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Key Lessons We Learned from Harnessing the Power of Communities

In episode #1909, we share some of the key lessons we have learned from harnessing the power of communities. Tuning in, you’ll learn more about the value of good content, community engagement, and being strategic about your offers. We also distinguish between an audience and a community and elaborate on the benefits of taking the time to create a space where you can foster a sense of community amongst members of your audience. For all this and so much more, make sure not to miss today’s episode!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Key Lessons We Learned from Harnessing the Power of Communities.
• [00:47] What Neil has learned about putting out good content, keeping your community engaged, and being sparing with offers.
• [01:22] Moving with your community; the benefits of leveraging a multi-platform approach.
• [01:42] Becoming accustomed to asking your community to purchase from you.
• [03:07] The value of understanding the difference between a community and an audience.
• [04:20] Eric shares the benefits of taking the time to make your community a home.
• [04:57] Some recommended resources, including the work of David Spinks.
• [05:20] That’s it for today!
• [05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Growth Accelerator
• David Spinks

• The Business of Belonging

• CMX

• To grow your business faster, check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #1908, we talk about the one thing that your host, Eric Siu, is choosing to focus on for the rest of the year: culture, community, and communication! Eric believes that these three C’s are the glue that holds a company together and in today’s episode, he shares his advice and some helpful resources for hiring the right people to build and maintain company culture and the different ways in which you can measure success. Tune in today to learn more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why Eric is Choosing to Focus on This One Thing for November.
• [00:39] The three C’s that hold a company together: culture, community, and communication
• [01:50] Why you have to hire the right people to build and maintain company culture.
• [02:19] How to measure success; keeping non-regrettable employee loss below 10 percent and scoring high on employee MPS surveys.
• [03:20] Eric’s advice: study top CEOs and read Let My People Go Surfing.
• [04:03] That’s it for today!
• [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• 15Five Continuous Performance Management Software

• Let My People Go Surfing

• To grow your business faster, check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

In episode #1907, we talk about the number one thing that your host, Neil Patel, is choosing to focus on for November: hiring rockstars! While you can’t necessarily quantify how much business they will attract per quarter, Neil believes that there are numerous ways in which rockstar employees create opportunities for your business. He also shares his advice for what to do when you can’t afford to hire the rockstar you want, so make sure to tune in today to learn more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why Neil is Choosing to Focus On This One Thing for November.
• [00:31] Why Neil is focusing on hiring rockstars in November, December, even January.
• [01:45] While you can’t quantify the business they will attract, hiring rockstars creates opportunities.
• [02:10] How hiring rockstars has accounted for 30 to 40 percent of Neil’s new revenue.
• [02:35] What to do when you can’t afford to hire a rockstar; wait until you can!
• [02:46] The benefits of keeping rockstars ‘on ice’ and keeping them excited.
• [03:08] That’s it for today!
• [03:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• To grow your business faster, check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

In episode #1906, Neil and Eric talk about who you should hire once you’ve reached $10M in revenue. Only 1.1% of American businesses have reached this prestigious milestone. To learn more about how to identify the candidate that will take your business to $100M in revenue, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: You’ve Reached $10M in Revenue, Who Should You Hire?
• [00:34] An overview of the 1.1% of American businesses that have reached this milestone.
• [00:49] How to identify the new hire that will take you to $100M in revenue.
• [01:44] Advice on how to de-risk a new high-stakes-hire.
• [02:46] Why you need to define your outcomes before searching for your new hire.
• [04:37] That’s it for today!
• [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Who: The A Method of Hiring

• Who Scorecard

• To grow your business faster, check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

When social media first surfaced it was generally dismissed as largely inconsequential for businesses. These days it’s almost impossible to imagine a successful business without a social media presence. With the rise of web three and the ubiquity of social media comes the integral concept of community and the impact and engagement it creates. Here to help us interrogate this rapidly expanding field is David Spinks, VP of Community at Bevy and Cofounder of CMX, two platforms dedicated to helping businesses create and support a thriving community. He is also the author of the new book The Business of Belonging: How to Make Community your Competitive Advantage. In our conversation, we discuss the key difference between building an audience versus a community, and why community drives deeper and more meaningful engagement for business. Learn about some of CMX’s useful resources, like the SPACES Model, a fundamental framework for defining your community’s business value. We also discuss the most common mistakes businesses make when they first build their communities and how to go about it the right way. Be sure to tune in to learn more about this important topic from an expert in the field!

TIME-STAMPED SHOW NOTES:

• [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:15] Introducing today’s guest David Spinks VP of Community at Bevy and Co-founder of CMX.
• [01:14] How community is being factored into how businesses are structured. 
• [02:28] Outlining the differences between audience and community.
• [04:30] How community encourages participants to create rather than consume.
• [05:40] Examples of communities where David has seen people create and contribute.
• [07:35] The importance of a skilled and competent community manager. 
• [08:42] How to find the right community manager.
• [09:39] How Bevy, a pioneering community event engine, was started.
• [11:29] Why it’s important to start small and set an intentional example with your initial community members.
• [15:59] How to ‘push out control’ to manage large communities with fewer community managers and why many businesses make the mistake of growing too fast. 
• [18:04] The SPACES Model and how to use it as a framework for defining your community’s business value.
• [21:07] The best way to grow your community and why most businesses start in the wrong place.
• [24:07] David’s top book recommendation and its far-reaching applications.
• [24:39] David’s podcast Masters of Community and what you can learn from it. 
• [25:24] Exciting new AI tools to take your community to the next level!

Resources From The Interview:

• David Spinks
• David Spinks on LinkedIn
• David Spinks on Twitter
• The Business of Belonging: How to Make Community your Competitive Advantage
• Masters of Community Podcast
• CMX
• The SPACES Model: The Framework for Defining Your Community’s Business Value
• Bevy
• Startup Grind
• Orbiit.ai
• Orbit.love

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

In episode #1905, Neil and Eric talk about who you should hire when you’ve reached $1M in revenue. If you’ve reached a six-figure income, congratulations! Scaling up from here will mean making various, detailed improvements to different parts of your operations. To learn more about how a new hire can speed up this process, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: You’ve Reached $1M in Revenue, Who Should You Hire?
• [00:34] Why your new hire should be geared towards operations.
• [01:04] The concept of the visionary and an integrator in business.
• [01:48] Why visionaries need a detail-oriented integrator to take their operations to the next level.
• [02:40] Hiring an operations employee will help you scale up faster.
• [02:51] That’s it for today!
• [03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business

• Traction: Get a Grip on Your Business

• To grow your business faster, check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

In episode #1904, Neil and Eric talk about who you should hire when you’ve reached $100k in revenue. When you’ve reached this important milestone it’s a good time to take stock of what you’re spending your time on unnecessarily and consider who you can hire to help you scale up to $1M in revenue. To hear more, make sure you tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: You've reached $100k in revenue, Who should you hire?
• [00:25] Why your new hire should be centered on growth.
• [01:14] How to use a task prioritization chart to determine which of your tasks you should be outsourcing.
• [03:08] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1903, Neil and Eric talk about where the majority of their money is going this quarter. When you hire an exceptional individual with decades of experience, you not only gain access to their skills but also their network. Tune in to hear why Neil is focusing his investment on acquiring the right talent and how Eric is feeling about the crypto space!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Where the Majority of Our Money Is Going This Quarter.
• [00:25] Why Neil is spending the majority of his money on identifying and acquiring exceptional and experienced talent.
• [01:27] Why experienced individuals who have been in the business a long time are great at driving leads long-term.
• [03:50] Why Eric is investing a good portion of his money into the crypto space.
• [04:27] That’s it for today!
• [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

In episode #1902, Neil and Eric talk about 5 Ways to Market Your Own Agency Services. Hear about some of the great tools and strategies you can utilize today to build relationships and get your great ideas in front of the right people.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 5 Ways to Market Your Own Agency Services.
• [00:25] Number one: use Crunchbase to find every company that recently received funding, identify what they’re doing wrong, and approach them with solutions for how you can fix it.
• [00:54] Number two: Incorporate a tool like Loom to communicate your strategies to companies that recently received funding.
• [01:44] Number three: write guest posts on a lot of blogs in the marketing space.
• [02:17] Number four: build genuine relationships in anticipation of live events becoming prevalent again.
• [03:36] Number five: build relationships with people at AdAge, Adweek, and Forrester.
• [03:59] That’s it for today!
• [03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Crunchbase
• Loom
• AdAge
• Adweek
• Forrester
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1901, Neil and Eric talk about 7 Marketing Trends for 2022 & Beyond. We take a look at the rise in new technologies like NFTs, DAOs and how they’ll become more mainstream in 2022, as well as what we are expecting from more established platforms like YouTube, Twitter, and podcasting.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Marketing Trends for 2022 & Beyond.
• [00:37] Trend one: NFTs as a marketing strategy, like Gary Vaynerchuk’s VeeFriends, are expected to become much more mainstream.
• [01:23] Trend two: people and companies increasingly using tools as a form of marketing.
• [01:57] Trend three: decentralized autonomous organizations (DAOs). 
• [03:43] Trend four: the rise of voice commerce outside of the US and UK and its integration into new products and markets.
• [04:42] Trend five: YouTube will continue to grow and become more important.
• [05:38] Trend six: podcasting will become more competitive and saturate nearing the end of 2022.
• [06:31] Trend seven: Twitter as a space to collaborate and create amazing relationships.
• [07:48] That’s it for today!
• [07:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• VeeFriends
• YouTube
• Twitter
• Marketing School
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.