Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

September 03, 2023The Decline of the CMO Role
In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of difficult challenges, but the biggest reason why most CMOs fail (or lose their job) is because they aren’t meeting the KPI set for their role. In our conversation we look at the lack of trust CEOs have in their CMOs, why this is the case, and what skills CMOs should master to reform their role and become an asset to their organization. The role of the CMO can be incredibly powerful in driving business outcomes. Tune in to learn more about the decline of the CMO role and how mastering creativity and analytics can get things back on track!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Decline of the CMO Role.
(00:23) An overview of how the role of CMO has been declining.
(00:42) The biggest challenges that CMOs are facing.
(02:13) How the CMO role needs to be reformed.
(02:35) A key example of a terrible CMO experience.
(04:09) The lack of trust in CMOs and what can be done to counteract this.
(05:31) Key skills that CMOs need to master in the coming years.
(06:16) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
September 03, 2023 The Decline of the CMO Role #2552
In episode #2552, we take a closer look at the decline of the CMO role — and what CMOs can do to turn things around. CMOs are facing a number of difficult challenges, but the biggest reason why most CMOs fail (or lose their job) is because they aren’t meeting the KPI set for their role. In our conversation we look at the lack of trust CEOs have in their CMOs, why this is the case, and what skills CMOs should master to reform their role and become an asset to their organization. The role of the CMO can be incredibly powerful in driving business outcomes. Tune in to learn more about the decline of the CMO role and how mastering creativity and analytics can get things back on track!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: The Decline of the CMO Role.
(00:23) An overview of how the role of CMO has been declining.
(00:42) The biggest challenges that CMOs are facing.
(02:13) How the CMO role needs to be reformed.
(02:35) A key example of a terrible CMO experience.
(04:09) The lack of trust in CMOs and what can be done to counteract this.
(05:31) Key skills that CMOs need to master in the coming years.
(06:16) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
September 02, 2023The Real Value of Creating Your Personal Brand with Dan Fleyshman
Dan Fleyshman talks about how to effectively build your personal brand at the Leveling Up Founders event.
TIME-STAMPED SHOW NOTES:
(00:00) - Why authentic content is the way to go
(03:00) - Don’t overthink your content creation strategy
(04:30) - Why collaboration is the most effective way to grow on social media
(06:23) - Why building your personal brand is crucial
(07:58) - Personal brand is also about emotional attachment
Go to https://www.marketingschool.io to learn more!

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
10 min
September 01, 2023Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube
In episode #2551, we share the details of how we’re starting to hit ‘record’ numbers on our YouTube channel. As a YouTuber, it can be tempting to compare your numbers to those of other creators. But the truth is that you don’t know where they are in their YouTube journey. And you can get overwhelmed when you compare yourself to others. So rather than comparing yourself, focus on what is working for you and your channel. And if you see your numbers growing and compounding over time, then you know you’re on the right track. Tune in for a breakdown of how we’ve been growing our channel, what our numbers look like, and critical insights on the strategies we’ve been using to increase engagement, retention, and subscription rates!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube.
(00:04) Some context on our Marketing School YouTube channel.
(01:08) Why you shouldn’t compare your subs to other channels.
(01:38) A breakdown of our growth rate and what our numbers are looking like.
(02:08) What we have been doing to compound our growth rates.
(03:49) The value of sharing screens when your content is educational.
(04:29) Our approach to optimizing thumbnails.
(05:33) What our retention rates are.
(05:46) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
September 01, 2023 Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube #2551
In episode #2551, we share the details of how we’re starting to hit ‘record’ numbers on our YouTube channel. As a YouTuber, it can be tempting to compare your numbers to those of other creators. But the truth is that you don’t know where they are in their YouTube journey. And you can get overwhelmed when you compare yourself to others. So rather than comparing yourself, focus on what is working for you and your channel. And if you see your numbers growing and compounding over time, then you know you’re on the right track. Tune in for a breakdown of how we’ve been growing our channel, what our numbers look like, and critical insights on the strategies we’ve been using to increase engagement, retention, and subscription rates!
TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube.
(00:04) Some context on our Marketing School YouTube channel.
(01:08) Why you shouldn’t compare your subs to other channels.
(01:38) A breakdown of our growth rate and what our numbers are looking like.
(02:08) What we have been doing to compound our growth rates.
(03:49) The value of sharing screens when your content is educational.
(04:29) Our approach to optimizing thumbnails.
(05:33) What our retention rates are.
(05:46) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
August 31, 2023From Content Consumer to $10M Content Creator with Blake Rocha (mrfourtoeighth)
Blake Rocha talks about why you should create a brand and business around your lifestyle and not the other way around.
TIME-STAMPED SHOW NOTES:
[00:00] - Who is Blake Rocha (mrfourtoeighth)
[03:11] - How did Blake Rocha become so successful in building his brand and business?
[05:00] - Blake Rocha’s biggest regret when he’s starting to build his brand
[05:53] - Creators don’t know how to monetize their brand correctly
[06:36] - Creating a business around your content
[07:09] - Build a business around your lifestyle, not the other way around
[07:54] - From content consumer to content creator
Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
11 min
August 30, 2023The Best Way To Do Paid Media Is… Not To Do Paid Media?!
In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach might involve not relying on paid media at all! Join us as we unpack the strategies and considerations that support this perspective. We discuss organic growth, content quality, what you should be focused on, and building strong communities as potential alternatives to paid media. We also share insights into how a strategic focus on these areas could yield long-term results without the dependence on paid advertising. To discover the potential of non-traditional approaches to achieve effective and sustainable growth for your business, tune in now!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: the best way to do paid media is... not to do paid media?!
[00:30] A breakdown of how the marketing landscape is shifting.
[01:03] The highest leverage point in paid marketing.
[02:01] Finding a balance between marketing and content.
[02:33] Steps to reach your full marketing potential.
[03:05] What you should be focusing on: soft content marketing.
[04:01] Why optimizing your creative content is essential.
[05:22] Advice for enhancing your creative content.
[06:11] The high-risk, high-reward nature of advertising.
[06:31] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out Harmon Brothers and Chamber Media
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
August 30, 2023 The Best Way To Do Paid Media Is… Not To Do Paid Media?! #2550
In episode #2550, we challenge the traditional notion of paid media by exploring an alternative perspective: the possibility that the best approach might involve not relying on paid media at all! Join us as we unpack the strategies and considerations that support this perspective. We discuss organic growth, content quality, what you should be focused on, and building strong communities as potential alternatives to paid media. We also share insights into how a strategic focus on these areas could yield long-term results without the dependence on paid advertising. To discover the potential of non-traditional approaches to achieve effective and sustainable growth for your business, tune in now!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: the best way to do paid media is... not to do paid media?!
[00:30] A breakdown of how the marketing landscape is shifting.
[01:03] The highest leverage point in paid marketing.
[02:01] Finding a balance between marketing and content.
[02:33] Steps to reach your full marketing potential.
[03:05] What you should be focusing on: soft content marketing.
[04:01] Why optimizing your creative content is essential.
[05:22] Advice for enhancing your creative content.
[06:11] The high-risk, high-reward nature of advertising.
[06:31] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out Harmon Brothers and Chamber Media
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
August 29, 2023The Right Way To Get Better at Marketing ASAP
In episode #2549, we delve into strategies to rapidly improve your marketing skills. Join us as we outline actionable steps to expedite your marketing growth. From embracing continuous learning and gaining practical experience to seeking inspiration from successful campaigns, we offer valuable insights to accelerate your marketing journey. Hear tips and tricks for seeking mentorship, studying successful marketing campaigns, and experimenting with different tactics. Whether you're a beginner in marketing or a seasoned professional looking to enhance your skills, this episode provides actionable advice and practical tips to accelerate your marketing growth. Tune in and embark on a journey to becoming a more effective and knowledgeable marketer in the shortest possible time.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: the right way to get better at marketing ASAP.
[00:22] Learning marketing by trial and error.
[00:30] Highlights from the book Scaling People.
[01:00] Always strive to implement what you have learned.
[01:19] The value of speaking to experts in the space.
[02:00] Using tools to find your marketing niche.
[02:24] Marketing lessons from older brands.
[03:35] Setting aside a budget for exploring marketing strategies.
[03:52] Qualities that make billionaires masters of marketing.
[04:29] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Remember to check the book Scaling People
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
August 29, 2023 The Right Way To Get Better at Marketing ASAP #2549
In episode #2549, we delve into strategies to rapidly improve your marketing skills. Join us as we outline actionable steps to expedite your marketing growth. From embracing continuous learning and gaining practical experience to seeking inspiration from successful campaigns, we offer valuable insights to accelerate your marketing journey. Hear tips and tricks for seeking mentorship, studying successful marketing campaigns, and experimenting with different tactics. Whether you're a beginner in marketing or a seasoned professional looking to enhance your skills, this episode provides actionable advice and practical tips to accelerate your marketing growth. Tune in and embark on a journey to becoming a more effective and knowledgeable marketer in the shortest possible time.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: the right way to get better at marketing ASAP.
[00:22] Learning marketing by trial and error.
[00:30] Highlights from the book Scaling People.
[01:00] Always strive to implement what you have learned.
[01:19] The value of speaking to experts in the space.
[02:00] Using tools to find your marketing niche.
[02:24] Marketing lessons from older brands.
[03:35] Setting aside a budget for exploring marketing strategies.
[03:52] Qualities that make billionaires masters of marketing.
[04:29] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Remember to check the book Scaling People
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.