Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

Ranking
14th
on Marketing
Favorites
1,719
Followers
Typical duration
21 min
per episode
If it hooks
25%
finish an episode

Based on Podcast App listening data

Marketing School - Digital Marketing and Online Marketing Tips episodes

September 10, 2023Lessons from The Pooter Marketing Funnel
In episode #2556, we unpack key lessons from the Pooter marketing funnel. Jack Vale’s product, The Pooter, does a great job of producing some of the most embarrassing fart noises you’ve ever heard. And on his YouTube channel, you can see him use this product to ingenious comic effect, whether it’s in a fitting room or a product aisle at Walmart. Join us for a conversation about the incredible potential of YouTube and other social media platforms for getting your product or service in front of dozens, hundreds, thousands, and even millions of viewers without needing to pay for traffic — and even getting paid in the process!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Lessons from The Pooter Marketing Funnel.
(00:04) Jack Vale’s YouTube channel and how he uses public fart videos to market his product.
(01:01) Why YouTube is such an amazing tool for your marketing funnel.
(02:51) How you can use other social media platforms for your marketing funnel.
(03:03) Why being consistent on YouTube is key.
(04:03) Tips on how to optimize your YouTube marketing funnel.
(04:42) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Jack Vale on YouTube
The Pooter
Pooter Fart Videos
Blake Rocha on TikTok
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
September 10, 2023 Lessons from The Pooter Marketing Funnel #2556
In episode #2556, we unpack key lessons from the Pooter marketing funnel. Jack Vale’s product, The Pooter, does a great job of producing some of the most embarrassing fart noises you’ve ever heard. And on his YouTube channel, you can see him use this product to ingenious comic effect, whether it’s in a fitting room or a product aisle at Walmart. Join us for a conversation about the incredible potential of YouTube and other social media platforms for getting your product or service in front of dozens, hundreds, thousands, and even millions of viewers without needing to pay for traffic — and even getting paid in the process!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Lessons from The Pooter Marketing Funnel.
(00:04) Jack Vale’s YouTube channel and how he uses public fart videos to market his product.
(01:01) Why YouTube is such an amazing tool for your marketing funnel.
(02:51) How you can use other social media platforms for your marketing funnel.
(03:03) Why being consistent on YouTube is key.
(04:03) Tips on how to optimize your YouTube marketing funnel.
(04:42) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Jack Vale on YouTube
The Pooter
Pooter Fart Videos
Blake Rocha on TikTok
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
September 09, 2023How To Guarantee Engagement with any Brand with Greg Lansky
Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event.
TIME-STAMPED SHOW NOTES:
(00:00) - Find niches with emotional intensity when building your business
(02:46) - Here’s why these kinds of niches are valuable for marketing
(04:00) - Greg Lansky shares an anecdote about capturing your consumer's attention
(08:00) - Three ways you can get attention for your brand/product
(10:30) - Leveraging intellectual data to connect with your audience
Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
15 min
September 08, 2023Why Semrush’s Numbers Prove That SEO Ain’t Dying
In episode #2554, we examine Semrush’s latest numbers and why they prove that SEO isn’t dying. If you are obsessed with SEO, then there’s a good chance you use Semrush’s company figures as part of your barometer for determining how the industry is doing — especially in the age of AI. Tune in as we discuss Semrush’s latest annual earnings report and what their revenue for Q2 of 2023 tells us about the state of SEO!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Why Semrush’s Numbers Prove That SEO Ain’t Dying.
(00:14) Semrush’s annual earnings report.
(01:04) Indicators that Semrush is doing well.
(01:21) How Semrush is using upsells and other strategies to grow revenue.
(01:33) What do the numbers tell us about the state of SEO (and why it isn’t dying).
(03:48) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Semrush
Ahrefs
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
6 min
September 08, 2023 Why Semrush’s Numbers Prove That SEO Ain’t Dying #2554
In episode #2554, we examine Semrush’s latest numbers and why they prove that SEO isn’t dying. If you are obsessed with SEO, then there’s a good chance you use Semrush’s company figures as part of your barometer for determining how the industry is doing — especially in the age of AI. Tune in as we discuss Semrush’s latest annual earnings report and what their revenue for Q2 of 2023 tells us about the state of SEO!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Why Semrush’s Numbers Prove That SEO Ain’t Dying.
(00:14) Semrush’s annual earnings report.
(01:04) Indicators that Semrush is doing well.
(01:21) How Semrush is using upsells and other strategies to grow revenue.
(01:33) What do the numbers tell us about the state of SEO (and why it isn’t dying).
(03:48) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Semrush
Ahrefs
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
5 min
September 07, 2023How the Wealthy Leverages Secret Networks and Classified Intel
George Gammon talks about the power of information in the world of business at the Leveling Up Founders event.
TIME-STAMPED SHOW NOTES:
(00:00) - Do the richest people in the world have secret sources of information?
(02:21) - The global intel network for the wealthiest players in business
(03:23) - Here's how having access to information can provide you with an advantage in positioning your business
Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
September 06, 2023From 0 to 300K Sessions: Is Psychedelic Therapy The Ultimate Treatment for Mental Health Issues?
Dylan Beynon, CEO of Mindbloom, talks about why he started this company, the impact of Ketamine and MDMA therapy in our society, and how this industry is just going to grow bigger in the future.
TIME-STAMPED SHOW NOTES:
(00:00) - Know more about Dylan Beynon and his company, Mindbloom
(02:30) - Why did Dylan Beynon start Mindbloom
(06:22) - Dylan Beynon talks more about MDMA therapy
(13:30) - Pricing and treatment programs that Mindbloom offer
(15:30) - Dylan Beynon’s personal opinion on MDMA and Ketamine therapy
(22:12) - The largest peer review clinical study for psychedelic and ketamine therapy
(25:20) - The best mental health tool for Dylan Beynon
(27:53) - Dylan Beynon talks about Vipassana Meditation
(36:00) - Where to find Dylan Beynon and learn more about Mindbloom
Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
39 min
September 05, 2023What Is a Good Free-to-Paid Conversion Rate (With Data)
In episode #2553, we delve into the topic of good free-to-paid conversion rates (with data) and how to figure out whether you’re hitting the right benchmarks. There are plenty of variations on the freemium to premium model in the tech world. For some you’ll get to try out the product or service for free, but with limited capabilities, while with others you can use the full package, but only for a limited time. Your conversion rate will depend on how many customers decide to opt into paid plans. In our conversation, we explore the different options out there, how to determine whether you’re hitting good conversion rates from free to paid, and what you can do to boost yours. Join us for key insights and actionable advice on free-to-paid conversion rates and how to go from freemium to premium!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: What Is a Good Free to Paid Conversion Rate (With Data).
(00:09) What do we mean by free-to-paid conversion rates?
(00:27) Different models that incorporate free services in the tech world.
(01:53) An overview of good version rates for different freemium models.
(02:45) How to find examples of good conversion rates.
(03:45) Tips on how to boost conversion rates.
(04:18) How to assess whether you are hitting the right benchmarks.
(05:12) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Lenny's Newsletter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
September 05, 2023 What Is a Good Free-to-Paid Conversion Rate (With Data) #2553
In episode #2553, we delve into the topic of good free-to-paid conversion rates (with data) and how to figure out whether you’re hitting the right benchmarks. There are plenty of variations on the freemium to premium model in the tech world. For some you’ll get to try out the product or service for free, but with limited capabilities, while with others you can use the full package, but only for a limited time. Your conversion rate will depend on how many customers decide to opt into paid plans. In our conversation, we explore the different options out there, how to determine whether you’re hitting good conversion rates from free to paid, and what you can do to boost yours. Join us for key insights and actionable advice on free-to-paid conversion rates and how to go from freemium to premium!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: What Is a Good Free to Paid Conversion Rate (With Data).
(00:09) What do we mean by free-to-paid conversion rates?
(00:27) Different models that incorporate free services in the tech world.
(01:53) An overview of good version rates for different freemium models.
(02:45) How to find examples of good conversion rates.
(03:45) Tips on how to boost conversion rates.
(04:18) How to assess whether you are hitting the right benchmarks.
(05:12) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Lenny's Newsletter
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
September 04, 2023Dangerous M&A Mistakes You Should Avoid with Deven Soni
Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event.
TIME-STAMPED SHOW NOTES:
(00:00) - The most common mistake in business acquisition
(02:15) - Here’s how we got a customer database worth $2M dollars
(03:20) - Don't acquire a company unless you know how to run it
(05:03) - Why motivation is important in acquiring companies
(07:17) - Why it’s easier to buy big businesses
(08:20) - Here’s how you should handle employees when acquiring a company
(10:24) - Don’t change anything drastically when acquiring a company
Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
13 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.