Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

Ranking
14th
on Marketing
Favorites
1,719
Followers
Typical duration
21 min
per episode
If it hooks
25%
finish an episode

Based on Podcast App listening data

Marketing School - Digital Marketing and Online Marketing Tips episodes

August 23, 2023 Threads loses half of its 100M users #2542
In episode #2542, we delve into the news surrounding the social media platform Threads, which experienced a significant loss of half its 100 million users. Join us as we analyze the factors that might have contributed to this decline and discuss the lessons marketers and entrepreneurs can learn from Threads' experience. We explore the challenges faced by social media platforms in retaining user engagement and the implications for businesses that rely on these platforms for marketing. Gain valuable insights into the dynamic nature of social media trends and the importance of adapting strategies to changing user behaviors. Whether you're a marketer, business owner, or social media enthusiast, this episode provides valuable insights into user engagement, platform shifts, and staying resilient in a rapidly evolving digital landscape. Tune in and stay informed about the dynamics that impact the social media ecosystem.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Threads loses half of its 100M users.
[00:28] Important takeaways and lessons.
[01:48] What we liked about Threads when it started.
[02:22] Whether Threads will ultimately fail.
[03:06] Retaining and expanding your user base.
[03:25] Tips to get the most out of Threads as a marketer.
[03:45] Posting to Threads to test content.
[04:28] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Threads
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
August 22, 2023Is Becoming A Bestselling Author A Waste Of Time?
In episode #2541, we question whether books truly aid in marketing efforts. As experienced authors ourselves, we share our perspectives on the impact of books on generating revenue and improving marketing strategies. Exploring both successful and less effective book examples, we discuss the challenges of keeping content relevant in rapidly changing industries. Tune in to discover the pros and cons of using books as a relationship platform, and whether writing a book is worth the investment in today's marketing landscape.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: whether books really help with marketing.
[00:10] Reflecting on our books’ contribution to generating revenue.
[00:54] Under what circumstances a book might have a substantial impact on marketing?
[01:23] Does selling books translate to business growth?
[04:53] The benefits of writing books.
[05:15] Are there better ways to generate leads and improve deal flow?
[06:33] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum
Leveling Up: How To Master The Game of Life
The YouTube Formula
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
August 22, 2023 Is Becoming A Bestselling Author A Waste Of Time? #2541
In episode #2541, we question whether books truly aid in marketing efforts. As experienced authors ourselves, we share our perspectives on the impact of books on generating revenue and improving marketing strategies. Exploring both successful and less effective book examples, we discuss the challenges of keeping content relevant in rapidly changing industries. Tune in to discover the pros and cons of using books as a relationship platform, and whether writing a book is worth the investment in today's marketing landscape.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: whether books really help with marketing.
[00:10] Reflecting on our books’ contribution to generating revenue.
[00:54] Under what circumstances a book might have a substantial impact on marketing?
[01:23] Does selling books translate to business growth?
[04:53] The benefits of writing books.
[05:15] Are there better ways to generate leads and improve deal flow?
[06:33] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum
Leveling Up: How To Master The Game of Life
The YouTube Formula
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
August 21, 2023Why International Expansion Is a Huge Business Growth Hack
In episode #2540, we discuss the benefits of generating revenue from multiple countries through international marketing expansion. You’ll hear about the common pitfalls of focusing solely on your local region and the immense potential of expanding your business to a global scale. Tune in for our strategies for tapping into international markets, attracting diverse clients, and seizing opportunities abroad.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: generating revenue from multiple countries.
[00:15] The various countries our clients are based in.
[00:34] Why it’s important to expand marketing efforts beyond one's region.
[00:51] What makes international expansion more beneficial than local?
[02:05] Our simple playbook for international expansion.
[04:05] The importance of cultural fit and shared values in hiring key executives for international expansion.
[06:07] Using HREFLANG to rank content in different languages and countries.
[06:36] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
9 min
August 21, 2023 Why International Expansion Is a Huge Business Growth Hack #2540
In episode #2540, we discuss the benefits of generating revenue from multiple countries through international marketing expansion. You’ll hear about the common pitfalls of focusing solely on your local region and the immense potential of expanding your business to a global scale. Tune in for our strategies for tapping into international markets, attracting diverse clients, and seizing opportunities abroad.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: generating revenue from multiple countries.
[00:15] The various countries our clients are based in.
[00:34] Why it’s important to expand marketing efforts beyond one's region.
[00:51] What makes international expansion more beneficial than local?
[02:05] Our simple playbook for international expansion.
[04:05] The importance of cultural fit and shared values in hiring key executives for international expansion.
[06:07] Using HREFLANG to rank content in different languages and countries.
[06:36] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
8 min
August 20, 2023Advanced SEO Tactics for 2023
In episode #2538, we share advanced SEO tactics for 2023 and beyond, with a focus on programmatic SEO. You’ll discover the importance of keeping website content up-to-date for better SEO rankings as well as how to achieve high traffic through templated pages. We explain how AI-enhanced content creation can save you production time and the role human review still plays in this process. Tune in for a more surprising advanced SEO tactic and related M&A strategies.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: advanced SEO tactics for 2023; a recap of our webinar with Brian Dean.
[00:16] How to achieve high traffic through templated pages.
[00:53] What programmatic SEO involves.
[01:19] The importance of keeping website content up-to-date for better SEO rankings.
[02:53] Why human review is essential in the process of updating content.
[03:36] The production time saved by AI-enhanced content creation.
[04:45] How to craft effective meta tags.
[05:18] Another surprising advanced SEO tactic!
[06:53] M&A (mergers and acquisitions) tips and strategies.
[08:30] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Brian Dean on LinkedIn
Brian Dean on X
Backlinko
Buy Then Build
Buying a Small Business
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
11 min
August 19, 2023What We Are Seeing in the Economy
In episode #2537, we discuss the effects of the economy on marketing and sales, our observations on pipeline growth, and our perspectives on different economic indicators. Tune in to discover the direct relationship between marketing and the state of the economy and our hopes and predictions for economic recovery.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The economy and its impact on the marketing industry.
[00:16] Are we going into a recession?
[00:30] The direct relationship between marketing and the state of the economy.
[00:53] Pipeline growth during different economic conditions.
[04:04] Additional indicators of economic performance.
[04:31] Potential short and long-term impacts on real estate and the services economy.
[04:42] Hopes/ predictions for economic recovery.
[04:50] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
August 19, 2023 What We Are Seeing in the Economy #2537
In episode #2537, we discuss the effects of the economy on marketing and sales, our observations on pipeline growth, and our perspectives on different economic indicators. Tune in to discover the direct relationship between marketing and the state of the economy and our hopes and predictions for economic recovery.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The economy and its impact on the marketing industry.
[00:16] Are we going into a recession?
[00:30] The direct relationship between marketing and the state of the economy.
[00:53] Pipeline growth during different economic conditions.
[04:04] Additional indicators of economic performance.
[04:31] Potential short and long-term impacts on real estate and the services economy.
[04:42] Hopes/ predictions for economic recovery.
[04:50] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
6 min
August 18, 2023Vice Media Raised $1.6B But Went Bankrupt Because of This
In episode #2536, we delve into Vice Media Group’s bankruptcy, despite raising $1.6 billion! Join us as we share the biggest mistake that Vice made before exploring how their lack of relationships contributed to their downfall. We also explain why we believe that anyone can create their own media company and hazard a guess at whether the economy will have a soft or hard landing. Thanks for listening in!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Vice Media Raised $1.6B But Went Bankrupt Because of This.
[00:39] Why Vice was a discovery platform and wasn’t very good with relationships.
[01:16] The biggest issue Vice had: monetizing in the wrong way.
[03:27] Why anybody can build their own media company (and should).
[04:25] Whether the economy will have a hard or soft landing.
[04:59] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Vice Media Group
Facebook
X
Google
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
August 18, 2023 Vice Media Raised $1.6B But Went Bankrupt Because of This #2536
In episode #2536, we delve into Vice Media Group’s bankruptcy, despite raising $1.6 billion! Join us as we share the biggest mistake that Vice made before exploring how their lack of relationships contributed to their downfall. We also explain why we believe that anyone can create their own media company and hazard a guess at whether the economy will have a soft or hard landing. Thanks for listening in!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Vice Media Raised $1.6B But Went Bankrupt Because of This.
[00:39] Why Vice was a discovery platform and wasn’t very good with relationships.
[01:16] The biggest issue Vice had: monetizing in the wrong way.
[03:27] Why anybody can build their own media company (and should).
[04:25] Whether the economy will have a hard or soft landing.
[04:59] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Vice Media Group
Facebook
X
Google
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.