Marketing School - Digital Marketing and Online Marketing Tips

In episode #1513, we share seven tools that will help you grow your traffic. When trying to ramp up your traffic, whether it be on YouTube, Facebook, Instagram, WordPress, or your website, it is all about using insights to optimize your marketing. Tune in today and learn the best tools to do this, whatever your platform of choice.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Tools to Grow Your Traffic.
• [00:32] Traffic insights using ClickFlow and their Content Decay feature.
• [00:52] TubeBuddy and VidIQ, two tools for driving YouTube traffic.
• [01:23] Ad insights and driving conversions with Facebook Ad Library.
• [01:44] Doing keyword research using Ubersuggest, which has a free version.
• [02:15] Check out Wordpress’s Rank Math SEO plugin.
• [02:32] Implementing Ingramer’s functionality for finding the best Instagram tags.
• [03:00] Facebook Messenger, email, and text-based marketing with ManyChat. 
• [03:21] That’s it for today!
• [03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

TubeBuddy

VidIQ

ClickFlow

Facebook Ad Library

Ubersuggest

Ingramer

ManyChat

Rank Math

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In episode #1512, you’ll hear about seven tools you can use to grow your SaaS company from us. Whether you’re working B2B or B2C, having the best tools for note-taking, A/B testing, decreasing churn, sales coaching, and more will help your SaaS company grow faster. Tune in to hear about the wonders of tools like ProductBoard, Gong, and Recurly.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Tools to Grow Your SaaS Company.
• [00:30] Using Notion as a daily to-do list and note taking tool.
• [01:03] Pick up any A/B testing tool such as VWO, Optimizely, or CrazyEgg.
• [01:25] Metrics and revenue operations with Stripe, Baremetrics, and Profitwell.
• [01:52] Lifting conversions using Convertly which offers many integrations.
• [02:27] B2B sales coaching with the help of Gong and Chorus.
• [02:56] Decreasing churn and increasing sales using chat tools like Drift and Intercom.
• [03:19] ProductBoard for customer development and product roadmap development. 
• [03:56] That’s it for today!
• [03:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Notion

VWO

Optimizely

CrazyEgg

Stripe

ProfitWell

Baremetrics

ConvertKit

Recurly

Gong

Chorus

Drift

Intercom

ProductBoard

Sekoya

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In this special episode of Marketing School we speak to the 'traffic guy', John Parkes, who is CMO of ClickFunnels! At Marketing School we are big fans of the company and their amazing co-founder, Russel Brunson, and today we get to further expand our understanding of this incredible and inspirational company with John! The conversation covers their magic sauce, John's thoughts on how to improve and move up in a company, the strategies that have been working well at ClickFunnels recently, and how you can go about building your own community, just like they have! Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Embracing the World of Paid Traffic with John Parkes.
• [01:24] John's background and how he ended up in his current role.
• [02:21] The steps that led to John getting into the world of traffic.
• [03:10] ClickFunnel's revenue numbers and the effect of the pandemic.
• [03:39] The free trial and array of resources you can find on the ClickFunnels website.
• [04:11] New strategies that John and his team are trying out currently.
• [05:54] Which of Russel Brunson's three books to start with!
• [06:24] Understanding the idea of the 'front end' and how ClickFunnels use the term.
• [07:29] The tools and frameworks that keep things rolling at ClickFunnels.
• [09:22] The challenge funnels that John and his team are currently offering clients. 
• [12:15] Projects that ClickFunnel experiment with — some work and some do not!
• [13:51] Recent steps that the company has taken to up-sell their customers.
• [15:00] The collection of courses at ClickFunnels and how much it has grown.
• [15:51] John's 'set it and forget it' formula for retargeting ads on Facebook.
• [18:43] The little hack that John has recently implemented for Facebook ads!
• [19:54] Methods for recycling older ads that were successful in the past.
• [20:57] The components of the operating system of the ClickFunnels marketing team!
• [23:35] Important parts of the marketing stack at the company.
• [25:56] The two biggest lessons that John has learned on his journey with traffic.
• [28:47] Exploring the ClickFunnels community and the conference they hold.
• [30:50] John's recommendations for building your own community.
• [31:35] Why John loves Voxer; starting direct, convenient conversations.
• [34:45] Resources and people that John follows to up his marketing game.
• [35:12] John's best marketing book recommendation.
• [35:48] Exciting news about the Build Your Brand Challenge at ClickFunnels!
• [36:36] How to find and connect with John online and his tip for a challenge to start with.
• [37:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

John Parkes on Instagram

ClickFunnels

One Funnel Away Challenge

Russell Brunson

Leveling Up Podcast

Traffic Secrets

Dotcom Secrets

Expert Secrets

Roland Frasier

ClickUp

Trello

Monday

Asana

Tony Robbins

Funnel Hacking Live

Tesla 

Elon Musk

Voxer

Brian Dean

Great Leads

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• Neilpatel.com

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In episode #1511, we give you seven tools you can use to grow your agency! We cover all the best apps we use ourselves that help us make media reports, build spreadsheets, manage content production, boost closing rates, create actionable analytics, and a whole lot more. Tune in and hear about the wonders of tools like Google Data Studio, Salesforce, and Asana, and how they can help you take your agency to the next level!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Tools to Grow Your Agency.
• [00:30] Using Supermetrics, the best and most easy to use tool for reporting on paid media.
• [00:52] Dealing with sales, new leads, and new customers using Salesforce.
• [01:18] Building spreadsheets with superpowers using Airtable.
• [01:48] Using a scheduling software like ScheduleOnce to boost your closing rates.
• [02:04] Asana or Basecamp for project management; use one and be consistent!
• [02:24] Creating actionable analytics using Google Data Studio.
• [02:57] Enjoying the workflow automation functionality provided by Zapier.
• [03:45] That’s it for today!
• [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Supermetrics

Salesforce

Airtable

ScheduleOnce

Asana

Basecamp

Google Data Studio

Zapier

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
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• Neilpatel.com

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In episode #1510, we share our thoughts on the best B2B LinkedIn marketing strategy. From using carousels and boosting early engagement by posting on group chats to driving conversions using LinkedIn’s autofill function and more, tune in for all the best paid and organic strategies you can use to grow on LinkedIn!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Best B2B LinkedIn Marketing Strategy.
• [00:42] How carousels work and the value of posting them for building organic traffic.
• [01:05] Hacking LinkedIn’s early engagement preferences by posting to group chats.
• [01:34] Put a link to your post in the first comment, not the post itself.
• [01:49] Users can autofill their lead information on your website using LinkedIn’s autofill function.
• [02:11] Reaching out to second and third-degree connections that like your post to find people on their team who your product suits.
• [02:52] Making groups for your target audience in your region and networking in them.
• [03:29] Using LinkedIn’s events feature to connect with your contacts. 
• [03:45] Start running LinkedIn ads if you know your audience’s LTV.
• [04:17] That’s it for today!
• [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

ClickFlow

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
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• Neilpatel.com

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In episode #1509, we ask if you should go to war with a larger company. Recently Apple and Android kicked Fortnite off their app stores because the popular game violated the rules by adding in-app payments and discounts. A lawsuit and more between Epic and Apple ensued and we wonder if this will benefit or harm Epic in the long run. Tune in to find out more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: If You Should Go to War with A Larger Company.
• [00:30] Fortnite went all out against Apple by adding in-app payments and discounts.
• [00:52] How Apple responded and how Epic was prepared for a fight with lawyers ready, etc.
• [01:43] Neil’s thoughts: Do what is best for your customers, even fight a large company.
• [01:57] How this lawsuit could be good PR for Epic, and they are big enough to possibly win.
• [03:12] The significance of the discount Fortnite users have been given.
• [03:49] That’s it for today!
• [03:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Fortnite

Apple

Android

Basecamp

HEY

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In episode #1508, we explore why word of mouth is becoming more important. The cost of marketing is rising, so the best way to win is through word of mouth, and if you want good word of mouth marketing, you need to build something amazing! Plug in today and learn exactly what word of mouth is, how it travels, and how to tap into this new horizon in marketing!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Word of Mouth is Becoming More Important.
• [00:35] What word of mouth is and some examples of companies that get spoken about a lot.
• [01:11] Key findings about word of mouth from a Reforge article.
• [01:22] How much word of mouth travels on ‘dark social’: WhatsApp, text, and email.
• [01:45] Companies like Google are changing advertising, leaving a window for word of mouth.
• [02:17] If you have good word of mouth marketing, you’ve built a good product.
• [02:57] Build a brand first and then build products and services around it.
• [04:20] That’s it for today!
• [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Amazon

Apple

'The Word of Mouth Coefficient'

Google

Kylie Jenner on Instagram

Gary V

Anthony Pompliano on Twitter

Dave Perell

WhatsApp

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In episode #1507, we discuss why marketers should think more like investors. Investors are people with a long-term outlook and who don’t expect immediate results, two attributes that marketers will greatly benefit from. Tune in to hear why you have to start going after big total addressable markets (TAMs)! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Marketers Should Think Like Investors.
• [00:34] Find out which two books will help you think like an investor.
• [01:08] Investors go after huge TAMs (total addressable markets) and you should too! 
• [01:52] Why email service providers are far bigger than SEO tools.
• [02:19] Focus on delivering a good customer experience rather than making quick cash. 
• [03:25] Like Jeff Bezos, you have to have a long-term outlook on things.
• [04:08] Wall Street is incentivized to look at results from a quarterly perspective.
• [04:28] Make things easier by cultivating a long-term relationship and business outlook. 
• [05:16] Just look at this podcast – we’ve focused on offering a good experience over time.  
• [05:42] That’s it for today!
• [05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

The Tao of Charlie Munger 

The Tao of Warren Buffett 

Ubersuggest

SEMrush

Ahrefs

Mailchimp

HubSpot

Jeff Bezos 

Blue Origin 

AWS 

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• Neilpatel.com

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In episode #1506, we tell you what to keep doing to be successful in the marketing space. Whatever you are doing that is driving results right now, keep going that and find ways to double down. Tune in to hear why you should keep experimenting with new ideas to keep ahead in the forever-changing world of marketing! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What You Should Keep Doing As A Marketer.
• [00:36] Why you must keep creating content consistently for a long time. 
• [01:01] Keep doing whatever is working for you and double down on it. 
• [01:21] As a manager, remember to also focus on the problems your team is experiencing. 
• [01:55] When you care for people, the best ones will stay longer and perform better.
• [02:12] Keep experimenting because what works now might not work later. 
• [03:04] The importance of having strong opinions but being willing to change your mind. 
• [03:24] Keep in touch with people on a personal level and keep networking. 
• [04:21] Always continue to learn through articles, networking events, conferences, etc.  
• [04:42] That’s it for today!
• [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Kissmetrics 

Andreessen Horowitz 

The Jordan Harbinger Show

Jordan Harbinger Free Course

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In episode #1505, we share what you should stop doing to become a better marketer. Once you have reached some level of success, be sure to build out your team so that you can scale your business. Tune in to hear why you should quit micromanaging people and being cheap when it comes to hiring talent!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What You Should Stop Doing As A Marketer.
• [00:39] While you should try new things, don’t try every tactic under the sun. 
• [01:17] Why it is imperative that you only have one north star – one goal. 
• [02:05] Advance beyond being a top performer by scaling and building a team. 
• [03:11] Stop micromanaging your team and hiring people that need to be micromanaged.
• [03:53] The high price of being cheap when it comes to hiring people. 
• [04:40] Why you should exchange your long-term goals for short-term ones. 
• [05:32] Short-term tactics will help you achieve your long-term strategy.  
• [05:58] That’s it for today!
• [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Tribal Leadership 

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