Marketing School - Digital Marketing and Online Marketing Tips

In episode #1832, Eric and Neil talk about how they would use Twitter if they focused on it. Eric and Neil are big believers in drilling down on the thing that works, and even though they have both done well on Twitter, this is not the platform they focus on. However, they do know that tweetstorms, educational posts, and content that bates people’s egos do extremely well. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Neil and Eric Would Do Twitter If They Focused On It.
• [01:09] Using tweetstorms to grow your impressions.
• [02:22] Coming up with educational content and posting that on Twitter.
• [03:10] Getting your tweet shared by injecting it with ego bait.
• [04:37] Using anything that appeals to emotion.
• [05:49] That’s it for today!
• [05:50] Go to marketingschool.io/live to get access to our virtual and live events.

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Links Mentioned in Today’s Episode:

Marketing Examples

Alex Garcia

The Hard Thing About Hard Things

Anthony Pompliano

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In episode #1831, we give you three quick copy fixes for a better conversion rate. Whether it is by adjusting CTAs, adding in personalization, or taking action on audience surveys, these hacks will up your conversions in no time! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 Quick Copy Fixes For A Better Conversion Rate.
• [00:29] Optimizing the copy in your call to actions.
• [01:09] Different ways to add extra personalization.
• [01:25] Surveying your audience and taking action on objections.
• [02:21] That’s it for today!
• [02:22] Go to marketingschool.io/live to get access to our virtual and live events.

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In episode #1830, we talk about just how ‘omni’ to go with the omnichannel approach to marketing. Here at Marketing School we are big on the omnichannel approach but we also believe that there are different stages to adopting it and this depends on the size of your business and the reputation of the channel. Tune in to hear more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Many Marketing Channels Is Too Many At A Time?
• [00:27] When to go for many channels and when to rein it in.
• [01:18] Eric and Neil’s journey with an omnichannel approach.
• [02:11] You get what you focus on.
• [02:49] Waiting until a channel is popular.
• [03:20] Eric’s journey on Clubhouse and the results he got.
• [04:11] That’s it for today!
• [04:12] Go to marketingschool.io/live to get access to our virtual and live events.

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Links Mentioned in Today’s Episode:

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In episode #1829, we talk about the new Google updates, the effects they have had on traffic across the board, and what you can do about this. While algorithm changes have knocked the traffic of almost all industries, the more diverse your traffic sources are, the less affected you will be. Tune in and hear more about this and other strategies for keeping afloat in the changing landscape of SEO.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: It’s Not Just You, Everyone’s Web Traffic Is Down.
• [00:36] The Google update and how this has affected traffic.
• [01:19] A deeper dive into the traffic drops and rises different industries are seeing.
• [02:12] Diversifying the sources of your traffic to safeguard yourself.
• [02:47] What to do if your traffic is down.
• [02:48] Tweaking title tags, checking for cannibalization, and updating old content.
• [03:18] Playing with leading, consolidating, and upgrading content.
• [03:49] While traffic is dipping, conversion rates are climbing.
• [04:27] Optimizing for everything: conversions, funnels, and sales teams.
• [04:50] That’s it for today!
• [04:51] Go to marketingschool.io/live to get access to our virtual and live events.

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Links Mentioned in Today’s Episode:

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In episode #1828, we speak about three of the fractional marketing roles that we love hiring for. By fractional, we mean part-time, and while it may seem at first that employees of this sort are a waste of time, there are actually many benefits they can bring. Listen in and hear the plus side of fractional content creators, social media managers, and SEOs!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 Fractional Marketing Roles to Hire For.
• [00:38] Why content creators can fit in easily as fractional hires.
• [00:55] The outside perspective that fractional social media marketers can bring.
• [01:34] Utilizing the relationships that fractional SEO link-builders have.
• [02:13] That’s it for today!
• [02:14] Go to marketingschool.io/live to get access to our virtual and live events.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

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In episode #1827, we give you three creative ways to leverage YouTube to grow your audience and traffic. YouTube is the second most used search engine in the world, so the time has never been better to utilize this channel for your own growth. Plug-in with us today and hear three strategies to get the most out of your YouTube content.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 Creative Ways to Use YouTube for Traffic.
• [00:50] Finding out what is popular and making content on those topics.
• [01:23] How to drive traffic to your services through free offers. 
• [02:03] Finding the hottest videos and creating response videos to them.
• [02:38] That is it for today!
• [02:39] Go to marketingschool.io/live to get access to our virtual and live events.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

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In episode #1826, we talk about how to meet and form relationships with billionaires. What makes billionaires good people to know is that for the most part they will be well connected and they will also help you challenge your preconceptions. Listen in and hear how we connect with billionaires through conferences and over Twitter.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Meet Billionaires (The Easy Way).
• [00:26] The benefits of meeting billionaires and how to meet them.
• [00:57] Engaging with smart and successful people on Twitter.
• [01:17] How to reach out to billionaires after conferences.
• [01:51] Why billionaires can teach you so much.
• [02:05] How to go beyond the first meeting and build a relationship.
• [02:29] That is it for today!
• [02:30] Go to marketingschool.io/live to get access to our virtual and live events.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

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In episode #1825, we give you top tips for growing your podcast. Out tips cover the basics such as recording and posting consistently. We also talk about using insights to guide decision-making, drilling down on the content that works, and how to write attractive titles. Tune in and hear our top-level strategies today.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Grow Your Podcast Consistently.
• [00:59] Leveraging other peoples’ audiences by inviting guests.
• [01:10] Consistently posting your podcast on your social channels.
• [01:45] Asking for ratings and reviews.
• [02:06] Using Chartable and its retention graph feature.
• [02:54] Distilling your message and using click bate titles.
• [03:50] That’s it for today!
• [03:51] Visit marketingschool.io/live to join our community!

Links Mentioned in Today’s Episode:

Chartable

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In episode #1824, we give you five lesser-known ways to get more backlinks. Listen in and hear strategies for building partnerships with people who linked to your site, using eye-catching infographics, leveraging successful free tools, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Unorthodox Ways to Get More Backlinks.
• [00:30] Using 3D infographics and ‘gifographics’ to be more descriptive. 
• [01:02] Buying a successful widget or tool.
• [01:49] Doing a linked intersect and reaching out to ask for backlinks.
• [02:10] Getting alerts when you get backlinks and reaching out for collaborations.
• [03:19] Using performance-based press and paying only when you get seen.
• [04:14] That’s it for today!
• [04:15] Visit marketingschool.io/live to join our community!

Links Mentioned in Today’s Episode:

Ahrefs

Ubersuggest

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In episode #1823, we give you our thoughts on when to scrap, pause, or continue a campaign. Tuning in, you’ll learn what to look out for in a campaign to assess its success so that you know how to act in the most economically efficient way possible. You will also hear about the value of striking when the iron is hot, and cycling offers to avoid giving your audience banner blindness.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When Should You Continue, Pause, or Scrap a Marketing Campaign?
• [00:30] Going all in when your campaign is meeting its goals.
• [01:08] Scrapping a campaign when you have tried everything.
• [01:44] Pausing the campaign if the product/service is not serving customers.
• [02:27] Cycling offers and why pausing is often better than scrapping.
• [03:16] That’s it for today!
• [03:17] Visit marketingschool.io/live to join our community!

Links Mentioned in Today’s Episode:

Russel Brunson

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