Marketing School - Digital Marketing and Online Marketing Tips

5 Powerful Ways to Monetize Your Blog Fast

In episode #1675, we give you five proven ways to monetize your blog fast. If you build a website and start to get some traffic on it, you might as well implement the absolute best ways to make money from it in whatever way possible. Tune in to hear about using tracking pixels, selling native ads, linking affiliate products, and more! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Powerful Ways to Monetize Your Blog Fast.
• [00:30] Use affiliate products that you add links to on your blog.
• [01:01] Add tracking pixels; companies pay a lot for the data they gather.
• [01:33] Sell native ads.
• [02:10] Add a consulting page to your website.
• [02:42] Sell courses that relate to your topic.
• [03:17] That’s it for today!
• [03:24] Go to marketingschool.io/pro to get a free 14-day trial of our marketing community.

Links Mentioned in Today’s Episode:

Clutch

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Rank Higher By Writing Shorter Content

In episode #1674, we talk about how you can rank higher by writing shorter content! Although creating larger pieces of content can help your SEO ranking, it is not the only way to boost your visibility. Tune in today to hear us talk about how you can use links, user experience, multimedia, and more to hit that number one spot!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Rank Higher By Writing Shorter Content.
• [00:35] Why word count is not everything!
• [01:04] Focussing on user experience as a way to rank higher.
• [02:04] Aiming for the 'rank zero' position and getting a snippet featured!
• [02:53] The power of linking to other articles and branching out into related topics.
• [03:27] Including multimedia in posts to aid the ranking of your content.
• [03:45] The power pages concept; creating useful sub-topics under a larger banner.
• [04:59] Go to levelingup.com to order a copy of Eric's new book!

Links Mentioned in Today’s Episode:

ClickFlow

Beginners Guide to SEO by Moz

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Does the Skyscraper Technique Work in 2021?

In episode #1673, we discuss whether the Skyscraper Technique still works in 2021. We have spoken often about this great method for creating content and links, developed by our good friend Brian Dean, but we thought it was about time to reevaluate its use in the new year. Tune in to hear about how it can still be effective, misunderstandings to avoid, and a whole lot more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Does the Skyscraper Technique Work in 2021?
• [00:28] A refresher on the Skyscraper Technique and the brains behind it, Brian Dean.
• [01:14] Ways in which the technique is still working and how it is being misunderstood too.
• [02:37] Word count is not the most important thing, it's about value.
• [03:54] The example of Wikipedia and why this proves the importance of updating content.
• [04:37] Usability, links and more to improve you traffic!
• [04:56] That is it for today!
• [04:59] Go to marketingschool.io/pro for 14 days free in our marketing community!

Links Mentioned in Today’s Episode:

Backlinko

Ahrefs

Ubersuggest 

Wayback Machine

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What’s Google’s #1 Ranking Factor for 2021?

In episode #1672, we show you what Google’s number one ranking factor will be in 2021. In short, it’s user experience. But there’s a little more to it than that. There are many factors involved in user experience, with some of the most important ones including bounce-backs and click-throughs. In essence, it’s all down to retention and how well you serve your customer. In this episode, we offer some vital frameworks for you to use. These include loading times, first input delay, and accumulative layout. To hear about these in more detail, be sure to join us today! 

TIME-STAMPED SHOW NOTES:

• [00:21] Today’s topic: What is Google’s number one ranking factor for 2021? 
• [00:41] Google is all about showing websites with the best user experience.
• [01:20] We define what user experience is.
• [01:56] What core web vitals are.
• [02:52] Think about what kind of user experience you enjoy.
• [03:10] What usability really means.
• [03:37] That’s it for today!

Links Mentioned in Today’s Episode:

Search Engine Land

Screaming Frog

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Will AI Content Writers Replace Humans?

In episode #1671, we explore the topic of whether AI copywriters will replace humans. With the advent of GPT-3, an open-source library for generating language, we have seen an influx of tools that leverage it to perform all kinds of copywriting tasks. While this might present a threat to human copywriters, Kai-Fu Lee said that AI will never be able to be truly creative. Tune in to find out whether AI copywriting tools will save you time or take your job away!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Will AI Content Writers Replace Humans?
• [00:44] AI copywriting tools built off GPT-3.
• [01:06] The lack of creativity of AI copywriting and how long this will take to fix.
• [01:47] The one thing you cannot take away from humans is creativity.
• [02:22] While it wont replace the best humans, there are indisputable uses for AI.
• [02:45] Will AI copywriting tools actually save time?
• [03:17] How will competing tools survive when they are built on open-source tech?
• [04:03] That’s it for today!
• [05:20] Go to levelingup.com to check out the book Eric is about to release!

Links Mentioned in Today’s Episode:

Conversion.ai

Copy.ai

Copysmith.ai

Kai-Fu Lee

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How To Grow Your Search Traffic Predictably

In episode #1670, we give you the best strategies for growing your SEO traffic. Social media platforms offer instant gratification if you make a post that goes viral, whereas the project of growing SEO traffic is a slow slog. If you are willing to put in the time and be consistent though, you will see amazing compounding effects over time. Tune in to learn about creating content around top keywords in your niche, building links to your blog, how to divide your time between the two, and more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Grow Your Search Traffic Predictably
• [00:44] Strategies Eric implemented to grow traffic on the Single Grain website.
• [01:08] Increase the frequency of content publishing.
• [01:14] Link-building strategies like posting guest content on other blogs.
• [01:36] Being consistent and experiencing compounding effects over time.
• [02:08] Neil’s process for building traffic.
• [02:15] Find the keywords your competitors rank for that you don’t.
• [02:50] Crank out content on the terms that you don’t rank for.
• [03:06] Find your declining articles and update them.
• [04:00] Focus more on serving your audience than algorithm updates.
• [04:20] SEO is a slow slog compared to the quick fix of social media platforms.
• [04:50] How Neil divides his team between creating new content and updates.
• [05:19] That’s it for today!
• [05:20] Go to marketingschool.io/pro to start your free trial in our marketing community.

Links Mentioned in Today’s Episode:

Ahrefs

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Quickest, Easiest Way To Connect With Top Influencers

In episode #1669, we share our best strategies for connecting with top influencers. When you want to connect with influencers there are definitely quick ways that you can use to do that, but will those connections develop into lasting, two-way relationships? Tune in today to find out some of the pros and cons of both long and short-game approaches to connecting with top influencers!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Quickest, Easiest Way To Connect With Top Influencers.
• [00:33] The influencers Eric connected with after hosting a Clubhouse room with Howard Marks.
• [01:44] Build lasting, two-way relationships by offering a lot of free help first.
• [03:18] The concrete results that Eric got by using his quick approach.
• [04:39] How your approach to connecting with influencers changes as your clout grows.
• [05:08] That’s it for today!
• [03:24] Go to marketingschool.io/pro to start your free trial in our marketing community.

Links Mentioned in Today’s Episode:

Howard Marks

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Marketing Trends We're Excited About for 2021

In episode #16, we share seven marketing trends we're excited about for 2021! We discuss the prospects of Instagram Live interviews, the resurgence of email newsletters, YouTube, and the ever-present power of community building. For these and more, tune in to hear why you should be excited too!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Marketing Trends We're Excited About for 2021.
• [00:29] The possibilities of recording on Clubhouse; even more to look forward to!
• [00:52] Instagram Live interviews and why we can expect more and more of these.
• [01:17] The power of community and the rising tied that raises all boats.
• [01:53] Why free tools might surpass the popularity of content marketing this year.
• [02:19] The comeback course that email newsletters are on right now.
• [02:57] The steady and strong rise of voice technology and particularly voice search.
• [03:50] What's old is now new; the continued value and growth of YouTube. 
• [04:18] That is it for today!
• [04:20] Go to https://www.levelingup.com/ to learn more about Eric's new book!

Links Mentioned in Today’s Episode:

Clubhouse

Slack

Substack

Andreessen Horowitz

MailChimp

Ghost

The Hustle

Morning Brew

Jetson

OC&C

MrBeast

Leveling Up

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Marketing Tools We Love For 2021

In episode #1667, we talk about seven marketing tools that we love for 2021! From old favorites like Metadata and All in One SEO, to Piñata Farms and Recurly, these tools are guaranteed to boost your content creation, targeted marketing and more! Tune in to hear our favorite picks for the year ahead.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Marketing Tools We Love For 2021.
• [00:30] The usefulness of Lately for optimizing your content.
• [01:08] How Recurly can help you with your subscription management.
• [02:00] The rise of meme culture and tools like Piñata Farms for meme creation.
• [02:27] Compiling and collating all your relevant data in Google Data Studio.
• [02:54] The power of the Circle community for content creators.
• [03:13] Get ready for the revamped version of the All in One SEO pack for WordPress!
• [03:35] Metadata for account-based marketing; finding specific targets. 
• [04:03] That is it for today!
• [04:24] Go to http://marketingschool.io/pro for a free trial of our Marketing School Community!

Links Mentioned in Today’s Episode:

Lately

Recurly

Piñata Farms

Elon Musk

Clubhouse

Google Data Studio

Circle

All in One SEO

Metadata.io

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

When You Should Consider BUYING Email Subscribers

In episode #1666, we talk about when you should consider buying email subscribers. At the end of the day, paying for subscribers only makes sense if your business model is already good enough for an investment like this to generate ROI. If this is the case, there are also some best practices for how to go about paying for subscribers, so tune in to hear what they are!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When You Should Consider BUYING Email Subscribers.
• [00:27] Different ways of buying email subscribers.
• [00:46] A method of buying subscribers we don’t recommend.
• [01:08] Advertising on the email lists of your competitors.
• [01:53] How to look at your numbers to see if paying makes sense.
• [01:53] Ways some of the best newsletters are incorporating this strategy.
• [03:15] Don’t spend if your funnel is poor, or you have bad conversion rates and LTVs.
• [03:23] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.

Links Mentioned in Today’s Episode:

Billy Gene Is Marketing

Morning Brew

The Hustle

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.