Marketing School - Digital Marketing and Online Marketing Tips

In episode #1551, we are going to tell you how to build an audience when you’re not an expert. By simply documenting your own learning journey to the point where you are an expert, you will undoubtedly gain followers along the way. There is also the strategy whereby you interview other experts, thereby leveraging their audience. Tune in to find out more.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Build An Audience When You’re Not An Expert.
• [00:50] Documenting your journey along the way.
• [01:50] Using the ‘interviewing other people’ strategy.
• [02:31] How many hugely famous and successful people will say yes to being interviewed.
• [03:08] That’s it for today.
• [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leveling Up

Mixergy

How To Win Friends & Influence People

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In episode #1550, we each share our number one e-commerce strategy for Black Friday 2020. Considering collaborating with a brand in the same industry to create irresistible promotions for your audience. Tune in to hear how running a contest might be just the traction you need to have a super profitable shopping season!  

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Our Number One E-Commerce Strategy for Black Friday 2020.
• [00:41] Partner with other people in similar spaces and do promotions together.
• [00:52] Examples of how you can collaborate with brands in the same industry. 
• [01:17] After promoting your offerings to your list, promote someone else’s. 
• [01:32] The value of creating a contest and generating buzz around Black Friday. 
• [01:41] Use a tool like KingSumo Giveaways to create a contest and what it allows you to do. 
• [02:16] While not many people run contests nowadays, the ones who do it well, see results.
• [02:26] Remember that you might not get it right on the first go, so test them out first.  
• [03:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

KingSumo Giveaways 

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In episode #1549, we share how to go viral on Reddit without getting kicked off the platform. It is important to engage in the Reddit communities and threads that are relevant to you and to add value before sharing your own stuff. Tune in to hear how you can create content that people are interested in! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Make Content Go Viral on Reddit Without Getting Banned. 
• [00:31] When wanting to go viral, look at the content that is already going viral. 
• [00:54] You won’t go viral if you write about topics people don’t care about.
• [01:02] It is important to have realistic expectations – going viral is hard. 
• [01:21] Engage with people in the communities and threads that are going viral. 
• [01:57] The Reddit community generally doesn’t like people sharing their own stuff.
• [02:21] If you regularly engage with Reddit members, they will help to push your content.
• [02:54] Go in there and add value and contribute to the interaction. 
• [03:06] That’s it for today!
• [03:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Reddit 

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In episode #1548, we talk about how many experiments you should run. Whether it be adjusting a title tag to get more clicks, running A/B tests, changing copy, trying blogging out, or whatever else you can think of, testing frequently will play a crucial role in your success. Tune in and hear how we create frameworks around our testing processes and a whole lot more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How many experiments you should run.
• [00:34] What do we mean by experiments?
• [01:00] The cadence of testing depends on how big your company is.
• [01:20] The ratio of marketing to business experiments you should run.
• [01:40] Neil suggests doing one experiment a week.
• [02:14] Realizing that testing will produce diminishing returns, and moving on.
• [02:40] How Eric systematizes the testing process in his business.
• [03:31] That’s it for today.
• [03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Andrew Chen

Andreessen Horowitz

Brian Balfour

What The Heck is EOS

Traction

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In episode #1547, we talk about why the top marketers love risk and actively seek it out. Without risk, there can be no reward, and for some, taking risks becomes addictive simply because of the dopamine rush it produces. In this episode, we talk about some of our favorite entrepreneurs, the risks they have taken, and the amazing places this approach to life has taken them.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why The Top Marketers Love Risk and Actively Seek It Out.
• [00:33] A story about Eric proving how much he loves taking risks.
• [01:20] The rush of taking risks and how it keeps pushing you.
• [02:11] The dopamine rush of gaming and how it is similar to digital marketing.
• [02:29] From affiliate marketing to business and how this process is like a game.
• [03:12] Examples of great digital marketers.
• [03:47] With no risk, there is no reward.
• [04:00] Taking no risk is the biggest risk one can take.
• [05:28] More examples of risk-taking marketers.
• [05:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Chase Hero on Instagram

Mark Zuckerberg

Russel Brunson

Noah Kagen

AppSumo

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In episode #1546, we talk about the underutilized link between email marketing and SEO. Eric and Neil share how leveraging this untapped strategy has helped them grow in leaps and bounds and they share tips on how you can use this tool you didn’t even know you had. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Hidden Link Between Email Marketing and SEO.
• [00:34] Over 200 different factors go into successful SEO.
• [00:55] The importance of brand and people who have reiterated this message.
• [01:19] When people click on emails, it allows them to keep coming back to your site, building your brand.
• [01:50] Google is built by human beings who want to drive engagement metrics up.
• [02:14] The link between emails and YouTube SEO.
• [02:47] If you have traffic coming in from push notifications, you might as well use emails to up your SEO.
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Subscribers.com

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In episode #1545, you will learn more about webinars and some ways to make them more engaging. Even in 2020, webinars are still a great way to drive sales, so it is super important that you make sure your audiences are captivated the entire time. To hear more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 3 Simple Ways to Make Your Webinars More Engaging.
• [00:34] Webinars are still a very effective way to get sales.
• [00:43] Learn more about what webinars actually are.
• [00:55] Ask people questions in the webinar to keep them engaged and get more sales.
• [01:23] Focus less on teaching and more on giving people ‘aha moments’.
• [02:55] Have someone else man the chat during your webinar.
• [03:20] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

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In episode #1544, we discuss the value of building a defensible moat around your income. People like Warren Buffett and Charlie Munger like to invest in businesses with a moat for a good reason – they don’t fall as easily when things go awry. Tune in to hear examples of the kind of moats you can build around your income and business to shield yourself from uncertainty. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Build A Defensible Moat Around Your Income. 
• [00:35] What we talk about when we refer to businesses that have a moat. 
• [00:58] Examples of what a moat in your business can be.
• [01:19] Over the years, moats have become harder to build but brands still seem to work. 
• [01:41] Brands take a long time to build and you have to offer a quality product. 
• [02:21] Get people to interact with your brand seven times by going omnichannel.
• [03:00] The importance of diversifying your income to protect yourself and how to do it. 
• [04:00] Survey and ask your audience what they need and expand by offering the solution. 
• [04:21] Building multiple income streams and making it defensible takes time – so be patient. 
• [04:56] A list of things you can do to create defensible moats. 
• [05:37] That’s it for today!
• [05:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Warren Buffett 

Charlie Munger 

Coca-Cola

See’s Candies

Ubersuggest

Crazy Egg 

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In episode #1543, Eric talks about the money he spends on coaching, and when it is/is not worthwhile. When looking for a coach, find someone you think you can learn from and who you respect, otherwise, you won’t be well-suited to each other. Tune in to learn what role our childhood plays in how we behave in business!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Eric Spends $60 000 A Year On Coaching and What He’s Learned. 
• [00:41] When Eric first started investing in coaching and what it helped him do. 
• [01:08] Hear about the person he met two years ago who got him interested in coaching again. 
• [01:37] Think about hiring a coach when you see that person doing the thing you want to do. 
• [02:00] Find out what makes the CEO Whisperer’s approach to coaching unique.
• [02:23] Our behavior and programming in business come from our childhoods.
• [03:00] Why you shouldn’t expect to get a lot of value from every single call/meeting.
• [03:24] Keeping in mind that coaching can involve the slow unwinding of issues. 
• [03:57] The feedback Eric got about having to slow down and where his striving comes from. 
• [05:16] Why Eric believes that coaching is worth the money and advice for those considering it. 
• [06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ronald Reagan 

EO

YPO

Brad Feld

Fred Wilson

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In episode #1542, we give you a few ways to gather priceless customer research for free! Sound too good to be true? Well it isn’t! From online searches and surveys to simple tools that give you amazing bang for your buck, these methods are guaranteed to give you useful data. Tune into hear our full list of recommendations.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Gather Priceless Customer Research for Free.
• [00:32] What do we mean when we say customer research?
• [00:51] Easy online searches for content around learnings. 
• [01:29] Doubling down on the signals that someone important is giving out.
• [02:29] Sending out surveys to your email list.
• [03:25] Tracking the behavior and engagement of groups of users.
• [04:22] Doing what you can for the cheapest price.
• [04:29] That’s it for today!
• [04:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Typeform

Crazy Egg

Hotjar

Optimizely

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