Marketing School - Digital Marketing and Online Marketing Tips

In episode #1812, Neil and Eric talk about why most people don’t finish courses. Trying to get someone to be engaged during an online course is not easy, which is why you have to go the extra mile to build community and ensure people are connecting. Tune in today to hear how you can make your course stand out from the pack.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why So Few People Finish Courses (And How to Make Yours Pop).
• [00:33] The numbers around course completion.
• [00:59] What a cohort-based course is and why they are more successful than self-service courses.
• [01:50] The benefits of doing a course that has a strong community component.
• [02:05] Neil’s experience of a course that had weekly calls.
• [03:10] Community management and engagement is key to course success.
• [04:10] Tips on how you can make your course stand out.
• [04:16] That’s it for today!
• [04:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1811, we tell you our strategies for hiring the best marketers. You don’t have to be the best marketer in the world but as long as you learn from the best and hire the best, you should be good to go. Tune in and hear how to use LinkedIn and strategies like referral recruiting to nab the top talent in your niche!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Where to Hire The Best Marketers For The Rest of 2021.
• [00:25] Learning from and hiring the best marketers.
• [00:36] Scouring LinkedIn and the good response rates this produces.
• [01:39] Finding the people who are doing the marketing of your successful competitors.
• [02:15] Getting verified leads through referral recruiting.
• [03:52] Finding good people on gig websites like Toptal.
• [04:25] That’s it!
• [04:26] Go to marketingschool.io/live to learn about our virtual and live events. 

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Links Mentioned in Today’s Episode:

Ubersuggest

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In episode #1810, Neil and Eric share the value of talking to your customers to learn more. Yes, reading is important, but getting your hands dirty and testing things is where you will gain the most knowledge about what will work for you and your company.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Need to Go Talk to Potential Customers Instead of Reading.
• [00:27] You learn the most by doing; reading can only get you so far.
• [01:22] An example of why it is important to go out there and learn from customers.
• [01:50] The importance of sharing experiences rather than giving advice.
• [03:09] There is nothing wrong with reading, but you will learn so much from your customers ultimately.
• [03:23] That’s it for today!
• [03:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1809, Neil and Eric talk about how big they expect Facebook to become. As the fastest company to reach a trillion-dollar valuation, Facebook is a powerhouse that shows no signs of slowing down. Tune in to hear it all

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Big is Facebook Going to Get?
• [00:30] As of this recording, Facebook is a trillion-dollar company.
• [01:00] Why Facebook’s growth is not going to slow down anytime soon.
• [01:44] Marketers are going to become increasingly reliant on Facebook and the companies it owns.
• [02:17] Reasons why Facebook is likely to become a multi-trillion-dollar company.
• [02:51] Facebook has been responsible for Instagram’s explosive growth.
• [03:18] There is still a lot of monetization that can happen with WhatsApp.
• [03:57] That’s it for today!
• [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1808, Neil and Eric talk about when you should consider dropping out of college. Despite both attending college, they believe that it is not necessary for everyone. If you think you might be one of those people, tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When to Seriously Consider Dropping Out of College.

[00:38] Neil and Eric both took longer than the allotted time to finish college.

[01:06] What agency is and how it relates to being in college.

[02:08] If you are pursuing a career that does not require a degree, college might not be for you.

[02:28] Neil's business would have been much bigger if he had started earlier.

[03:05] Ultimately, you learn by doing.

[03:58] You can lose money in multiple ways by going to school.

[04:38] Experience, like interest, compounds, so the sooner you start, the better. 

[04:45] That’s it for today!

[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1807, Neil and Eric share three of the top AI platforms to help you make your marketing more streamlined. From helping with a copy to analyzing data, there are platforms out there for all your marketing needs, so tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 AI Tools to Make Your Marketing More Efficient.
• [00:30] Number 1: Conversion.ai, the great copy tool!
• [00:53] Number 2: UiPath, an excellent way to streamline several tasks.
• [01:44] Number 3: Google Analytics has many under-utilized features.
• [02:16] That’s it for today!
• [02:16 To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1806, Eric and Neil talk about the value of working with a marketer before becoming an entrepreneur. If you have solid marketing knowledge, you will no doubt be head and shoulders above your competitors, so tune in today to hear it all.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Should Work for a Marketer Before You Become an Entrepreneur.
• [00:27] If you are an entrepreneur, you can learn to grow your business faster by working with a marketer.
• [01:55] Marketing is one of the biggest levers you have in your business.
• [02:20] A key cost that marketing knowledge helps you reduce.
• [02:34] That’s it for today!
• [02:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Andrew Wilkinson

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In episode #1805, Neil and Eric talk about how a big client can break your business. Of course, you want to grow the size of the clients you work with. But this mustn't be a strain on your resources and your people. Tune in today to hear how to scale incrementally and successfully. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Big Clients Can Break Your Business
• [00:29] An example of how a big client could break your business.
• [00:47] If you are not set up to deal with a big client, it takes away from your other clients.
• [01:33] You have to think long-term when taking on a big client.
• [02:09] Why it is also important to consider client concentration.
• [02:30] The importance of defining your client profile.
• [03:03] Stop it at the start; what Neil means by this.
• [03:26] Slowing work your way up to bigger clients rather than going all at once.
• [03:58] Cut toxic clients off as soon as possible.
• [04:24] Take on a small project from a big client if you can.
• [04:40] That’s it for today!
• [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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In episode #1804, we share four marketing traits to emulate from hugely successful businesses like Amazon, which has done a number of different things to help them grow. From obsessing about your customers to aggressive experimentation and creating lifetime value, we’ve got some key advice to help you grow your business! Tune in today to learn more!

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: 4 Marketing Traits to Emulate from Businesses like Amazon.
• [00:29] The first trait you can emulate to help you grow: obsess about your customer.
• [00:48] An example of how adding reviews helped Amazon build trust and increase revenue.
• [01:19] Trait two: prioritize learning over profit in the early phases of your business.
• [02:22] Trait number three: optimize for LTV or life time value.
• [02:59] Last but not least, trait number four: cultivate company culture.
• [03:40] That’s it for today!
• [03:41] Go to marketingschool.io/live to join our virtual and live events.

Links Mentioned in Today’s Episode:

Amazon

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In episode #1803, we discuss why marketers should be angel investors. Tuning in, you’ll learn what an angel investor is and how it can be beneficial for you as a marketer, providing you with a window into market trends and tactics that you can implement in your own business.

TIME-STAMPED SHOW NOTES:

• [00:20] Today’s topic: Why Marketers Should Be Angel Investors.
• [00:29] Defining an angel investor: someone who invests in early stage companies.
• [00:44] Why there is no limit on how much angel investors can invest.
• [00:55] The window that angel investing provides into market trends.
• [01:48] The potential of angel investing for marketers specifically.
• [03:12] Why we believe that Twitter is an untapped channel for marketing.
• [03:23] The partnership opportunities that come from investing and how to syndicate them.
• [04:14] That’s it for today!
• [04:14] Go to marketingschool.io/live to join our virtual and live events.

Links Mentioned in Today’s Episode:

Eight Sleep

Remitly

AngelList

FundersClub

ShipBob

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