Marketing School - Digital Marketing and Online Marketing Tips

How to Build a Community That Lasts

In episode #1638, Neil and Eric talk about building a community that lasts. We hear why community is so important, the power of your first 1000 followers, and much more. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Build a Community That Lasts.
• [00:29] The definition of a community and why it is so important.
• [00:55] Why Neil recommends reading books about how churches and cults build their community.
• [01:15] What happened when Neil and Eric had their first live event.
• [02:17] People like belonging to something they believe in.
• [02:28] Why your first 1000 followers are the most important when building your community.
• [03:18] Community is a form of media and, therefore, a lever. 
• [03:38] That’s it for today!
• [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Social Capital

1,000 True Fans

Naval

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How to Hook People to Clicking

In episode #1637, Neil and Eric talk about the best ways to hook people. We hear about the importance of headlines, zigging when everyone else is zagging, and a whole lot more. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Hook People to Clicking.
• [00:29] Defining hooking in the digital marketing space.
• [01:17] The headline and thumbnail of YouTube videos are more important than the content.
• [02:02] Neil’s secret to getting people to click: do the opposite of what everyone else is doing.
• [03:22] How Eric researches headlines that hook people best.
• [05:01] If you have an idea of what you think will hook people, don’t be afraid to test it.
• [05:25] That’s it for today!
• [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Creator Economics

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The Difference Between Neil & Eric’s Agency Models

In episode #1636, we speak about the main differences between Neil and Eric’s agency models. While Neil and Eric both run agencies, their philosophies around who they serve, who they hire, and what their respective endgames look like are very different. Despite these differences, the driving force behind each of our hosts’ passion for what they do is very similar! Tune in to hear more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Difference Between Neil & Eric’s Agency Models.
• [00:45] Neil built his agency around his goal to hire people he would like to work on his projects.
• [01:05] Another goal of Neil’s around building an agency that can serve clients globally.
• [01:28] A third goal of Neil’s agency: being scale-agnostic.
• [01:54] Eric’s goal to siphon the capital his agency makes into exponential revenue sources.
• [02:38] Why Eric’s agency primarily serves clients who spend over $30 - $50,000 a month.
• [02:54] The role of the traffic that Neil receives in the success of his model.
• [03:23] Why Neil’s true joy comes from his clients’ growth.
• [03:36] The game of business is all about enjoying the journey!
• [03:57] That’s it for today!
• [03:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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7 Marketing Apps and Tools We're Excited About for 2021

In episode #1635, you will hear about the seven marketing apps and tools we are excited about this year. We talk about Copysmith, SparkToro, and Descript, among others, and share why they are some of the best in the business. To hear more, be sure to tune in today! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Marketing Apps and Tools We're Excited About for 2021.
• [00:30] Number one: Copysmith, a tool that can help with captions and headlines.
• [00:50] Number two: SparkToro, a platform that helps you discover what your audience reads
• [01:32] Number three: AlsoAsked, which allows you to discover questions people are asking.
• [01:58] Number four: Clubhouse, an easy way to get followers if you have time.
• [02:14] Number five: Exploding Topics, which gives you insights into trending topics.
• [02:30] Number six: reMarkable, a modern note-taking paper replacement.
• [02:51] Number seven: Descript, a tool that helps streamline video and audio editing. 
• [03:37] That’s it for today!
• [03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Copysmith

SparkToro

AlsoAsked

Clubhouse

Exploding Topics

reMarkable

Descript

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Clubhouse Stories

In episode #1634, Neil and Eric share their experience with the hottest new platform, Clubhouse. You will hear about why Neil is not devoting much time to it at the moment, the effort Eric is putting in, and much more. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Clubhouse Stories.
• [00:40] Neil’s experience with Clubhouse and why he is waiting for it to blow up.
• [01:48] Why people are spending hours growing their Clubhouse following.
• [02:29] The amount of time Eric spent on Clubhouse and his choice to scale back.
• [03:08] The value of establishing yourself on a platform early on.
• [03:30] Eric’s experience on Clubhouse with a famous DJ, BT.
• [04:29] There is a lot of room for serendipitous encounters on Clubhouse.
• [05:40] Most people can’t afford to take Neil’s approach to growing his Clubhouse following. 
• [05:51] Like bitcoin, Clubhouse will probably be zero or hero.
• [06:00] That’s it for today!
• [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Clubhouse

Clever Investor

Grant Cardone

Gary Vaynerchuk

BT

Naval

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The 7 Hottest Marketing Trends for 2021

In episode #1633, we give you the seven hottest marketing trends for 2021. You’ll hear about the rise of the concept of community and how to leverage it, the move towards content updating rather than content creation, the upsurge in subscription-based business models, and a whole lot more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The 7 Hottest Marketing Trends for 2021.
• [00:29] Communities are getting bigger and bigger; leveraging community as media.
• [01:57] Content updating will be a bigger hire than content creation.
• [02:55] Leveraging the power of AI for writing copy.
• [03:45] How length standards are changing regarding text-based and video content.
• [05:03] Solutions for automated accounts based marketing.
• [05:44] Adapting to the rise of voice search and voice commerce.
• [06:27] The rise of subscription-based business models and platforms.
• [08:00] That’s it for today!
• [08:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

community.com

circle.so

GPT-3

Copysmith

metadata.io

jetson.ai

OnlyFans

Substack

Supercast

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In this special episode of Marketing School, we talk to Billy Gene from Billy Gene is Marketing about his expertise in the field! He talks to us about million-dollar execution, the importance of the sales side of things, and why all marketers should work on their sales skills. We also discuss the indispensability of practice and how putting in the reps is what moves the needle. Tune into this great conversation with Billy to learn all about the service he offers and how it can help you and your business immediately!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Better Conversions Across Platforms with Billy Gene.
• [01:01] Billy's background and the customer base that he serves.
• [02:36] Moving from agency work to more durable sources of income.
• [03:55] Using Billy's service as a foundation to build on and grow a business.
• [04:41] Tactics that have Billy excited; getting customers interested on the front end first!
• [10:48] The time it took Billy to learn about the importance of the offer.
• [11:40] How Bill approaches switching things up — focussing on the numbers.
• [15:21] Billy's tips for improving your sales calls; reading and practicing! 
• [18:09] Some information on Billy's educational program and how to sign up.
• [19:52] Billy's market-focus and how his business is influenced by growing up on welfare.
• [23:22] Thoughts on personal brands and how much money to pour into them.
• [28:10] Considering Billy's template for success — how to level up in a similar way.
• [31:01] Having fun with your work — why Billy prioritizes this part of his business.
• [33:38] Billy Gene's surprising favorite tool!
• [34:32] A must-read book recommendation from Billy about business.
• [35:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Billy Gene is Marketing

Billy Gene on Instagram

The GENEIUS Ad-vantage

Russell Brunson

Facebook Ad Library

Gordon Ramsay

Kylie Jenner

Xbox

Scaling Up

Verne Harnish Leveling Up Episode

EO

YPO

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If You Should Micromanage Your Consultants

In episode #1632, we speak about whether you should micromanage your consultants. The general agreement when it comes to HR is that one should not micromanage, but the truth s that there are some contexts in which it can’t be avoided. Tune in to learn more about how budget, time, risk, and more can factor into your decision to micromanage your consultants or not.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Should Micromanage Your Consultants.

[00:31] What we mean by micromanaging.

[01:01] It depends on how fast you want something done.

[02:05] If you pay peanuts, you get monkeys.

[02:53] Weighing up the risk of the task with the skill of the consultant.

[03:40] That’s it for today!

[03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Paul Graham

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3 Productivity Tips That Changed Our Lives

In episode #1631, Eric and Neil share some of the top productivity habits that have changed their lives. Eric speaks about a few gadgets and products that have optimized his sleep, and then Neil weighs in on a simple habit of getting all emails for the day done on that same day. Then Eric takes the mic again to instruct us about the value of directing decision making by setting goals and keeping them front and center in your workspace.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Three Productivity Tips That Changed Our Lives.
• [00:35] Eric’s sleep hacks; taping his mouth, CBD tablets, a Slip mask, and more.
• [02:00] Neil’s habit of finishing all his emails before bed.
• [02:20] Eric’s practice of writing his major goals down to keep him focused.
• [03:46] That’s it for today!
• [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Thorn

Slip

Oura Ring

Eight Sleep Cover

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Is Link Building Still Important?

In episode #1630, we are going to talk about whether link building is still important. Google said that the two most important things for SEO are content and links. As time goes on however, we are realizing that engagement metrics are what drives ranking. Engagement metrics are driven by link building but a whole lot of other things too. Tune in to learn how to keep your site ranking highly today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is Link Building Still Important?
• [00:37] Links are still important, but a site with fewer links can still rank highly.
• [01:55] Engagement metrics are what drive ranking, and link building is only one way of driving engagement.
• [02:33] Links are becoming less and less important.
• [02:43] Links will help you begin to rank highly but user metrics will keep you up there.
• [03:00] That’s it for today!
• [03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Google Analytics

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