Marketing School - Digital Marketing and Online Marketing Tips

We seldom have interviews on the show, but we’re always excited to make an exception for remarkable individuals like Alex Homozi, Founder and CEO of Acquisition.com. Alex is an entrepreneur, investor, philanthropist, and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. We hear from Alex about his company Acquisitions.com, how he developed a step-by-step guide for massively profitable gyms, and how he believes it’s his duty to reinvest his wealth into altruistic initiatives. In our conversation, we discuss Alex’s book $100M Offers and unpack three key examples that illustrate how to put together an irresistible offer. Alex breaks down the four key variables that create value for the customer and explains how management consulting taught him to systematically approach a problem by interviewing experts. Alex also shares the story of how he met his wife and business partner Leila and how they embarked on a hugely successful business venture together. Tune in today for this engaging and informative conversation on entrepreneurship, risk, building wealth, and much more!

TIME-STAMPED SHOW NOTES:

• [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:15] Introducing today’s guest Alex Hormozi, Founder and CEO of Acquisition.com.
• [03:13] Learn about Alex’s book $100M Offers: How To Make Offers So Good People Feel Stupid Saying No. 
• [03:48] How Alex’s media plan utilizes platforms like Youtube and how he is scaling his business.
• [04:38] How Alex refined the model he uses to run his gyms: by trying something new every month.
• [06:06] Hear about the other books Alex is working on.
• [07:19] How Alex is using his process to help people by providing free resources. 
• [08:15] What Alex has learned from his background in SaaS and other fields and the concept of asymmetric advantages.
• [11:54] Alex breaks down three examples of how he put together a $100M Offers.
• [14:33] The importance of defining what value is for your customers.
• [17:47] How cutting down the speed of achievement creates value for your customers 
• [19:04] The four variables you need to master when putting together a $100M Offer
• [20:56] What Alex learned from management consulting.
• [23:57] Why Alex suggests consulting experts to improve your company, rather than a book on the subject.
• [25:38] How Alex structures his offers with guarantees around growth. 
• [27:29] How Alex met his wife and business partner Leila and how they embarked on a hugely successful business venture together.
• [30:01] Alex gives insight into how his portfolio is currently structured.
• [34:24] Alex’s book recommendation and what has made a difference to Alex’s life in the past year.

Links Mentioned in Today’s Episode:

• Acquisition.com
• $100M Offers: How To Make Offers So Good People Feel Stupid Saying No
• Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym
• Alex Hormozi on Instagram
• Alex Hormozi on YouTube
• Leila Hormozi on Instagram
• Burning Wish

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In episode #1900, Neil and Eric talk about  How to Effectively Communicate With Contractors, Even With A Language Barrier. When your business is expanding you’re likely to employ contractors to save on expenses. And often they are located in countries with lower living costs and aren’t necessarily fluent in English. Tune in to find out how to optimally communicate with your contractors, no matter the circumstance!

 TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Effectively Communicate With Contractors, Even With A Language Barrier.
• [00:30] The types of contractors you might be hiring from platforms like Upwork.
• [00:51] Some of Eric’s processes that he uses with contractors and why communication is key.
• [02:23] How to institute processes and frameworks for your contractors.
• [04:46] That’s it for today!
• [04:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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• Twitter @ericosiu

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In episode #1899, Neil and Eric talk about 3 Reasons You Don’t Want to Be the Smartest Marketer. While it might feel good to be the smartest marketer in the room, you’re actually putting yourself at a disadvantage in the long run. To learn more about how ego breeds complacency, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 3 Reasons You Don’t Want to Be the Smartest Marketer.
• [00:30] Reason one: if you’re the smartest marketer, you’re not going to learn from the people around you.
• [01:07] Reason two: if you’re the smartest marketer in the room, you’re in the wrong room.
• [02:05] Reason three: you need to be willing to try new things.
• [03:36] Our key takeaway for this episode: ego breeds complacency.
• [04:10] That’s it for today!
• [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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In episode #1898, Neil and Eric talk about What to Do When You Lose Your Rankings. There are a bunch of reasons why your rankings may take a hit. Sometimes your content has started to decay or in other instances, Google has simply updated their algorithm. Tune in to hear their timely advice on these scenarios, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What to Do When You Lose Your Rankings.
• [00:27] What to do when you first start losing your traffic.
• [00:30] How to update your content to be better than all the competitors that are ranked higher than you.
• [01:34] How to use ClickFlow to identify which of your content is decaying.
• [02:53] What to do when Google changes its algorithm and you lose your ranking, the answer may surprise you!
• [04:10] That’s it for today!
• [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #1897, Neil and Eric talk about How to Grow Your YouTube Channel Like They Are. Growing a YoutTube channel isn’t always straightforward. You might be gaining views and followers, and then suddenly you make a video that diverges from your usual content and you see your numbers plummet unexpectedly! Tune in to hear some of the lessons that Eric and Neil have learned from their channels and the tactics they’ve applied to reliably increase their views!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Grow Your YouTube Channel Like We Are.
• [00:45] Why their YouTube channel wasn’t getting views.
• [01:00] How upgrading the quality of their video content has affected their views.
• [02:12] Neil’s tip to push marketing in the first 24 hours of releasing a new video.
• [03:21] Using newsjacking and commentary for your content.
• [04:52] The importance of keeping your focus on the topic of your channel, at least initially.
• [05:30] That’s it for today!
• [05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

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See omnystudio.com/listener for privacy information.

In episode #1896, Neil and Eric talk about How to Scale Ad Spend on Facebook Without Losing Control. When you start spending on Facebook ads, what will often happen is that your conversions will go up, but they will be outpaced by rising costs. Tune in to learn how to avoid this trap and optimize your ad spending without losing control!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Scale Ad Spend on Facebook Without Losing Control.
• [00:30] What it means to lose control of your Facebook ad spending.
• [01:12] How to effectively ramp up slowly with Facebook.
• [01:35] How to feed Facebook with better data.
• [01:58] Why you should duplicate a successful campaign.
• [02:23] Creative fatigue and how it can ruin your ROI.
• [03:18] That’s it for today!
• [03:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

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See omnystudio.com/listener for privacy information.

In episode #1895, Neil and Eric talk about When Should You Expand Your Marketing? Marketing and business will always require resources and capital, both of which are finite. We hear from Eric about his experience of having too many projects going at once and how he was able to turn things around and streamline his marketing when he approached marketing like an investor. Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: When Should You Expand Your Marketing?
• [00:25] Our definition of expanding marketing.
• [01:21] Why you need to think about marketing like an investor.
• [02:23] Examples of scenarios where you’d be ready to expand your marketing.
• [03:20] That’s it for today!
• [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1894, Neil and Eric talk about 5 Reasons You Should Dabble in Crypto Marketing. The internet is changing and with the advent of web three, it will become increasingly decentralized. Learn how crypto marketing can grow your skills and give you greater global exposure. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Reasons You Should Dabble in Crypto Marketing.
• [00:30] Web three and the decentralization of the internet.
• [00:45] Reason one: a sense of community will become increasingly important online in the coming years.
• [01:49] Reason two: the regulations that govern crypto will force you to become a more creative marketer.
• [02:17] Reason three: NFTs have significant potential for marketing and investment.
• [03:07] Reason four: crypto marketing needs to take place on a global scale.
• [03:51] Reason five: the crypto space is growing faster than the internet.
• [05:10] That’s it for today!
• [05:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #1893, Neil and Eric talk about What Marketers Can Automate. We cover a range of tools you can use to automate marketing tools, like your emails, texts, and even your SEO. Hear about how to use tools like Hubspot, GetResponse, and Zapier to optimize your marketing!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: What Can Marketers Automate?
• [00:25] The many tools you can use to automate your email.
• [01:09] If you’re doing something regularly, you should automate it.
• [02:58] How to use a platform like Zapier to bring all your tools together.
• [03:11] How to automate your SEO.
• [03:20] That’s it for today!
• [03:24] Go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• HubSpot
• Key
• GetResponse
• ConvertKit
• MailChimp
• Zapier
• Community
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode  #1892, Neil and Eric talk about How to Systematize Your Marketing. Learn how to create an internal wiki for your processes and why it’s so beneficial for your daily operations. We also discuss why you need a process watcher and why it’s essential to create a swipe file for the internal processes and marketing ideas from companies you admire.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Systematize Your Marketing.
• [00:30] Why all your tasks and processes should be documented internally for easy reference.
• [01:24] How to use resources like Loom or Notion for documenting your internal processes.
• [01:59] Why you need a process watcher: as your company grows your processes will break.
• [02:51] Create a swipe file for processes from other companies you admire.
• [03:20] That’s it for today!
• [03:24] Go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Loom
• Notion
• Brew
• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.