Marketing School - Digital Marketing and Online Marketing Tips

Today we're gonna talk about All The Products and Software We Use to Create Marketing School. 

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2021 Is Here. How to Get Off to A Blazing Start

In episode #1608, we talk about how to hit your goals this year. Most people fall short because they don’t plan properly, so tune in today to find out how to achieve everything you set out to this year!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 2021 Is Here. How to Get Off to A Blazing Start.
• [01:12] Why most people fail to reach their goals and how to let this not happen to you.
• [01:35] Reverse engineer your goal by breaking down daily tasks to get you there.
• [02:06] How Eric sets his business, personal, and fun goals for the year.
• [03:26] What Eric’s morning routine looks like; the power of reinforcement.
• [04:02] Having 90-day goals and aligning your company with these.
• [04:14] Neil’s morning routine and how it contributes to his productivity.
• [04:57] There should be some type of cadence to all of your days. 
• [05:27] That’s it for today!
• [05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Noah Kagan

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Poor Onboarding Will Destroy your Retention. Here's Why (& What to Do About It)

In episode #1607, we talk about poor onboarding, how it’s hurting you, and what you can do about it. Onboarding is not just about software; it is about how customers experience your products and services too. Be sure to tune in to find out how you can solve your onboarding problems.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Poor Onboarding Will Destroy your Retention. Here's Why (& What to Do About It).
• [00:35] Onboarding is about more than just software; it’s about products and services too.
• [01:04] If customers aren’t happy with your onboarding, they won’t keep coming back.
• [01:22] How to create a successful onboarding experience.
• [02:12] Why poor onboarding is the biggest contributor to churn.
• [02:45] Metrics to look at to better understand onboarding.
• [03:35] Neil’s onboarding experience with Conversion Rate Experts.
• [04:40] That’s it for today!
• [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Deliver a 7-Star Experience for Clients

In episode #1606, we talk about delivering a 7-star experience for your clients. Neil shares stories both of how his expectations have been exceeded and how he has exceeded clients’ expectations. We also hear about the power of going above and beyond and why this is the best marketing out there. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Deliver a 7-Star Experience for Clients.
• [00:41] Neil’s most recent experience of incredible customer service.
• [01:52] A 7-star experience: Neil’s story of the Mandarin Oriental in Las Vegas.
• [02:30] What separates a 7-star experience from a 5-star one.
• [02:55] Outline what each starred experience looks like and exceed expectations.
• [03:00] How Neil went above and beyond for a client.
• [04:33] The link between a 7-star experience and marketing.
• [05:00] There is no one way to stand out; find what works for you. 
• [05:14] That’s it for today!
• [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Airbnb

Mandarin Oriental Las Vegas

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When You Should “Fire” Bad Clients

In episode #1605, we talk about “firing” bad clients. There are many reasons to let clients go, and Neil and Eric share what has caused them to make these decisions in their businesses. Tune in to hear it all! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When You Should “Fire” Bad Clients.
• [00:45] Why bad clients are not just those who are not profitable.
• [00:52] Neil’s biggest red flag with clients: If they are rude to his team.
• [01:35] Why scope creep is another indicator of a bad client.
• [02:06] Unethical practices that Neil has fired clients over.
• [02:36] Misaligned expectations and why this a reason to let clients go.
• [03:17] If you decide to change agency direction, you should fire some clients.
• [04:09] That’s it for today!
• [04:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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5 Powerful Questions to Ask on Customer Surveys

In episode #1604, we talk about five of the most powerful questions to ask on customer surveys. We hear about open-ended questions, gaining insights to improve user experience, and why it’s important to find out who your customers are. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Powerful Questions to Ask on Customer Surveys.
• [00:33] Why customer surveys are so important for your business.
• [00:47] Leave an optional, open-ended question at the end of the survey.
• [01:22] The benefits of asking customers about what you could have done better.
• [02:04] A question to ask about referring customers.
• [02:51] Demographic questions that are important to ask. 
• [03:37] That’s it for today!
• [03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Business Lessons That Eric Learned from 2020

In episode #1603, we hear about the business lessons Eric has learned from 2020. We find out about his choice to slow down, the power of media as leverage, and the benefits of communicating your vision to your team. Tune in to discover Eric’s major takeaways from this year.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Business Lessons That Eric Learned from 2020.
• [00:36] Eric’s biggest lesson: Turning inward and unlearning his programming.
• [01:24] How the turtle Eric got from Puerto Rico reminds him to slow down.
• [01:51] Overreacting is a lot better than not reacting.
• [02:26] Cut quickly and do it all at once – Another big takeaway from the year.
• [02:38] Even in the pandemic, people still crave human connection.
• [03:03] Media is still an incredibly high form of leverage.
• [03:09] The benefits Eric has seen spending more time on Twitter and YouTube. 
• [04:13] Communicate the overall vision of your activities to your team.
• [04:56] That’s it for today!
• [04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Only the Paranoid Survive

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Business Lessons That Neil Learned from 2020

In episode #1602, we talk about some of the business lessons that Neil learned from 2020. From doubling down on what’s working to making multiple hires for the same role, there was no shortage of takeaways from this year. Tune in to hear them all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Business Lessons That Neil Learned from 2020.
• [00:39] The biggest thing Neil learned: Double down on what’s working.
• [01:14] Hire multiple people for the same role and let them compete.
• [01:49] Don’t spend more money on ads; find out what you can give away for free.
• [02:47] You have to be patient and give things a few tries.
• [04:28] The importance of hiring people who have already done what you’re looking for.
• [05:55] You must give people a good severance if you let them go.
• [05:57] That’s it for today!
• [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
•  

Links Mentioned in Today’s Episode:

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Top Five Marketing Lessons Learned in 2020.

In episode #1601, we talk about the top five marketing lessons we learned in 2020. You will hear about why you should focus on YouTube more, the power of giving things away for free, and why you should be hiring more fresh blood at your agency. Tune in to hear it all.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Top Five Marketing Lessons Learned in 2020.
• [00:46] Number one: Why not focusing on YouTube enough is a mistake.
• [01:58] Number two: Give more stuff away for free; it’s cheaper.
• [03:29] Number three: Why you should align all of your big projects.
• [04:24] Number four: Hire more fresh blood because they are more creative.
• [06:37] Number five: Creating content is the most high leverage thing you can do. 
• [07:49] That’s it for today!
• [07:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Our Worst Marketing Mistakes of 2020 (+ What We Learned)

In episode #1600, we hear about the worst marketing mistakes Neil and Eric made this year. From not posting enough social content to not being more active on Twitter, there were definitely things that could have done better. Tune in to hear what was learned from these mistakes. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our Worst Marketing Mistakes of 2020 (+ What We Learned).
• [00:35] Why Neil’s biggest mistake was not posting enough personal content on social media.
• [01:57] What Neil noticed about his conversion rate when he put more personal content out there.
• [02:25] Eric’s biggest mistake this year: Not posting on Twitter enough. 
• [03:41] That’s it for today!
• [03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Morning Brew

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