Marketing School - Digital Marketing and Online Marketing Tips

In episode #1861, Neil and Eric unpack different strategies and which ones are the most effective. From SEO to CRO to PPC, there are many to choose from, so it's important to know which works for you. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Strategy Wins? SEO, CRO, or PPC.
• [00:28] The strategy you use depends on your business type.
• [00:43] Why we pick CRO, even though it's the least sexy.
• [01:25] The strategy you use depends on what you are looking for.
• [01:37] Pre-CRO work and why this is equally as important.
• [02:43] You need to start thinking about CRO for your business.
• [03:08] That’s it for today!
• [03:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1860, Neil and Eric talk about how to maximize your Twitter engagement. There are multiple, accessible ways you can boost your engagement, so be sure to tune in to hear them all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Maximize Your Engagement on Twitter
• [00:33] There are lots of smart and powerful people who hang out on Twitter.
• [00:52] Make use of current channels you have to improve Twitter engagement.
• [01:22] How to use a blog-style post across multiple tweets.
• [02:15] If you know influential people, get them to like your tweets
• [02:52] When you are doing a tweet storm, provide a call to action or offer your other skills.
• [03:38] That’s it for today!
• [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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• Neilpatel.com

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In episode #1859, Neil and Eric talk about how to maximize your LinkedIn engagement. Admittedly, this is not easy, but it is not impossible. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Maximize Your Engagement on LinkedIn.
• [00:42] Over the years, organic reach on LinkedIn has been dying down. 
• [01:00] Build a network with people who will leave engaged comments on your content.
• [01:23] Ways to get people to leave comments on your LinkedIn posts.
• [02:04] You can have a pod of your friends or employees who like your posts.
• [03:15] Videos work better than short lines to grab people's attention.
• [03:50] If you have an email list, hit them up to like your LinkedIn posts.
• [04:13] That’s it for today!
• [04:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1857, Neil and Eric talk about whether to quit when you are feeling overwhelmed. This is a very subjective decision, and only you know what’s right for you. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Should You Quit When You Feel Overwhelmed?
• [00:29] If you love what you are doing, you shouldn’t quit.
• [01:02] Money isn’t everything in this world; you have to find your passion. 
• [01:23] Even though Eric has had a lot going on, he still feels so grateful for his job.
• [02:37] You can try meditating, taking breaks, and try to shift your perspective.
• [02:52] Start creating processes that can take things off your plate to reduce your overwhelm.
• [03:59] That’s it for today!
• [03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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In episode #1857, Neil and Eric talk about how to gather customer insights. While numbers are important, hearing from the customers themselves is equally important, so get talking to them when you can! Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Gather Customer Insights.
• [00:27] Numbers only tell you half the story; customer insight stories are the other half!
• [01:05] What a non-buyer survey is and how this helps with understanding customers.
• [02:41] Some top survey tools that Neil and Eric both use.
• [03:00] Examples of companies with great customer development.
• [04:01] Talk to people and make sure you talk to enough of them. 
• [04:45] That’s it for today!
• [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

SurveyMonkey

Typeform

Super Human

Levels

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In episode #1856, Neil and Eric talk about places to find inspiration for your creatives. Despite how important creative is in marketing, it often gets overlooked. Tune in to hear how you and your team can stay inspired.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Where to Find Inspiration For Your Creatives.
• [00:26] Creative is going to people apart as costs continue to rise.
• [00:43] Where Eric looks for inspiration for his creatives.
• [01:13] Some of the places Neil goes to look for inspiration.
• [02:17] Watch videos and do a lot of reading to unleash new ideas. 
• [03:00] That’s it for today!
• [03:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1855, Neil and Eric talk about how to know when it’s the right time to start your ads on a new platform. If you do diversify too soon, you could land in hot water, so getting the timing right is so important. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When Is the Right Time to Start Advertising On A New Platform.
• [00:28] Think about your resource constraints and what’s happening with your existing channels.
• [01:10] If you try to do many channels at once, you’re like to go nowhere slowly.
• [01:49] When you a new ad or new features come out, try to arbitrage the costs.
• [02:08] Make sure people who are handling different platforms are communicating with one another.
• [02:37] That’s it for today!
• [02:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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In episode #1854, Neil and Eric talk about the top skills needed to run a digital marketing agency. From culture to recruitment, there are certain attributes that will help you succeed at running an agency every time. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Skills You Need To Run a Digital Marketing Agency.
• [00:19] Number 1: You have to understand how important culture is.
• [01:13] Number 2: No matter how good you are at marketing, work on your sales.
• [02:12] Number 3: Focus on recruiting at all stages of your business.
• [03:07] Number 4: Remember to pay attention to communication
• [04:33] Number 5: Stay on top of trends to know how to get ahead of them.
• [05:20] That’s it for today!
• [05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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In episode #1853, Neil and Eric talk about setting goals across your business. From those on the leadership team down to your entry-level positions, everyone should have a clear plan. So tune in today to find out more!  

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Set Goals Ranging From Entry Level to the Lead Team.
• [00:28] How Neil approaches goal-setting with his teams.
• [01:15] The benefits of using frameworks when it comes to setting goals.
• [02:15] Goals should be aspirational but not unattainable.
• [02:36] Traction is useful when your business is small, less so as it grows.
• [02:51] How you should go about breaking down your goals.
• [03:20] The benefits of consistency over the years 
• [03:38] That’s it for today!
• [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

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In episode #1852, we talk about how to structure your blog according to the ‘blog plus’ model. If you look at companies like HubSpot or NP Digital, you’ll notice that their websites don’t just have a blog section but an entire resources section that includes but is not limited to their blog-based content. Using this model means you can put all the content you make in one place, which makes far more sense.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Structure Your Blog in 2021
• [00:26] Using a ‘blog plus’ content model with additional resources.
• [01:06] How Neil organizes his website using a blog plus model.
• [01:49] Making all your content easily accessible if you make a lot of different types.
• [02:22] Running tests to see which content types are doing the best and worst.
• [02:54] That’s it for today!
• [02:55] Go to marketingschool.io/live to join our community.

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Links Mentioned in Today’s Episode:

HubSpot

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