Marketing School - Digital Marketing and Online Marketing Tips

Today we are going to talk about how to grow fast on Youtube Shorts!

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How To Grow Faster On LinkedIn

In episode #1693, we give you five actionable steps that you can follow to grow faster and get more reach on LinkedIn. The potential LinkedIn offers for organic growth is still high, so if you follow what we teach you today, you’ll see your likes and subscribers booming. Tune in to hear how to up your engagement by posting unique industry research, repurposing Instagram carousels, and more!

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: How To Grow Faster On LinkedIn.
• [00:50] Consistency is important.
• [01:33] Post unique industry research.
• [02:06] Put your Instagram carousels in PDF form on LinkedIn.
• [02:25] Keep sentences short so users click the ‘more’ link.
• [03:13] Post content that asks questions and encourages engagement.
• [03:54] That is it for today!
• [03:55] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Marketing Millennials

Gong

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7 Marketing Trends We Are Excited About

In episode #1692, we share the seven trends that make us the most excited this quarter. We get into cohort-based courses, drop-in audio, and the rise of podcasting in more countries. You’ll also hear about the value of translating your content, fads in the NFT space, going live for podcast interviews, and growing organically using short format video!

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: 7 Marketing Trends We Are Excited About.
• [00:32] Investing in cohort-based courses.
• [01:25] Podcasting is starting to get bigger in places where it wasn’t before.
• [02:42] The drop-in audio feature should expand even more.
• [03:22] Expanding your audience by translating your content.
• [03:57] Pollution in the NFT space for the next few years.
• [04:32] Hosting your podcast on the Live feature of different social platforms.
• [05:11] The organic reach of shorter format videos.
• [05:59] That is it for today!
• [06:00] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Didactic

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The Cons of Clubhouse

In episode #1691, we assess Clubhouse and talk about the negative sides of using the platform. While Clubhouse does offer its users the opportunity to grow their following, this comes at a huge time cost. Some users also tend to lie and brag, which becomes toxic very quickly. Join us today and get a clearer picture of what it means to show up on Clubhouse.

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: The Cons of Clubhouse.
• [00:54] The tendency for people to lie and boast about their success.
• [01:45] You have to be logged in on Clubhouse to get attention.
• [02:42] Excessive Clubhouse time ruins your good habits.
• [03:55] The juice is not worth the squeeze.
• [05:07] You can be banned by saying offensive things.
• [05:43] That is it for today!
• [05:44] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Craig Clemens

Golden Hippo

Marie Forleo

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In this episode, we speak to Tricia Sciortino, CEO of BELAY, about the immense value that a high-quality virtual assistant can bring to your business. BELAY is a virtual staffing solutions company providing virtual bookkeeping, administrative assistance, social media strategy, and web support services for organizations. We kick off the discussion on the subject of the difficulty of finding good VAs and how BELAY has solved that pain-point by hiring VAs from within the US region exclusively. Tricia gets into the top-tier quality of service that her VAs provide and the price that clients can expect to pay for their unique skillsets. We talk about the range of exclusive services BELAY VAs offer in the region of virtual marketing and Tricia weighs in on exactly which types of clients will derive the most value from them. Tricia then shares a few tidbits about her book, Rise Up & Lead Well, and the argument for the value of VAs she makes in it. Wrapping up, we hear about the best business books and tools out there from Tricia’s perspective, and the main channels she is using to market her company currently. Tune in to hear about how just one top-tier VA can turn your business around today!

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: The Value of Hiring High-Quality Virtual Assistants with Tricia Sciortino.
• [01:10] The importance of good VAs and how Tricia sources hers for BELAY.
• [02:30] Metrics for the success of BELAY as far as how many VAs they have under contract.
• [03:24] Different specializations BELAY VAs provide in the virtual marketing space.
• [05:26] The level of service the BELAY Social Media Strategist VA can provide.
• [06:49] The rate clients can expect to pay for a BELAY VA.
• [07:54] More specialized services that BELAY VAs are trained to provide.
• [09:47] The value that one BELAY VA can provide to entrepreneurs.
• [11:36] Which type of clients at which level will get the most value from a BELAY VA.
• [13:34] Tricia’s approach to building relationships with her VA.
• [15:30] How much time Tricia requires from her VA each week.
• [15:58] Whether it works to have a main VA that delegates to a team of VAs.
• [17:30] The argument about the value of VAs to be found in Tricia’s book.
• [19:05] Tricia’s utilization of podcast interviews as a branding exercise.
• [20:05] Tricia and Eric’s thoughts on the value of showing up on Clubhouse.
• [21:43] Favorite business books of Tricia’s.
• [22:43] Why Tricia’s favorite business tool is Zoom.
• [22:57] How to find Tricia online and read her blog post about effective VA use.
• [23:37] That is it for today!
• [23:38] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Tricia Sciortino on LinkedIn

Tricia Sciortino on Instagram

’25 Things You Can Delegate to an Assistant Today’

Rise Up & Lead Well

Leveling Up with Tricia Sciortino

BELAY

Michael Hyatt

Clubhouse Guide

Leadership on the Line

Scaling Up

Powershift

Rise and Grind

Daymond John

The Infinite Game

Greenlights

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7 Ways To Grow Fast On Clubhouse

In episode #1690, we give you the seven best ways to grow fast on Clubhouse. Eric and Neil have both been utilizing this new audio-based social media platform to great success recently. From hosting your own rooms to farming more efficiently using old-school earphones, tune in and hear all the ways our hosts have found to use the platform most effectively.

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: 7 Ways To Grow Fast On Clubhouse.
• [00:40] Stand out by hosting your own rooms.
• [01:12] Cross-pollinate audiences by doing interviews on Clubhouse.
• [02:12] Grab extra airtime by talking for as long as possible.
• [02:38] Consistency is as important on Clubhouse as on other social media.
• [03:21] Use old earphones to make farming less distracting.
• [04:15] Quotes do well on social media, so drop knowledge bombs.
• [05:08] Remembering to repurpose Clubhouse content on other channels.
• [05:45] That is it for today!
• [05:46] Go to marketingschool.io/pro to learn more about our free community.
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Links Mentioned in Today’s Episode:

Grant Cardone

Larry Kim

Howard Marks

Michael Dubin

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How To Hire A Community Manager

In episode #1689, we speak about the best ways to go about hiring a community manager. The community that surrounds your brand is invaluable, and a good community manager can help you keep it thriving and healthy. Tune in and hear strategies for finding as well as vetting people who will be best suited to this task.

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: How To Hire A Community Manager.
• [00:27] Community managers keep your community organized, clean, and active.
• [01:01] Why communities are so much more robust than audiences.
• [01:34] Find community managers on community.club.
• [01:48] Your competition’s community’s active members make good managers.
• [02:34] How to vet a community manager candidate.
• [03:31] Look for people who are social and good at writing!
• [03:38] That is it for today!
• [03:39] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

community.club

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How Do NFTs Fit In With Marketing?

In episode #1688, we talk about the rise of NFTs and the many different ways that you can make money from them. NFTs leverage the blockchain to make one-of-a-kind digital files. Many influencers are turning their content into NFTs right now and turning a huge profit. Tune in and learn how you can fit NFTs into your marketing flywheel.

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: How Do NFTs Fit In With Marketing?
• [00:54] What are NFT’s?
• [01:22] Beeple’s recent sale of his NFT for $69M.
• [02:01] How influencers can leverage their reputation to make money from NFTs.
• [02:55] How NFTs play on the human desire to collect things.
• [03:22] The value of being an early adopter.
• [03:38] Where you can buy and see predictions about NFTs.
• [03:51] All the different ways to make money from NFTs.
• [05:18] That is it for today!
• [05:19] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Logan Paul

Beeple

OpenSea

CryptoSmash

Steve Aoki

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If You Can Drive Sales Via Text Messages

In episode #1686, we talk about if it is possible to drive sales via text messages. Even though email marketing is proven to work, the open rate for emails is not as high as it is for text messages. This and other factors point to the increased use of text as a profitable sales channel in the future. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: If You Can Drive Sales Via Text Messages.
• [00:30] Text messages' main usage: not to generate new sales.
• [01:14] Tanner Chidester’s business with an infrastructure to support chat sales messaging.
• [01:49] Open rates for SMSs are higher than emails.
• [02:24] Why we will see an influx of chat support services.
• [02:14] Gains Neil saw when he added SMS marketing as a sales channel.
• [03:53] That is it for today!
• [03:53] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Tanner Chidester

MobileMonkey

LTVplus

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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If You Can Drive Sales Via Text Messages

In episode #1686, we talk about if it is possible to drive sales via text messages. Even though email marketing is proven to work, the open rate for emails is not as high as it is for text messages. This and other factors point to the increased use of text as a profitable sales channel in the future. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: If You Can Drive Sales Via Text Messages.
• [00:30] Text messages' main usage: not to generate new sales.
• [01:14] Tanner Chidester’s business with an infrastructure to support chat sales messaging.
• [01:49] Open rates for SMSs are higher than emails.
• [02:24] Why we will see an influx of chat support services.
• [02:14] Gains Neil saw when he added SMS marketing as a sales channel.
• [03:53] That is it for today!
• [03:53] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Tanner Chidester

MobileMonkey

LTVplus

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

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See omnystudio.com/listener for privacy information.