Marketing School - Digital Marketing and Online Marketing Tips

In episode #1579, we talk about some of the lessons we can learn from the fall of Dan Bilzerian. Known as The King of Instagram, Dan is notorious for his lavish parties, extravagant holidays, and all-round over the top antics. We hear more about his decline, the problems facing his company, Ignite CBD, and ways he could potentially turn things around. For this and a whole lot more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What We Can Learn About the Fall of Dan Bilzerian.
• [00:37] Hear more about who Dan Bilzerian – the topic of this show – is.
• [01:38] The beginning of the end: How things started going downhill for Dan.
• [02:30] Why Dan’s company, Ignite CBD, is embroiled in a legal battle.
• [03:30] Facts about Dan that show his wealth was just a charade.
• [04:37] The problem with issuing personal expenses to your company.
• [05:34] There is no doubt Dan has done a great job of building his brand.
• [06:09] Ignite CBD was not driven to serve their customers; they relied too much on Dan’s brand.
• [06:20] Hear some of the unbelievable expenses Dan racked up.
• [07:31] Neil’s main takeaway: Dan’s company was consistently mismanaged.
• [08:20] Why Eric doesn’t necessarily think it’s the end for Dan and Ignite.
• [09:05] That’s it for today!
• [09:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Dan Bilzerian on Instagram

Ignite CBD

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In episode #1578, we talk about why you should never polish a turd. Turds in our definition are bad ideas; no matter how well you market your turd or how well you polish it, the chances are it will fail. Tune in today and learn about why your work hours are better spent finding a product that provides real value than polishing and marketing turds.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Should Never Polish A Turd.
• [00:31] What is a turd? Ideas that won’t work which time shouldn’t be wasted on.
• [01:35] Find something that provides value and polish that rather.
• [02:06] Good marketing on a turd still won’t work.
• [02:40] The best marketers are customer-obsessed.
• [03:11] That’s it for today!
• [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How We Are Approaching our 2021 Goals

In episode #1577, Neil and Eric talk about how they approach goals and goal setting. With the new year around the corner, it is important to think about what you want to achieve personally and professionally. Tune in to hear frameworks you can use to win at business and life in 2021!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How We Are Approaching our 2021 Goals.
• [00:56] The framework Neil uses to plan and achieve his goals going into a new year.
• [01:46] Why reverse engineering your goals is so helpful.
• [02:18] How Eric and his team approach achieving their goals for the year.
• [03:25] Books Eric uses to help him create his goals.
• [04:00] How Eric’s framework helps his team push toward their goals.
• [04:08] Eric’s personal goal setting and how he uses Post-It notes to do this.
• [05:15] That’s it for today!
• [05:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode: Traction 3HAG WAY Leave Some Feedback:

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Connect with Us: • Neilpatel.com • Quick Sprout • Growth Everywhere • Single Grain • Twitter @neilpatel • Twitter @ericosiu

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In episode #1576, Neil and Eric talk about the fact that marketing these days all seems to be the same. We hear about what you can do to stand out, some books to read to beef up your strategy game, and the importance of always, always putting your customer first. To learn some great tips and tricks on how to win at marketing, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How All Marketing Seems to Be the Same and What to Do About It.
• [00:48] Neil and Eric’s take on the current state of marketing.
• [01:24] If everyone is doing the same thing, your tactics will not work for as long.
• [01:51] Focus on the strategies you have created, not the tactics.
• [02:13] The benefits of reading strategy-related books.
• [02:43] Figure out the channel you are doing well at and double down on it.
• [03:31] Obsess about your customers and do what is best for them.
• [05:02] Great strategy book recommendations from Eric. 
• [05:29] Having a customer-centric company creates a brand.
• [05:45] That’s it for today!
• [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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In episode #1575, we share seven holiday marketing strategies to boost your sales for products and services. Whether you create a sense of urgency by having a countdown clock on your promotions, or you collaborate with others to cross-promote each others’ goods, there is a lot you can do to boost your sales this holiday season. Tune in to learn how a Bag of Crap can be the best thing you can offer! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Simple Holiday Marketing Ideas to Boost Sales
• [00:34] Create urgency by having countdown timers within your holiday sale emails.  
• [01:00] Make use of a chat function to capture more people at the conversion point. 
• [01:36] Have a charity option on your checkout page and see your conversion rate goes up! 
• [02:38] Think about how you can bundle gift cards creatively. 
• [03:03] Help yourself and another company by cross-promoting each others’ products/services.  
• [03:53] Think about the different landing pages you can create to drive traffic. 
• [04:26] Do a Bag of Crap – a super effective strategy to boost sales for products and services!   
• [05:10] That’s it for today!
• [05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Toms

Woot 

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In episode #1574, we share seven evergreen marketing campaigns that you should be running permanently. Evergreen campaigns are easily automated so, once set up, there is little effort required from your side. Tune in to hear how retargeting campaigns, email sequences, and text messages can be leveraged to keep the dollars rolling in. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 7 Evergreen Marketing Campaigns That You Should Always Have Running
• [00:36] An evergreen campaign is one that stands the test of time. 
• [00:45] Consider a retargeting campaign for those who visit your page without converting. 
• [01:20] Always have a set email sequence to send to your growing email list.
• [01:49] Look at your Google analytics to see which posts perform best and boost them. 
• [02:39] Do a push notification drip sequence and watch how many visitors you get! 
• [03:05] Text messages have more than a 90% open rate, so be sure to use this opportunity. 
• [03:44] Check out Russell Brunson’s webinar formula and create one of your own.   
• [04:21] Leverage the power of the nine-word email, created by Dean Jackson. 
• [05:16] That’s it for today!
• [05:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

community.com 

Russell Brunson 

Webinar Jam 

EverWebinar

Neil Patel Master Class 

Dean Jackson 

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In episode #1573, we share some things you can do when you feel stuck in your marketing strategy. Coming up with new ideas can be as simple as reading a book or blog, or going out for a walk to draw inspiration from your environment. Tune in to hear how you can tap into more creativity by speaking to other people in different industries! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What to do When You Run Out of Marketing Ideas
• [00:46] You often see the same marketing ideas offered across various platforms. 
• [01:06] Reading widely can help you come up with new ideas. 
• [01:52] Sometimes, switching up what you are doing produces fresh ideas.   
• [02:12] We tend to get stuck when we keep focusing on the same things.
• [02:34] Clear your headspace by going for a walk and getting inspiration out there. 
• [03:20] Take time to talk to other smart people in your field who are doing interesting things. 
• [03:44] Also engage with people who are not in marketing to have different conversations.  
• [04:22] Bring something creative from another industry into the world of marketing.  
• [04:32] Make use of UserTesting to get ideas and feedback about your website. 
• [04:48] That’s it for today!
• [04:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ubersuggest

Anthony Pompliano

George Gammon 

UserTesting

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In episode #1572, we wrap up our conversation on paid newsletters, discussing the different ways in which you can monetize your subscription newsletter. Getting sponsors on board and including up-sell and down-sell products and services are some of the easiest ways to monetize. Tune in to hear how being an affiliate for other companies can also benefit you! 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Paid Newsletters, Part 3: The Top 5 Ways to Monetize Your Subscription Newsletter
• [00:34] The most successful newsletters have sponsorships in them. 
• [00:56] The key is that ads are written creatively and natively into the newsletter.  
• [01:17] Add up-sells and down-sells to get your audience to purchase your other products. 
• [01:46] Make the most of your up- and down-sells by getting a sales team to engage subscribers. 
• [02:01] Use Substack to offer a paid premium subscription to your newsletter.  
• [02:14] Be an affiliate for other related products or services to make extra money. 
• [02:41] Consider putting your newsletter on a website like BuySellAds who sell it for you. 
• [03:02] These monetization models apply to any content you produce.   
• [03:26] That’s it for today!
• [03:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Morning Brew

The Hustle 

Stacked Marketer

Ubersuggest 

Timothy Sykes 

Substack 

BuySellAds

Paved

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In episode #1571, we continue the discussion about paid newsletters, sharing how you can start one in as little as 10 minutes. Two of the most important lessons we can learn from other successful newsletters are that they are simple and consistent. Tune in to hear which tools will help you get started and allow you to ultimately profit from your newsletters. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Paid Newsletters, Part 2: How to Launch a Profitable Newsletter in 10 Minutes Flat 
• [00:39] Launch a newsletter quickly by using tools like Substack or ConvertKit. 
• [01:08] If you look at other successful newsletters, you’ll notice that they are all fairly simple. 
• [01:53] Consider using a tool like Kajabi that does it all for you. 
• [02:33] The importance of maintaining consistency and momentum with your newsletter. 
• [03:13] While setting up your newsletter is easy, it’s hard to create and promote consistently. 
• [03:33] Avoiding trying to monetize and get sponsorships too quickly. 
• [04:04] That’s it for today!
• [04:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
•  
• Links Mentioned in Today’s Episode:
•  

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Today we have a special bonus episode with special guest April Dunford author of Obviously Awesome!

This is a highlight from April's talk at our Growth Accelerator Mastermind. To get full access to our exclusive content and more, go to http://www.marketingschool.io/pro

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