Marketing School - Digital Marketing and Online Marketing Tips

How Email Marketing Will Change in 2021

In episode #1665, we will talk about how email marketing will change in 2021. We have already begun to see added functionality in emails as far as being able to sell or purchase products from within the email itself. As far as newsletters, we believe that bundled subscriptions will emerge due to the benefits they provide to both writers and audiences. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Email Marketing Will Change in 2021.
• [00:27] The ability to sell or purchase products from within an email.
• [01:58] Bundled subscriptions that will emerge in the newsletter space.
• [02:51] That’s it for today!
• [02:52] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.

Links Mentioned in Today’s Episode:

Lululemon

Substack

Verge

TechCrunch

Apple Pay

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Today we are going to talk about 'The Smart Marketing Strategies That Foundr Used To Build A Long Term Business'

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5 SEO ‘Quick Fixes’ To Boost Your Site Today.

In episode #1664, we share five quick fixes that you can apply to your website to boost its SEO. 

These hacks are so simple but you’d be surprised how many people don’t use them even though the gains they offer are so significant. From putting your dynamic content on a CDN to simply optimizing your site’s UI, tune in today to hear all five SEO hacks!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 SEO ‘Quick Fixes’ To Boost Your Site Today.
• [00:27] Put both your static and dynamic content on your CDN.
• [01:30] Update your content to boost your site’s traffic.
• [01:56] Make your website as user-friendly as possible.
• [02:33] Use the Ahrefs SEO Health Tool to check your SEO score.
• [02:51] Get the top ten pages from Google Search Console and link to them in your blog.
• [03:15] That’s it for today!
• [03:24] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.

• Links Mentioned in Today’s Episode:

Google Page Insights

Pingdom

Content Decay

Google Page Experience

Ahrefs

Google Search Console

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Why Google Is Re-Ranking Your OLD Content?

In episode #1663, Neil and Eric talk about why your old content might be re-ranking on Google. Your content’s ranking is not permanent and can go up and down. Find out why you should be keeping things fresh, how to focus on user experience, and figuring out which keywords work best. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why Google Is Re-Ranking Your OLD Content?
• [00:29] When you produce content, its ranking can fluctuate over time.
• [00:59] Some content, like events, is timebound but other things are evergreen.
• [01:37] Keep things updated and fresh, even just the videos, images, and UX.
• [02:09] You have to think about whether you are creating the best experience possible.
• [02:22] Look at the keywords on old posts and see how they rank.
• [02:45] That’s it for today!
• [02:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
• Links Mentioned in Today’s Episode:

Google Search Central

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Google’s Top 3 Major Ranking Factors for 2021

In episode #1662, Neil and Eric talk about Google’s three major ranking factors this year. You will hear about the importance of user metrics, why you should be thinking long-term as a digital marketer, and much more. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Google’s Top 3 Major Ranking Factors for 2021.
• [00:30] Number 1: User metrics, usability, and user experience.
• [01:35] Google’s job is to deliver a good search experience so they can run ads.
• [02:10] Number 2: Think long-term, similar to how investors think about compound returns.
• [02:54] Number 3: Keep your content up-to-date and fresh.
• [03:59] What can we be doing better on this podcast? Text us! 
• [04:19] That’s it for today!
• [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How To Level Up

In episode #1661, we talk about how to level up! Today is the day that Eric’s book, Leveling Up is being released. On that theme, our hosts will be sharing the main habits they practice that have helped them level up to where they are today. Tune in and hear about the value of being motivated more by the game of life than by money, thinking in decades, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How To Level Up.
• [00:50] Today is the launch day of Eric’s book, Leveling Up!
• [00:54] Learning to see life and work as a game.
• [02:04] If you focus on money, it is hard to make it.
• [02:25] Learn to think in decades, but keep hustling short term.
• [02:51] Mistakes are fine as long as you learn from them.
• [03:11] Nothing in the world is new; so copy, but remix things.
• [04:01] Using the concept of the wealth ladder to leverage your current situation and level up.
• [04:51] Be patient and consistent and understand compounding effects.
• [06:30] Visit levelingup.com to purchase Eric’s new book!

Links Mentioned in Today’s Episode:

Leveling Up

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How to Spend $100 on Amazon Ads and Get $1,000 Back

In episode #1660, we talk about how to get a good ROI compared to the money you spend on Amazon ads. Amazon is the number one search engine in e-commerce, so if you have a great product and you spend a reasonable amount on ads, you’ll get great reviews after people purchase, and that will boost sales even more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Spend $100 on Amazon Ads and Get $1,000 Back
• [00:30] Generate good reviews because they lead to more purchases over time.
• [01:27] Amazon has the most searches in the e-commerce space.
• [01:38] Advertising on Amazon is still simplistic and there are different ad formats.
• [02:19] Spending money on ads delivers ROI in the long run, so be patient.
• [02:32] Start with a great product and the ROI will follow.
• [02:41] Use retargeting to help your conversions more.
• [02:50] Visit levelingup.com to purchase Eric’s new book!

Links Mentioned in Today’s Episode:

Leveling Up

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How to Get 5-Star Reviews Organically on Amazon

In episode #1659, we talk about ways to get 5-star reviews organically on Amazon. Whether you are publishing a book or selling any other kind of product, these strategies are guaranteed to help you on this important mission. Reviews can drastically improve your sales numbers, so tune in to hear about the best tips we have for you!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Get 5-Star Reviews Organically on Amazon.
• [00:28] Why your Amazon reviews are important!
• [00:59] Ways that people are gaming the system in order to get good reviews.
• [01:34] Utilizing the power of ambassadors for your business or product.
• [02:35] Listening to feedback and comments to boost your average review score.
• [03:12] A useful tool for bulk review requests.
• [03:52] The place of patience in this endeavor; it takes time!
• [04:24] That’s it for today!
• [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leveling Up

JungleScout

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How Kelly Roach Used The Live Launch Method To Quickly Build An 8-Figure Coaching Business That Focuses On Gasp Retention!

In this episode, we sit down with Kelly Roach, the CEO and founder of Unstoppable Entrepreneur, an online business incubator that helps CEOs scale their business. In today’s show, we find out from Kelly what this process looks like, how Unstoppable Entrepreneurs nurture their clients, and why live launches helped accelerate Unstoppable Entrepreneur’s growth. We kick off the episode by finding out more about Kelly and her background, as well as her business. Kelly shares details about the Unstoppable Entrepreneur customer journey, where clients learn skills like revenue competence, audience building, and how to stand out in the market. Following this, we hear about how accountability sets Kelly’s business apart from similar services. Kelly uses dozens of touchpoints throughout her program on a weekly basis, like a live Facebook group, for example. Building on this, she then delves into what has given her business so much success. Listeners will benefit from hearing about live launches, and how they became one of Kelly’s most important tools in business. The live launch method, as Kelly tells us, was born from a series of failures, and was used as a slow build to accumulate clients through social selling. To hear more about how you can scale your business, be sure to join us today!

TIME-STAMPED SHOW NOTES:

• [00:24] Today’s guest is Kelly Roach, CEO, and founder of Unstoppable Entrepreneur.
• [00:50] Kelly shares information about herself and Unstoppable Entrepreneur.
• [01:12] What Kelly focusses on with her Unstoppable Entrepreneur business.
• [01:44] The market-type that Kelly targets.
• [02:32] The skills Kelly brings from her Fortune 500 background.
• [02:51] Kelly’s client sweet spot.
• [03:24] Kelly describes the client journey for Unstoppable Entrepreneur sign-ups.
• [04:34] What conviction means to Kelly and what it implies for her core offering. 
• [08:16] Why accountability is a game-changer and what it can do for you.
• [09:15] How Kelly keeps her clients accountable.
• [11:32] Hear some of the numbers of Kelly’s business.
• [15:20] We talk about the importance of retention and long-term thinking. 
• [18:10] Kelly shares how to hire the right people, the right way.
• [19:54] The most effective thing Kelly has been doing for customer acquisition.
• [22:15] How Kelly makes the live structure work for her brand and customer acquisition.
• [23:17] Kelly details how she structures her offerings. 
• [24:56] Then, Kelly expands on what the daily structure of her course looks like.
• [27:14] Kelly’s business journey so far.
• [29:20] The method to Kelly’s book funnels.
• [31:02] One must-read book Kelly recommends to listeners. 
• [31:44] A helpful tool that Kelly uses to aid her success.
• [32:24] That’s it for today!

Links Mentioned in Today’s Episode:

Kelly Roach

Kelly Roach on LinkedIn

Unstoppable Entrepreneur Show

Tribe of Unstoppables

Bigger Than You on Amazon

Live Launch Method on Amazon

Think and Grow Rich on Amazon

Muse

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5 Email Marketing Tips for Book Launches

In episode #1658, we share five email marketing tips for book launches! As Eric nears the due date for his Leveling Up book, we thought we would share a handful of actionable ways you can promote your work before it publishes. Tune in to hear about emailing excerpts, creating ambassadors, using contests, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Email Marketing Tips for Book Launches.
• [00:29] The power of bulk sales for books and tiered offers for customers.
• [01:25] Using pieces from a book as content to send to your email list.
• [01:59] Deadlines, countdowns, and contests as a launch date approaches.
• [02:29] Growing your list by connecting with peers and useful partners through cross-promotion.
• [02:57] Creating ambassadors and offering incentives for interested parties from your community.
• [04:08] That’s it for today!
• [04:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leveling Up

Clubhouse

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