Marketing School - Digital Marketing and Online Marketing Tips

7 Quick SEO Tips For 2021

In episode #1629, we find out the seven top SEO tips for this year. Neil and Eric talk about hosting your site on a CDN, how buying websites can give you the boost you need, and why you should be embedding your non-written content into your blog. For all this and a whole lot more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Quick SEO Tips For 2021.
• [00:37] Number one: Host your site from a content delivery network.
• [00:48] Number two: If you have the resources, go and buy websites.
• [01:18] Number three: Update your content faster than you create new stuff.
• [01:55] Number four: Embed audio and video content on your blog to increase dwell time.
• [02:15] Number five: See where your content lands in the first two to three months and only build links afterwards.
• [02:43] Number six: Study the Google Analytics data of already well-performing content.
• [03:01] Number seven: Look at pages that rank well and add them to page one of your blog. 
• [03:32] That’s it for today!
• [03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Cloudflare

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5 Ways to Increase Your Customer LTV in 2021

In episode #1628, we hear about the five best ways to increase your customer lifetime value this year. Find out more about upping your price, the benefits of including upsells and downsells, and why you should be working on your retention as well. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Ways to Increase Your Customer LTV in 2021.
• [00:31] Number one: Increase your prices because pricing is your biggest lever.
• [01:15] Number two: Add in upsells and downsells to get people to buy more.
• [01:45] Number three: Work on your retention, not only sales.
• [02:27] Number four: Create an ecosystem where your products all work together.
• [03:33] Number five: Focus on customer development and find out people’s needs.
• [04:48] That’s it for today!
• [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

HubSpot

Slack

Levels

Sam Corcos

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Do You Need To Write 2,000-word Articles To Rank High on Google?

In episode #1627, we are going to talk about if you really need to write 2,000-word articles to rank highly on Google. The short answer is no, and in this episode, we tell you exactly why. We touch on how user experience should always come first, and why data isn’t necessarily lying to you but it isn’t telling the truth either. Covered in today’s show are also the most important questions you should ask yourself when you’re curating content for your audience. To find out what these are and much more, be sure to join us in class today! 

TIME-STAMPED SHOW NOTES:

• [00:21] Today’s topic: do you really need to write 2,000-word articles to rank high on Google?
• [01:12] The misconceptions about high ranking long-style articles.
• [01:31] Why you don’t need to write that much to rank highly.
• [01:49] Why you shouldn’t apply long-form writing to every piece of content you put out.
• [02:09] How you should be thinking about the strategy side of things.
• [02:28] The risk of using a content style that isn’t fit for purpose.
• [02:35] What you should be focussing on to best serve the user experience
• [03:02] Reasons why you shouldn’t take all SEO advice literally.
• [03:38] That’s it for today! 
• [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Brain Dean

Backlinko

WickedFire

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How to Monetize Your SEO Traffic Without Ads

In episode #1626, we show you how to monetize your SEO traffic without ads. This is something that everyone has the power to do and it shouldn’t cost you a dime. We focus on partnerships, affiliate marketing, and plugging in your product or service into your content. Before we say goodbye we also talk about the value behind taking your SEO traffic to email and touch on the power of the exit popup. Be sure to tune in to today’s show!

TIME-STAMPED SHOW NOTES:

• [00:22] Today’s topic: how to monetize how to your SEO traffic without ads.
• [00:26] Answering the question: what’s so bad about ads?
• [00:40] Why people typically use ads on their platforms.
• [01:30] Examples of partnership deals with podcast advertising companies.
• [01:53] When you should start thinking about affiliate marketing.
• [02:06] If you can optimize conversion through sign-up, you can make more money.
• [02:26] Strategies behind the services and products you offer and the content you create.
• [02:32] What you can do instead of call-to-actions.
• [02:57] Taking your SEO traffic to email.
• [03:34] The value of having an exit popup.
• [04:13] That is it for today!

Links Mentioned in Today’s Episode:

Facebook

Amazon

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How to Rank on Page 1 of Google in 2021

In episode #1625, we show you how you can rank on page one of Google in 2021! This is a topic that we can go on about forever, but in today’s session, we highlight the value of making a well-functioning website, updating old content, using ‘the skyscraper technique’, creating titles that evoke curiosity, and a whole lot more. Be sure to catch today’s show for some lightning-fast tips you can use to boost your SEO in 2021!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Rank on Page 1 of Google in 2021
• [00:30] Optimize the functionality and UX of your website.
• [00:59] Build fewer links and keep the few you make high-quality.
• [01:48] Using Backlinko’s ‘skyscraper technique’: Reverse engineer the top results of a search.
• [02:09] Iterate and make your content feel like a great product.
• [02:42] Increasing click-through by leveraging user signals and core web vitals.
• [03:38] Create content with titles that evoke curiosity.
• [03:50] Upping the time a person spends on a page by packing in different content types.
• [04:19] Update your old content to refresh it for Google’s search algorithms.
• [05:03] That is it for today!
• [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Backlinko

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If You Should Pay To Promote Your Content

In episode #1624, we talk about whether you should be paying to promote your content. Social platforms make their money through advertising, and the data is out that it is getting harder to reach people organically on them. Paid content, however, will get the eyeballs you need and once you have the reach you have been looking for, you can start to leverage your audience in different ways. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: If You Should Pay To Promote Your Content
• [00:28] You might not get the best organic reach, so is paying worth it?
• [01:11] The ratio between what to spend on content creation versus promotion.
• [01:45] Reasons why it is a good idea to pay to promote your content.
• [02:16] How paid content ends up boosting organic reach too.
• [02:37] Reach is the key in a content business, so you have to pay to play.
• [03:10] Leveraging the reach you have from paid promotions.
• [03:28] That is it for today!
• [03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Will Clubhouse Make You Rich?

In episode #1623, we ask whether Clubhouse will make you rich! As this new app grows and grows, the fruits of the tree are yet to be seen, and so we wanted to consider how the platform could enable businesses and their owners to make money. Listen in as we weigh in on this question, talking about product-based companies, indirect income, and the eternal power of networking.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Will Clubhouse Make You Rich?
• [00:45] The way to make money from products on Clubhouse is not clear yet.
• [01:35] You may be able to find indirect ways of making money from Clubhouse.
• [02:05] A new way to connect with investors and find funding!
• [03:30] Finding value in relationships and sticking it out for the long game.
• [03:56] The unsustainable time investment necessary for success on Clubhouse.
• [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Clubhouse

Kevin Harrington

Daymond John

Grant Cardone

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Is Clubhouse the Next Big Thing?

In episode #1622, we talk about whether Clubhouse is the next big thing or not. In a relatively short space of time, this new social channel has been growing rapidly, with many online business owners and personalities getting very excited about it. Tune in to hear us talk about the gap it might fill, the large amount of time it requires, and whether it will be sustainable in the long run!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is Clubhouse the Next Big Thing?
• [00:30] A brief introduction to Clubhouse for those unfamiliar.
• [01:20] A voice version of LinkedIn — great for networking and learning.
• [01:42] Jump on now to make the most of growing a following quickly!
• [02:05] The time investment needed for Clubhouse; choosing which social network to focus on.
• [03:50] How Eric is using Clubhouse to book podcast appearances.
• [05:01] How to divide time between Clubhouse and running a business.
• [05:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Clubhouse

Daymond John

Grant Cardone

Tyrese Gibson

Ma$e

Andreessen Horowitz

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4 Marketing Lessons that We Learned the Hard Way

In episode #1621, we talk about the four marketing lessons that we learned the hard way. From under-researched SEO strategies to relying on old and outdated ideas, we have seen what works and what doesn't, and wanted to share these four tips with you, so you can learn quicker than we did! Tune in to hear about making mistakes early, optimizing the right way, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 4 Marketing Lessons that We Learned the Hard Way.
• [00:32] Think bigger picture — you have to optimize for keywords that drive volume!
• [01:13] Use the extra time you have in the beginning to make mistakes.
• [01:29] Most channels are saturated, so do your research before implementation.
• [02:25] Content marketing is not a quick fix — get ready for a longer journey.
• [03:09] Marketing experience does not always equate to success and new ideas are also powerful!
• [04:16] That’s it for today!
• [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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The Secret to a High-Converting PS Section

In episode #1620, we share the secret to a high converting PS section! You can most commonly find PS sections in emails, although they are also often used on landing pages too. We think the PS section is a great way to cram in one or two more lines of copy that can help your conversions just a little! In this episode, Neil and Eric talk about their strategies for their different PS sections and how this translates into sales for them!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Secret to a High-Converting PS Section.
• [00:31] The PS section at the end of emails and examples of how it can be used.
• [00:45] Different places that PS sections can pop up outside of emails.
• [00:50] Neil's PS section; underlining speed and automation for higher conversions.
• [01:35] Mentioning a related topic that will interest the reader.
• [01:45] Eric's strategy for his PS section; keeping it light and breezy.
• [02:23] Using different language and tone for different accounts.
• [02:48] Conversion from this part of your email will not be huge, but will help you scoop up stragglers. 
• [03:15] That’s it for today!
• [03:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ubersuggest

ClickFlow

Content Decay

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