Marketing School - Digital Marketing and Online Marketing Tips

In episode #1522, Neil and Eric share their number one way to grow your Instagram following. You will hear about the importance of collaboration and leveraging the audiences of other influencers in the space. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Number One Way to Grow Your Instagram Following.
• [00:44] Neil’s Instagram growth tip – Go live with other popular people on the platform.
• [01:26] Collaboration is the key to growth on any platform.
• [01:44] How engaging with influencers has helped Eric grow his page.
• [02:47] That’s it for today!
• [02:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1521, Eric and Neil share their takes on the number one way to scale your marketing. Eric explains why he thinks you should start with a great culture, and Neil offers his insights into documentation and processes. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Number One Way to Scale Your Marketing.
• [00:37] Eric’s scaling tip – Look at what the big companies are doing around culture.
• [01:05] The link between good culture, marketing, and scaling. 
• [01:55] A team of very good marketers is still better than one outstanding individual.
• [02:35] Neil’s scaling tip – Make processes around things that are working.
• [03:09] Break down the things that don’t work and lessons learned.
• [03:47] Get the mundane stuff in order. 
• [03:57] Resources to learn about scaling. 
• [04:31] That’s it for today!
• [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Marie Poulin

Delivering Happiness

Tony Hsieh

Zappos

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In episode #1520, we share seven brutal SEO truths! In the ever-changing world of search engine optimization, there are certain rules that can help you stay ahead of the game. One of these is that it takes constant work and adjustments! Tune in to hear about omnichannel approaches, long-term mindsets, and more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Brutal SEO Truths.
• [00:31] The SEO game never ends — you have to constantly update your content.
• [00:54] A long-term mindset is vitally important for success in SEO!
• [01:16] Content is king and the main tool for ranking higher.
• [01:32] SEO is not free, time, money, and other expenses.
• [01:50] Pay per click always converts better than SEO!
• [02:16] Tomorrow is unknown and there are constant fluctuations in the space.
• [02:48] Do not rely on SEO completely — go omnichannel for real success.
• [03:11] That’s it for today!
• [03:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1519, we talk about the type of people that make the best marketers. Continuing our journey into helping you build the best team of marketers that you can, we are highlighting the qualities that you should watch out for during interviews, trial runs and in your business in general. Tune in to hear about player-coaches, numbness to losing and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Type of People Make the Best Marketers.
• [00:32] The qualities that are common to amazing marketers.
• [00:55] The centrality of a growth mindset for the role of a marketer.
• [01:19] The player-coach mentality; finding people who work hard and also educate.
• [01:38] Side-projects are your friend and can translate well into the main business!
• [02:04] The importance of creativity and how this plays out with customers.
• [02:55] Research, learning and analytics — beating out the competition from different sectors.
• [04:06] Developing a numbness to losing in order to have staying power in the marketing game. 
• [05:06] Finding persistent players who can accumulate marginal gains.
• [05:38] The value of coachable team members — taking feedback and involving a coach.
• [06:47] That’s it for today!
• [06:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

MarketerHire

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In episode #1518, we share the 2020 way to hire marketers! During this unusual year, where so much seems to be happening all the time, you need the right strategies to make sure the best marketers can join your team. Tune in to hear about the ways we suggest to test and then sign new members for your company!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The 2020 Way to Hire Marketers.
• [00:31] With so much going on this year, you need a good way to hire!
• [00:50] Test new people as contractors and then hire those working well.
• [01:28] The most common question we receive in our businesses.
• [01:57] Using the helpful services provided by MarketerHire by SupportShepherd!
• [02:49] Effective ways to use LinkedIn to find the best people.
• [03:24] Hire early and test quickly — actions speak louder than words.
• [03:55] Where the rubber meets the road; getting employees to do the work. 
• [04:52] That is it for today!
• [04:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

MarketerHire

SupportShepherd

UpWork

Basecamp

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In this special episode we chat with Ravi Abuvala, the Chief Scaling Officer at Scaling with Systems! Scaling with Systems is a firm that helps other companies to scale to multiple seven-figures, with the help of virtual assistants, automation and great systems. In our conversation today, we hear from Ravi about the beginnings of the business, how they typically help their clients, and some of the case studies that show the efficacy of their work. Ravi also shares some tips for young businesses and talks about his huge passion for lead generation. Tune in to hear about it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Scaling with Systems with Ravi Abuvala.
• [01:13] What Scaling with Systems does and examples of the types of clients they help.
• [01:57] A recent anecdote that exemplifies Ravi's work and his approach to scaling.
• [04:06] Crafting the offer and scaling — the most common focus for the company.
• [05:02] Ravi's tips for businesses just starting out around PMF.
• [06:49] The company's case study 'Zero to 3 Million in 2 Years'.
• [08:18] Ravi's thoughts on virtual assistants and the ones they work with.
• [10:22] The roles that Ravi sees as the best fit for virtual assistants.
• [11:58] The systems at Scaling with Systems! The importance of the seven-hour rule.
• [13:39] Lead generation at the company and Ravi's deep connection to this part of the business.
• [14:40] The team setup at Scaling with Systems and the different roles they employ. 
• [15:55] Pricing for customers and Ravi's philosophy towards the packages they offer. 
• [17:10] Revenue numbers to aim for and the best time to systematize in this way.
• [18:00] Marketing strategies that have Ravi excited right now — underlining the seven-hour rule!
• [20:01] The software tools that have helped Ravi the most recently; Plecto and Close.
• [21:30] Ravi's favorite business book: The Slight Edge.
• [22:29] Connecting with Ravi and taking advantage of some of his great offers!
• [23:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ravi Abuvala on Instagram

Scaling with Systems

Scaling with Systems School

TubeSift

Prospect Social

Plecto

Close

The Slight Edge

The Compound Effect

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The role of marketing has changed and in episode #1517, we speak about how. You can no longer build a company using one marketing channel, and so to do well in the long run you have to learn how to wear multiple hats. Tune in today and hear about the value of understanding your tech and marketing stack to stay afloat in today’s competitive landscape.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How The Role of Marketing Has Changed.
• [00:43] Old ways of marketing that were outbound and focused on alignment.
• [01:33] Before, there were not many channels, compared with the current amount.
• [02:51] Learning to wear multiple hats to succeed in the current landscape.
• [02:21] Comparing the strategies Facebook and TikTok used to grow at different times.
• [02:40] Marketing used to target individuals, now it targets entire accounts.
• [03:06] Tapping into dynamic retargeting to stay top of mind.
• [03:28] Understand how to use all channels together if you want to do well. 
• [04:00] Modern marketers have to understand technology and marketing stacks.
• [04:28] That’s it for today!
• [04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

David Lewis

Facebook

YouTube

LinkedIn

Reddit

Pinterest

Snapchat

TikTok

Google Ads

Taboola

Outbrain

Coca-Cola

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In episode #1516, we talk about how the LeBron James basketball card that sold for 1.8 million dollars applies to marketing. Right now we are seeing a resurgence in card collecting trends and much of it comes down to nostalgia, scarcity, and subjective tastes around art. Many of these same feelings can be tapped into using marketing so tune in to hear how.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How A LeBron James Basketball Card Sold for 1.8 Million Dollars and How it Applies to Marketing.
• [00:47] There is a resurgence in basketball and Pokemon cards at the moment.
• [01:18] If more people talk about something, prices for it will rise.
• [01:32] Cards can be thought about as art, which people pay insane prices for.
• [02:10] Understanding the scarcity mentality and how scarce things fetch high prices.
• [02:51] How to capitalize on the card trend with blog posts and card selling.
• [02:50] Beware that rapid rises in value also come with rapid decreases.
• [03:14] Increasing the value of your product or service by getting influencers on board. 
• [04:00] Remembering trends are subjective and how to capitalize on them.
• [04:27] The rise in SEO versus social media marketing.
• [04:42] That’s it for today!
• [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Michael Jordan

Kobe Bryant on Instagram

LeBron James

Pokémon

Yu-Gi-Oh!

Single Grain

Louis Vuitton

Google Trends

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In episode #1515 we share seven content tools that will make you shine. If you are a content creator and you spend a lot of your time making videos, writing blogs, or doing presentations on video calls, you will want to hear these tools that help with workflow automation, visual effects, translation, and more. Tune in and hear what we have to offer you today.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Content Tools that will Make You Shine.
• [00:42] Jazzing up your presentations and video calls with the Mmhmm app.
• [01:35] Seeing where you are losing traffic using ClickFlow’s Content Decay tool.
• [01:59] Scheduling your content using CoSchedule.
• [02:18] Growing your blog by translating it into different languages using Polylang.
• [02:32] Automating your content creation workflow in Zapier.
• [03:09] Leveraging all the networks out there for your videos using Restream.
• [03:28] Airtable: Build Excel spreadsheets on steroids. 
• [04:13] That’s it for today!
• [04:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Mmhmm

Phil Libin

Evernote

ClickFlow

CoSchedule

Polylang

Zapier

Restream

Airtable

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In episode #1514, we tell you why you should think like a businessperson and not an entrepreneur. While many people call themselves entrepreneurs, most of them are actually businesspeople, and so it would benefit them to think like the latter. Tune in to find out more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Should Think Like A Businessperson and Not An Entrepreneur.
• [00:30] The distinction between entrepreneurs and businesspeople.
• [01:36] Thinking about financial impact versus dreaming up big ideas.
• [02:07] Do not stress about truly innovating, rather use existing business models.
• [03:22] Follow the best investors like Warren Buffet who just buy things that work.
• [04:04] Being the next Elon Musk requires living his lifestyle, which is not easy.
• [04:30] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Jim McKelvey 

Square

SpaceX

Tesla

The Boring Company

Elon Musk

KissMetrics

Howard Schultz

Warren Buffett

See’s Candies

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