Marketing School - Digital Marketing and Online Marketing Tips

In episode #1504, we discuss the most important things you should start doing as a marketer. The key is to keep testing and experimenting with new things and to stay at the cutting edge by surrounding yourself with others in the marketing space. Tune in to hear how making time for strategizing and thinking can be a powerful investment! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What You Should Start Doing As A Marketer.
• [00:47] The value of going live once a week and testing new channels. 
• [01:10] Why you have to constantly try new things to keep improving.
• [01:26] Hear about sprouting your content and an example of how it can be done. 
• [02:11] Sprouting is a way of getting the most out of your efforts.
• [02:30] The best marketers read the top marketing blogs for at least an hour a week. 
• [03:04] Create or join a peer group or community such as a mastermind.
• [04:09] Avoid drowning yourself in too much but keep learning and experimenting. 
• [04:26] The importance of blocking time out to strategize and think about things. 
• [05:06] That’s it for today!
• [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Vistage

Entrepreneur’s Organization (EO)

YPO

Fortnite

Apple 

TikTok

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• Neilpatel.com

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In episode #1503, we talk about the little-known trend that is revealing the future of digital marketing! There has been a steady rise in the use of voice tech devices and smart home technologies over the last few years, do not ignore these developments! Just like any other advances, digital marketing will follow suit and utilize them in whatever way possible, tune in to hear all about it.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why This Little Known Trend Reveals the Future of Digital Marketing.
• [00:33] The trend towards voice search devices in our homes.
• [01:02] Digital marketing is following this trend and will soon rely on voice technology.
• [01:30] How these devices allow better targeted advertising.
• [02:29] Prediction and the power of AI; advances in the near future.
• [02:41] The general voice tech field and the rise of podcasting as a medium.
• [03:00] Recent developments from big companies for ease of use for purchases.
• [04:09] Remember, digital marketing follows the general trends of the world. 
• [04:20] That is it for today!
• [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Comscore

Alexa

Jetson

Uber

Obama

Dscript

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In episode #1502, we talk about the fastest way to boost your page speed and how this will help you rank higher and get more conversions! CDNs or content delivery networks are hands down the quickest and easiest way to improve your speed, so do not sleep on this great tool. Tune in to hear all about them and the more advanced steps you can take to further increase your site's efficiency!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Fastest Way to Boost Your Page Speed.
• [00:34] Why page speed is so important; higher conversions and better user experience.
• [01:12] Using content delivery networks to minimize load times.
• [01:47] Other measures to take; fix code, optimize structure and images.
• [02:02] Lowering your hosting bill while making a site quicker!
• [02:51] Maximizing efficiency with advanced options after covering the basics.
• [03:20] That’s it!
• [03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Amp Framework

DreamHost

WPBeginner

GTmetrics

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• Neilpatel.com

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In episode #1501, we talk about the number one productivity hack for working from home! The right kind of checklist for your day, can help you get so much done and reach bigger goals over time. Tune in to hear all about this helpful hack and our tips for making the most of each day, and building towards greatness over time!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Number 1 Productivity Hack for Working From Home.
• [00:34] The power of daily checklists and linking them to annual goals.
• [01:41] Jeff Bezos' rule of three big decisions each day.
• [02:08] The problem with long, shit-to-do lists.
• [03:08] There is no need to overcomplicate your goals for the day!
• [03:25] Keeping a checklist manageable — this will help you get through it.
• [03:46] Starting with the toughest task on the list, first thing in the morning.
• [04:02] Meditation and exercise can help boost your productivity too! 
• [04:49] That’s it for today!
• [04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Jeff Bezos

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In episode #1500, we talk about how many marketing emails you should send! While constantly pitching to your audience about new offers might have some success, we prefer a longer term, quality-over-content approach. Tune in to hear about how and why you should play the long game with your email campaigns and the kinds of results this can bring you and your business!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Many Marketing Emails Should You Send?
• [00:30] Our email numbers currently and the different categories these fall into.
• [01:03] Do not burn your list by sending too many, low quality emails!
• [01:39] Long term strategies and saving your 'money in the bank'.
• [02:17] Where to monetize and how to effectively market slowly.
• [02:39] The benefits of a long term mindset.
• [03:22] That’s it!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Warren Buffett

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• Neilpatel.com

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In episode #1499, we talk about blogging versus podcasting and which one you should choose. There are over a billion blogs so it is competitive. But SEO still does really well, while podcasting is new and booming and there is just not as much volume and traffic. So, which one? Tune in to find out!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Difference Between Blogging Versus Podcasting and Which One You Should Choose.
• [00:54] Podcast if you’re just starting, but blog if you have an audience.
• [01:10] No matter the strengths of either, pick whichever one you are better at.
• [02:11] Play to your strengths and hire to fill the gaps.
• [03:10] In an ideal world, do both!
• [03:17] Hiring a show notes company to write your content into copy.
• [03:51] That’s it for today!
• [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

The Joe Rogan Show

Gary V

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In episode #1498, we give you four memory hacks to remember books and podcasts better! Things become much easier to remember if you write them down after hearing them and they get further cemented in your mind if you turn them into actions! For top tips about remembering, staying interested, and not overloading your brain with too much information, be sure to tune in.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Four Memory Hacks to Remember Books and Podcasts Better.
• [00:32] People remember stuff more when they write it down.
• [01:29] After writing something down, turn it into an action.
• [02:09] Remembering not to digest too much information.
• [03:00] Curate what you read by moving on if you don’t feel you’re getting value.
• [03:45] That’s it for today!
• [03:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Asana

Apple Notes

Naval Ravikant on Twitter

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In episode #1497 we drill down on the importance of focus. Stop doing so much shit! We talk about establishing yourself before doing too many things, not getting into the weeds of your businesses, and a whole lot more! Tune in for all the tips you need to clear the air so you can do what you are best at today.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Focus: Stop Doing So Much Shit.
• [00:45] If you’re in a big enough market, why would you do too many different things?
• [01:16] Having a business that covers your costs before parlaying and taking other risks.
• [02:23] Bringing on leaders to focus on your different projects if you can.
• [02:35] The key to Bill Gates’ and Warren Buffet’s success: Focus.
• [03:08] Following Charles Munger’s example and not getting into the weeds of your businesses.
• [03:35] That’s it for today!
• [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Brian Lee on LinkedIn

LegalZoom

ShoeDazzle

Kim Kardashian on Instagram

The Honest Company

Jessica Alba

Warren Buffet

Bill Gates

Charlie Munger

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In episode #1496 we share the easiest way to scale an offer to cold traffic! While getting cold traffic is an easy way to lose your shirt, the key here is baby steps! Eric shares his strategy for acquiring cold traffic through an info-based product or coaching program, while Neil focuses more on a way of warming your cold traffic up if you already have it. Be sure to tune in!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What’s The Easiest Way to Scale An Offer to Cold Traffic?
• [00:50] This offer strategy relates to an info product or coaching program.
• [00:59] Making sure your initial offer makes sense rather than blasting advertising.
• [01:33] Don’t put your whole program together initially; what’s the bare minimum?
• [01:38] Pushing people to a squeeze page using Unbounce.
• [01:51] Luring people to give you their email address once on your landing page.
• [02:07] Offering people a phone call in the video you email them.
• [02:30] Research people’s needs while you’re on a phone call with them, and shift advertising accordingly. 
• [03:28] Learn as much as you can and iterate.
• [04:15] How to warm up cold traffic.
• [04:25] Send cold traffic to educational-based content then re-market them to your offers.
• [04:57] Using the path of least resistance by retargeting people that already know you.
• [05:30] That’s it for today!
• [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Sam Ovens

Unbounce

Jumpcut

Russel Brunson

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In episode #1495, we give you seven ways to boost conversion on retargeting ads! In our conversation, we cover rotating your creative strategy, using different pages, case studies, testimonials, and more. Tune in to make sure you retarget and capture your audience, every time!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Ways to Boost Conversions on Retargeting Ads.
• [00:35] Rotating your creative strategies when retargeting.
• [01:16] Thinking about reach instead of conversions, especially on Facebook.
• [01:40] Video ads and spelling out exactly what your product or service does for customers.
• [02:16] The power of case studies and testimonials!
• [02:47] Re-marketing from your email traffic and maximizing those who give you micro-commitments.
• [03:22] Using lifetime value information and finding similar customers with this data.
• [03:46] Sending visitors to a different page when retargeting. 
• [04:24] That is it for today!
• [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
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• Neilpatel.com

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