Marketing School - Digital Marketing and Online Marketing Tips

In episode #1929, we make the distinction between traffic and converting traffic while showing you how to generate the latter. There is no point in increasing your traffic through SEO and content creation if that traffic doesn’t also increase your conversions. Tune in today to learn the secret recipe for turning sets of eyeballs into paying customers!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why Organic Traffic Is A Balance of Amazing Content and SEO.
• [00:27] Amazing content generates traffic that converts.
• [01:31] How Brian Dean from Backlinko generated high converting traffic.
• [02:42] Using unique data and calls to action to generate converting traffic.
• [03:01] That’s it for today!
• [03:02] Learn how to grow your business by visiting marketingschool.io/training

Links Mentioned in Today’s Episode:

• Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #1928, we talk about the value of incentivizing marketers and how best to do it. Charlie Munger once said, “You show me the incentive, and I’ll show you the outcome.” By this, he meant that people will produce better results if they are rewarded. Join us today and hear which parts of your team to incentivize, the metrics to assess their performance, and what incentives work best!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Incentivize Marketers The Right Way.
• [00:31] Why it is important to incentivize people.
• [00:45] How to incentivize marketers by offering tangible gains. 
• [01:08] “Show me the incentive, and I’ll show you the outcome.”
• [02:15] Adding incentives without developing expectations.
• [02:25] Keeping the metrics that earn the incentives simple.
• [03:12] Whether to give everybody incentives.
• [04:16] That’s it for today!
• [04:18] Learn how to grow your business by visiting marketingschool.io/training

Links Mentioned in Today’s Episode:

• Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #1927, we talk about the value of having a marketing focus and how to find out what it is. There are many channels available to us as marketers and, while the multichannel approach works best, it does not make much sense to adopt it when you are first starting. That is why you should drill down on the channel that works best before branching out. Tune in today to hear more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Find Your Marketing Focus.
• [00:49] Using the spaghetti approach: experiment and pick what sticks.
• [01:36] You don’t have the resources to try all the channels at first.
• [02:32] The danger of diluting your efforts by trying too much at once.
• [03:00] That’s it for today!
• [03:02] Check out marketingschool.io/training

Links Mentioned in Today’s Episode:

• Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #1926, Neil and Eric talk about 3 brutal truths which explain why you're failing at SEO. If you’ve been struggling with your SEO it might simply be that you haven’t given it the time it needs to be effective. Tune in to learn more about some of the biggest mistakes that companies are making with their SEO and how to avoid these common traps!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 3 Brutal Truths About Why You're Failing at SEO.
• [00:30] Why a lack of patience is the top reason why most people are failing at SEO.
• [01:01] How limiting yourself to one region or language hurts your SEO.
• [01:59] There’s no one size fits all strategy that will work for everyone.
• [02:45] That’s it for today!
• [02:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1925, Neil and Eric discuss seven critical marketing roles for 2022. There are plenty of new trends that are predicted for 2022. Tune in to find out who you should hire to prepare your business for the rapidly changing marketing landscape!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Seven Critical Marketing Roles For 2022.
• [00:30] Why you need a data scientist more than any other role.
• [01:04] Why you should hire someone to repurpose your blog posts.
• [01:36] Find folks who can do translation work so that you can expand internationally.
• [01:57] The role of community in 2022 and why you need a community manager.
• [02:51] How a creative marketer can help you stand out.
• [03:01] How hiring a specialized content creator can help your business.
• [03:50] Finding someone who can take care of conversion optimization.
• [04:08] That’s it for today!
• [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1924, Neil and Eric talk about whether you should aim for an exit. Aiming for an exit may seem like a worthy goal with a big payoff, but the truth is far more complicated. Tune in to learn more about the challenges of planning for an exit, why it’s detrimental to building a good business, and what you should be aiming for instead!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Should You Aim For An Exit?
• [00:42] Why it’s difficult to plan for an exit.
• [01:33] Why planning for an exit is equivalent to planning to fail.
• [03:25] That’s it for today!
• [03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

• Growth Everywhere

• Single Grain

• Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1923, Neil and Eric talk about how to write high-ranking headlines. High-ranking headlines are one of the best ways to increase your click-through rate. Tune in to learn about how you can use ClickFlow to test your headlines and optimize your SEO through methods like AB testing and much more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: How to Write High Ranking Headlines.
• [00:27] Our definition of high-ranking headlines.
• [00:53] How to use ClickFlow to generate high-ranking headlines.
• [02:00] Some of the best strategies to increase your click-through rate.
• [03:51] Use ClickFlow to start AB testing your headlines.
• [04:19] Ten takeaways to help you optimize your SEO.
• [05:55] That’s it for today!
• [06:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Use this link for a special Black Friday offer for new ClickFlow users: https://www.clickflow.com/black-friday/

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

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In episode #1922, Neil and Eric talk about chasing ROAS - finding winning strategies in SEO. Many marketers focus the majority of their energy on creating return on ad spend, also known as ROAS. While this is an excellent strategy to pursue if it works for you, it’s also important that you don’t lose sight of optimizing your SEO, especially since it has massive payoffs in the long run. To learn more about our winning strategies in SEO, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Chasing ROAS - Finding Winning Strategies in SEO.
• [00:30] The definition of ROAS: Return On Ad Spend.
• [00:36] Why you should also be focusing on winning strategies in SEO.
• [01:17] Five winning strategies for capitalizing on SEO.
• [01:29] How to implement pain point SEO.
• [02:34] Some of the ways that you can expand internationally.
• [03:07] How to repurpose your content.
• [03:58] If you want to win in the long run with SEO you need to create brand recognition along with a high-quality product or service. 
• [04:53] How to use power pages to create a comprehensive resource and rank highly for your SEO.
• [05:40] That’s it for today!
• [05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Backlinko
• Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

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See omnystudio.com/listener for privacy information.

In episode #1921, Neil and Eric talk about why you don’t get what you wish for. We all have goals, dreams, and ambitions in life, but we don’t always take the steps necessary to achieve them. To learn more about the top reasons why people don’t get what they wish for, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why You Don’t Get What You Wish For.
• [00:25] Why lack of execution is the number one reason why most people don’t get what they wish for, either in life or in business.
• [00:53] Why your actions need to match your ambitions.
• [01:22] How integrating patience can help you achieve your long-term goals.
• [02:06] Why achieving your goals requires sacrifice.
• [04:06] That’s it for today!
• [04:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1920, Neil and Eric talk about the SEO trend you need to chase if you don’t want to flounder. The number one thing you should be thinking about when optimizing your SEO is customer experience. Tune in to find out what tools you should be using to ensure your customers are getting the Time to Value that they need!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Chase This SEO Trend or You’ll Flounder.
• [00:25] The SEO element no one is talking about, but is essential for effective SEO: usability.
• [01:17] How to get the user to find what they need as quickly as possible.
• [02:13] The foundational concept of Time to Value and how to ensure a good experience for your customers.
• [04:03] That’s it for today!
• [04:17]  To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

• Crazy Egg
• Hotjar
• Surveymonkey
• TypeForm

• Check out our blueprint on how to build your dream business: https://www.marketingschool.io/training

• Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.