Marketing School - Digital Marketing and Online Marketing Tips

How to Market Your Book Without an Audience

In episode #1647, Neil and Eric share ways to market your book without an audience. As a New York Times best-selling author, Neil has firsthand experience on the matter, and Eric offers details on his podcast tour to promote his soon-to-be-released book. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Market Your Book Without an Audience.
• [00:49] Why podcast interviews are one of the best ways to promote your book.
• [01:44] Audio is a powerful way to build relationships with people.
• [02:04] Eric’s approach to setting up his podcast tour for his upcoming book.
• [03:24] How Eric got booked on 25 podcasts through Clubhouse. 
• [03:58] That’s it for today!
• [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Hustle

Leveling Up

Chartable

Clubhouse

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• Neilpatel.com

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Do Fractional SEOs Work?

In episode #1646, we explore the topic of whether fractional SEOs work. What we mean by fractional is ‘part-time’. Part-time employees occupy what we call the murky middle — they have no incentive to go all-in on your vision for your company. Tune in and hear more about why fractional employees don’t work out and why you should hire contractors or full-time staff instead!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Do Fractional SEOs Work?
• [00:30] What ‘fractional’ means in the context of employees.
• [01:20] Rather hire a contractor than a part-time employee.
• [01:54] Fractional employees can’t go all-in and gel with a company
• [02:22] If you can’t afford contractors, hold off until you are ready.
• [03:00] That is it for today!
• [03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Charlie Munger

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• Neilpatel.com

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Funnels Vs. Cycles

In episode #1645, we learn about the major difference between funnels and cycles. While we love click funnels, it is important to think about other aspects like sales and hiring more long-term. Be sure to tune in today to hear more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Funnels Vs. Cycles.
• [00:27] Explaining what a funnel is and the major problem with it.
• [01:13] How a cycle differs from a funnel in terms of its timeline.
• [01:45] Funnels eventually end, whereas cycles never do.
• [01:52] Marketing companies are good at acquisition and weak at retention.
• [02:38] Some of the benefits of improving retention.
• [03:16] Why even 5% churn is not sustainable at all.
• [04:26] Cycles force you to think long-term, which funnels don’t necessarily get you to do. 
• [04:41] That’s it for today!
• [04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

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• Neilpatel.com

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Today we are going to talk about 5 Creative Ways to Use Instagram!

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5 Sneaky Ways to Decrease Your Facebook Ad Costs

In episode #1643, we share five ways to decrease your Facebook ad costs which are all very sneaky! Advertising on Facebook can be expensive if you are trying out strategies that haven’t been proven to work but today we give you a bunch of ways that will help you keep costs low and conversions high. Tune in and learn how to spot and use your competitors’ proven strategies, up engagement using the double-edged sword of controversy, build trust by initially directing traffic to an educational piece of content, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Sneaky Ways to Decrease Your Facebook Ad Costs.
• [00:25] Finding successful strategies your competition use on Facebook Ad Library.
• [00:59] Getting people to engage more using the double-edged sword of controversy.
• [01:36] Collecting leads on Facebook itself instead of via your website.
• [01:52] Another double-edged sword: Widening your targeting.
• [02:14] Drive traffic to an educational piece and retarget from there.
• [02:47] That’s it for today!
• [02:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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• Did you enjoy this episode? If so, please leave a short review.

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• Neilpatel.com

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The Hidden Importance of Reputation Management

In episode #1642, we talk about the hidden importance of reputation management. The meaning of reputation is basically what people think and say about you, and in today’s world of online marketing, we can think about reputation as referring to the information people see when they search you on the internet. Tune into this episode to learn about ‘quick’, ‘neutral’, and ‘long-term’ methods that you can use to correct your reputation, and the effectiveness of each strategy.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Hidden Importance of Reputation Management.
• [00:35] What is reputation management?
• [00:49] Making sure people see positive things when they see you online. 
• [01:48] How to correct your reputation if it has been damaged.
• [02:10] You can’t please everybody.
• [02:56] Hacking Google versus generating goodwill.
• [03:14] ‘Neutral’ ways of reputation management.
• [04:06] That’s it for today!
• [04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Jeff Bezos

Warren Buffet

Apple

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• Neilpatel.com

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Today we are going to talk Why It's Better to Get Rich Slowly?

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Today we are going to talk 'Where to Hire Star Marketing Talent In 2021?'

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What MrBeast Burger Tells You About The Future of Influencer Marketing

In episode #1639, we explore what the MrBeast burger says about the future of influencer marketing. Recently MrBeast opened 300 burger joints at once and this initiative has been very successful due to the fact that he has leveraged his influence and partnered up to sell a product. Tune in to find out how brands and celebrities can successfully partner to make one plus one equal four today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What MrBeast Burger Tells You About The Future of Influencer Marketing.
• [00:36] Introducing YouTuber MrBeast and the 300 burger joints he opened at once.
• [01:10] How much per year MrBeast’s burger joints will make.
• [01:18] The notion that influencer marketing will blow up very soon.
• [01:36] Brands that have used influencer marketing effectively.
• [01:55] What brands that have been unsuccessful with influencer marketing have got wrong.
• [02:33] What clout kitchens are and how they combine a back-end service with an influencer.
• [04:10] That’s it for today!
• [04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

MrBeast

1stPhorm

Shreds

SkinnyFit

My First Million Podcast

Clout Kitchens

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below.

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• Neilpatel.com

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In this special episode, we talk to Iris Shoor, Founder and CEO of Oribi, an alternative for Google Analytics that provides actual data insights for funnel optimization and strong audience segmentation. Our conversation starts with how Oribi distinguishes itself from other analytics platforms, and Iris highlights the fact that it is easy to use and doesn’t require a dev on your team, also getting into its customer behavior visualization features, and a whole lot more. Our guest speaks about the types of companies that would get the most value from Oribi’s services, and the approach to marketing and messaging she and her team have chosen. Along with all this, we hear about some of Oribi’s current performance metrics, Iris’s philosophy about when to raise venture capital, and her thoughts about how Oribi has found a niche and created a demand for itself too. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Easy Analytics with Iris Shoor.
• [00:56] An introduction into Oribi; a more accessible alternative to Google Analytics.
• [04:40] Which kinds of online businesses Oribi is the best fit for.
• [05:48] Metrics for the performance of Oribi such as the conversion rate it increases.
• [07:10] How Oribi makes money.
• [07:47] The ideal traffic amount for sites looking to derive value from Oribi.
• [08:47] How much Oribi has raised and how many clients they serve.
• [09:35] The type of company and founder-vision that suits a capital raise.
• [11:55] Why Oribi is a good fit for agencies.
• [12:53] The customer acquisition strategy at Oribi and the platforms they market on.
• [14:47] Why Oribi markets itself as an easier alternative to Google Analytics.
• [16:41] Iris’ thoughts on Oribi’s messaging; creating a demand for a product.
• [17:55] The features of Oribi that their customers love.
• [19:00] Iris’ favorite business tool at the moment.
• [19:50] The value of aligning product and marketing.
• [20:40] Tools that are providing value in our remote working environments.
• [21:46] Fantasy and business book recommendations from Iris.
• [23:13] How to sign up for Oribi for a discounted rate and find Iris online.
• [23:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Iris ShoorOribi

Figma

15Five

Amplify

Lost and Founder

His Dark Materials

Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

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• Neilpatel.com

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