Marketing School - Digital Marketing and Online Marketing Tips

In episode #1871, Neil and Eric talk about whether it is worth chasing a LinkedIn following or not. Of course, numbers matter to a degree, but they might not be as important as you think. Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is a LinkedIn Following Worth Chasing?
• [00:27] Unless you’re going after B2B or enterprise, follower numbers don’t matter that much.
• [01:31] It comes back to the marketing basics; go where your audience hangs out. 
• [02:22] Consistency is the most important thing.
• [02:39] Smart ways to grow your LinkedIn following.
• [03:29] Where Neil is putting his focus at the moment. 
• [03:00] That’s it for today!
• [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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One Tool to Make You Write Well And Efficiently

In episode #1870, Neil and Eric talk about Conversion.ai, the tool that will help your writing. It's not a silver bullet, but if you hate writing, it is a great platform for you to use. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: One Tool to Make You Write Well And Efficiently
• [00:26] How many times Neil and Eric use Conversion.ai
• [01:27] Some of the cool things about Conversion.ai 
• [02:40] The speed the product gives you can help you launch new services.
• [03:42] That’s it for today! 
• [03:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Conversion.ai

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In episode #1869, Neil and Eric talk about dressing to impress. Yes, how you look matters, but your product is always going to be the most important thing. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is Dressing to Impress as Important When Working Remotely?
• [00:33] Since becoming a father, Neil doesn’t care how he dresses.
• [01:15] More important than your clothes is your product, so make it count. 
• [02:26] Eric’s take on dressing for success.
• [03:00] Do whatever makes you happy when it comes to buying your clothes.
• [04:29] That’s it for today! 
• [04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1868, Neil and Eric talk about CRO tips that will help you convert. Whether it’s having a range of payment options or looking at your image quality, there are numerous ways to optimize your CRO. Tune in to hear them all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 CRO Tips to Convert Ecommerce Sites
• [00:30] #1: Make sure that you have many pay options.
• [01:08] #2: Look for qualitative feedback.
• [01:46] #3: Always have upsells and downsells.
• [02:12] #4: Look out for where the bottlenecks are.
• [02:39] #5: You should pay attention to your image quality.
• [03:14] That’s it for today!
• [03:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1867, Neil and Eric talk about some rules they follow with marketing. From the rule of seven to the 80/20 rule, there is no shortage of top marketing tips for you. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Interesting Rules We Follow With Our Marketing
• [00:30] #1: The rule of seven; why it’s important to take an omnichannel approach.
• [00:55] #2: It takes three years to become successful.
• [01:20] #3: Spend a portion of your budget on things that are not highly trackable.
• [01:56] #4: Apply the 80/20 to producing free content.
• [03:18] #5: Give it three months when you try a new marketing channel.
• [03:59] That’s it for today!
• [03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1866, Neil and Eric share seven ways to gamify your social media to gain a following. From contests to giveaways, there are so many creative ways to engage people. You just have to know how. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Ways to Gamify Your Social Media and Gain A Following
• [00:30] #1: Ask a question to facilitate discussion.
• [00:59] #2: Create a contest to get people to engage with and put your content.
• [01:35] #3: Do collabs to help your following grow.
• [01:56] #4: Have giveaways to generate a lot of shares.
• [03:00] #5: Connect with a social cause
• [03:16] #6: Encourage close friend on Instagram and provide special content
• [04:01] #7: Touch on trending topics to provide value.
• [04:38] That’s it for today!
• [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Timothy Sykes

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5 Reasons Why Branding Is So Important

In episode #1865, Neil and Eric talk about the reasons that branding is important. If you think about every big brand out there, you likely have a story or a memory attached to it. This is the cornerstone of great branding. Tune in today to hear it all. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Reasons Why Branding Is So Important
• [00:26] #1: A lot of big purchases are made on brands, not on searches.
• [01:00] An example that illustrates the power of branding.
• [01:30] #2: People remember the story behind a brand.
• [02:01] #3: Get your brand out there multiple times.
• [02:26] #4: How you position your brand determines its value.
• [02:55] #5: People need an emotional connection to your brand.
• [03:32] That’s it for today!
• [03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

LVMH

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In episode #1864, Neil and Eric talk about finding the one piece of content that will change the game. There is no silver bullet when it comes to this; you have to find what works for you. Be sure to tune in to find out more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Find The One Piece of Content That Will Change Your Marketing.
• [00:29] There are certain types of content that drive traffic more than others.
• [01:07] If create a lot of content, you will see what produces leads and what doesn’t,
• [01:37] An example from Neil’s business where one webinar produced leads and another produced none.
• [02:35] Pieces that drive traffic don’t always convert, so track it.
• [03:15] You have to produce tons of content to figure out what works.
• [03:47] That’s it for today!
• [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1863, Neil and Eric share some lesser-known but very effective PPC hacks. Just because lots of people aren’t using them doesn’t mean they don’t work. Be sure to tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our Favorite PPC Hack That Few Seem to Use
• [00:28] You can target a direct competitor and the people who visit their site with PPC.
• [01:05] How Neil’s team does their PPC campaigns.
• [01:28] RLSA: what this is and how it helps you find customers.
• [01:54] Eric’s favorite PPC hack that uses video.
• [02:38] That’s it for today!
• [02:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1862, Neil and Eric talk about their main takeaways from interviewing podcast guests. Having been at it for eight or nine years, they know a thing or do. Tune in to hear some of these golden nuggets

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Lessons From Interviewing Podcast Guests
• [00:34] #1: Get a window into how your guest thinks about things.
• [01:21] #2: If guests don't give the meat and potatoes of their experience, you won't have a good interview.
• [02:01] #3: Do a lot of research and find out what they’re passionate about.
• [02:27] #4: Find previous interviews to get a feeling of what they talk about. 
• [02:50] #5: Ask what you can do for your guest at the end of the show.
• [03:49] #6: Interview people with followings because that will help you.
• [04:17] #7: Remember to repurpose your content
• [04:51] That’s it for today!
• [04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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