Marketing School - Digital Marketing and Online Marketing Tips

In episode #1570, we bring you part one of our three-part series on paid newsletters: Why you should start a subscription newsletter in 2021! People want to learn specialized skills these days, so high-quality information is at a premium. Tune in today and learn a bunch of valuable tips for leveraging your unique knowledge through the newsletter format.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Paid Newsletters, Part 1: Why You Should Start a Subscription Newsletter in 2021.
• [00:36] The rise of Substack and how tech writers can go freelance using newsletters.
• [01:32] Why you should consider starting a paid newsletter if you are a good writer.
• [02:19] People want to specialize thus will pay for niched knowledge.
• [03:29] Once you have some traction, move to your own platform.
• [03:36] The value of offering people unique services above a subscription offering.
• [05:05 That’s it for today!
• [05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Substack

TechCrunch

Airbnb

Agora

Tim Sykes

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In episode #1568, we talk about the important tools we use to run the Marketing School podcast! Consistently putting out content is very important for successful podcasting, but having the right tools will help you maximize every minute spent behind the mic. Tune in and hear the tools we use relating to stats, repurposing, recording, SEO, analytics, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Important Tools to Run the Marketing School Podcast.
• [00:35] Libsyn gives us stats, hosting, and allows us to post to different places.
• [01:03] Using Zoom to record video, connect to guests, and repurpose content.
• [01:24] We use Heil PR 40 mics and Scarlett Focusrite mixers.
• [02:13] Submitting text and audio to Rev for transcriptions and SEO.
• [02:26] Spotify and Chartable: Tools for ranking and analytics.
• [03:09] Using IFTTT and Zapier for automatic sharing.
• [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

transistor.com

Zoom

Zencastr

riverside.fm

Heil PR 40

Scarlett Focusrite

Rev

Spotify

Chartable

IFTTT

Zapier

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In episode #1567, Neil and Eric discuss the main ways they have been able to save money in their businesses over the years. You will hear about the importance of hiring experienced talent, payment structures that help shave off expenses, and tracking spending like a hawk. To learn more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Nifty Business Secrets That Can Help You Save Six to Seven Figures.
• [00:35] How paying for better talent–even though it is expensive–has saved Neil money.
• [02:15] Avoid micromanaging people and give them goals to achieve instead.
• [02:50] Use a performance-based payment structure to help you save costs.
• [03:35] Why hiring high potential talent rather than experienced people has been expensive for Eric.
• [04:46] The benefits of hiring people who have already executed the tasks you need them to do.
• [05:13] Tracking every single expense on an Excel spreadsheet – how this has helped Neil.
• [06:08] That’s it for today!
• [06:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Neil Patel Digital

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In episode #1566, Neil and Eric talk about the importance of trusting your gut instincts when it comes to business. Of course, there will always be a place for data and facts, but sometimes making decisions based on what you feel intuitively can lead to great outcomes as well. To hear more about trusting your gut, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When You Should Trust Your Gut in Business.
• [00:33] What ‘trusting your gut’ actually means.
• [00:57] Eric’s decision to buy a magic site in his early 20s and the mistakes he made.
• [01:40] You have to be good at vetting potential partners and not just rely on your gut alone.
• [02:22] Neil’s take on when to trust your gut and when not to.
• [03:03] How experience can help sharpen your gut instincts.
• [03:52] Find the balance between having a beginner’s mindset and leveraging your experience.
• [04:15] That’s it for today!
• [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Today we have a special bonus episode with special guest Brian Dean from Backlinko!

This is a highlight from Brian's talk at our Growth Accelerator Mastermind. To get full access to our exclusive content and more, go to http://www.marketingschool.io/pro

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In episode #1565, Neil and Eric talk about tactics and why they can only take your business so far. Although we often hear about different tactics to implement, in order to grow your company, strategy and disruption are the important, high-level requirements that will help your business succeed. Tune in today to hear more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Tactics Will Only Get You So Far.
• [00:33] Strategies versus tactics: The differences between the two.
• [01:08] Without a strategy to back it up, tactics will always fall short.
• [01:14] Businesses are built off of strategies and concepts, not tactics.
• [02:35] The strategy that Neil used to beat his competition when he created Ubersuggest.
• [02:51] Tesla’s business strategies and why they are so effective.
• [04:20] Disruption is the key to winning in your business.
• [04:50] Learn about strategy first, before you get to the granular tactics. 
• [04:53] That’s it for today!
• [04:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Tesla

The Art of Strategy

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In episode #1564, Neil and Eric talk about creative ways to finance your business that do not involve bank loans or venture capital. You will hear about revenue-based financing options, deferring down payments, and how you can use a combination of these strategies to get the wheels in motion. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Creative Financing Options for Your Business.
• [00:33] Unpacking the financing options that are available.
• [01:04] Revenue-based financing and how this helps SaaS companies with recurring revenue.
• [01:59] Why getting a personal guarantor on a loan is a creative financing option.
• [02:37] Deferring down payments; another imaginative finance solution.
• [03:33] You can combine several strategies to fund your business.
• [03:38] The benefits Neil has seen using performance-based deals.
• [04:26] Companies that can help with revenue-based financing. 
• [04:45] That’s it for today!
• [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Pipe

Stripe

Roland Frasier

TIMIA Capital

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In episode #1563, Neil and Eric share a list of seven business leaders to follow if you want to grow faster. Hear about a range of innovators, from well-known leaders like Elon Musk to under-the-radar ones like Mark Leonard, and what makes them all stand out from their peers. It is so important to follow those who will push you to be your best, so tune in today to learn more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Business Leaders That Will Help You Grow Faster.
• [00:45] What makes Patrick Collison, co-founder of Stripe, such an innovative thinker.
• [01:33] Why Elon Musk is a leader and visionary worth looking up to.
• [02:41] The traits that make Tobi Lutke, Founder of Shopify, such a pioneer in his industry.
• [03:46] Hear about Mark Leonard, Founder of Constellation Software, and why he’s worth following.
• [04:11] What makes Chamath Palihapitiya a noteworthy thought leader and investor.
• [04:55] Learn about Robert F. Smith, Founder of Vista Equity, and why you should pay attention to him.
• [05:41] Why admire Jack Dorsey, CEO of Square and Twitter. 
• [06:47] That’s it for today!
• [06:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Patrick Collison

Stripe

Elon Musk on Twitter

Tesla

Tobi Lutke

Shopify

Constellation Software

Mark Leonard

Chamath Palihapitiya on Twitter

Social Capital

Robert F. Smith on Twitter

Goldman Sachs

Vista Equity Partners

Jack Dorsey on Twitter

Cash App

Hatching Twitter

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In episode #1562, we talk about what leverage actually means. Neil and Eric discuss the four types of leverage: Capital, labor, code, and media, and which is the most important but difficult to get right. They also share some examples of influencers who have leveraged media successfully to build empires. To hear more, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Does Leverage Actually Mean?
• [00:46] Capital is the first and most commonly known leverage.
• [00:55] Labor is a powerful type of leverage; hire people better than you.
• [01:27] Why code and software are considered the third type of leverage.
• [01:39] Content is king: Media is the fourth and newest type of leverage.
• [02:12] Hear why Neil believes media is the hardest thing for companies to get right.
• [02:58] How the Kardashians have effectively leveraged media to build an empire.
• [03:24] Alexandria Ocasio-Cortez as an example of a politician who’s built a successful brand. 
• [03:54] If people know who you are, you will have a better shot at success.
• [04:04] Other examples of great brand builders like Gary V and Tim Ferriss.
• [05:06] Whatever you can, focus on the media.
• [05:34] That’s it for today!
• [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

AngelList

Naval

Gary Vaynerchuk

Wine Library:

Tim Ferriss

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