Marketing School - Digital Marketing and Online Marketing Tips

Will Clubhouse Stand The Test of Time?

In episode #1657, we consider whether Clubhouse will stand the test of time. With so much excitement about the new platform and the rush of a host of different business owners and personalities trying to maximize its early real estate, hopes are high for this new way of connecting. Tune in to hear us talk about the reasons we think it will continue to grow and what its ceiling might be!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Will Clubhouse Stand The Test of Time?
• [00:28] Clubhouse's recent billion-dollar valuation.
• [01:05] Heavy usage early on and the numbers game as it grows over time.
• [02:02] The question of moderation and how this might play out in Clubhouse's rooms.
• [03:02] Recording rooms, avoiding ads, and the possibility of monetization.
• [04:45] Plotting the likely future of Clubhouse, and the size to which it might grow.
• [05:00] A smart strategy from Eric for growing your network on the platform!
• [05:41] Strong oration mixed with the potential for discoverability. 
• [06:33] That is it for today!
• [06:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Clubhouse

Marc Andreessen

Leveling Up

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1 Metric That Reveals If Your Page Is Actually Converting

In episode #1656, we give you the metric you should consult to check if your page is converting or not. Conversion rates are important but they don’t give you an accurate picture of whether your business is making money. That is why we choose to look at a metric called ARPU, or average revenue per user, instead. Tune in to learn why this metric is important and how can optimize it as well.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 1 Metric That Reveals If Your Page Is Actually Converting.
• [00:29] Why conversion rates are relative thus not fully truthful.
• [00:49] Rather assess how much revenue you are generating per visitor.
• [01:35] Different ways to use to increase your average revenue per user.
• [02:02] Find purchasing objections customers have, and answer them.
• [02:18] The relationship between price, conversions, and profitability.
• [02:35] You can close deals using DMs too.
• [03:27] That is it for today.
• [03:28] Go to levelingup.com to check out Eric’s new book!

Links Mentioned in Today’s Episode:

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When Is Page Design More Important Than Copywriting?

In episode #1655, Neil and Eric talk about the importance of good page design and touch on some instances when it is more important than copywriting. Yes, strong copy increases conversions, but page layout and user experience have a major part to play too. Tune in to hear more about how better design leads to better results.  

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When Is Page Design More Important Than Copywriting?
• [00:29] Copy is responsible for conversion, but sometimes page design is more important.
• [00:45] Why page design is so important in your checkout process.
• [01:15] Design has to be consistent across the different platforms you use.
• [01:52] User experience is a key part of good design.
• [02:36] Airbnb and Apple are standout examples of companies with carefully considered design.
• [03:36] Great design is the product of meticulous decision-making.
• [04:08] That’s it for today!
• [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Airbnb

Tripadvisor

Dribbble

Behance

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7 Small CRO Tweaks That Had BIG Impacts

In episode #1654, Neil and Eric talk about seven conversion rate optimization changes that have had big impacts on their business. You will hear about the benefits of having a countdown timer, why you should personalize the page, and how to add order bumps if you can. For all this, and a whole lot more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Small CRO Tweaks That Had BIG Impacts.
• [00:30] Number 1: Insert a countdown timer somewhere on your page.
• [00:47] Number 2: Change the link from ‘upgrade’ to ‘7-day free trial.’
• [01:03] Number 3: Add personalization to the page.
• [01:40] Number 4: Look at what Legion Athletics does with price per serving.
• [02:13] Number 5: Include an extra pop-up on the page to see magic happen.
• [02:24] Number 6: Make your checkout two steps instead of one.
• [02:45] Number 7: Figure out ways to add order bumps. 
• [03:09] That’s it for today!
• [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Legion Athletics

Russell Brunson

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The 1 Habit That Will Grow Your Personal Brand

In episode #1653, Neil and Eric talk about how consistency will grow your personal brand. We learn about the importance of consistently posting on social media and why you should be patient when it comes to your success. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The 1 Habit That Will Grow Your Personal Brand.
• [00:27] Get out there and push your brand on social media consistently.
• [01:05] You are not necessarily going for home runs every time you make content.
• [01:55] It takes two to three years to build an audience.
• [02:29] Consistency stacks on itself and ultimately leads to results that stick.
• [03:20] Overnight success takes years to happen.
• [03:34] That’s it for today!
• [03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Clubhouse

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3 Ways to Restore Lost Trust with Your Audience

In episode #1652, we talk about three ways you can restore trust you might have lost with your audience. It is not uncommon for this to happen, so be proactive in how you choose to fix it. Be sure to tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 Ways to Restore Lost Trust with Your Audience.
• [00:29] Number one: Confront what happened and tell people how you will fix it.
• [01:20] Number two: Go above and beyond when trying to restore trust.
• [02:10] Number three: Give it time and keep pushing forward.
• [02:52] If things get super dire, you can always totally rebrand.
• [03:18] That’s it for today!
• [03:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

BP

Spectrum

Verizon

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How to Make Your Brand Feel More Authentic

In episode #1651, Neil and Eric talk about ways to make your brand feel more authentic. We find out about the power of having your audience see and hear you, and the benefit of being real and having faith that you will find your tribe. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Make Your Brand Feel More Authentic.
• [00:39] How hearing a voice gives you an immediate insight into authenticity.
• [01:19] The importance of being real when talking about your brand.
• [02:07] You will never be able to please everyone, so be yourself.
• [02:50] Examples of influencers who are authentic and have stuck to their guns.
• [04:04] That’s it for today!
• [04:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Will.i.am

Grant Cardone

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Today we are going to talk about 'How to 10x Your Preorders With This Bulk Strategy?'

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What All Bestselling Book Launches Have in Common

In episode #1649, we hear about what bestselling book launches have in common. Neil talks about the company he used when launching his book, and Eric shares why he decided to write Leveling Up. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What All Bestselling Book Launches Have in Common.
• [00:37] What made Neil’s book, Hustle, a bestseller: hiring ResultSource.
• [01:23] Sometimes ‘bestseller’ is an empty signifier and a vanity metric.
• [01:54] The Lindy Effect and the importance of having a book that stands the test of time.
• [02:32] Why Neil wouldn’t write a book again.
• [03:12] Eric’s motivation for writing his book and the hybrid publishing model he chose.
• [04:13] That’s it for today!
• [04:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Hustle

Michael Bungay Stanier

Leveling Up

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Today we are going to talk about 5 Book Promotion Ideas To Get Your First 1,000 Sales!

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