Marketing School - Digital Marketing and Online Marketing Tips

Can You Have an Unlimited SEO Budget?

In episode #1734, we ask whether you can have an unlimited SEO budget. There is a huge variance in the budgets businesses allocate to the SEO side of things, so what should you be doing and when? We believe that there are a number of helpful strategies, from building with a strong foundation to intermittently pumping money into your rankings. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Can You Have an Unlimited SEO Budget?.
• [00:29] Common questions around budgeting for SEO.
• [01:02] The law of diminishing returns and what this teaches us about reallocation.
• [01:20] How impatience for results and returns can stifle success.
• [01:55] Using a stop-start approach to SEO with a big budget.
• [02:11] Using more money on SEO than paid media and why we recommend this.
• [02:37] The slow and steady approach to SEO for young businesses and websites.
• [03:07] That is it for today!
• [03:10] Don't forget to rate, review and subscribe!

Links Mentioned in Today’s Episode:

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Our Favorite Twitter Marketing Hack

In episode #1733, we talk about our favorite Twitter hack. Many world leaders and high-profile tech executives can most likely be found hanging out on Twitter compared to other platforms.  For this reason, Twitter is a great place to start if you want to build profitable connections or get the right eyeballs on your content. Tune in and learn how to start relationships and get your content shared on Twitter today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our Favorite Twitter Marketing Hack.
• [00:27] We use Twitter because it’s where leaders hang out.
• [00:53] How to get the right people sharing your content.
• [01:46] The best way of connecting to important people.
• [03:29] World leaders don’t hang out on Instagram as much.
• [03:43] Make sure to rate and review this podcast!

Links Mentioned in Today’s Episode:

Sahil Lavingia on Twitter

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What We Do with Our Profits

In episode #1732, we talk about what we do with our profits. Many young entrepreneurs who find early success feel tempted to spend their profit on status symbols. For us, the best thing you can do with your profit is to put as much of it back into your business as possible. The best thing you can do is invest in yourself, get better each day, and have fun along the way!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What We Do with Our Profits.
• [00:27] What we used to do with our profits.
• [00:40] The danger of burning profit on things that show status.
• [01:24] Why you should put your profits back into your business.
• [02:05] Taking more profit for yourself when you have a family.
• [02:54] Eric and Neil’s memories of Neil’s mid-twenties lifestyle.
• [03:55] Having fun and getting better each day.
• [03:19] Text us at 310-349-3785!

Links Mentioned in Today’s Episode:

Alex Becker on Twitter

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Don’t Make This Blogging Mistake

In episode #1731, we talk about a big mistake bloggers often make and how to avoid as well as rectify it. When people start blogging, often what happens is that they get a spike in traffic initially and then things go downhill from there. This is because they blog about the same topic over and over. Tune in and hear how to organize your content so that each piece ranks for different keywords!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Don’t Make This Blogging Mistake.
• [00:27] Most bloggers experience a decline in traffic over time.
• [00:56] The danger of blogging about the same topic over and over.
• [01:28] How the same keywords cause ranking cannibalization.
• [02:14] Using child pieces to rank back up to pillar pages.
• [02:46] The value of using a content library to monitor duplications.
• [02:55] Searching your blog for used keywords before writing a new post.
• [02:55] How to fix cannibalization using combination and 301 redirects.
• [03:19] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

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This Is Where You Should Invest Your Marketing Dollars

In episode #1730, we talk about the effectiveness of podcast advertising and why you should invest your marketing dollars in it. Podcast advertising is a little less convenient than other paid strategies, but the power of voice for winning people’s trust is second to none. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: This Is Where You Should Invest Your Marketing Dollars.
• [00:26] Why you should start investing in podcast advertising.
• [01:48] How well Jordan Harbinger is doing from podcast advertising.
• [03:14] The power of voice for earning people’s trust.
• [04:03] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Jordan Harbinger

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What You Should Do If Your Paid Ads Aren’t Profitable

In episode #1729, we talk about the best ways to make your paid ads as effective as possible. Google and Facebook make buckets of money out of paid ads because they work. This means that if your paid ads aren’t working, it's probably because of how you are running them. We give you actionable tips and tricks today for optimizing paid ads as far as content and conversion strategies.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What You Should Do If Your Paid Ads Aren’t Profitable.
• [00:28] If your paid ads aren’t profitable, you need to adjust your approach.
• [01:00] Add upsells and downsells in increase cart size and LTV.
• [01:29] Constantly iterate on your creative in your campaigns
• [02:19] Don’t expect to see results immediately.
• [02:52] Increase conversions by helping people instead of focusing on selling.
• [04:06] There are resources to consult for granular paid ad strategies.
• [04:42] Your offer is what matters most.
• [05:21] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Adbeat

Olay

Billy Gene Is Marketing

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How Media is The New Marketing

In episode #1728, we explain how media is the new marketing and the benefits of this. Naval Ravikant said that media is one of four forms of leverage. Using media, you can reach your audience more cheaply than by using paid ads, and you have more control over your relationship with it too. Tune in to learn how media is a form of relationship marketing at scale!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Media is The New Marketing.
• [00:25] Different forms of media: anything with tons of readership.
• [00:50] How media is a form of leverage.
• [01:18] Why media is a moat around your business.
• [01:34] Examples of different businesses buying communities.
• [02:40] Marketing to your audience without using ads.
• [03:12] The extra control you have by using media to market.
• [04:04] Remember to rate, review, and subscribe to this show!

Links Mentioned in Today’s Episode:

Naval Ravikant

HubSpot

Business Insider

My First Million

The Hustle

Morning Brew

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5 Easy Ways to Diversify Your Income

In episode #1727, we give you five easy ways you can use to diversify your income. Whether we are talking about businesses, marketing strategies, or income streams, the more you diversify, the less vulnerable you will be if one dries up. Tune in and hear how to use diversification to increase the revenue you generate cheaply and easily!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Easy Ways to Diversify Your Income.
• [00:27] The value of diversifying businesses, income streams, and marketing.
• [01:12] Different ways to diversify marketing to earn separate income streams.
• [01:47] How to build a service business to reach seven income streams.
• [02:28] Ways to measure if you need to add new income streams.
• [02:51] Hiring staff to add extra streams of income.
• [03:19] Using partnerships to expand without putting in too much cash.
• [03:34] How to buy other media properties or websites.
• [04:11] Text us at 310 349 3785 for updates and feedback.

Links Mentioned in Today’s Episode:

Flippa

feinternational.com

microacquire.com

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Why You Need to Remove Yourself From Your Business

In episode #1726, we make the argument that the better your staff and systems are, the better your business will do. Tune in and hear the essential components of a scaling business, the primary responsibilities of a CEO, and how to measure the best uses of your time.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Need to Remove Yourself From Your Business.
• [00:30] Lessons Neil learned in his early days of running a business.
• [00:49] You won’t grow your business unless you implement systems.
• [00:57] The value of hiring staff that is smarter and better than you.
• [01:10] Replacing yourself using premier staff and systems.
• [01:54] The three jobs of the CEO: vision, recruiting, and financing.
• [02:56] Measuring your time using Dan Sullivan’s task prioritization chart.
• [03:53] Even if you are the best, you are only one person. 
• [04:00] What to look for in people you intend to hire.
• [04:20] Check out marketingschool.io/pro and join our community today!

Links Mentioned in Today’s Episode:

Dan Sullivan

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Why NFTs Will Impact the Future of Marketing

In episode #1725, we talk about how NFTs will impact the future of marketing. We believe that even though there is a lot of noise in the NFT space, this will die out soon and NFTs will be here to stay. Tune in and learn about some of the possibilities for highly effective and creative marketing that the unique technology offered by NFTs offers!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why NFTs Will Impact the Future of Marketing.
• [00:45] Recent lucrative NFT drops and the dynamics involved.
• [01:00] NFTs are creating more buzz and revenue for already famous names.
• [01:41] The leveraging that happened in the example of the burned Banksy NFT.
• [02:20] You can use NFTs to sell access to tiered services and products.
• [03:32] How people can recoup their costs by reselling NFTs.
• [03:53] Resources to help you learn more about NFTs.
• [04:43] The parts about the NFT craze that are here to stay.
• [05:03] How the blockchain is creating scarcity around NFTs.
• [06:17] How artists are using Clubhouse to launch NFTs.
• [06:54] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Logan Paul

Jack Dorsey

OpenSea

CryptoSlam!

Blog Maverick

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