Marketing School - Digital Marketing and Online Marketing Tips

In episode #1881, Neil and Eric talk about how they are thinking about their live event in the future. Although many people are resistant to hosting live events, there are safe ways to do it. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How We are Thinking About Live Events Moving Forward
• [00:26] What we learned from our last live events.
• [00:45] You can’t just rely on virtual events; you need organic interaction.
• [01:35] There are so many different ways to host live events.
• [03:00] So many inspirational, unplanned things happen at live events.
• [03:40] That’s it for today! 
• [03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1880, Neil and Eric talk about Intuit’s acquisition of Mailchimp. There are so many valuable lessons that we can all learn from Mailchimp’s slow and steady rise to the top, so tune in to hear it all. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Intuit’s $12B Acquisition of Mailchimp Means
• [00:30] A brief history of MailChimp and Intuit.
• [00:50] The thinking behind why Intuit bought Mail
• [01:42] Hope that we can gain from Mailchimp’s success.
• [03:00] Other lessons we can learn from Mailchimp success.
• [04:26] The benefits of being bootstrapped.
• [05:08] That’s it for today! 
• [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1879, Neil and Eric talk about how to tap into your creative side when you are not naturally creative. Creativity is what will set you apart, which is why it is important to try to harness this trait in yourself. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Be More Creative when You’re Not Creative
• [00:27] Why it is important to be creative in today’s day and age.
• [00:55] Research what your competitors are doing.
• [01:31] Look at what strategies related industries are using. 
• [02:47] Creativity is the x factor; it’s what makes you stand out.
• [03:20] An example of a creative project and how we can gain lessons from it.
• [04:43] That’s it for today! 
• [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1878, Neil and Eric talk about the ways you can tank your YouTube views. From videos that are too short to those that don’t hook people early on, there are many ways you can trip up. Tune in to hear them all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Ways to Tank Your YouTube Views
• [00:55] #1: Try to talk about everything; casting the net wide won’t work.
• [01:15] #2: Short videos don’t keep viewers on YouTube for long.
• [01:35] #3: Zoom videos suck. 
• [02:05] #4: Uploading audio videos to YouTube.
• [02:43] #5: Changing up the thumbnails too much.
• [03:21] #6: Not hooking people properly.
• [03:40] #7: Talking about things you are not an expert in. 
• [03:00] That’s it for today! 
• [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1877, Neil and Eric talk about how to make your YouTube views explode. From catchy titles to enticing thumbnails, there is no shortage of ways to captivate audience attention. Tune in to hear it all! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Ways to Skyrocket Your YouTube Channel Views
• [00:36] #1: Promote videos hard within the first 24 hours of release.
• [01:37] #2: Focus on your optimizing video thumbnail.
• [02:13] #3: Evoke curiosity through your titles.
• [02:27] #4: Stay consistent with your content.
• [02:46] #5: A video to watch if you want to know how to make engaging content.
• [03:09] #6: Have a consistent schedule.
• [03:35] #7: Ask people questions in the middle of your video; it helps virality.
• [03:57] That’s it for today! 
• [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1876, Neil and Eric talk about capturing value when you are determining your prices. Many people undercharge for their services, despite this being one of the biggest levers out there. Tune in to hear how you can charge what you’re worth. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Capture the Most Value When Pricing
• [00:26] Pricing is a big lever in your business.
• [00:43] A resource you can use to help you find the right price for your service.
• [01:27] Some questions from the book, Pricing Creativity.

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Price Intelligently

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In episode #1875, Neil and Eric talk about what it takes to make an offer your customers can’t turn down. This might sound simple, but there are a few components that go into this, so tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Create an Irresistible Offer
• [00:26] Defining what an irresistible offer is.
• [01:12] Start out with the pain points of your customers. 
• [01:50] The offer drives a lot of your marketing. 
• [02:23] Think about rotating different offers throughout the year.
• [02:53] A book Eric recommends.
• [03:13] Remember to test your offers because people don’t always know what they want.
• [03:49] That’s it for today! 
• [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1874, Neil and Eric talk about when you should buy a business. While it might seem more attractive to build something from scratch, it is infinitely more challenging, which is why there are upsides to buying and growing. Tune in to hear how to get the timing right!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When Should You Start Buying Businesses?
• [00:28] For most people, in most sectors, it’s harder to start a business than it is to grow one.  
• [01:05] Why the best time to consider buying is when things are flat for you. 
• [01:51] When you buy a small business, you have to have good operators in place.
• [02:56] Don’t buy if your company can’t handle it.
• [03:38] Factor in that many times M&A won’t work out.
• [04:02] That’s it for today! 
• [04:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

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In episode #1873, Neil and Eric talk about why brands should consider NFT strategies as they move forward. There is a clear link between building a community and having NFTs as a brand. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Brands Will Need an NFT Strategy Long-Term
• [00:45] What it means to have a smart contract tied to your NFT.
• [01:52] Hear more about Gary V’s NFTs, VeeFriends, and the benefits of holding them.
• [02:35] How NFTs help you build community.
• [03:36] Three of the important advantages of building a strong community.
• [04:07] As a creator, you can structure NFTs so you get a cut after every re-sale. 
• [05:45] That’s it for today!
• [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1872, Neil and Eric discuss NFTs; what they are, and why they’re exploding. We also hear about how Eric accidentally made $230k of his NFT. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: NFTs Are Exploding and How Eric Accidentally Made $230k on One
• [00:30] An overview of NFTs; what they are, and their utility. 
• [01:39] The link between NFTs and digital scarcity.
• [02:19] What to be careful of when it comes to NFTs.
• [03:05] How Eric accidentally made $230k off CryptoPunks.
• [04:45] If you believe in it, then stick it out!
• [05:25] That’s it for today! 
• [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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