Marketing School - Digital Marketing and Online Marketing Tips

In episode #1822, we talk about why you should spend 90% of your time on recruiting. The fact of the matter is that if your goal is to grow as fast as possible, you need to hire the best people out there because making poor hires wastes time and money. However, learning to hire well takes practice, so tune in and learn how to get better at it!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: You Should Spend 90% of Your Time Focused on This.
• [00:25] The role of recruiting in a successful business.
• [01:07] The value that good staff brings to a company.
• [01:49] How to get better at recruiting.
• [02:25] The three jobs of a CEO.
• [03:03] Why you should hire people with experience over potential.
• [03:22] Losing time and money from bad hires.
• [05:03] That’s it for today!
• [05:04] Visit marketingschool.io/live to join our community!

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In episode #1821, Neil and Eric discuss the value of segmenting your email list. Because you want to get the right message to the right people, this is a critical step for all businesses to take. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Segment Your Email List for Maximum Response.
• [00:29] What it means to segment your email list and an example of when you would do it.
• [01:30] You are only going to engage with content that resonates with you.
• [02:44] An easy-to-implement strategy for how to segment your email list.
• [03:05] At the end of the day, you are trying to deliver the right message to the right people.
• [03:20] That’s it for today!
• [03: 20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1820, Neil and Eric talk about how you can produce five pieces of content per day. Although this may sound impossible, it is a lot easier than you think, so tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Produce 5 Pieces of Content a Day.
• [00:30] Why we believe five pieces of content is optimal.
• [01:05] Your content doesn't have to be all new; you can repurpose what you have.
• [01:50] Examples of people who recycle content.
• [02:30] How we could repurpose this podcast.
• [03:00] Why video is the easiest way to repurpose content. 
• [03:43] That’s it for today!
• [03:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1819, Neil and Eric talk about what to do when there is an SEO traffic drop. While you may panic when this happens, if you are doing things right, it should enhance and not harm your business. Tune in to hear more. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Counteract SEO Traffic Drops.
• [00:24] How many pages Neil and Eric recently lost traffic for.
• [00:57] Don't just focus on SEO; look at conversion rate optimization too.
• [01:27] What Neil means by building a brand to counteract SEO traffic drops.
• [02:25] With SEO, do not put all of your eggs in one basket.
• [03:07] You can only control what you own.
• [03:35] Never rely on one channel in your business.
• [04:02] How to know if you are too reliant on SEO. 
• [04:21] That’s it for today!
• [04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1818, Neil and Eric share the best way to make money from your email list. While you might think you need some complicated strategy, keeping it simple is best. Tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Best Way to Monetize Your Email List in 2021.
• [00:26] Selling your product or service over email is the most effective way to make money.
• [01:18] How Neil uses his email list to make money.
• [01:31] Tactics on how to leverage your email list effectively.
• [02:47] How Neil generates more leads through offering webinars.
• [04:00] Find newsletters where it makes sense for you to advertise your products.
• [04:24] That’s it for today!
• [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1817, Neil and Eric share some actionable tips on how you can make an income from a small podcast audience. You don't have to have a million listeners to make money; if you are creative, an audience under 10 000 people can yield great additional revenue. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Make $5,000+.mo from Podcasting with a Small Audience.
• [00:30] Defining what a small audience means.
• [00:37] How to leverage a high-net-worth, small audience.
• [01:31] Figure out how to capture leads from your podcast audience.
• [02:30] How paid guest slots can help you generate income.
• [03:19] Become a brand evangelist and do it everywhere.
• [03:56] That’s it for today!
• [03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

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• Neilpatel.com

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In episode #1816, Neil and Eric discuss whether you should start a blog at this moment in time. You might be surprised by what you hear, so tune in today to find out more. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Should You Even Start a Blog Today?
• [00:28] Why Eric wouldn't start a blog today and the conditions under which he would.
• [01:36] Neil's take on starting a blog: it's a long-term play.
• [01:57] If you have a business that's making money, you can buy a published blog.
• [02:13] The playbook you can use if you are starting from scratch. 
• [03:01] That’s it for today!
• [03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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In episode #1815, we share five underrated marketing lessons that we wish schools taught better. There is no doubt that you will learn many valuable lessons in a marketing degree but in our opinion, there are a few key concepts that aren’t given the attention they deserve. From the role of failure in success to the power of branding and customer development, we have all the missing pieces of your college degree covered in today’s episode.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Underrated Marketing Lessons We Wish Schools Taught Better.
• [00:30] The value of learning that failure is the ticket to success.
• [01:19] Lessons should go deeper into what customer development means.
• [02:01] Learning to look at the numbers as a way of guiding decisions.
• [02:40] The power of branding and the value of understanding it.
• [03:32] The power of good copy and the importance of understanding hooks.
• [04:26] That’s it for today!
• [04:27] Go to marketingschool.io/live to learn about our virtual and live events. 

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The Mom Test

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In episode #1814, Neil and Eric talk about their experiences with YouTube and share the ways they could improve and grow. Eric’s main point is around doubling down on one topic while Neil feels he could improve by making more clickbait content and sharing his personal life. Our hosts also discuss the notion that all businesses are different and people need to focus on the marketing tactics that work best for them!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Neil and Eric Would Grow Their YouTube Channels In A Perfect World.
• [01:13] A lesson Eric learned about doubling down on one subject.
• [03:25] Neil’s aim to brush up on clickbait type articles.
• [03:48] Another diagnosis from Neil around his reluctance to share his private life.
• [04:15] Ideating and combining educational content with entertainment too.
• [05:22] Figuring out the best way to grow your business.
• [06:43] Go to marketingschool.io/live to learn about our virtual and live events. 

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

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In episode #1813, we talk about our strategies for making the most out of conferences. While the content from conferences themselves is valuable, the networking and business opportunities they bring takes the cake for us. Tune in and hear about how you can max this aspect of conferences out by hosting dinners and signing up as a speaker.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Conferences Are Coming Back. Here’s How to Make The Most of Them.
• [00:57] Throwing dinners as a way of supercharging networking.
• [01:25] Which part of the conference experience Eric gets the most value from.
• [01:40] Signing up as a speaker and bringing a team member to process new opportunities.
• [02:24] The long-term compensation of free speaking gigs.
• [02:54] That’s it!
• [02:55] Go to marketingschool.io/live to learn about our virtual and live events. 

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

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Leave Some Feedback:

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• Neilpatel.com

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