Reasons Why There Needs to Be More Crypto Agencies.
• [00:30] Reason one: large companies like Facebook are moving their developer activity to focus on web three subjects, like NFTs.
• [01:20] Reason two: with the proliferation of blockchain technology you need more quality companies that specialize in that type of marketing.
• [02:03] Reason three: you can build a brand very quickly because the space is so nascent and there is a growing demand for specialization in crypto.
• [02:35] Reason four: there’s a lot of regulation that you need to be aware of.
• [03:09] Reason five: the growth in this area allows a lot of room for creativity.
• [04:15] That’s it for today!
• [04:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1913, Neil and Eric talk about what Facebook's rebrand to Meta means for marketers. Get a breakdown of the distinctions between web one, two, and three, and learn how to leverage your marketing in the new decentralized online space. For all this and more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: What Facebook's Rebrand to Meta Means For Marketers
• [00:43] How Facebook’s virtual world takes online meetups to a new level of immersion.
• [02:16] Facebook’s metaverse and its similarity to Second Life.
• [03:02] A breakdown of the distinctions between web one, web two, and web three.
• [03:47] How the advent of web three will affect marketers.
• [04:38] What we recommend for marketers on how to participate in web three and how to leverage marketing.
• [05:27] That’s it for today!
• [05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1912, Neil and Eric talk about why people still ask if SEO is relevant. While SEO takes much longer to be effective than several years ago, it is still a crucial part of your exposure and has huge payoffs in the long run. To learn more about the impact of SEO and why people often overlook its value, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why Do People Still Ask If SEO is Relevant?
• [00:27] Why SEO takes longer to be effective than it did several years ago.
• [01:09] Why SEO is a long-term investment and why the ROI on it is still huge.
• [03:44] That’s it for today!
• [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1911, Neil and Eric talk about what to do before Black Friday and Cyber Monday. The days, weeks, and months leading up to Black Friday and Cyber Monday, is a crucial time of preparation. We discuss some of the best ways to prime your contact list for your upcoming deals, as well as how to do rigorous testing to make sure your site can handle the holiday traffic. To learn more about what you should be doing in preparation, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Do This Before Black Friday and Cyber Monday.
• [00:30] Why incorporating upsells and downsells are essential. 
• [01:41] Prime your contact list to anticipate your Black Friday and Cyber Monday deals through your various marketing channels like high-volume emails, blogs, or texts.
• [02:25] Remember to take into account worldwide supply chain issues.
• [03:00] Why it’s important to do rigorous testing of your site leading up to these holidays.
• [04:12] That’s it for today!
• [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Quicksprout
• KanBan Box
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #1910, Neil and Eric talk about How To Set SMART Goals And Win! As your company grows it becomes increasingly important to define your goals. Use the SMART acronym to set specific, measurable, achievable, realistic, and timely goals that will take your business to the next level. For all this and more, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How To Set SMART Goals And Win.
• [00:30] The SMART acronym and what each letter represents.
• [01:31] Why your goals need to be specific and measurable, as illustrated by an example from Neil’s company.
• [02:51] How to determine whether your goals are achievable within a realistic timeline.
• [03:30] Ask yourself whether your goals are realistic given your current resources.
• [03:45] Figure out whether you can deliver on your goals in a timely way, within a year.
• [04:05] The importance of setting achievable goals as your company grows.
• [05:36] That’s it for today!
• [05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.