Marketing School - Digital Marketing and Online Marketing Tips

How the COVID Vaccine Will Affect Marketing

In episode #1599, we talk about the impact that the COVID vaccine will have on marketing. Neil and Eric unpack the rise of digital marketing, why consumers are probably going to continue online shopping, and how the ailing economy will affect consumer behavior. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How the COVID Vaccine Will Affect Marketing.
• [00:45] Current developments with the COVID vaccine.
• [01:10] Neil’s thoughts on how the vaccine will be rolled out.
• [01:58] Not everyone will take the vaccine, so marketing will become more online-focused.
• [03:16] Consumers have seen the value of online shopping, so they are likely to continue.
• [04:04] For the first time in history, digital marketing spending has surpassed 50%.
• [04:24] There are still big issues with the economy, which heavily affects marketing and sales.
• [05:22] Why Neil and Eric believe that you should still be cautious in 2021.
• [06:09] Be safe and take care of yourself. 
• [06:16] That’s it for today!
• [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Today we're gonna talk about this Google Algorithm Update in 2021.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Today we're gonna talk about Should you be doing podcast tours to help with sales? 

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Today we are gonna talk about This Silicon Valley Investor's Growth Philosophy will 10x your company.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why Your Emails Get Opened But Fail To Convert

In episode #1595, we will give you some ideas about why you might not be getting the conversion rates you want with your emails. The fact is that just because you wrote an email and sent it to your subscribers, this does not mean that your sales job is done. As you’ll learn today, it is your landing page that drives conversions more than your emails themselves. Tune in and learn how to use your landing page to solve the final objections that keep people from buying, and a whole lot more today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Your Emails Get Opened But Fail To Convert.
• [00:56] Why the problem is not your email but the landing page thereafter.
• [01:37] Answering any final objections to purchasing on your landing page.
• [02:07] Metrics for what good click-through rates look like.
• [02:44] Questions to ask to optimize your click-through rates.
• [03:20] Using Crazy Egg and Hotjar to assess prospect behavior.
• [03:33] Using non-buyer surveys to find out why people didn’t convert.
• [03:46] Why people end up not buying due to unanswered questions.
• [05:07] Making money from actual conversions rather than affiliate offers.
• [05:46] That’s it for today!
• [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Crazy Egg

Hotjar

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How To Write Emails That People Are Excited To Receive

In episode #1594, we talk about the value of writing effective emails and how to do so. When it comes to writing emails for your subscriber list, your goal should be to get them excited about receiving the next one. Some key tactics we mention are using brevity and setting up a problem in the body of the email which the reader has to follow a link to get the solution to. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Write Emails That People Are Excited To Receive.
• [00:34] Your goal for emails should be for people to be excited to receive the next one.
• [01:08] Asking people questions in emails to drive engagement.
• [01:28] Include content about timely topics in your emails.
• [01:51] Keep your emails short and to the point, and add a clickable link at the end.
• [02:22] Don’t provide the solution in the email, but at the other end of the link.
• [03:20] Some popular newsletters Eric reads.
• [04:08] Metrics from Neil about how well different email tactics work.
• [05:00] Learning about what works in emails from SEO data.
• [05:18] Gather data on effectiveness and use it to guide future tactics.
• [05:43] That’s it for today!
• [05:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
•  

Links Mentioned in Today’s Episode:

Perry Marshall

David Ogilvy

Wall Street Journal CMO

Axios

Morning Brew

Brian Dean

Click Flow

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Seven Best Practices for Starting Your First Podcast

In episode #1593, we will give you seven tips that will help you start and grow your first podcast. When you are just starting out in the podcasting game, there will be many kinks you have to iron out. This will be easier for you if you tune into today’s show though. You’ll hear us talk about which mics to use, how to structure your conversations, how to maximize traffic as well as your content’s reach, and a whole lot more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Seven Best Practices for Starting Your First Podcast.
• [00:41] Have a good microphone that doesn’t plug in using USB.
• [01:28] Be spontaneous in your conversation rather than scripted.
• [02:12] Grow your podcast by leveraging your existing audience.
• [02:56] Keep traffic high by listing all past episodes on hosting platforms.
• [03:41] Maximize reach by repurposing your content.
• [04:16] Ask for reviews because they help you get into ‘new and noteworthy’ lists.
• [04:52] What unsolicited response rates are and how they indicate the value of your show.
• [06:17] That’s it for today!
• [06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Heil PR40

Jay Acunzo

Marketing Showrunners

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Today we're gonna talk about How to Convert Podcast Listeners Into Customers.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Growth Levers You Can Pull for 2021

In episode #1591, Neil and Eric discuss seven growth levers you can pull for 2021. We hear about the power of offering free content or advice, why you should not hesitate to DM someone on Twitter, and how personalized content will help you step up your game. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Growth Levers You Can Pull for 2021.
• [01:45] Hiring people from the community onto the payroll: How this helped Twitch explode.
• [02:08] Going live podcast style: What this means and how it works.
• [03:10] Use LinkedIn to offer people something irresistible and build your network.
• [04:14] Why you should give away more for free to grow your business.
• [05:43] Don’t underestimate the power of Twitter DMs.
• [06:41] How to personalize content on your website and why this works.
• [07:40] Be aware of your surroundings if you want to increase your sales. 
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Twitch

Justin Kan on Twitter

The Quest with Justin Kan

Loom

Blizzard Entertainment

Kat Cole

MaxMind

Guillaume Cabane

PredictLeads

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

YouTube Secrets from Creators with Tens of Millions of Followers

In episode #1590, you will learn the secrets of YouTubers with tens of millions of followers. Neil and Eric share some of the key metrics to look at on your YouTube videos, how to up your click-through rate, and the importance of sticking with formulas that work. Tune in today to hear more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: YouTube Secrets from Creators with Tens of Millions of Followers.
• [00:38] Who MrBeast, a Youtuber with 46 million subscribers, is and the content he creates.
• [01:35] Some of the most important YouTube metrics to look at when creating videos.
• [02:24] What Eric discovered when he looked at the analytics for his videos.
• [02:54] Why the title and thumbnail are more important than the video itself.
• [03:30] The two things that increase click-through rate the most.
• [05:12] Why you should link viewers to you channel rather than directly to a video.
• [05:40] There is no need to reinvent the wheel; stick with what works. 
• [06:39] That’s it for today!
• [06:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.