Marketing School - Digital Marketing and Online Marketing Tips

In episode #1561, Neil and Eric cover one of the topics they get asked about most often: Scaling. In part one of this two-part series, they talk about the two ways to scale your agency. This will help you not only generate more income but also buy back your time. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Scaling - Part One.
• [00:40] Scaling is not only about getting more clients; it’s about creating a scalable agency.
• [00:53] The most common problem Eric sees with agencies.
• [01:30] Benefits of creating an affiliate agency and how it helps to scale.
• [02:13] The power of niching down your agency when it comes to scaling.
• [03:11] Eric’s experience of niching down at Single Grain.
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Yelp

Yext

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In episode #1560, we will explore the question of whether AI is relevant yet and share some of the tools you can use. AI is definitely becoming more and more relevant and the business optimizations offered by some of the tools that utilize it are second to none. Take GPT-3 for example! Tune in to learn about some of these incredible tools.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: If AI is Relevant Yet and The Tools You Can Use.
• [00:37] AI has a lot of potential but there is still a long way to go.
• [01:10] Using RankScience for A/B testing and SEO.
• [01:20] Adopting ClickFlow for title tags and meta tags.
• [02:01] The capabilities for content generation using GPT-3.
• [02:44] Optimizing email with Mixmax.
• [03:00] How solid the AI and data insights at Facebook and Google are.
• [03:31] Determining high ranking keywords with MarketMuse.
• [03:42] Using Gong for optimizing sales conversations.
• [04:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

GPT-3

RankScience

ClickFlow

MixMax

The Social Dilemma

MarketMuse

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In episode #1559, for part three of our hiring series, we share the most cost-effective way to onboard new hires. The processes you take new employees through in their first weeks at their new job play such a vital role in the contributions they can make to your company as time moves on. Apply the skills we share today and get ready to experience the long term benefits!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Most Cost-Effective Way to Onboard New Hires.
• [00:39] Having an interviewee say yes to your hiring offer is just the beginning.
• [00:58] Giving a new employee a list of company practices.
• [01:36] Documenting everything internally and using that data to onboard people.
• [03:36] Giving new employees a buddy and making videos for them to watch.
• [04:24] Using a ‘no action period’ to fully indoctrinate new employees.
• [05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Twitch

Facebook

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In episode #1558, for part two of our series on hiring, we will be talking about the best traits employees could have. We share the value of hiring process-oriented staff, the top three characteristics that make the perfect employee, and a secret test you can run in your interviews to test the character of interviewees. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our Best Employees and How They Share This One Common Trait.
• [00:38] Scaling is easier with employees who are process-oriented.
• [01:33] The three traits of the ideal team player and why humility is the top one.
• [02:47] Using secret tests in interviews to test the character of interviewees.
• [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

The Ideal Team Player

Disney

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In episode #1557, we talk about the five red flags that mean you should hire more employees. Hitting that sweet spot of good-sized team, while maintaining your profit margins is central to your business' success. Today we discuss what to look out for when thinking about hiring someone new, so tune in hear about good salaries, utilization rates, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The 5 Red Flags When It's Time to Hire More Employees.
• [00:32] Don't pay peanuts if you want to get good help!
• [01:25] Overloading yourself with responsibilities in the company.
• [01:47] Increased profit margins means more funds to grow the team.
• [02:05] Maintaining a good utilization rate and a happy set of employees.
• [02:40] Hitting a wall with growth while being profitable.
• [03:48] A swamped customer service department means dropping standards.
• [04:05] Preparing for any scenario before you have to hire quickly. 
• [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Upwork

Paul Graham

Richard Branson

Gary V

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In episode #1556, we talk about what goes into a great piece of creative content! Tuning in, you will hear about customer conversations, user feedback, and the central role of answering objections. We also touch on building from an initial strategy instead of employing needless tactics.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Goes into a Great Creative?
• [00:46] Incorporating user feedback and answering customer questions.
• [01:15] Getting to grips with customer psychology, funnel and decision position and more!
• [02:01] Useful resources for upping your conversational game.
• [02:40] Answering objections — the foundation of a good landing page.
• [03:15] Adopting a strategic standpoint and fitting in your tactics from there.
• [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Levels

The Mom Test

Jobs to Be Done

Breakthrough Advertising

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In episode #1555, we discuss how to get all your creative work made. When it comes to designing creatives, there is a tool for every need and budget, from the most entry-level to the highest-end tools. Tune in to hear how you can get some design help so you don’t have to do it all! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Get Creatives Made
• [00:34] If you have good ideas for creatives, the challenging part is making them.
• [00:48] To get videos created, check out Duck Video, Chamber Media, and Harmon Brothers.  
• [01:39] Use Design Pickle that can create images for you quickly. 
• [01:49] Go to Upwork for content and video creation and development.  
• [01:54] CodeCanyon offers pre-made tools that you can modify or white label.
• [02:04] Sites like Dribbble and 99design can help you find designers and inspiration. 
• [02:47] Where to go to repurpose your content and segment it into multiple pieces. 
• [03:06] If you have the budget, find help instead of doing everything yourself. 
• [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Duck Video

ClickFunnels 

Harmon Brothers

Chamber Media

Fiverr 

Design Pickle 

Nick Shackelford

Konstant Kreative  

Upwork

CodeCanyon 

Toptal

Dribbble

99designs

Adwise 

Repurpose House 

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In episode #1554, we share where you can go to find inspiration for new creatives. Whether you check what your competitors are up to, take a walk in the park, or scroll your social feed, you will be surprised where the most creative ideas come from! Tune in to hear which websites can help you find quick inspiration. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Where to Get Creative Inspiration
• [00:39] Creatives are the most important aspect of drawing attention and making ads perform. 
• [00:49] People like Russell Brunson drive new creatives every month.
• [01:09] Go to your competitors’ websites to get inspiration for ads and ad copy. 
• [01:56] For landing page and other inspiration, visit land-book.com and swiped.co.
• [02:19] The idea with swiped.co is to create a swipe file of ads or copy you like. 
• [02:41] Sometimes creative ideas come from the most random places! 
• [03:22] Don’t be closed off to any idea or make the mistake of thinking you know it all.  
• [03:41] Suggestions for things you can do that might give you bright ideas. 
• [04:05] When scrolling social media, pay attention to the things that make you stop and look. 
• [04:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Russell Brunson 

Click Funnels 

Wayback Machine

The Anti Advertising Advertising Club

land-book.com

swiped.co

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In episode #1553, we talk about trusting your gut in business. When you are first starting, you don’t yet have enough experience to trust your instincts, but as you learn and grow, your gut feelings about things get fine-tuned and can prove to be invaluable. Tune in to hear how you can avoid making the same expensive mistakes others did! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: When You Should Trust Your Gut in Business
• [00:42] Neil shares how experience refines your gut instincts over the years. 
• [01:14] An example of how trusting your gut pays off despite what others tell you. 
• [02:09] The failures you go through end up teaching you the most. 
• [02:29] Eric talks about learning to use black hat tactics in a white hat way. 
• [03:01] When you do affiliate, you are forced to create a landing page and design stuff.
• [03:14] Learn about the $5000 lesson Eric had on the importance of vetting your partners.  
• [04:10] It’s okay to make mistakes but do not repeat them. 
• [04:25] What sets great business people apart is their ability to learn from mistakes. 
• [04:50] Learn from other people’s experiences to sidestep the same pitfalls.   
• [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Bill Gates

Elon Musk

Mark Zuckerberg

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In episode #1552, we will share our thoughts on what will replace content marketing in 2021. Content marketing involves creating content through video, writing blog posts, and even doing podcasts, but what your audience truly loves is interaction, which non of these channels offer. This is why going live is the future of not just having a captivated audience but generating income too. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Will Replace Content Marketing in 2021.
• [00:35] Going live on social media: It’s great for selling and people love the interaction.
• [01:48] All the big platforms have live capabilities now.
• [02:17] How much easier going live is: Blog posts take ages.
• [02:50] Chopping up live content and repurposing it.
• [03:11] Your following grows faster if you go live.
• [03:33] That’s it for today.
• [03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

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