Marketing School - Digital Marketing and Online Marketing Tips

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1493, we share why your Instagram account is not generating you any sales. The number one rule to take notice of is making your offers on social platforms relevant to that audience. If you can combine that with constant promotion and regular IG Live appearances, you will be selling like crazy in no time! Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Your Instagram Account Isn't Generating You Any Sales.
• [00:39] If you do not try to sell, you will not sell!
• [01:00] Making offers relevant to the Instagram audience; generating sales this way.
• [01:25] Looking at the example fo Vanessa Lau and The BOSSGRAM Academy.
• [02:25] Using Instagram Live to drive sales!
• [02:39] Make use of all the tactics that you know already work.
• [03:11] That is it for today everyone!
• [03:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Vanessa Lau

The BOSSGRAM Academy

Tai Lopez

Grant Cardone

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1492, we talk about how you can get more podcast listeners. As podcasts continue to grow as a medium, now is a better time than ever to pour some energy into growing your platform. Tune in to hear about how collaboration, content repurposing and consistency can serve you and your business!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How You Can Get More Podcast Listeners.
• [00:40] The continual growth of podcasts and the influence of the pandemic.
• [00:50] Consistency is key — sticking with the project will bring you success.
• [01:31] Promote your content through all your channels so people know about it.
• [02:00] Repurposing your content and making the most of what you have.
• [02:55] Directing traffic to old episodes — do not neglect them!
• [03:40] Collaborating and making use of extra marketing for both parties.
• [03:56] That’s pretty much it!
• [04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Edison Podcast Report

Leveling Up Podcast

Repurpose House

Shuffle

Overcast

Spotify

Soundcloud

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1489, we share the quickest way to get your first 1000 YouTube subscribers. Whether you have an existing audience or are starting from scratch, there are several strategies that will help you get noticed faster. Tune in to hear how collaborating with someone can give you the boost you need! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Quickest Way to Get Your First 1000 YouTube Subscribers.
• [00:44] Hear how collaborating with somebody can help you get subscribers fast. 
• [01:12] George Gammon went from 200 subscribers 165 000 in less than a year. 
• [01:28] Create unique content that is presented in a professional, understandable manner.
• [01:48] Ask yourself: What am I good at? This will be your secret sauce to success. 
• [02:05] If you already have an audience, tell them on the other channels to subscribe. 
• [02:23] Use email to tell your whole list to subscribe to your video or channel. 
• [02:36] Before you post new content, follow the guidelines of the Hot Script by Sonny. 
• [03:26] Look at your YouTube analytics and pay attention to your top-performing videos. 
• [04:10] YouTube wants content that performs because they have shareholders to please.  
• [04:38] That’s it for today!
• [04:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Chris Do

George Gammon 

Hot Script

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1488, we discuss whether starting a digital agency in 2020 is a good idea. Since the pandemic, e-commerce has shot through the roof and companies need people to help them migrate their businesses online. Tune in to hear about Eric’s training program that will teach you everything you need to know about running a digital agency! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is It A Good Idea to Start A Digital Agency in 2020? 
• [00:39] Many people are starting up an agency amid the worldwide economic uncertainty. 
• [00:54] People are doing surprisingly well with digital agencies – they are still growing! 
• [01:21] It depends on what industry you are in – hospitality and events are doing poorly. 
• [01:37] Hear the reason why digital agencies are doing so well in the COVID world.
• [02:05] Check out Eric’s training program at singlegrain.com/agency-accellerator. 
• [02:21] The rapid increase in e-commerce and how it is reflected in the markets. 
• [02:41] Why digital agencies are unlikely to ever go away. 
• [03:09] Ensure that you don’t have all your eggs in one basket (or niche). 
• [04:03] That’s it for today!
• [04:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Shopify 

Microsoft

Apple 

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1487, we share the five most likely reasons why your landing page is not performing as well as you expected. There are many reasons why people might visit your page and leave without making a purchase, so try to identify and address all the things that might be stopping them. Tune in to hear about the framework that helps you create landing pages with high conversion rates! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Five Likely Reasons Why Your Landing Page Is Not Converting. 
• [00:35] Your landing page might not answer the objections people have. 
• [01:13] Copywriting does not have to be hard – you just have to know how people think. 
• [01:51] Write content that touches on people’s dreams, fears, and feelings in general.
• [02:40] Think about the reasons why people might not be buying from you and address them. 
• [04:16] Hear about the framework that helps you create landing pages that convert.
• [04:56] The importance of the UPSYD method from Breakthrough Advertising. 
• [05:52] Ensure that your price is not too expensive compared to your competitors’.
• [06:12] If your offer is super expensive, show people why it is worth the money. 
• [06:36] Even if you write the best copy, if your pricing is off, the conversion will be slow. 
• [07:04] That’s it for today!
• [07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Frank Kern

Levels Health

The Mom Test

Breakthrough Advertising 

DigitalMarketer 

Russell Brunson 

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1486, we discuss why SEO is still our best marketing strategy in 2020. SEO is still one of the cheapest and most effective and consistent ways of gaining traffic, even though it is a long-term strategy. Tune in to hear all the benefits of building up a strong domain authority! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why SEO Is Still Our Number One Marketing Strategy in 2020. 
• [00:51] SEO requires time and human capital to get good results. 
• [01:02] However, it is still one of the cheapest, most consistent ways of getting traffic. 
• [01:31] SEO is a long-term, cost-efficient game and a gift that keeps on giving.
• [02:13] Once you have SEO as a bedrock, you can begin building out the other channels. 
• [02:25] If you continue to provide value, you will get a ton of traffic. 
• [03:03] No other traffic source produces such consistent quality traffic that drives conversions. 
• [03:14] The smartest entrepreneurs understand business and SEO.
• [03:41] When you’ve built up domain authority, you have a unique arbitrage opportunity.  
• [04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Warren Buffet 

Microsoft 

Ahrefs

SEMrush

Ubersuggest

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

In episode #1485, we discuss how to up those conversions. We talk about how some tweaks that can help you convert from your order form more, why you should take a page out of successful companies’ books, and the importance of ensuring that your order form is fast and efficient. To hear more, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to 10X Conversions on Your Order Form.
• [00:32] An explanation of what an order form on a website is.
• [01:00] If you can personalize on the order form, you can lift conversions.
• [02:00] How small tweaks like testimonials and logos can also boost conversions.
• [02:35] Look at big companies’ order forms to see what works.
• [02:47] Make use of exit pop-ups on the order form page.
• [03:00] Be careful of website bloat and slow checkout pages.
• [03:25] See what your competition is doing. 
• [03:20] That’s it for today!
• [03:28] Conversion XL’s order form page examples.
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Intellimize

Guy Yalif

Leveling Up Podcast

Ubersuggest

CXL

OptinMonster

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: 

• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.