Marketing School - Digital Marketing and Online Marketing Tips

By Eric Siu and Neil PatelBusiness Marketing Careers

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Marketing School - Digital Marketing and Online Marketing Tips episodes

August 17, 2023Alex Hormozi Was About to Lose Everything Until He Discovered This
Alex Hormozi sits down with Eric Siu to talk about his remarkable journey in the business world, sharing insights and wisdom gained through his experiences. Alex Hormozi provides valuable advice on business acquisitions, his playbook for scaling companies, and talks about his newest book ‘$100M Leads: How To Get Strangers To Want To Buy Your Stuff’.
TIME-STAMPED SHOW NOTES:
[00:00] - Alex Hormozi’s business model
[09:00] - Playbook on scaling companies 10x
[15:38] - Alex Hormozi’s advice for people who want to start a business acquisition company
[20:07] - Alex Hormozi shares the difference between majority and minority holdings in terms of management and profitability
[24:00] - Alex Hormozi’s content marketing strategy evolution
[27:19] - Alex Hormozi on the TikTokification of social media
[33:00] - How Alex Hormozi creates his content
[44:04] - Alex Hormozi chose business over Leila Hormozi
[55:42] - Why Alex Hormozi agreed to a one-on-one interview with Eric Siu
[59:00] - Twitter content strategy from Alex Hormozi and how it helped him write better
[01:03:00] - $100M Leads: How To Get Strangers To Want To Buy Your Stuff
[01:09:00] - Alex Hormozi on having children and his childhood
[01:19:00] - How Alex Hormozi is planning to launch his book
[01:27:00] - Alex Hormozi’s principle on efforts, diminishing returns, exponential returns in life and business
[01:37:00] - Organizational development tips for scaling business
[01:45:37] - Alex Hormozi on fitness and lifestyle
[01:58:17] - Where you can find Alex Hormozi’s newest book
Links Mentioned in Today’s Episode:

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Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
2 hr 2 min
August 16, 2023Mastering Longevity and Abundance with Peter Diamandis
Eric Siu chats with entrepreneur, author, and visionary known for his pioneering work in space exploration and technology, Peter Diamandis! As the founder of the XPRIZE Foundation and Singularity University, he has dedicated his career to incentivizing innovation and shaping a future of abundance. Tune in to this awe-inspiring episode to gain a glimpse into the mind of a true visionary who continues to pave the way for a better, bolder future.
TIME-STAMPED SHOW NOTES:
[01:00] - Are we living in a simulation?
[03:17] - Exponential technologies and MTP
[10:43] - Being the CEO of multiple companies
[16:11] - The right time to replace yourself
[18:32] - What is XPRIZE?
[25:00] - Working with AI
[30:00] - Abundance 360 and Executive Program
[35:28] - Is AI going to kill us?
[43:29] - The wealth gap
[46:07] - Being pro-human vs. pro intelligence
[49:50] - Technology in healthcare
[56:31] - How to live longer?
[1:10:34] - The DMT experience
Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
1 hr 23 min
August 15, 2023LU Founders Q&A: How We're Expanding Our Content Using AI
Join Neil Patel and Eric Siu in an engaging live session at the Leveling Up Founders Event. Acquire valuable insights on harnessing AI across diverse business aspects, encompassing global expansion, talent acquisition, and more.
TIME-STAMPED SHOW NOTES:
[00:00] - How we are expanding our Marketing School Podcast to exceed 100M Downloads
[01:00] - How we use Programmatic SEO to increase traffic
[08:00] - Why AI isn’t the best tool for content creation
[10:20] - How you should use AI in marketing besides creating content
[11:00] - Grow your business and revenue by expanding globally, here’s why
[14:34] - More ways to use AI for your business
[17:15] - Why you should give something away for free to grow your business
[19:16] - Hire the best people for your company, here’s how to find them
[20:29] - Newsletters are making a comeback
[23:10] - Eric Siu and Neil Patel answer questions on SEO, AI Marketing, Paid Ads, and more
Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
53 min
August 14, 2023Discovery Platforms vs Relationship Platforms
In episode #2534, we make the distinction between discovery platforms and relationship platforms, how you can leverage both to your advantage, and more! We discuss why you want to use your discovery platforms that have good, organic reach and let them turn into relationship platforms before sharing how we generate more revenue when our content is specific. Finally, we tell you how we’d approach starting our businesses from scratch today!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Discovery Platforms vs Relationship Platforms.
[00:40] Some examples of “better relationship platforms.”
[01:00] Why do you want discovery platforms with good reach to become relationship platforms?
[03:09] How specific content allows us to generate more revenue (with fewer views).
[03:50] Reasons we’d start with a podcast if we were to start our businesses from scratch.
[05:08] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
LinkedIn
Tiktok
Instagram
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
7 min
August 14, 2023 Discovery Platforms vs Relationship Platforms #2534
In episode #2534, we make the distinction between discovery platforms and relationship platforms, how you can leverage both to your advantage, and more! We discuss why you want to use your discovery platforms that have good, organic reach and let them turn into relationship platforms before sharing how we generate more revenue when our content is specific. Finally, we tell you how we’d approach starting our businesses from scratch today!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Discovery Platforms vs Relationship Platforms.
[00:40] Some examples of “better relationship platforms.”
[01:00] Why do you want discovery platforms with good reach to become relationship platforms?
[03:09] How specific content allows us to generate more revenue (with fewer views).
[03:50] Reasons we’d start with a podcast if we were to start our businesses from scratch.
[05:08] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
LinkedIn
Tiktok
Instagram
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
August 13, 2023MrBeast Gets Sued for $100M, Dave Portnoy Buys Barstool Back for $1, How Forbes does SEO, Barbie's Marketing Results & More
Neil and Eric dissect the latest news and trends in marketing, business, and entertainment. Neil Patel also shares his insights on Eric Siu's recent Leveling Up Founders Mastermind.
TIME-STAMPED SHOW NOTES:
[00:00] - Neil Patel reacts to Eric Siu’s recent Leveling Up Founders Mastermind
[03:00] - Watch out for Marketing School’s Q and A episode from the conference
[07:00] - Dave Portnoy Buys Barstool Back for $1
[08:50] - MrBeast Gets Sued for $100M
[10:50] - Barbie's Marketing Results & Revenue
[18:11] - What the venture market tells you about the market right now
[22:28] - How Forbes does SEO
Links Mentioned in Today’s Episode:

Don’t forget to help us grow by subscribing and liking on YouTube!

Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil's ad agency
Twitter @neilpatel
Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
31 min
August 12, 2023FB Conversion Pixel Going Away
In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, explain the importance of having (and harnessing) your own first-party data, and assure you that this isn’t the end of the world. We even explain what a CDP is and why you want to build one, so don’t miss out!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: FB Conversion Pixel Going Away.
[01:08] What you need to do about this change.
[02:13] The increasing importance of having your own first-party data
[02:28] Why this isn’t the end of the world.
[02:56] How to harness your own first-party data and why that’s imperative.
[04:46] What a CDP is and why you want to build it.
[05:44] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Facebook
Google
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
8 min
August 12, 2023 FB Conversion Pixel Going Away #2533
In episode #2533, we’re discussing the departure of the Facebook conversion pixel. Tune in as we share some tips for what we can do about this, explain the importance of having (and harnessing) your own first-party data, and assure you that this isn’t the end of the world. We even explain what a CDP is and why you want to build one, so don’t miss out!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: FB Conversion Pixel Going Away.
[01:08] What you need to do about this change.
[02:13] The increasing importance of having your own first-party data
[02:28] Why this isn’t the end of the world.
[02:56] How to harness your own first-party data and why that’s imperative.
[04:46] What a CDP is and why you want to build it.
[05:44] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Facebook
Google
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
7 min
August 11, 2023Disney Pulls Back on Marvel and Star Wars Content
In episode #2532, we talk about why Disney has decided to stop producing so much Marvel and Star Wars content. We discuss what these franchises are used for at Disney before delving into why having too much of it isn’t beneficial. To learn how to make the most out of your marketing strategies from the actions of the one and only Disney, press play now!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Disney Pulls Back on Marvel and Star Wars Content.
[00:19] What companies like Disney and Netflix are using Marvel and Star Wars for?
[01:58] Why too much of this content on Disney Plus is not worth it for the company?
[03:13] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!

Links Mentioned in Today’s Episode:
Disney Plus
Netflix
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
5 min
August 11, 2023 Disney Pulls Back on Marvel and Star Wars Content #2532
In episode #2532, we talk about why Disney has decided to stop producing so much Marvel and Star Wars content. We discuss what these franchises are used for at Disney before delving into why having too much of it isn’t beneficial. To learn how to make the most out of your marketing strategies from the actions of the one and only Disney, press play now!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Disney Pulls Back on Marvel and Star Wars Content.
[00:19] What companies like Disney and Netflix are using Marvel and Star Wars for?
[01:58] Why too much of this content on Disney Plus is not worth it for the company?
[03:13] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Links Mentioned in Today’s Episode:
Disney Plus
Netflix
Don’t forget to help us grow by subscribing and liking on YouTube!
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoices
5 min

About Marketing School - Digital Marketing and Online Marketing Tips

From the publisher's feed

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.