Marketing School - Digital Marketing and Online Marketing Tips

In episode #1484, we explore YouTube SEO and what’s working currently. As the second-largest search engine in the world, YouTube is a great way to expand your reach. You will learn about the importance of the first 24-hours of releasing a video, how to make shareable content, and more. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What’s Working Right Now with YouTube SEO.
• [00:46] Most YouTube SEO advice is very generic and not applicable to the platform.
• [01:13] How YouTube SEO is different from Google SEO.
• [01:30] Ways to push a video hard in the first 24-hours of release.
• [02:27] How to promote a YouTube video if you don’t have an audience.
• [03:06] The story of how George Gammon grew his YouTube following organically.
• [03:32] If your content touches on hot topics in an easy-to-understand way, it’s more shareable.
• [04:26] Appeal to the Average Joe, not the Ivy League graduate. 
• [04:32] The problem with the YouTube algorithm.
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

George Gammon on YouTube

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In episode #1483, we discuss why you should optimize your content for search intent. You need to have content that appeals to top, middle, and bottom of the funnel searches to ensure that you capture as much traffic as possible. Tune in to hear how Ubersuggest can help you get ahead of your competitors! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Should Optimize Your Content for Search Intent. 
• [00:33] What we mean when we talk about search intent.
• [01:04] An example of how our agency websites and content are set up. 
• [01:28] How your content should be adjusted according to the top, middle, and bottom-funnel.
• [02:08] Choose keywords that have buy-related words in them such as “discount”. 
• [02:21] Use comparison keywords such as Mailchimp versus ConvertKit.
• [02:35] When you do your keyword research, look for ones with a high CPC.
• [03:06] Make sure that your content covers the top, middle, and bottom of the funnel traffic. 
• [03:28] Use tools like Ubersuggest to see what keywords your competitors are optimizing for.  
• [04:10] That’s it for today!
• [04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Mailchimp

ConvertKit

Ubersuggest 

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In episode #1482, we talk about the importance of having a great logo. When you are first starting, we don’t recommend spending a lot on a logo since you can always change it later should you think it necessary. Tune in to hear why rebranding might require you to put extra cash toward such design elements! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Importance of a Good Logo. 
• [00:31] The logo for Nike was very cheap initially. 
• [00:43] When Pepsi rebranded it cost them $1 million.
• [00:52] Do not spend a lot on your logo when you are just starting. 
• [01:03] If you are a big brand like Nike or Pepsi, spending on your logo makes more sense. 
• [01:18] Spending on a logo is not as important and you can always change it later on.
• [01:51] There is a lot more risk involved in rebranding so spending more is sensible.
• [02:15] In most cases, modifying your logo will not make you more money. 
• [02:36] That’s it for today!
• [02:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Nike

Pepsi 

Canva

Fiverr

Dribbble

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In episode #1481, we share how you can build a recognizable brand like Coca-Cola, Microsoft, and Uber. The most important thing to know is that establishing a brand of that caliber takes endurance and consistency. You need to have a good product or service and deliver it well on a long-term basis. Tune in to hear how promoting your brand in the context of a story can help customers relate to it. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Build A Recognizable Brand Like Coca-Cola. 
• [00:36] Consider the different things that come to mind when you think about Coca-Cola.
• [00:50] The first thing you need to have a recognizable brand is a good product or service. 
• [01:19] Brands are not built overnight – you need to deliver a good product consistently.
• [01:25] The Coca-Cola formula kept moving around for many years. 
• [01:47] The success of Coca-Cola shows us how important distribution channels are. 
• [02:03] They offer a consistent product and have formed strong partnerships.
• [02:20] Follow the rule of seven to ensure that your audience remembers your product. 
• [02:43] Tell a captivating brand story that people like and can relate to.
• [03:16] It takes time to create a recognizable brand, so don’t give up! 
• [03:55] That’s it for today!
• [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Coca-Cola

Berkshire Hathaway

Nike 

Microsoft

Uber

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In episode #1480, we discuss the easiest ways to boost your email open rates. One of the best tactics is asking a question that your audience wants to respond to and make it even easier by asking a simple yes or no question. Tune in the hear some strategies for getting your emails in their inbox!  

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Quickest, Easiest Way to Boost Email Open Rates. 
• [00:36] One of the best ways to boost your open rate is by asking a question. 
• [00:49] Asking simple yes or no questions works well and builds trust with your audience. 
• [01:02] Your emails will start going into their inbox instead of promotions or spam.
• [01:29] Ask your question according to the nine-word email formula of Dean Jackson.
• [02:08] At the end of your email you can also make the call to action, “Reply if interested.”
• [02:45] Try adding their first name in the subject line and use lower case.  
• [03:06] That’s it for today!
• [03:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Dean Jackson 

ScheduleOnce 

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In episode #1479, we talk about five reasons why your YouTube ads are not converting! If you are using YouTube ads, there are certain common pitfalls and reasons why people are not getting the results that they could be. In this episode, we look at five of these, so tune in to hear about remarketing your traffic, the important of pattern-interrupting, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Reasons Why Your YouTube Ads Are Not Converting.
• [00:35] Looking at the power of YouTube ads and comparing them with ads on Facebook.
• [01:02] Why you have to pattern-interrupt on YouTube.
• [01:23] Remarket your traffic and flip your pitches for higher conversion.
• [01:59] New hooks mean new conversions — switch it up!
• [02:46] Collecting emails from YouTube ads when applicable.
• [03:03] Lessons from Breakthrough Advertising; understanding the customer journey.
• [03:54] That’s it for today!
• [03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Russell Brunson 

Adbeat

Breakthrough Advertising

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In episode #1478, we talk about why you should not create content daily, unless it meets the following guidelines. These guidelines are around quality and providing value — if you create posts and media that people do not engage with, social media platforms and even Google will start ignoring your content and put others ahead of you. Tune in to hear about the questions you should be asking yourself every time you post! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Should Not Create Content Daily, Unless it Meets This.
• [00:33] It hurts your visibility if you create content that people do not like.
• [01:22] Looking at the Gary V model — decent quality, seeing what sticks.
• [02:57] Putting purpose first and thinking about engagement every time.
• [04:36] That is it for today!
• [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Gary Vaynerchuk

Backlinko

RepurposeHouse

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In episode #1477, we share secrets about using surveys to improve your customer experience! Today’s show is based on the surveys we send out to our Marketing School audience and we share some of the questions we regularly ask as well as how people responded to them. Tune in and hear about all the ways you can improve your business by paying more attention to your customers!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Improve Your Customer Experience Using Surveys.
• [00:38] What we did with the bi-annual survey we give to our Marketing School audience.
• [00:53] Using SurveyMonkey or Typeform to ask your audience questions.
• [01:04] If you are not surveying your audience, you can’t get better.
• [01:15] The value of appreciating and using negative feedback to grow your business.
• [01:40] 40+% of our audience is over the age of 46; how we can act on this knowledge.
• [02:13] Directing our content to our listeners who we discovered are CEOs and podcasters.
• [02:29] Our listeners’ favorite topics between marketing, entrepreneurship, and strategy.
• [03:32] Refining your product to market fit by listening to your audience.
• [04:10] Improving your audience’s experience using surveys and giving them what they want.
• [05:06] Audience suggestions: More guests, longer episodes, and more!
• [06:10] What people said when we asked if they would pay for Marketing School.
• [06:33] Metrics for whether our audience would be interested in a weekly marketer newsletter.
• [06:51] Using the questions we ask and applying them to your own surveys.
• [07:11] Offer the audience the chance to add their extra thoughts at the end of the survey.
• [07:27] That’s it for today!
• [07:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

SurveyMonkey

Typeform

Sean Ellis

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In episode #1476, we talk about what you should copy from Eric Siu in business! Neil weighs in on the many amazing things he respects about his friend today, talking about his relentlessness, patience, open-mindedness, gift for continuous learning, and talent for constantly building his networks!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What You Should Copy from Eric Siu in Business.
• [00:35] How long Eric and Neil have known each other for.
• [01:05] Eric is always learning by reading, podcasting, and more.
• [01:51] What happened with Single Grain that proves the power of relentlessness.
• [03:00] The value of being more patient with people; Eric takes the time to train his teams well.
• [03:58] When you see opportunities for making revenue you should be open to them.
• [05:06] Eric’s great talent for networking; the value of always expanding your circle.
• [05:58] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Single Grain

Entrepreneur’s Organization

WordPress

WPBeginner

Syed Balkhi

Nextiva

Yaniv Masjedi

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In episode #1475, Eric shares the most important things you can learn from Neil in business. Neil is a fast-mover who is willing to try new things and respond quickly to prompts, but he also knows when to quit and move on. Tune in to hear about the benefits of tuning out all the noise and only listening to the most authoritative voices in your space! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What You Should Copy From Neil Patel in Business. 
• [00:51] Hear the story of how Eric and Neil met and became friends. 
• [01:31] Neil’s fast execution and fearless pursuit of trying new things. 
• [02:19] Do what Neil does and call people – don’t wait for a call to be set up. 
• [02:33] You can waste a lot of valuable time when trying to schedule a meeting. 
• [02:51] Don’t reinvent the wheel but take advantage of what others have built before you.
• [03:33] Be willing to test and take risks on things that other people are not. 
• [04:06] The advantage of ignoring the noise and sticking to your thing. 
• [04:34] Neil knows when to cut people and things that are not working. 
• [05:04] In recent years, Neil has become willing to pay good money for good talent. 
• [05:14] Neils focuses on what he is world-class at and leaves the rest to others. 
• [05:32] That’s it for today!
• [05:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ubersuggest 

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