Marketing School - Digital Marketing and Online Marketing Tips

In episode #1474, we discuss why you should think about diversifying your revenue. If you rely on a single revenue stream, you risk getting into trouble when the economy takes an unfavorable turn. Tune in to hear when the best time for diversification is! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Should Diversify Your Revenue. 
• [00:49] The problem of having only one revenue stream. 
• [01:08] If you are in an agency, think about how you can expand your services. 
• [01:39] LegalZoom could charge people for setting up their corporation and renewing it.
• [02:00] Don’t diversify your revenue stream until you begin making some good money.
• [02:24] A drop shipping business is a great way to launch or start.
• [02:47] Consider the people in the restaurant business who put all their eggs in one basket. 
• [03:15] It is easy to get into panic mode if your only income stream is hampered.
• [03:31] Think about what your existing customers can also be buying from you. 
• [03:52] Take one step at a time and don’t compare yourself to the billionaires. 
• [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

LegalZoom

Andrew Wilkinson

Tiny Capital

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In episode #1473, we talk about short term SEO versus long term SEO! We all experience shiny-object syndrome and as young marketers want to get going as soon as possible. What we have learned is that short term tactics will not take you very far and in the end might just cost you money. Tune in to hear about the long term strategies that can help you survive and prosper for years to come! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Short Term SEO Versus Long Term SEO.
• [00:36] Buying links and blitzing content without a thought about the long game.
• [01:41] The importance of a long term mindset from the beginning.
• [02:29] What we can learn from Amazon's strategy of reinvesting and preparation.
• [03:29] If you neglect the long term, you will inevitably lose money.
• [04:02] Learning from experience and taking these lessons forward.
• [04:20] The amazing new capabilities of GPT-3!
• [05:29] That’s it for today!
• [05:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Brian Dean

GPT-3

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In episode #1472, we talk about how to build a brand when you are not an expert. You do not have to be the world's authority on a subject in order to create content about it. It has become increasingly common to document the process of learning and becoming an expert and audiences actually gravitate towards these sorts of personalities. Tune in to hear how you can start building your brand from scratch today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Build a Brand When You Are Not an Expert.
• [00:35] Common brand-building questions and the two options available to you.
• [01:41] The power of documenting your journey and learning process.
• [03:01] Growing interest in your opinion and expertise over time.
• [03:35] Examples of entrepreneurs whose content is natural and easy for them to make.
• [04:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
• [04:58] That’s it for today!

Links Mentioned in Today’s Episode:

Gary Vaynerchuk

Dave Chappelle

Groove HQ

Logan Paul

PewDiePie

Casey Neistat

Graham Stephan

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In this special, exclusive interview we are joined by Justin Sardi from TubeSift! We hear from Justin about his path to internet marketing, learning it was not a scam and how he has managed to grow the company quickly since its founding. Justin talks about why YouTube is such an attractive platform to market on, the content creation plan at the company and also gives us some idea of the pricing structure at the moment. Tune in to hear all about this exciting business and how it might be useful to you!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Your First YouTube Ad Campaign.
• [00:53] Justin's background in construction and his transition into internet marketing.
• [02:55] Common mistakes made on YouTube and the service that TubeSift provides.
• [04:25] Examples of the different types of ads that can be run on YouTube.
• [05:19] The opportunities offered by advertising on YouTube — making the most of the platform.
• [06:04] The array of offers from TubeSift and things to be rolled out soon!
• [06:56] Marketing at TubeSift — what has been working for them.
• [08:21] Why TubeSift sticks to running ads exclusively on YouTube currently. 
• [09:03] The content creation plan at TubeSift; onboarding, training and more!
• [10:16] What is a challenge funnel? Helping clients get up and running.
• [11:31] The pricing structure for the challenge and the intended forthcoming increase. 
• [12:35] Bringing in experts to boost the success of the team quickly. 
• [13:55] Pre-recorded content combined with live coaching.
• [14:52] Justin's ideas around wealth creation and making use of profit.
• [17:01] Growing businesses until you exit — smart entrepreneurship.
• [18:00] Justin's favorite business tool at the moment!
• [18:45] The business book that Justin is currently reading and a bonus recommendation!
• [20:02] Connecting with Justin and learning more about TubeSift.

Links Mentioned in Today’s Episode:

TubeSift

Justin Sardi

ClickFunnels

Russell Brunson

Dan Martel

SaaS Academy

Wealth Factory 

Garrett Gunderson

Warren Buffett

Charlie Munger

Baremetrics

Intercom

Resonate

Nancy Duarte

Sapiens

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In episode #1471, we share seven little-known copywriting hacks! From sentiment analysis tools and swipe files, to the power of headlines and timing, these seven hacks can get your copy from average to great and give your numbers a big boost. Tune in to hear all seven and get your copy up to scratch and then some!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Little-Known Copywriting Hacks.
• [00:35] You do not need to be an amazing writer — the key is answering objections.
• [01:22] Sentiment analysis tools can be your best friend!
• [01:52] Timing and placement; showing the right thing at the right time.
• [02:35] Creating swipe files and taking note of good pattern interruptors.
• [03:26] The importance of headlines and using multiple variations for the same content.
• [03:50] Utilizing the Breakthrough Advertising framework — top to bottom conversion.
• [04:41] A picture says a thousand words; using images to enhance your message.
• [05:21] That’s it for today!
• [05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ogilvy

Frank Kern

Survey Monkey

Hotjar

Swiped

Breakthrough Advertising

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In episode #1470, we share our views about whether all Google SERP CTRs are created equal. The results for clickthrough rates have changed significantly, especially in terms of educational content since Google now provides answers to basic questions without users having to click on websites. Tune in to hear our takeaways from Sistrix’s helpful article! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Are All Google SERP CTRs Created Equal? 
• [00:49] Back in the day SERP ads did not blend in as well.
• [01:14] A number one result had an average clickthrough rate of about 30%.  
• [01:25] If you now have other elements on the page the clickthrough rate drastically changes. 
• [02:00] It is hard for people to distinguish between an ad and an organic result.
• [02:16] Why the results with clickthrough rates for educational content have tanked so much. 
• [03:20] Counter this effect by using on-SERP SEO to get traffic to your website. 
• [03:55] It is also a branding game – so use your company name in the title tag. 
• [04:19] That’s it for today!
• [04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Sistrix

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In episode #1469, we talk about how to create a one-man media company. Gone are the days when everybody followed and cared about large corporations: today people are far more interested in connecting with individuals. Tune in to hear why building your personal brand and focusing the attention on you could be the way in! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Create A One-Man Media Company.
• [00:36] Examples of one-man media companies like Gary Vaynerchuk. 
• [01:02] Gary V also has a host of other deals because his personal brand is so appealing.
• [01:42] These guys are the center of their companies — they are the companies!
• [02:01] We think during and after COVID the one-man media companies will keep popping up. 
• [02:13] You can still use staff, interns, and tools to help you scale your content production. 
• [03:02] Nowadays, people prefer connecting with individuals rather than large corporations. 
• [03:53] When you have influence, you can do more and make a greater impact. 
• [05:06] To build a successful one-man media brand, you need to interact with people and care. 
• [05:31] That’s it for today!
• [05:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Gary Vaynerchuk 

Anthony Pompliano

Tony Robbins

LeBron James

Ronaldo

Coca-Cola

Andreessen Horowitz 

Kylie Jenner 

Kanye West

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In episode #1468, we share why you should prioritize content creation in 2020. The average person consumes high volumes of content daily, whether in the form text, video, or audio, so you want to make sure to consistently produce material to satisfy this increasing demand. Tune in to hear how you can segment and organize your content most effectively! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Create Massive Amounts of Content in 2020. 
• [00:37] Why it is important to create massive amounts of content this year.
• [01:06] There is an opportunity to make the most of people’s high demand for content.
• [01:23] Each piece of content can be split into smaller pieces and used on social media.  
• [02:06] If you crank out a ton of content, get someone to divide your content for you. 
• [02:27] Why you do not want your competition to create more content than you. 
• [03:07] Content is helpful for B2B and B2C businesses. 
• [03:35] Get on as many channels as possible to gain as many followers as you can. 
• [04:17] Use Repurpose House to split your content and Airtable to organize the framework. 
• [04:42] That’s it for today!
• [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Repurpose House

Gary Vaynerchuk 

PewDiePie

Logan Paul

Kylie Jenner

Airtable 

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In episode #1467, we discuss the recent Pier 1 Imports Transaction and what we can all learn from it. Most people thought that Tai Lopez was just a wealthy guy with Lamborghinis, but he is showing the world that he is an entrepreneur to be reckoned with. Tune in to hear about the e-commerce companies he has acquired and how he went about doing it! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Pier 1 Imports Transaction and What We Can Learn From It. 
• [00:42] Many retailers are going bankrupt during the COVID-19 pandemic. 
• [01:00] What Alex Mehr and Tai Lopez did to buy a bunch of struggling e-commerce companies. 
• [02:06] Why there is little needed to turn these businesses around. 
• [02:27] Many want to build businesses from scratch but it is far easier to grow an existing one. 
• [03:02] E-commerce has remarkably gained momentum through this crisis. 
• [03:30] Tweak your business from retail to online to fit in with the current environment. 
• [03:56] Removing the emotions from big business decisions and staying objective. 
• [04:06] Don’t judge a book by its cover – just look at Tai Lopez! 
• [04:32] That’s it for today!
• [04:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Tai Lopez

Alex Mehr

Zoosk

DressBarn

Pier 1 Imports 

Shopify

The Franklin Mint

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In episode #1466, we talk about why Twitter is an underrated social media platform. Compared to most other channels, Twitter has many high net worth individuals engaging and sharing valuable information, making this the best platform for learning and shaping your worldview. Tune in to hear how cheap ads on Twitter can make a big difference to your business!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Twitter is A Severely Underrated Platform. 
• [00:34] An example of how running Twitter ads can lead to important conversations. 
• [01:00] The branding value you can get for as little as $10 or $15 a day.
• [01:11] Getting impressions and a wide reach are the most important benefits of Twitter posts.
• [01:41] From an ads and learning perspective, Twitter is the best social media network. 
• [02:03] Twitter has a lot of smart, high net worth people engaging. 
• [02:48] Eric shares the number of impressions he is getting on his Twitter posts. 
• [03:38] There is not a lot of competition for advertising on Twitter. 
• [04:38] Use Twitter to have your worldview shaped by intelligent people. 
• [04:54] That’s it for today!
• [04:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Andrew Wilkinson 

Elon Musk

Bill Gates

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