Marketing School - Digital Marketing and Online Marketing Tips

In episode #1541, we talk about the marketing trends that we are most excited about for Q4! From the often-mentioned voice search and paid subscriptions, to stories on LinkedIn and beyond, these trends are worth keeping tabs on. Tune in hear about the things we are looking at that you should be too!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Marketing Trends We Are Excited About for Q4.
• [00:50] Stories on LinkedIn — why this is super exciting!
• [01:40] The rise of voice search and its use for purchases.
• [02:28] Paid newsletters and podcast subscriptions.
• [03:25] Interactive purchases and more, directly through emails!
• [04:40] Great resources to check out for more trends.
• [05:23] That’s pretty much it!
• [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Comscore

TechCrunch

Casey Newton

The Verge

Ben Thompson

Agora

SAM Email

Bessemer Memos

Shopify

The Hustle

Morning Brew

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• Neilpatel.com

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In episode #1540, we share our new, number one Instagram strategy for growing brand new accounts. Growing an Instagram can take a long time, but if you go Live with people who have huge followings, do guest posts on their accounts, or simply comment consistently, you can scale up super fast! Tune in and learn more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our New #1 Instagram Strategy for Growing Brand New Accounts.
• [00:35] Going live with other people on Instagram.
• [01:45] Using guest posts to up your follower count.
• [02:18] Living in comments and DMs.
• [03:14] That’s it for today!
• [03:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leveling Up

Yellow Duck

Restream

Chris Do

Anthony Pompliano on Twitter

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In episode #1539, we talk about how to spot nightmare clients before they ever waste your time. Taking on difficult clients might generate more revenue, but the costs they have on you and your team might start to outweigh the benefits. Tune in today to learn how to avoid taking clients like these on, and how to ditch the ones you have already if you can afford it.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Spot Nightmare Clients Before They Ever Waste Your Time.
• [00:30] What do we mean by nightmare clients?
• [01:00] Deflecting nightmare clients early by setting expectations.
• [01:25] The danger of working with energy vampires and how to spot them.
• [01:59] Using lead forms to know whether clients will be the wrong fit.
• [02:56] If you can afford it, get rid of your current nightmare clients.
• [03:30] Being the bigger person and blaming yourself when getting rid of nightmare clients.
• [03:56] Knock-on effects of working with nightmare clients – a demotivated team.
• [05:10] That’s it for today!
• [05:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1538, we are going to talk about if TV ads are still relevant. In today’s day and age, branding, reach, and impressions are vital, and it is so important to try and zag when everybody else is zigging. For these reasons, running TV ads is a great idea, so tune in and learn more about how to go about it.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Are TV Ads Still Relevant?
• [00:33] Why Neil is about to start running TV ads.
• [00:53] Running a TV ad creates the impression you are a big firm.
• [01:50] If you want to be big, you have to be branded, and branding is priceless.
• [02:10] How much your reach and impressions matter.
• [02:35] Running ads on Hulu, Disney and Roku.
• [02:45] Hit up the channels that rich people typically watch.
• [03:02] While TV could produce results, this is unknown, and testing is expensive. 
• [03:34] Consider your level and market before testing TV adverts.
• [03:52] That’s it for today!
• [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ford

Hulu

Oreo

Coca-Cola

Disney

Roku

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• Neilpatel.com

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In episode #1537, we hear about what to do if you if your Facebook ad account gets banned. With new policies, it is easy to get flagged, highlighting the importance of a backup plan. Tune in today to hear some top tips on what to do if you can no longer access your ad account.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Do This If Your Facebook Ad Account Gets Banned or Suspended.
• [00:38] The story of how Eric’s Consulting School ad account got blocked.
• [01:04] Hear what Eric did when his account got suspended.
• [01:39] Why Eric’s method of unblocking his account will not work for everyone.
• [02:01] What you can do to prevent your account from being banned.
• [02:29] When your account gets suspended, people’s jobs are on the line.
• [02:47] Neil’s advice: Create a new account!
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Sam Ovens’ YouTube Video

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• What should we talk about next? Please let us know in the comments below
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• Neilpatel.com

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In episode #1536, we cover the often-dreaded cold email. We hear about what makes a good subject line, Neil and Eric’s personal experience sending cold emails and the importance of having a good body to match the punchy subject line. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Write Perfect Cold Emails That Don’t Get Ignored.
• [00:35] Hear about the cold email Neil just received.
• [01:06] The cold email subject lines that Neil believes do really well.
• [01:26] Eric’s take on the subject lines that stand out.
• [02:28] Neil and Eric’s experience cold emailing Zynga.
• [02:51] Hear Neil’s experience of sending a cold email that turned into an ‘issue.’
• [04:00] The body of your email has to match the catchy title.
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
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• Neilpatel.com

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In episode #1535, we give you the one marketing skill that will get you hired in 2020 – and it is not SEO or PPC! As Andrew Chen famously said, “All marketing channels eventually go to shit.” This means that if you still want to get seen, you need to start thinking more creatively! Tune in to hear more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 1 Marketing Skill That Will Get You Hired in 2021.
• [00:38] Creativity is the number one skill that will get you hired!
• [00:48] Our marketing channels ‘eventually go to shit,’ so success requires creativity.
• [01:18] Russel Brunson’s MP3 player strategy as an example of creative marketing.
• [01:30] Neil’s creative branding strategy that is using the TV commercial format.
• [02:02] Getting around ‘banner blindness’ by keeping things fresh.
• [02:39] How Eric and his team got more creative in their Consulting School program.
• [03:10] The need for more truly creative people and what skills they should have.
• [03:35] Knowledge of execution will take your value one step further.
• [03:56] Iterating quickly, a common discussion in Eric’s Consulting School program.
• [04:24] That’s it for today!
• [04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Andrew Chen

Russel Brunson

Facebook Ad Library

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
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• Neilpatel.com

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In episode #1534, we discuss how to get clients in today’s environment. The best thing you can do is to approach prospective clients with step-by-step solutions that require zero effort on their part and be willing to do some free work at first. Tune in to hear how Loom videos can help you land the next deal! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Get Clients in Today’s Environment. 
• [00:30] We talk about clients for your agency or any type of service-based business. 
• [01:01] Look for recently funded companies in your space and see how you can help them.  
• [01:31] Use tools like predictleads.com to see when new staff members come on board. 
• [02:12] Go to people with solutions and offer to work for free at first.  
• [02:40] Show people how you will fix their problem and be self-sufficient when you do it. 
• [03:14] Make Loom videos for prospective clients to give them a sense of who you are. 
• [04:02] Make the most of the networking opportunities in the context of virtual events. 
• [04:22] Why you should not consider partnering up with other agencies or similar businesses. 
• [05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Crunchbase 

predictleads.com

loom.com

Predictable Revenue 

hunter.io

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• Neilpatel.com

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In episode #1533, Neil and Eric provide some intel on how to find lower-cost engineers. They talk about what lower-cost means to them and why you shouldn’t compromise on quality. We also hear their experiences of some of the well and lesser-known talent marketplaces. To learn more about how to find great developers for pennies on the dollar, tune in today! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Find Lower Cost Engineers.
• [00:34] What Neil and Eric mean by ‘lower-cost engineers.’
• [00:58] Eric’s experience with Support Shepard, a platform with a strong vetting process.
• [01:44] How using Net Solutions has worked for Neil and Eric over the years.
• [02:05] Net Solutions versus Support Shepard: When to use each platform.
• [02:18] Some other talent marketplaces, including Upwork and Toptal.
• [02:59] The story of how Eric found one of his best WordPress developers.
• [03:30] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Support Shepard

Net Solutions

Sameer Jain

Upwork

Toptal

We Work Remotely

CodePen

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• Neilpatel.com

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In episode #1532, Neil and Eric dive into the seven laws of podcasting. With the medium growing and offering more opportunities than ever, now is the time to get in. We hear about the importance of consistency, repurposing content, and asking for ratings. For this, and a whole lot more, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Seven Laws of Podcasting.
• [00:32] How long Eric and Neil have been podcasting for.
• [01:18] Law 1: Be consistent, consistently.
• [01:47] Law 2: Have a lot of content to get more listens.
• [02:16] Law 3: Repurpose content across channels.
• [03:01] Law 4: Do keyword research, no matter the topic.
• [03:13] Law 5: Pay attention to your audio quality and make use of a mixer and a good mic.
• [04:12] Law 6: Always ask your audience for ratings.
• [04:33] Law 7: Stay on top of your numbers, particularly retention.
• [05:30] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

‎The Joe Rogan Experience

Entrepreneurs on Fire with John Lee Dumas

Repurpose House

Focusrite

Chartable

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
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• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.