Marketing School - Digital Marketing and Online Marketing Tips

Instagram VS LinkedIn – What’s Better For ROI?

In episode #1704, we compare LinkedIn to Instagram as far as which platform offers the best ROI. While Instagram converts better for e-commerce and courses, LinkedIn generally sees better conversions for lead-gen and B2B. Hear more about the differences between these two platforms and which one Neil and Eric like best by listening in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Instagram VS LinkedIn – What’s Better For ROI?
• [00:39] Main channels where Instagram beats LinkedIn and vice versa.
• [01:05] It depends on where your audience is.
• [01:10] Why LinkedIn works best for both Eric and Neil
• [02:06] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

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The Difference Between Audience VS Community

In episode #1703, we talk about the difference between audiences and communities. While audiences can be leveraged in amazing ways, if you can build a community around your brand you will have a much more powerful and robust force to wield and connect to. Join us today and hear how to build and thrive within communities, and to learn about some of the gains you’ll see by doing so.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Difference Between Audience VS Community.
• [00:27] Audiences are not as engaged and active as communities.
• [01:24] Why Eric puts effort into fostering community.
• [02:08] The idea that communities are like motes and how to build one.
• [03:16] Why people flock to like-minded communities.
• [03:46] Go to https://marketingschool.io/pro for 14 days of free entry into our community!
• Links Mentioned in Today’s Episode:

Greg Isenberg

community.club

Jayson Gaignard

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The Genius Growth Strategy of Logan Paul and Charli D’Amelio

In episode #1702, we talk about the genius strategy Logan Paul and Charli D’Amelio have used to grow their businesses. Both influencers focused on blowing up on one channel before diversifying and then leveraging their audience in different ways. For insights about this strategy and how to apply it to your business, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: The Genius Growth Strategy of Logan Paul and Charli D’Amelio.
• [00:35] Starting on one channel and then diversifying.
• [01:20] Focusing on other business strategies after blowing up.
• [02:00] Use one channel to promote your content on another.
• [02:56] Early adopters have a huge advantage.
• [03:40] Applying this concept to business more generally.
• [04:03] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

Logan Paul

Charli D’Amelio

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How Culture Helps Scale A Company

In episode #1701, we show you how culture helps scale a company. All of the best CEOs in the world are obsessed with culture because there is incredible value in having everybody in an organization marching in the same direction. Tune in to hear how hiring the right people will help you take your firm to the next level.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How Culture Helps Scale A Company.
• [01:00] The top CEOs in the world are obsessed with culture.
• [01:20] Types of activities that fall under culture.
• [01:37] Keeping everybody marching in the same direction.
• [02:00] Neil’s approach to building culture at Neil Patel Digital.
• [03:10] How to recruit people and see if they are a good fit.
• [04:00] Eric’s approach to finding out if job candidates have long-term vision.
• [05:07] Mirroring the approach to culture found at the great companies.
• [05:29] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

Delivering Happiness

Tribal Leadership

What You Do Is Who You Are

Neil Patel Digital

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How to Build The Best Team

In episode #1700, Neil and Eric talk about what it takes to build the best team. We hear about the importance of a team when it comes to scaling, along with some top tips on recruiting the best talent you can. Be sure to tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Build The Best Team.
• [00:28] How Neil and Eric’s mindsets about teams have changed over time.
• [01:23] Neil’s top tip for growing a team: hire people who have been successful multiple times.
• [02:33] Businesses are not built off of one person; it takes a team.
• [03:17] What Andrew Wilkinson means by lazy leadership.
• [03:58] Advice on how to incentivize A-players.
• [04:33] Always be on the lookout for talent on various platforms.
• [05:00] Hiring is one of the most important levers in your business. 
• [05:28] That’s it for today!
• [05:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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What Eric and Neil Would Invest In

In episode #1699, Neil and Eric talk about what they would invest in. With interest rates in many countries at an all-time low, it is a good time to see how you can grow your money. Neil and Eric weigh in on what they are buying and the future value of these purchases. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: What Eric and Neil Would Invest In.
• [00:26] Why Neil and Eric are talking about investing.
• [00:52] The value of understanding macroeconomics and valuable educational resources.
• [01:54] Why Eric is interested in buying more cashflow at the moment.
• [02:48] Neil’s interest in buying media and the growing value of it.
• [03:19] Find websites similar to yours and see how they are monetizing. 
• [04:03] That’s it for today!
• [04:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Are Coaches and Course Creators Scammy? Biz Ops

In episode #1698, we talk about whether coaches and course creators are scams. Not all courses and coaches are created equal, and in this episode, Neil and Eric weigh in and share how to tell if a course is legitimate or not. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Are Coaches and Course Creators Scammy? Biz Ops
• [00:34] What Jason Calacanis said on Clubhouse about coaches and courses.
• [01:00] There are scammy coaches and courses and legitimate ones.
• [02:36] Legitimate courses help people who might not have access to other opportunities.
• [02:55] When you feel pressure in a course, that is usually a red flag.
• [04:34] If the messaging of a course is about becoming a millionaire, it is probably a scam.
• [04:58] Who Eric’s business coach is and the importance of vetting a coach properly.
• [05:42] You can easily do research about courses and coaches that might be scams. 
• [05:50] That’s it for today!
• [05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How to Collect Feedback That Matters

In episode #1697, Neil and Eric talk about collecting feedback that matters. Not all feedback is created equal, and it is important to filter out the noise so that you can get your product to where it needs to be. Be sure to tune in today to hear it all!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Collect Feedback That Matters.
• [00:29] What we mean by ‘feedback that matters.’
• [01:07] Why Eric loves sending surveys to collect feedback and the biggest mistakes he has made.
• [02:08] The importance of getting feedback during the right phases of people using the product.
• [03:11] Lessons from The Mom Test about collecting feedback.
• [03:30] What Eric learned from Rahul Vohra about feedback and customer development.
• [04:07] Eric’s experience with Levels and how they did their surveys.
• [04:36] Some tools you can use to conduct your surveys. 
• [04:45] That’s it for today!
• [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Superhuman

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7 Marketing Predictions

In episode #1696, we give you our seven marketing predictions for this year and the next few to follow. You will hear us talk about an NFT bubble, the explosion of voice search, and the rise of the community as a moat. We also foresee people building media companies before businesses, podcasts overtaking video, more M&A activity, and greater restrictions around tracking. Get your seven marketing trends today on Marketing School.

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: 7 Marketing Predictions.
• [00:30] We will see an NFT bubble in the short-term.
• [00:59] Voice search commerce will explode.
• [01:30] Communities are stronger than audiences.
• [02:03] People will build media companies before they build businesses.
• [02:49] You will see a lot more M&A activity.
• [03:21] Podcasts will overtake video.
• [04:07] Tracking will subside more and more.
• [04:47] That is it for today!
• [04:48] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Kylie Cosmetics

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Is SEO Dying in 2021?

In episode #1695, we explore the topic of SEO in 2021, asking whether it still works as well as it always has. While many large companies are still reaping huge profits from their SEO strategies, it is getting harder and harder for newer companies to play this game. Nevertheless, if you have the capital and are prepared to play the long game, you will still do well using SEO. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

• [00:29] Today’s topic: Is SEO Dying in 2021?
• [00:30] Many believe that SEO is dead, but are they right?
• [00:56] SEO is harder for newer companies, but it does well long-term.
• [01:30] Findings of AJ Kohn’s survey on SEO.
• [02:33] Buying websites that are under-monetized and taking advantage of SEO.
• [03:07] If you have no resources, start where organic reach is strong
• [03:54] That is it for today!
• [03:55] Go to marketingschool.io/pro to learn more about our free community.

Links Mentioned in Today’s Episode:

Eric Siu on Pomp Podcast

AJ Kohn on Twitter

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