Marketing School - Digital Marketing and Online Marketing Tips

In episode #1531, we share seven lessons from Instagram launching Reels. Reels is very similar to TikTok, so to boost his new platform, Mark Zuckerberg called the security of TikTok in question, and now they are under severe scrutiny, allowing Reels to take the market. Tune in to hear other strategies for optimizing your launches! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Seven Business Lessons from Instagram Launching Reels.
• [00:30] Currently, there is an ongoing battle against TikTok.  
• [00:56] Instagram, owned by Facebook, is copying the concept of TikTik. 
• [01:03] Despite popular belief, it is not illegal or even in poor taste to copy others.
• [01:22] Don’t expect every launch to be a success, and keep trying new things. 
• [01:45] When you launch, launch with a fanfare and make sure to market correctly. 
• [02:20] Create buzz and noise around your offer before you launch. 
• [03:05] How Mark Zuckerberg got TikTok to be scrutinized and gain more traction for Reels.
• [03:21] A key business philosophy: if you can’t build it, crush it, or buy it!  
• [04:05] Know when something is not working and take it off the market quickly. 
• [04:49] That’s it for today!
• [04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

TikTok

Instagram Reels

Mark Zuckerberg 

Snapchat 

Apple 

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In episode #1529, we talk about how to generate content ideas for long-form articles! Blogging is not dead, so do not ignore this potential traffic, it is still a great way to help users and build your business. Tune in to hear about the best ways to come up with ideas, from brainstorming to stealing!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Generate Content Ideas for Long-Form Articles.
• [00:31] Why are long-form articles worth your time and energy?
• [01:02] Finding the topics that are hot right now to write about.
• [01:39] The process of discovering what your competitors are doing and stealing their traffic.
• [02:40] Brainstorming with your team for new ideas and content creation.
• [03:46] That’s it for today!
• [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Backlinko

Exploding Topics

Ahrefs

Ubersuggest

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In episode #1530, we talk about how you can benefit from using Community’s texting features. Personalized, automated texting helps you to build a community that you can speak directly to and makes people feel like they know you personally. Tune in to hear about the high open and click rates of text messaging! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How We’ve Been Using the SMS Features of Community.com As Another Marketing Channel.
• [00:41] Have you noticed how we sometimes invite you to text us on the podcast?
• [01:01] Community allows you to have text-based communication with people. 
• [01:11] Personalization, automation, and other features that Community offers.
• [01:30] Hear how you can use texting to speak to a specific group of people directly. 
• [02:05] We are creating a community by telling people what we are going to do.
• [02:30] Remember: your open and click rates with text messaging is much higher.
• [02:53] Thoughts on how long it will be before the channel gets regulated. 
• [03:33] Neils talks about the high volume of spam he has been getting lately.
• [04:39] Be careful not to get spammy by sending multiple messages. 
• [05:10] That’s it for today!
• [05:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

community.com

Ashton Kutcher

Diddy

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In episode #1528, we share a couple of tools to help with Instagram growth! From Canva and Ingramer to Social Blade and Tensor Social, these are the things you want in your arsenal! Tune in to hear about how to boost your growth and engagement quickly and easily!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: A Couple of Tools to Help with Instagram Growth.
• [00:31] The power of Tensor Social for social media insights and finding relevant accounts.
• [01:19] Utilizing Canva to create amazing carousels that boost engagement.
• [01:47] Tags matter — Ingramer can help you find the best ones.
• [02:25] Spying on your competition with Social Blade!
• [02:52] Scheduling and analytics with Facebook Creator Studio and Ad Library.
• [03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Tensor Social

Canva

Ingramer

Social Blade

Facebook Creator Studio

Sprout Social

Sendible

Facebook Ad Library

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In episode #1527, we talk about the unemployment stimulus that is making it harder to hire employees right now, and what you can do about it! During the pandemic, the American government and others around the world have started to dish out unemployment checks to support those in need. In some cases this may create a disincentive for people to find employment. Tune in to hear how to navigate this tricky terrain!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Unemployment Stimulus Making it Harder to Hire Employees.
• [00:34] What is happening around the world right now with unemployment checks.
• [01:18] The right kind of people still want to work in this climate!
• [01:37] Looking for people who have proven themselves before.
• [01:52] Marketing is about storytelling — let them know the plan for the long term.
• [02:46] The ethics around stimulus checks and the responsibility to find work if possible.
• [02:57] Short term thinking and the stupidity of turning down a good work opportunity.
• [03:45] That is it for today!
• [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1526, we discuss whether you should boost your content or use Ads Manager. If you lack time, resources, or experience, boosting your content is going to be far simpler. However, for more complex functions, you will need to use Ads Manager. Tune in to hear which one is right for you! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Should You Boost Your Ads or Just Use the Ads Manager? 
• [00:38] Boosting ads is a Facebook feature that allows you to promote content.
• [00:59] Using Ads Manager involves going to a separate section and doing things manually. 
• [01:14] It is far simpler to boost ads initially than to use Ads Manager, which is complex.
• [01:23] If you lack the time and resources to hire someone, use boost around your area.
• [01:45] Ads Manager allows you to get more specific and advanced, thus a better ROI. 
• [02:31] Establish and implement a framework according to which to boost your content.
• [03:24] For conversion-related things, you might need to use Ads Manager.  
• [03:50] That’s it for today!
• [03:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Facebook Ads Manager

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In episode #1425, we share seven simple Facebook ad hacks that will still work well for the rest of 2020. One of the best sources of inspiration are platforms like Facebook Ad Library or Adbeat, and keep ads interesting by rotating them frequently. Tune in to hear how you can make your cold traffic warm! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Seven Simple Facebook Ad Hack for the Rest of 2020. 
• [00:33] Implement the set-it-and-forget-it-retargeting strategy.
• [01:12] Why you should go for the reach objective rather than the conversion objective.
• [01:34] Remember to do audience swops – it’s an easy way of expanding your audience. 
• [02:02] Hear an example of how the boomerang ad can be utilized. 
• [02:43] Make the cold ad traffic warm by sending them to educational content first. 
• [03:14] Draw inspiration from other sources like the Facebook Ad Library and Adbeat. 
• [03:38] Get into the habit of creating files with content where you can get ideas from. 
• [04:11] When people leave before buying, show them to a marketing video about the offer. 
• [04:45] Rotate your ads to keep them fresh, even an older one that converted well in the past. 
• [05:44] That’s it for today!
• [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Click Funnels

Russell Brunson  

Adbeat 

swiped.co 

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In episode #1524, we share how to find the best freelancers for the job. Test out a handful of people at the same time by giving them the same test and seeing how they fare, communicate with you, and fit in with your team. Tune in to hear why you want to stick to a specific framework for hiring! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Hire Good Freelancers from Fiverr and Upwork.
• [00:39] Look at people’s ratings and whether they have done relevant projects. 
• [00:50] Test out three or four people at the same time and choose the best one. 
• [01:29] It is easy to run into sketchy issues like people who outsource to others. 
• [02:03] Doing a test run is the only way to know the quality of their work and if they will fit in. 
• [02:31] If you are evaluating multiple candidates, ensure that you supply the same test.
• [02:55] The book Who has a scorecard that is a great tool for hiring people. 
• [03:27] The value of following a specific framework when it comes to hiring. 
• [03:57] Remember: Hiring is the key to success because employees are everything. 
• [04:03] That’s it for today!
• [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Fiverr

Upwork

Who

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In this special episode, we talk to Randy Rayess, the Co-Founder of Outgrow! Outgrow is a platform that allows marketers to build and launch interactive calculators to boost customer engagement for higher conversions! In our conversation, we talk about the benefits of the tools that Outgrow provides and the different ways they can be used. We also get into some of the important numbers and data from the company, the marketing channels they utilize, and a whole lot more, so tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Power of Interactive Content and Calculators with Randy Rayess.
• [01:25] How Outgrow works, the service they provide, and how they make money.
• [02:12] The business model at the company and some of their interesting statistics.
• [03:56] Why people should use calculators — adding this tool to your business.
• [05:31] The case studies that Outgrow have conducted and the data they have collected.
• [07:20] Getting started with Outgrow; implementing this versatile tool!
• [09:28] Examples of the different tools that suit specific business and applications.
• [11:25] Ways to promote interactive content — how Outgrow helps with this too! 
• [13:27] Marketing strategies and tools that have been working well for Outgrow.
• [15:09] Outgrow's channels that experience the most customer traffic.
• [16:29] The team numbers at Outgrow currently.
• [16:40] The best business advice that Randy has ever received!
• [17:42] How Randy has gone about building a good company culture.
• [19:32] The app that Randy has found the most useful recently!
• [20:12] Randy's favorite marketing tool and where he draws inspiration from currently.
• [20:54] A final book recommendation from Randy and how to connect with him and Outgrow.
• [21:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Outgrow

Randy Rayess on LinkedIn

Randy Rayess on Twitter

Randy Rayess Email

VenturePact

WeWork

Tesla

Peloton

Pocket

Elon Musk

Managing Oneself

Peter Drucker

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In episode #1523, we give you the most important tips for avoiding problems in your business. Your business needs to become a self-sufficient entity that is not dependent on just one person. To this end, it is important to create processes for the things that work and to document the things that do not, so that it can be applied by anyone entering the organization. Tune in to hear how implementing an operating system will help you get a grip on your company! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Prevent Problems in Your Business Before They Happen.
• [00:31] In the early days of business, it feels like you are constantly putting out fires.
• [00:42] When you only attend to the urgent, you neglect what is important. 
• [01:05] Create processes for the successful ways of scaling your marketing. 
• [01:18] For things that do not work, collect the data for why it didn’t work. 
• [01:49] When your business starts growing, follow an operating system like Traction. 
• [02:24] An operating system will teach you how to set a cadence for your company each week. 
• [02:56] It is about identifying long-term issues and putting solutions in place.  
• [03:25] Ask yourself each quarter what you should stop, start, and keep doing. 
• [03:49] The importance of making your business defensible. 
• [04:08] Try to learn from the mistakes that others have made by reading business books. 
• [04:50] Learn from CEO interviews or by joining peer groups. 
• [05:24] That’s it for today!
• [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Traction 

Scaling Up 

3HAG WAY

Elon Musk

YPO

Vistage 

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