Marketing School - Digital Marketing and Online Marketing Tips

How Marketing Can Help Sales in 2021

In episode #1589, you will hear about how marketing can help sales in 2021. Often these two teams compete with one another, so what if next year you could get them to work more in sync for even better results? Neil and Eric talk about goal setting, how getting sales to use marketing tools and thinking can increase conversion, and why you should have alignment meetings between the teams. Tune in today to hear more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Marketing Can Help Sales in 2021.
• [00:30] Marketing and sales should help, rather than clash with, each other.
• [00:55] Why setting moonshot goals does not work for most teams.
• [01:35] The importance of having sane sales quotas and goals in 2021.
• [01:58] How the marketing team can help sales look at things like a funnel.
• [02:35] Schedule sales calls; benefits and how to do it.
• [03:25] Tools for lead-scoring, like Madkudu and Breadcrumbs.io.
• [03:40] Marketing can get the messaging out there to sync with the sales team. 
• [04:39] Figure out how you can streamline and automate the sales team’s work.
• [04:46] The importance of alignment meetings between marketing and sales teams.
• [05:27] That’s it for today!
• [05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

ScheduleOnce

Calendly

MadKudu

Breadcrumbs.io

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Insider’s Secrets to Launching A Book

In episode #1588, we share seven insider’s secrets to launching a book. If you want to get your books noticed, be sure to have quotes and testimonials from well-known authors on the cover. Tune in to learn more about hybrid and traditional publishing and what you can expect from working with publishers in general. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Insider’s Secrets to Launching A Book. 
• [00:34] Bulk book sales are now being counted as a single sale.  
• [01:04] Use a company like ResultSource that counts bulk sales individually.
• [01:23] Have quotes and testimonials from other book authors on the front and back cover. 
• [02:25] Consider hybrid publishing that offers the best of both self and traditional publishing.
• [03:02] Keep in mind that traditional publishers have all the control.
• [03:31] Some traditional publishers also own magazines in which they can promote your book. 
• [04:00] Keep in mind that most books don’t sell very well.  
• [04:29] Use a well-known agent if you want to go the traditional route. 
• [04:50] Publishers are not going to drive sales for you – the marketing is up to you. 
• [05:35] That’s it for today!
• [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

ResultSource

The Coaching Habit 

Page Two Books 

Leveling Up

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Insider’s Secrets to Launching A Book

In episode #1587, we share seven insider’s secrets to launching a book. If you want to get your books noticed, be sure to have quotes and testimonials from well-known authors on the cover. Tune in to learn more about hybrid and traditional publishing and what you can expect from working with publishers in general. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Insider’s Secrets to Launching A Book. 
• [00:34] Bulk book sales are now being counted as a single sale.  
• [01:04] Use a company like ResultSource that counts bulk sales individually.
• [01:23] Have quotes and testimonials from other book authors on the front and back cover. 
• [02:25] Consider hybrid publishing that offers the best of both self and traditional publishing.
• [03:02] Keep in mind that traditional publishers have all the control.
• [03:31] Some traditional publishers also own magazines in which they can promote your book. 
• [04:00] Keep in mind that most books don’t sell very well.  
• [04:29] Use a well-known agent if you want to go the traditional route. 
• [04:50] Publishers are not going to drive sales for you – the marketing is up to you. 
• [05:35] That’s it for today!
• [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

ResultSource

The Coaching Habit 

Page Two Books 

Leveling Up

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Mistakes to Avoid When Launching a Book 

In episode #1586, we discuss seven mistakes to avoid when launching your book. When you are a first-time author and have no or little experience, it is worth hiring a team of people to help you successfully bring your book to market. Tune in to hear why you must run Amazon ads and start promoting your book six months in advance! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Mistakes to Avoid When Launching a Book.
• [00:35] Eric’s book, Leveling Up is coming out soon and Neil’s Hustle is already out. 
• [01:02] Don’t waste your time getting press if the audience is irrelevant. 
• [01:30] Get press with the right audience so you can get the right people. 
• [01:45] Don’t try to do everything by yourself, especially if you lack experience. 
• [02:24] The importance of doing Amazon ads to sell your books. 
• [02:53] Verify that things are working and your team is on track. 
• [03:44] Start promotions early enough – six months before the book is coming out.  
• [04:20] Avoid spreading yourself and your team too thin. 
• [04:45] Why you have to optimize your book for SEO. 
• [05:38] That’s it for today!
• [05:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leveling Up 

Hustle

Simon Sinek

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Nifty Things You Can Do to Market Your Book

In episode #1585, we share seven nifty things you can do to effectively market your book. A great way to gain exposure is by being a guest on other people’s podcasts and doing email swaps with people in your industry. In this way, you get introduced to their audience and vice versa. Tune in to hear how Kickstarter can help you promote your book! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Nifty Things You Can Do to Market Your Book
• [00:30] Neil and Eric both have books on the market. 
• [01:09] Think about running Facebook ads and directing people to a contest. 
• [01:37] When you are doing a giveaway, you get lower quality emails coming in. 
• [01:55] Gain exposure by pitching yourself and talking on podcasts. 
• [02:40] Look for a gap where the attention is miss-priced.
• [03:43] Consider doing email list swaps and cross-promotions with other people. 
• [04:48] Figure out where your community is hanging out and go there. 
• [05:28] Apply and speak at conferences to generate more sales. 
• [06:02] Many people are promoting their books on Kickstarter. 
• [07:02] That’s it for today!
• [07:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
•  

Links Mentioned in Today’s Episode:

Hustle

Leveling Up 

KingSumo

Marketing School Pro

Discord

Slack

Reddit

Kickstarter

John Lee Dumas 

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1584, we talk about why Eric is publishing a book in today's market! With his new book, Leveling Up, Eric is hoping to connect the worlds of marketing and gamers, offering lessons to readers on how gamification can aid business pursuits. From energizing your day and tasks, to what to look out for when considering publishing a book, tune in to hear about Eric's strategy and whether it might suit you too!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Eric is Doing a Book in Today's Day and Age.
• [00:42] Reasons that Eric still likes physical books in 2020!
• [01:38] The world of gaming and gamers and how Eric plans to take advantage of this.
• [02:51] Bringing excitement and energy into every day and your business.
• [03:02] How this book plays into a larger marketing strategy.
• [03:17] The main goals to keep in mind when writing a book.
• [04:28] Supplementary ways that publishing a book can aid your business.
• [04:55] Arbitrage in the book industry — connecting with gaming influencers. 
• [06:07] That is it for today!
• [06:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leveling Up

Naval Ravikant

Tim Ferriss

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1583, we talk about the right way versus the wrong way to view failure. Here at Marketing School, we have experienced many different types of failure, and the only way we have tasted success is through learning from these experiences, fueling the fire, and carrying on! It is all about avoiding the same mistakes and staying committed, so tune in to hear all about it!   

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Right Way Versus the Wrong Way to View Failure.
• [00:35] Learning happens when you fail — but you need the right approach.
• [02:02] If you can avoid the same mistakes you will find your way to success!
• [02:40] Overly critical attitudes towards oneself and the results of these.
• [03:36] Using failure as fuel — no pain, no gain!
• [04:20] That is it for today!
• [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Bill Gates

Elon Musk 

Mark Zuckerberg

Leveling Up

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1582, we share five warning signs that you are not cut out to be an entrepreneur! Entrepreneurs might be widely celebrated in today's world, but that does not mean it is a line of work for everyone. Join us to hear about the signs you should look out for to evaluate if you should be in this game or not! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Warning Signs That You Are Not Cut Out to Be an Entrepreneur.
• [00:33] Public perception of entrepreneurs as rock stars.
• [01:03] The weakness of emotions — business and feelings do not mix well.
• [01:48] The importance of a growth-oriented approach and mindset.
• [02:53] Dealing with uncertainty — this is central to entrepreneurship.
• [04:10] Fostering a long-term outlook and getting away from shiny object syndrome.
• [05:35] A lack of creativity will be your downfall!
• [06:04] That’s it for today!
• [06:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Jack Dorsey

Mark Zuckerberg

Bill Gates

Warren Buffett

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1581, we share what our top performing blog posts all have in common. Spoiler alert, it's luck! In the end you cannot control the engagement that your content draws, you can only work hard, practice, and repeat. So, if you do this long enough, eventually something you post will catch on in a big way. Tune in to hear our tips for sticking with it so that you can get lucky too!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our Top Performing Blog Posts and the One Thing They Have in Common.
• [00:35] The power and elusive nature of luck! 
• [01:01] Cranking out content so that some of it will inevitably stick.
• [01:33] The harder you work, the luckier you get — the meeting point of opportunity and preparation.
• [02:12] Staying consistent and creating good content through research, hard work, and repetition.
• [03:22] Developing a thick skin to losing and failing.
• [04:29] That’s it!
• [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Tim Ferriss

Gary V

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How and Why You Should Promote Your Blog Content on Twitter in Today’s World

In episode #1580, we talk about how and why you should promote your blog content on Twitter in today’s world. The reality is that some of the smartest people in the world hang out on Twitter, and because it is so easy to target their accounts, the quality of the visitors your account receives is very high. Tune in and hear about a great way to promote your blog content to high-quality visitors today.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How and Why You Should Promote Your Blog Content on Twitter in Today’s World.
• [00:40] The smartest people in the world hang out on Twitter.
• [01:00] Twitter can be used organically or from a paid perspective.
• [01:16] Traffic might not be as high, but the quality of a Twitter visitor is.
• [02:14] A paid strategy for targeting accounts in your niche.
• [03:52] That’s it for today!
• [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Naval Ravikant on Twitter

AngelList

Blizzard

Jason Lemkin

SaaStr

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.