Marketing School - Digital Marketing and Online Marketing Tips

In episode #1465, we discuss seven new ways to grow your SEO traffic. Creating new formats of content, setting up an FAQ schema, and building your own widget will all boost your traffic in significant ways. Tune in to hear how having a product can help you get more linkable assets! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Seven New Ways to Grow Your SEO Traffic. 
• [00:34] Think about how you can do on-SERP SEO and what exactly it means. 
• [01:25] Create new formats of content like video and podcasts — Google ranks it too! 
• [02:13] Set up Matthew Woodward’s FAQ schema to improve your clickthrough rate.  
• [02:27] Buy websites not for their backlinks but for their brand and existing SEO traffic.  
• [03:01] Consider building your own widget or software as an evergreen SEO tactic. 
• [03:52] Look at popular tools in your space and add them to your website. 
• [04:17] If you have your own product, you can make data-loaded posts few others can. 
• [05:01] That’s it for today!
• [05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Matthew Woodward

Clickflow

CodeCanyon 

Ubersuggest

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In episode #1464, we share how you can host a super successful virtual event. We recently had our Growth Accelerator event for which we got great feedback, but it wasn’t always smooth sailing. Tune in to hear what mistakes we made and what we did to rectify them for much better results. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Run An Amazing Virtual Event. 
• [00:37] Why our recent Growth Accelerator virtual event was nothing short of amazing!
• [01:14] All the reasons why it is worth investing in virtual events – if you do it right. 
• [01:47] When we first hosted virtual events, we made a few mistakes along the way. 
• [02:07] Ensure that you vet the tech platform you are going to use. 
• [02:58] Do not use software that will just make it seem like a glorified webinar. 
• [03:53] We set up an interactive event so that we could see everyone’s face. 
• [04:15] The bonding benefits of using breakout rooms. 
• [04:50] Keeping the breakout rooms small to ensure that it is effective.
• [05:02] Why you should be surveying every time you do a virtual event.  
• [05:29] The value of one-on-one networking segments in your event. 
• [06:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Hopin

Zoom Meetings

Zoom Video Webinar

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In episode #1463, we discuss how you can create a killer offer that your audience cannot say not to. A killer offer is one that generates a lot of sales and converts well, and this only happens when what you offer provides more value than the price point of the item. Tune in to hear how surveys can help you to get to know the pain points of your customers and tweak your offer accordingly! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Craft A Killer Offer That is Irresistible to Your Market.
• [00:34] A killer offer is something that generates a lot of sales and converts well.
• [00:53] An offer can be a product, service, or opt-in that is bundled in an appealing way. 
• [01:10] The importance of including an anchoring effect and making your offer a no-brainer. 
• [01:32] Do not worry about how well it is written—worry about answering all the objections. 
• [02:14] Hear how Russell Brunson’s journey with ClickFunnels relates to this topic. 
• [03:18] Stacking: an irresistible offer is one that provides more value than what is paid for.
• [03:37] Show very clearly how your offer is worth a ton of money. 
• [04:05] Run surveys to find out what issues people have and what their desires are.
• [04:24] The reason why launches do well is that they open and close, creating urgency. 
• [04:40] The importance of understanding and keeping track of customer development.  
• [05:33] We need your feedback on our Lifetime Consulting Thing concept and all it involves! 
• [06:33] That’s it for today!
• [06:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ogilvy

Russell Brunson 

ClickFunnels

Gong

Ubersuggest

Clickflow

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In episode #1462, we share how to create legendary content when you are strapped for time. Think about creating short, punchy tweets to begin with and build them out later into fuller length pieces when you have time. Tune in to hear the formula for creating content that grabs people’s attention and keeps them interested. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Create Legendary Content When You Are Short on Time. 
• [00:33] When you are super busy, finding time to create content seems impossible. 
• [00:56] Capture your thoughts in a tweet to make an impact with little time involved. 
• [01:36] The tweet can later be built out into a more elaborate piece of content.
• [02:05] Go to your competitor’s website to find ideas for content quickly.
• [02:21] Do not copy your competition but create your own version that is even better. 
• [02:40] A formula for successful content, including a catchy headline and hook.
• [03:28] Outline the body of your piece by listing the subheadings and fill in a sentence or two.  
• [04:02] Use Google to check your facts and link to the sources you have used in your article. 
• [04:15] Remember: your content does not have to be text-based. 
• [04:42] AIDA: A is for awareness; I is for interest; D is for decision; A is for action. 
• [05:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Glengarry Glen Ross 

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• What should we talk about next? Please let us know in the comments below
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• Neilpatel.com

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In episode #1461, we give you a step-by-step checklist for spying on your competition’s marketing. There are great tools for seeing what your competitors are getting up to in terms of their content, SEO, and ads, which allows you to stay ahead of the curve. Tune in to hear what kinds of things you want to be on the lookout for when spying on your competition! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: A Step-by-Step Checklist to Spying on Your Competition’s Marketing. 
• [00:34] Hear why it is important to spy on your competition’s marketing. 
• [01:00] You can also benefit from seeing what indirect competitors are getting up to. 
• [01:04] Examples of the kinds of things to look at when spying on advertising campaigns. 
• [01:55] BuiltWith and Wayback Machine will show you what technology people are using. 
• [02:26] Use Social Blade to see the growth rate of various channels. 
• [02:45] A list of tools that will show you what others are doing in terms of content and SEO.
• [03:11] SimilarWeb shows referring websites and the breakdown of traffic. 
• [03:41] Google Alters will notify you every time your competition does something new.  
• [04:01] If you are in the tech world, check out Crunchbase to follow news about competitors. 
• [04:21] That’s it for today!
• [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

ClickFunnels

Adbeat

BuiltWith

Wayback Machine 

Social Blade

Ahrefs

SEMrush

Ubersuggest

BuzzSumo

SimilarWeb

Crunchbase

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

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In episode #1460, we discuss how Apple’s changing privacy regulations will affect people’s advertising strategies. Regulations are getting stricter and there is an increasing focus on people’s privacy and rights, which means that advertisers can no longer rely on the invasive strategies they have always used. Tune in to hear why you need to adjust right now to stay ahead of the game! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Apple’s IDFA Change Should Shift How We Do Marketing. 
• [00:38] What IDFA means, how it works, and what it means for advertisers. 
• [01:08] Apple is making it more difficult for advertisers to track people and the sites they visit.
• [01:16] Users now have to give explicit permission for ad publishers to track them.
• [01:42] The changes are inevitable and there are likely to be more changes coming. 
• [02:15] In the future targeting is going to be harder due to all the government restrictions.
• [02:34] Some companies like Apple are big on privacy while others aim for more ad revenue. 
• [03:00] The one-man media company concept and how it applies to all companies. 
• [03:40] Consider how to build and own those audiences so you don’t need other platforms. 
• [04:05] Learn to adapt now with these times where people’s rights are protected.
• [04:59] That’s it for today!
• [05:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Apple

Gary Vaynerchuk 

David Perell 

Anthony Pompliano  

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• What should we talk about next? Please let us know in the comments below
• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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In episode #1459, we share what we have learned from analyzing our podcast analytics. When you track the performance of your podcast and see how your audience responds to each episode, you can improve your show and keep refining it according to your audience’s preferences. Tune in to hear why we recommend Chartable when it comes to everything podcast analytics! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What We Learned from Analyzing Our Podcast Analytics. 
• [00:36] We want to share our lesson learned from over 37 million downloads.
• [00:46] While Apple Podcasts and Spotify analytics are fine, we recommend using Chartable. 
• [01:07] When we talk about SEO or content marketing, the retention on those are maxed out. 
• [01:35] Repurpose your content rather than switching to different topics between platforms.
• [02:09] People do not mind ads on your podcast as much as you think. 
• [02:37] Being consistent is more important than having a wide range of topics. 
• [03:28] The longer you are around and are consistent, the likelier that you will stick around. 
• [03:49] Also pay attention to how you are ranking in other countries, not just the US. 
• [04:29] Many of our views come from old content—so show old episodes in your feed. 
• [05:10] Reviews are important, so make sure you incorporate the feedback you get from them. 
• [06:17] Chartable allows you to add an additional link that helps you track more metrics. 
• [07:04] That’s it for today!
• [07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Apple Podcasts

Spotify 

Chartable

How to Win Friends & Influence People 

The Network Studios 

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
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• Neilpatel.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

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In episode #1458, we talk about the impact of big brands boycotting Facebook and Instagram ads. A while ago, significant brands pulled their ads from Facebook, demanding that the platform implement stricter regulations around hate speech. Tune in to hear what the short and long-term effects are! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: If Big Brands Boycotting Facebook and Instagram Ads Make A Difference.
• [00:33] The context for the episode and what companies are demanding from these platforms.
• [01:03] Facebook has many other stakeholders to please and has therefore not done much. 
• [01:14] Many big brands are pulling their ads from Facebook.
• [01:38] Why there will be a significant short-term impact on platforms like Facebook. 
• [01:49] In the long-run, it is likely that the brands will turn on their Facebook ads again.
• [02:10] The relevance of incentives for publicly traded companies.  
• [02:48] This is just a slap on the wrist for Facebook—but they still have the leverage.
• [03:08] The fact remains: Facebook drives a ton of sales for things like e-commerce. 
• [03:23] Work hard to build leverage and then you no longer need to work as hard.
• [03:51] Mark Zuckerberg is not worth 70+ billion dollars for no reason! 
• [03:55] That’s it for today!
• [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Facebook

Instagram

Ben&Jerry’s 

Unilever 

Coca-Cola 

Charlie Munger

Mark Zuckerberg 

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below
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• Neilpatel.com

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In episode #1457, we share seven unconventional ways to monetize your attention. When you have established yourself as an authoritative voice in a specific field, you can begin to charge people for your expertise, for example by creating a paid newsletter, podcast, or by offering a course. Tune in to hear how you can get people to pay you for speaking about their products and services based on your reputation in the community! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Seven Unconventional Ways to Monetize Your Attention. 
• [00:34] We have spoken about different ways in which we have monetized this podcast.
• [00:54] You could charge people to appear on your show, even with a small audience. 
• [01:33] Fundo helps you to monetize your social media and other audiences.  
• [02:43] Create a paid newsletter by using an email service provider like Substack. 
• [03:30] You can also consider offering a paid podcast membership with exclusive content. 
• [03:58] Celebrities get paid for endorsements and you too can get evangelism roles. 
• [05:19] If you teach people on a certain topic and you have an audience, make online courses.
• [05:49] Digital products such as courses are easily scalable and have few overheads. 
• [06:01] Make more money from your content by creating a course on an existing platform. 
• [07:16] Consider creating a paid live or virtual community at whichever price point you want. 
• [08:13] Build the audience first and worry about the product later. 
• [08:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Fundo

Andreessen Horowitz

Substack

Guy Kawasaki 

Canva

Thinkific

Teachable

Kajabi 

MemberPress

Coursera

Udemy

LinkedIn Learning

AppSumo 

Leave Some Feedback:

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In episode #1456, we talk about the move to remote work and how you can make your marketing work in the remote world! We discuss frequency of communication and huddles, how to break down tasks, and the different systems that can be utilized for the best results at this moment. Tune in to hear about how you can make the most of the current context and continue to grow!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How You Can Make Your Marketing Work in the Remote World.
• [00:40] The effects of the coronavirus and the move to remote work.
• [01:32] The period of adjustment and the realizations that followed.
• [02:06] Maintaining efficiency through live, daily practices with a team.
• [02:59] Weekly versus daily huddles; when to apply each strategy.
• [03:33] Breaking down regular tasks according to urgency and priority.
• [04:15] Using randomized grouping of employees as a means to keep growing.
• [05:24] Small, daily actions are what will make your business successful! 
• [05:41] The 'traffic light' system to keep a team accordingly motivated.
• [07:13] The different systems that you can use for your company to grow and flourish.
• [08:00] Easy for tools for employee engagement you can find online
• [08:14] That’s it for today!
• [08:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

ClickFlow

The Great CEO Within

Scaling Up

Traction

Culture Amp

15Five

Leave Some Feedback:

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