Marketing School - Digital Marketing and Online Marketing Tips

In episode #1685, we talk about the paradox of expert versus beginner content. Drawing inspiration from Rand Fishkin’s article on the topic, Neil and Eric share their thoughts, what they have experienced, and make the case for producing a mix of content. Be sure to tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Paradox of Expert Vs. Beginner Content.
• [00:40] The idea behind Rand Fishkin’s article that inspired this episode.
• [00:56] Differences between beginner and expert content.
• [01:20] There are different levels of amplification based on different content.
• [01:38] What Neil has noticed about beginner versus expert content and what his team has done about it.
• [02:14] Content either gets backlinks and social shares or search traffic, not usually all three.
• [02:28] The type of content that sits at the beginner-expert nexus.
• [03:22] Expert content takes time to produce but people will want to share it. 
• [03:43] The type of content you produce depends on so many factors.
• [03:55] That’s it for today!
• [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Ahead of the Curve Internet Marketing with Lucas Lee-Tyson

In this episode, we talk to Lucas Lee-Tyson, founder of Growth Cave, about cutting-edge internet marketing in 2021. Growth Cave is a company that helps businesses large and small to dominate their industries online by implementing ‘ahead of the curve’ online marketing strategies. Lucas talks about the services his company offers, how he got into internet marketing, and the hand-to-hand combat approach he used to secure his first clients. He also gets into metrics for his business, the ins and outs of his sales funnel at growthcave.com, and a few secret tips for super-targeted advertising on YouTube. Our conversation covers Lucas’ top tools for productivity and Facebook Marketing, his method of dealing with huge success at a young age, and of course, the books and influencers he has found most beneficial to his growth as an entrepreneur. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: Ahead of the Curve Internet Marketing with Lucas Lee-Tyson.
• [01:00] The services offered by Growth Cave and how Lucas got into internet marketing. 
• [03:50] The different structures that Growth Cave uses to charge clients.
• [05:32] Metrics for revenue and employees at Growth Cave.
• [06:23] The hand-to-hand combat techniques that Lucas used to secure his first clients.
• [08:01] Lucas’ goals for how he will optimize his sales funnel at growthcave.com

Links Mentioned in Today’s Episode:

Lucas Lee-Tyson

Lucas Lee-Tyson on YouTube

Growth Cave

Connect with Lucas

Alex Hormozi

GymLaunch

Madgicx

Roam Research

Rich Schefren

Todd Brown

Ready, Fire, Aim

The Third Door

Leveling Up with Alex Banayan

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In episode #1684, we talk about what to do after your book launches to maximize success. The work that needs to go in before you release your book is extensive, but what you do after can make or break the success it finds. Tune in and hear about how you can build funnels that start with your book but feed into upsells, subscription services, and more.

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: What To Do After Your Book Launch To Maximize Success.
• [01:00] What Neil could have done differently after his book was released.
• [01:30] How to sell your book using a Click Funnel.
• [02:15] Offer buyers the book for free but add in upsells into their click funnel.
• [02:33] Making a journal accompanying your book which you use as your upsell.
• [02:33] Working in a system for recurring revenue where the book is at the top of the funnel.
• [04:30] That is it for today!
• [04:31] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Click Funnels

Self-Publishing School

High-Performance Habits

DotCom Secrets

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In episode #1683, we talk about how Eric sold $50,000 worth of his new book by promoting it on Clubhouse. Networking on Clubhouse feels far more authentic than other platforms and this is all because of the power of voice. Tune in to hear how Eric has leveraged this and made it part of a larger sales funnel for his book to great success.

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: How Eric Got $50,000 in Book Sales From Clubhouse
• [01:05] The Clubhouse room that Eric organized to promote his book.
• [01:27] The number of people that showed up online.
• [01:27] Promoting levelingup.com in the room which has bonus bulk sale offers.
• [02:33] People who changed their profile pictures to receipts they got after buying the book.
• [02:59] How genuine the voice testimonies to Eric were. 
• [04:18] What people who don’t have audiences like Eric’s should do first.
• [05:53] That is it for today!
• [05:54] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

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In episode #1682, we give you actionable steps to decrease the amount you are spending on ads while continuing to keep conversions high. Advertising online means advertising in an auction-based environment, which means prices are not going to go down anytime soon. Hear how you can use product lear growth, A/B testing, solid SEO strategies, and more to hack online advertising today.

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: Ad Costs Will Continue To Skyrocket, Here’s How To Fix That
• [00:30] Social platforms are auction-based, meaning prices will keep going up.
• [00:58] Optimize conversions to squeeze more revenue out of each visitor.
• [01:32] Experience a new form of shopping and selling using B8TA.
• [02:10] Experiment with product-led growth instead of paying per click.
• [03:38] The compounding effects of a solid SEO strategy.
• [03:47] Targeting people based on what parts of your site they interact on.
• [04:10] Rotating between different versions of an ad.
• [05:46] Partner with relevant products and splitting the costs.
• [04:42] That is it for today!
• [04:45] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

VWO

Optimizely

Google Optimize

B8TA

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In episode #1681, we talk about how to buy a business when you don't have a lot of money! We get into why this task does not have to be as hard as many of us think, the array of financing options that are worth checking out, and a few resources that can help along the way. Tune in to hear how you can start out on this exciting path!

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: How to Buy a Business When You Don't Have Tons of Money.
• [00:39] Why to consider buying a business in the first place.
• [01:22] The story of Single Grain; the merger and acquisition, and lessons learned.
• [02:15] Finding the money through different means that will suit you.
• [02:50] It's not as hard as you may think if you find the right business.
• [03:20] Buying businesses at a small scale and building from there.
• [04:11] There are so many different financing options to look into!
• [03:30] Helpful resources for getting into the business acquisition game. 
• [04:42] That is it for today!
• [04:45] Go to marketingschool.io/pro to learn more about our free community..

Links Mentioned in Today’s Episode:

Pipe

Buy Then Build

HBR Guide to Buying a Small Business

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The Best Social Channels for Organic Growth

In episode #1680, we talk about the social platforms that provide the best scope for organic reach. In today’s pay-to-play landscape, reaching a wide audience organically seems less and less possible. There are still many different hacks and creative strategies you can use to get lots of followers on well-known and lesser mentioned platforms though. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Best Social Channels for Organic Growth
• [00:35] Build your following organically using visual posts on Pinterest.
• [01:13] The reach LinkedIn offers, especially in the B2B space.
• [01:49] Quora ranks high on google, so answering Quora questions can get you followers.
• [02:36] Don’t forget about YouTube, the second largest search engine in the world.
• [03:16] TikTok is offering big reach so they don’t get crushed by Instagram.
• [03:35] New features on social platforms get more love.
• [04:15] Exploring YouTube shorts and Snapchat spotlight.
• [04:35] That’s it for today!
• [04:36] Go to marketingschool.io/pro to learn more about our community.

Links Mentioned in Today’s Episode:

Noah Kagan

AppSumo

Gary Tan

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Should You Self-Publish Your Book or Go Traditional?

In episode #1679, we weigh up the pros and cons between traditional and self-publishing. If you are trying to gain credibility as a thought leader in your field, one of the best ways to do this is by writing a book. Neils shares his experiences having gone the traditional route and Eric speaks about why he has chosen a hybrid strategy for his new book. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Should You Self-Publish Your Book or Go Traditional?
• [00:30] The differences and pros and cons between traditional and self-publishing.
• [01:46] Why traditional publishers can be annoying.
• [02:25] Traditional publishers help you publicize your book.
• [03:03] Limitations to the freedom of the author who publishes traditionally.
• [03:38] How Eric is getting the best of both worlds using hybrid publishing.
• [04:40] That’s it for today!
• [04:44] Go to marketingschool.io/pro to learn more about our community.

Links Mentioned in Today’s Episode:

Hustle

Leveling Up

Page Two

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Ask Yourself This Before You Post on Social Media

In episode #1678, we consider the main things you should ask yourself before posting a piece of content on social media. What many people don’t realize is that if your posts get low engagement in general, they will be shown to fewer people in the future. With this in mind, it is important to apply a quick filtration framework before you make that next post, and today you’ll learn more about how it works.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Ask Yourself This Before You Post on Social Media.
• [00:30] Would you re-share this piece of content if someone else shared it?
• [01:47] Algorithms show your content less if it tends to get low engagement.
• [02:08] Aim for content that is informative, concise, and to the point.
• [02:48] Why Eric loves Warren Buffet’s annual letters.
• [03:13] Don’t push out content that is mediocre.
• [03:40] That’s it for today!
• [03:37] Go to marketingschool.io/pro to learn more about our community.

Links Mentioned in Today’s Episode:

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In episode #1677, we talk about how to stand out on social media in 2021. While trends always change and people keep finding new ways to go viral, the basic principle of zigging where others zag is still as relevant as ever. Tune in and hear about how to stay cutting edge and agile while continuing to bring in the views and likes.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Stand Out on Social Media in 2021.
• [00:37] How trends change and the value of zigging while others zag.
• [01:17] Look for what is doing well and latch onto that type of content.
• [02:18] How this podcast has differentiated itself.
• [02:45] Jumping onto platforms while they are still young.
• [03:38] Bringing back older trends that end up functioning like new ones.
• [03:53] That’s it for today!
• [03:54] Go to marketingschool.io/pro for a free, 14-day trial of our community.

Links Mentioned in Today’s Episode:

Gary V

Chris Do

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