Marketing School - Digital Marketing and Online Marketing Tips

How to Set Your Blog Apart from the Rest

In episode #1714, Neil and Eric talk about how you can make your blog stand out. With over a billion blogs out there, it is hard to differentiate yourself, but it is not impossible. Tune in to hear the tips that will help you get noticed.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Set Your Blog Apart from the Rest.
• [00:35] There are over a billion blogs out there, so it's a competitive space.
• [00:50] How unique expert content can help set your blog apart.
• [01:24] Why Brian Dean is a good example of someone who produces expert content.
• [02:05] Different ways you can go about creating unique content.
• [02:47] It is not just about creating new content; take the time to update your old posts too.
• [03:26] Think about the full experience when people visit your blog.
• [04:09] Neil's most clicked on part of his website and what you can learn from it. 
• [05:06] That’s it for today!
• [05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Backlinko

Brian Dean

ClickFlow

Rand Fishkin

'The Paradox of Content Marketing to Beginners vs. Experts'

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7 Marketing Tools to Help Level You Up

In episode #1713, Neil and Eric reveal seven marketing tools you need to have in your toolkit. Some of them are well-known while others are less spoken about, but all of them will help you get to the next level. Be sure to tune in to find out more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Marketing Tools to Help Level You Up.
• [00:29] Tool 1: Sendoso, the platform that allows you to send gifts.
• [00:52] Tool 2: Attentive, an innovative text messaging solution.
• [01:06] Tool 3: Audience, a platform that lets you produce hand-written notes at scale.
• [01:24] Tool 4: Google Data Studio, an underutilized business intelligence tool.
• [02:00] Tool 5: Revealbot, a powerful tool to help automate your ads.
• [02:31] Tool 6: PicSnippets, which lets you customize your emails.
• [02:54] Tool 7: Flick, a tool to help you manage Instagram hashtags. 
• [03:34] That’s it for today!
• [03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Sendoso

Attentive

Audience

Google Data Studio

Revealbot

PicSnippets

Flick

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The Difference Between Organic Social Vs. Paid Social

In episode #1712, Neil and Eric unpack the difference between paid and organic social. They are often confused or used interchangeably, but they are very different. Tune in to hear the benefits of each and how they can be used together!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Difference Between Organic Social Vs. Paid Social.
• [00:44] Organic is what you get for free; paid is what you get when you spend money.
• [01:23] How you can use paid to help you get more organic traffic.
• [02:23] Eric's take on paid versus organic and how he leverages them.
• [03:30] Marketers often forget to double down on what's already working.
• [03:53] That’s it for today!
• [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

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How to Build an Email Newsletter From Scratch in 2021

In episode #1711, we talk about how you can build an email newsletter from scratch in 2021! The email landscape is one in constant flux, with new tools and trends popping up all the time. Tune in to hear our thoughts on how you can ride these waves to grow your traffic and then your conversions!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Build an Email Newsletter From Scratch in 2021.
• [00:26] Current email trends that we have noticed around the rise of the creator economy.
• [01:58] Using blog content to grow over time and convert into traffic.
• [02:55] Creating quizzes and engaging content to grow an audience and engagement.
• [03:09] The strength of your offer is the number one factor for determining conversions!
• [04:32] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

Substack

Andreessen Horowitz

Morning Brew

Business Insider

The Hustle

HubSpot

LeadQuizzes

Billy Gene

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Old Marketing That Is New For 2021

In episode #1710, we share some thoughts on old marketing strategies that are new again in 2021! From TV ads and gifting services, to signed books and text messages, this list of supposedly outdated methods might just get you thinking. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Old Marketing That Is New For 2021.
• [00:30] The impact of handwritten notes and letters as a means of communication.
• [01:24] Sending out signed copies of a book that you have published!
• [02:13] Utilizing old-fashioned texting as a way to get your message out there.
• [02:42] Do not forget about the television; this branch of advertising still works!
• [03:20] Making use of automated gifting services to show how much you care.
• [03:52] That’s it!
• [04:01] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

Audience

Leveling Up

Klaviyo

Community

Attentive

Remitly

Sendoso

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How We Would Do Blogging in 2021

In episode #1709, we talk about how we would approach blogging in 2021. Contrary to popular belief, blogging is not dead! And the stats back this up, so join us to hear about how you can make the most of this powerful avenue today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How We Would Do Blogging in 2021.
• [00:29] The statistics that prove that blogging is not dead or dying!
• [01:05] Buying a blog when starting out to skip a few steps.
• [01:21] The difference between expert and beginner content.
• [02:34] Aiming for search traffic, and social shares and backlinks through diverse content.
• [03:18] The power of consistent content creation over an extended period of time.
• [03:34] That is it for today!
• [03:38] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

The Paradox of Content Marketing to Beginners vs. Experts

Ubersuggest 

Leave Some Feedback:

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How to Talk Directly to Your Customer's Desires

In episode #1708, we speak about how to talk directly to your customer's desires. As business owners it's vital that we get out of our own heads and echo chambers, and by connecting with your customer base you can get to know what they want and think in order to be better serve them. Tune in to hear some great recommended resources for this task!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Talk Directly to Your Customer's Desires.
• [00:27] Early lessons in 'product/market fit'; getting to grips with your customers.
• [01:33] Getting out of a vacuum and meeting your customers where they are.
• [03:38] The power of customer conversations for understanding your business!
• [04:05] Go to https://marketingschool.io/pro for 14 days free entry into our community!

Links Mentioned in Today’s Episode:

Sean Ellis Survey

The Mom Test

Levels

Superhuman

Leveling Up Podcast

April Dunford

Obviously Awesome

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• Neilpatel.com

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Our Most Profitable Marketing Funnels Revealed

In episode #1707, we talk about our most profitable marketing funnels! From self-developed content creation and promotion models to a funnel based around learning and offering value, these two examples of personalized funnels are bound to get you thinking. Tune in to hear some inspiring thoughts on how you can play to your strengths!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our Most Profitable Marketing Funnels Revealed.
• [00:47] Neil's experiences with webinars and the lessons he learned about his audience.
• [01:49] A simple model that starts with content creation and promotion.
• [02:55] Differences between funnels and cycles; adopting a longer-term vision.
• [03:34] Learning in public and why Eric has used this to build an audience.
• [04:27] Offering value and assistance and the organic opportunities that can result from this.
• [05:24] Doubling down on your own strengths to boost business.
• [05:33] Go to https://marketingschool.io/pro for 14 days free entry into our community!

Links Mentioned in Today’s Episode:

Russell Brunson

Russ Ruffino 

Gary V

Sam Ovens

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What's Neil and Eric's Biggest Marketing Regret?

In episode #1706, we share our biggest regrets from our business careers! For Neil, it has to do with opting to focus on quality over quantity early on, and the results of this choice, while Eric feels that he has focussed on too many different channels when he could have specialized more. Tune in to hear about it all! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What's Neil and Eric's Biggest Marketing Regret?
• [00:30] Neil's experiences going against the philosophy of Dharmesh Shah and HubSpot.
• [02:02] Eric's regrets around focusing on too many different channels.
• [03:24] Mistakes are a part of business; learning from them is what counts.
• [03:24] Go to https://marketingschool.io/pro for 14 days free entry into our community!

Links Mentioned in Today’s Episode:

HubSpot

Dharmesh Shah

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What Marketing Channel Has the Best ROI?

In episode #1705, we ask which marketing channel has the best return on investment. It should not come as a surprise that SEO ranks highest according to our findings, and an important part of this puzzle is the long term nature of investing in SEO. Tune in to hear why SEO is not dead, and why getting into the mindset of an investor is such a helpful step!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Marketing Channel Has the Best ROI?
• [00:33] The results of Neil's survey on ROI: the power of SEO!
• [01:27] Compounding effects of organic traffic through quality content.
• [02:34] Weaker short term ROI from SEO and sticking it out through this.
• [02:35] Why conversion rate optimization ranks highest as an overall channel.
• [03:33] Links between SEO and the mindset of an investor.
• [04:07] That’s it for today!
• [04:13] Go to marketingschool.io for more resources!

Links Mentioned in Today’s Episode:

Clubhouse 

Clearbit 

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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