Marketing School - Digital Marketing and Online Marketing Tips

The Number 1 Go-To Headline Formula If You Are Out of Ideas

In episode #1619, we share the number one go-to headline formula that you can use if you are out of ideas. It may sound simple but just sticking to the task of telling people how you can solve their problem in your headline is what will make the difference for you. This combined with good research through surveys and customer conversations will ensure that you are getting the most out of your headlines. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Number 1 Go-To Headline Formula If You Are Out of Ideas.
• [00:34] Telling people the solution to their problem in your headline!
• [00:44] Acknowledge the problem while describing how you can help.
• [01:50] Compiling information through surveys for your stock of ideas.
• [02:51] That’s it for today!
• [02:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Today we are going to talk about 3 Things Your Mobile Landing Page Needs to Have.

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Today we are going to talk about 5 Simple CRO Hacks You Can Do In 24 Hours Or Less.

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How To Skyrocket Conversions on Your SaaS Landing Page

In episode #1616, we teach you how to skyrocket conversions on your SaaS landing page. There are common mistakes that some landing pages for SaaS products make but in today’s show you will hear how to clear those up while optimizing conversions using the best tools out there for exit popups, countdown timers, heat mapping, personalization, and more. We also cover a great strategy that involves allowing users to test your product out before signing up, so tune in to learn more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Skyrocket Conversions on Your SaaS Landing Page.
• [00:42] Getting people to engage in your SaaS product before registering.
• [03:27] Great tools to use for exit popups and countdown timers.
• [04:08] Classic mistakes SaaS landing pages make.
• [04:22] Testing using heat mapping tools like Crazy Egg and Hotjar.
• [04:33] Adding a level of personalization using Clearbit.
• [04:55] The possibility of reversing your funnel for any app.
• [05:23] That’s it for today!
• [05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Mike Kamo

Hello Bar

Digital Telepathy

OptinMonster

Deadline Funnel

Crazy Egg

Hotjar

Clearbit

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How To Network With People That Are More Successful Than You

In episode #1615, we talk about how to network with people that are more successful than you! Having a strong network is of utmost importance for the success of your business, so it is important to know how to reach out and build relationships with people who can help you grow. Tune in to learn about how you can form connections by hosting free dinners and offering free help!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Network With People That Are More Successful Than You.
• [00:33] The benefits of networking with those more successful than us.
• [01:22] What Eric did to build his network in the early days when he didn’t have one.
• [02:28] Neil’s trick of offering free help to those he aims to build relationships with.
• [04:17] Reframing your mindset from ‘how to get more money’, to ‘how to help more’.
• [05:13] That’s it for today!
• [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Jayson Gaignard on LinkedIn

Zig Ziglar

Influence

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How to Run a Remote-First Business The Right Way.

In episode #1614, we are going to talk about how to correctly run a remote-first business. With so many businesses turning to the remote-first structure, how can you assure success? Tune in as we discuss some of our key tips for creating a productive remote team.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Run a Remote-First Business The Right Way.
• [00:31] Examples of what a remote-first business is.
• [01:02] Importance of having a clear operating system for your remote-first business.
• [01:42] Creating a results-based culture for running a successful remote team.
• [02:58] Using project management tools to create accountability within your team.
• [04:17] Setting out core values, measurables, and goals.
• [04:47] The benefits of keeping your remote teams small.
• [05:49] Understanding the value of face-to-face meetings for your teams. 
• [06:33] That’s it for today!
• [06:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Scaling Up

Traction: Entrepreneurial Operating System (EOS)

Asana

Zapier

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What’s The Best or Worst Cold Email We’ve Ever Received

In episode #1613, we going to talk about the best or worst cold email that we’ve ever received. Whether it’s a spammy subject line or a wall of text, there are a lot of things that can tank your cold email. Stay tuned to find out what makes a cold email a success.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What’s The Best or Worst Cold Email We’ve Ever Received.
• [00:33] Two best cold emails that we’ve ever received — employment outreach.
• [01:32] Why a cold email that points out an error is so effective.
• [03:04] The most common cold emails that never work: unclear, unformatted.
• [03:50] How a bad subject line can immediately tank your cold email.
• [04:13] That’s it for today!
• [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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How Many Times Should You Followup on Cold Outreach?

In episode #1612, we talk about how many times you should followup on the cold outreach that you do. Can a followup email really change the outcome of your cold outreach? Stay tuned as we dig into the stats, what a sales cadence is, and how to actually get the real responses.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Many Times Should You Followup on Cold Outreach?
• [00:31] The definition of cold outreach.
• [00:53] Sending three emails versus one email, you typically get a 39% higher response rate.
• [01:38] How to space out your three followup emails.
• [01:47] Why cold outreach should still be used for all aspects of your business.
• [02:06] Process for cold outreach followup: sales cadence.
• [02:49] When to actually stop reaching out or following up.
• [03:27] What to do when you are not getting any responses at all: who are you targeting? 
• [04:00] That’s it for today!
• [04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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How to 10x Cold Email Conversions Before Hitting Send

In episode #1611, we are going to discuss how you can 10x those cold email conversions before hitting send. The number one thing to keep in mind is that cold email still works as an effective marketing tool, and there are many supporting tactics to help you close the deal. Stay tuned as we dive in!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to 10x Cold Email Conversions Before Hitting Send.
• [00:34] The benefits of using re-marketing pixels attached to your cold emails.
• [02:13] Using an account based marketing tool .
• [02:52] Use an enticing headline: short, personalized.
• [03:16] Drawing potential clients in through feedback calls.
• [03:35] Understanding that cold email still works and is a valid marketing skill.
• [03:47] That’s it for today!
• [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Metadata

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Business Tax Secrets That Have Saved Us +$1,000,000s

In episode #1610, we talk about business tax secrets that have saved us millions! Although paying your taxes brings many rewards, there are a lot of opportunities for saving money along the way. Tune is as we break down all of our tax saving tips for your business. 

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Business Tax Secrets That Have Saved Us +$1,000,000s.mp3.
• [00:31] QSBS: Qualified Small Business Stock can save you up to $10 million on taxes.
• [01:13] How to put your R&D tax credit on autopilot.
• [01:50] The benefit of investing your money back into business growth.
• [02:21] Deferring tax while the value of your business grows.
• [03:03] Moving to a lower tax state or Puerto Rico.
• [03:26] Changing your perspective on taxation as a benefit to your life.
• [04:01] R&D back-tax range: up to three years. 
• [04:19] The tax benefits surrounding depreciation.
• [04:50] Alternate options to paying taxes: reinvesting in people and business growth.
• [05:36] That’s it for today!
• [05:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Boast.ai

MainStreet

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