Marketing School - Digital Marketing and Online Marketing Tips

5 Ways to Leverage Twitter to Build Your Network

In episode #1724, we give you five ways to leverage Twitter to build your network. Tune in and hear more about the power of the DM, how to find people to reach out to, the value of targeted Twitter advertising, using Twitter lists, and writing tweet storms!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Ways to Leverage Twitter to Build Your Network.
• [00:33] DM people to collaborate with them.
• [01:10] Reaching out to people tweeting on competitor URLs.
• [01:50] Writing tweet storms to maximize reach.
• [02:50] Do some targeting Twitter advertising.
• [03:24] Use Twitter lists and condense your Twitter focus.
• [04:02] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Michael Dubin

Josh Constine

hunter.io

Shaan Puri Tweet Storm

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5 Trending SEO Hacks You Need To Start Using

In episode #1723, we give you five trending SEO hacks to start using today! Tuning in, you’ll hear about capitalizing on the rise of voice search, understanding how to generate more authority, optimizing for ‘on SERP SEO’, offering free tools, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: 5 Trending SEO Hacks You Need To Start Using.
• [00:29] Optimizing your site for more voice traffic.
• [01:00] Understanding E-A-T: Expertise, Authoritativeness, and Trustworthiness.
• [01:44] Advanced posts generate more backlinks, improving authority.
• [02:35] Look into ‘on SERP (Search Engine Results Page) SEO’.
• [03:28] Getting backlinks by releasing free tools.
• [04:21] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Jetson.ai

What is E-A-T?

'The New Way To Blog'

CodeCanyon

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How to Get a Great NPS Score in 6 Months

In episode #1722, we talk about how to get a great NPS score in six months. NPS stands for Net Promoter Score and is the average of the rating your customers give your product. While negative feedback from a customer might seem bad, it is the gold you are looking for to help you improve. Tune in to hear the value of setting up a system for feedback and improvement.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Get a Great NPS Score in 6 Months.
• [00:27] What is NPS or Net Promoter Score?
• [01:08] How to incorporate feedback from people who leave bad reviews.
• [01:55] Getting a better NPS score is not just about improving one thing.
• [02:20] Separating the signal from the noise.
• [02:34] How Eric runs his NPS measuring automatically.
• [03:47] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Ask Nicely

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How to Find Great Employees on LinkedIn

In episode #1721, we teach you how to find great employees on LinkedIn. Truly great staff are hard to come by but by using the right strategies, you will be able to nab them! Tune in and hear how to practice referral recruiting, poach great employees from competition, and more!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Find Great Employees on LinkedIn.
• [00:32] Using referral recruiting and how to do this.
• [01:00] Giving team members a bonus for referring their friends.
• [01:26] Poaching staff from your competitors.
• [02:40] Finding great leads on Clubhouse.
• [03:17] Keeping in touch with great people who aren’t ready.
• [03:53] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

SaneBox

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Why You Should Shift Marketing Spend to Buy More LinkedIn Ads

In episode #1720, we talk about the effectiveness of LinkedIn as a marketing channel. While advertising on LinkedIn is expensive, Neil and Eric have noticed that lead conversion and LTV on this platform are generally higher. They also discuss a few strategies for targeting leads on this platform and why not just advertising but social media budget should be allocated to LinkedIn too. Tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Why You Should Shift Marketing Spend to Buy More LinkedIn Ads.
• [00:28] LinkedIn ads are expensive but convert better for B2B than most channels.
• [01:10] Neil’s LinkedIn clients have a better LTV, making LinkedIn ads cheaper in the long run.
• [01:55] The organic reach on LinkedIn is great.
• [02:00] Strategies for advertising and finding new clients on LinkedIn.
• [02:50] Allocating not just advertising but social budget to LinkedIn.
• [03:19] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Gary V

The Marketing Millennials

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Should You Buy a Business as a New Entrepreneur?

In episode #1719, we explore the topic of whether new entrepreneurs should buy existing businesses. The fact is that when a person is at the beginning of their entrepreneurial journey, they still have a lot of mistakes to make before they can level up. Tune in and hear why it is a better idea to make these mistakes while starting a business than after buying one.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Should You Buy a Business as a New Entrepreneur?
• [00:30] The value of making rookie mistakes before buying a business.
• [01:45] The mistakes Eric made in the first few businesses he bought.
• [02:56] Making junior mistakes can bring a higher level business down.
• [03:08] If you don’t beat your current level, you cant get to the next one.
• [03:19] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

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How to Spend Less Time on Your Phone (and More Time Building A Business)

In episode #1718, we get into the dangers of too much screen time and how to avoid them. While time spent on the phone can feel productive, it often does not contribute to success in such a big way, and can also lead to the formation of habits that negatively impact health. Listen in and hear about how to prioritize and set goals so that you can monitor the time you spend on your phone and live a healthier, more successful life.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Spend Less Time on Your Phone (and More Time Building A Business).
• [00:30] Why trying to do business on a phone does not work well.
• [00:45] How to monitor the time you spend on your phone.
• [01:30] Eric’s experiences with too much screen time after using Clubhouse.
• [02:18] How screen time compromises higher leverage activities.
• [03:04] Only using your phone for the most important things.
• [04:23] Remembering to enjoy the moment and life’s important things.
• [05:39] Please rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

RescueTime

Timeular

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How to Go Beyond Being a Tech Marketer

In episode #1717, Neil and Eric share insights on what it takes to level up as a tech marketer. It is all about continuously learning and surrounding yourself with people who know more than you, so if you would like to find out more, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Go Beyond Being a Tech Marketer.
• [00:30] A look into what a tech marketer is and the work they do.
• [00:35] Eric’s experience working at a variety of tech companies.
• [01:23] Why tech marketers are good at acquisition and outstanding at retention.
• [02:22] Neil’s top tip for being a great tech marketer: get good at tech!
• [03:13] What to do if you want to go to the next level as a tech marketer.
• [03:52] The peer groups Eric held at his home when he was 26.
• [04:29] It’s all about reframing and mindset if you want to make it to the top.
• [04:43] That’s it for today!
• [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How to Go Beyond Being an Internet Marketer

In episode #1716, we teach you how to go beyond being an internet marketer. There are many scammy internet marketers out there who use strategies that revolve around short-term thinking. Listening in today, you’ll learn how to stand out from this crowd by starting with your passion and laying the foundations for a long-term business.

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: How to Go Beyond Being an Internet Marketer.
• [00:32] Skills and niched knowledge a great internet marketer would typically display.
• [00:57] Characteristics of scammy marketers who think short-term.
• [02:09] How internet marketers approach acquisition and retention.
• [02:40] Be a great internet marketer by starting with your passion.
• [03:20] What long-term thinking involves and the gains it offers.
• [04:17] Go to https://marketingschool.io/pro for 14 days of free entry into our community!

Links Mentioned in Today’s Episode:

Coffeezilla

Gary V

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Is Everything Right From This Podcast?

In episode #1715, we explore the idea of whether you should believe everything we say on this show. We have had experiences where people reach out to us and tell us that what we are saying is incorrect, so today we spend some time explaining our approach to the information we share. Tune in to hear more about our ‘strong views loosely held’ philosophy!

TIME-STAMPED SHOW NOTES:

• [00:25] Today’s topic: Is Everything Right From This Podcast?
• [00:28] Should you agree with everything we say?
• [00:55] We are constantly learning and open to new information.
• [01:08] Testing whether the things we say work for you or not.
• [01:35] Using this podcast as one of many sources to get 1% better each day.
• [01:55] We don’t know everything but do use data as our guide.
• [02:36] Following venture capitalists and living by the ‘strong views loosely held’ philosophy.
• [03:31] Accepting that nothing one does will be 100% perfect.
• [04:01] Don’t forget to rate, review, and subscribe to this podcast!

Links Mentioned in Today’s Episode:

Marc Andreessen

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